Chapter Five: 5.1. Conclusion
Chapter Five: 5.1. Conclusion
Chapter Five: 5.1. Conclusion
This chapter will present conclusions and recommendations based upon the research
conducted.
5.1. Conclusion
“Customer Satisfaction” of ride hailing services (Go-Jek and Uber) are not
statistically significant. Based on the finding results out of 5 sub variables of Go-Jek,
Indonesia only two of them were below P value threshold of 0.05 while those of
Uber, out of 5 sub variables, only 3 sub variables were below the P value threshold of
0.05.
The Independent variable “Usefulness of ride hailing services” and the dependent
findings, all 5 sub variables of Go-Jek were above the P value threshold of 0.05 while
3 sub variables out of 5 sub variables of Uber were below P value threshold value of
0.05.
The study theories support the strategies used in developing products within the
application of those two ride hailing companies in creating Blue Ocean. From the
theory of Rate of Adoption where it has expressed on how the services has started
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been accepted in the market to the point right now where people has found its
importance. Also, the theory of Generic strategies it has explained on how the study
managed to blend both cost leadership and differentiation strategies that the
companies were using to manage their operation within the market ground. And last
was the discussion of the Blue Ocean strategy, where the study has explained on all
the issues related to how it has managed to solve the pain of the customers as well as
5.2 Recommendation
Both ride hailing services used in this study need to continue actively investing in
The analysis of this study indicated that, these two ride hailing companies need to
continue further research and development in regards to the factors which were not
a high professional designed standard, made simpler, user friendly, and to be fast
available to users who pay using cash. For Uber Tanzania customers they want the
quick availability of services, the application also need to be simplified and made
more user friendly. Some other important features are cashless payments and the
Further recommendation to Go-Jek, is that they need to facilitate the use of other
products within its application. The researcher believes that in spite of Go-Jek being
very new in the market, but it has proven the high usability of technology through
development of its products which have been customize in accordance to the need of
its customers. This can somehow prove that the results of Go-Jek customer in relation
Also, the researcher believes that, companies that follow these strategies should ripe
greater profit and great market share. The growth of these successful companies with
their large profit will hopefully allow them to contribute to other broader areas. For
Lastly, to the Policy makers and regulators also need to be actively involved by
looking at the current rules, regulations and laws which are in place to ensure that
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