In association with

IITTM-NOIDA, IITTM-Nellore Campuses & PHD Chamber of

Commerce and Industry

Report on

“LESSER-KNOWN DESTINATION IN DISTRICT

UDHAMPUR”

(A CASE STUDY OF YUGDHAR PEAK)

JAMMU & KASHMIR - INDIA

SUBMITTED BY:-

CHANDER BHUSHAN
 DECLARATION

I Chander Bhushan hereby declare, that the report on LESSER-

KNOWN DESTINATION IN DISTRICT UDHAMPUR” (A CASE STUDY OF
YUGDHAR PEAK) is completed and submitted to Indian Institute of
Tourism and Travel Management and National Institute of Water
Sports, Goa, is my original work.

The preparation of the project report is based on my personal visit to

Yugdhar, Interact with local community, along with my team mates.

Chander Bhushan (Certified Tourist Guide)

Assistant Manager
TNY Holidays Private Limited, Gurgaon, Haryana
Contact - +91-9599479009
 TABLE OF CONTENTS

TOPIC

Chapter 1 –

✓ Introduction of the Topic

✓ A Case study Lesser known destination Yugdhar
(UT of Jammu and Kashmir, India)
✓ Itinearary (03 Nights 04 Days) YOUTUBELINKS

Chapter 2- Objective of the Study

Conclusion
 CHAPTER 1
INTRODUCTION OF THE TOPIC
Tourism, from a humble beginning of adventure opportunity for
mankind, has evolved into a phenomenon of Industry of Industries.
There are numerous tourist spots which receive heavy tourist traffic.
Yet there are many lesser-known destinations which can be tapped
for their tourism potential in the UT of Jammu and Kashmir. Jammu
and Kashmir (jammu0 is famously known as City of temples in India.
There are many hidden jewels here which are yet to be explored and
embraced by the tourism industry. Some of the hidden jewels in the
Udhampur, a district 60 Kms from Jammu are Yugdhar,Patnitop,
Sanasar, Nathatop, Sudmahadev-Mantalai (new International Yoga
centre under Construction), Dudu-Basantgarh in district Udhampur,
UT of Jammu and Kashmir.

It has tremendous potential to be a popular tourist spot for eco-

tourism, adventure tourism and pilgrimage tourism but due to
various reasons it is still a lesser known destination. In this digital era,
improved usage of Social Media is creating a platform for the global
business offer that include customer- specific products and services
using tailor made customized methods. This assignment attempts to
probe into the possibilities of promoting lesser known destinations in
sustainable manner and not to over reaching the carrying capacity of
this beautiful Hill (Yugdhar) in the Udhampur District of Jammu and
Kashmir through Social Media Marketing for the awareness and the
development of Tourism in the UT of Jammu and Kashmir.
 A study on Lesser known destination Yugdhar Peak
(UT of Jammu and Kashmir, India)

YUGDHAR, UDHAMPUR, JAMMU & KASHMIR

Yugdhar is one of the ranges of Himalayan mountain which is about

2080 meters from sea level. It is one meter higher than Nathatop.

Yugdhar range comprises of upper reaches of villages/Panchayats

Satyalta, Tandhar, Nagulta, Dhanas, Gharian, Pattangarh, Charat,
Pakhlai, Malad Satyalta, Barmeen, of tehsils Chenani, Udhampur and
Ramnagar of District Udhampur in the UT of Jammu and Kashmir.

lt connects all these villages/Panchayats together. lt is about 18 kms

from Tehsil headquarters Chenani and about 45 kms from District
Headquarters Udhampur . White layer of snow during winters and
carpet of green grass during summers makes Yugdhar very
charming, attractive and beautiful . The complete mountainous belt
of Yugdhar ranges from Dhar Gadian to Pattangarh is covered with
large trees of Chir, Kail, Fur, Banj, Teldu, local natural flowers,
herbs, etc .
How to reach Yugdhar

There are two ways to proceed to Yugdhar.

From Jammu to Chenani around 95 Kms and then from Chenani town
and the second way is from Samroli( Aarsian) National Highway:-

The first path to Yugdhar is from Chenani town and it is 18 KMs long
.From Chenani town to Badansoo about 14 kms belt , there is road
connectivity and the remaining four kms is on foot . In this path one
can take the blessings of Pakkaan Devi, a goddess which is situated at
Pattidhar. There are several other ancient holy temples which
includes Shivji mandir at Tandhar near Chenani bridge Suryaputri
Tawi river, etc .

The second way to Yugdhar is from Samroli (Aarsian) National

Highway which is about 13 kms long and the whole path is on foot
.The advantage is that one can take the blessings of goddesses
present in the path . Between Samroli to Sewna, there is Malpa mata
temple at Terthiyal, Shivji temple at Sewna . From Sewna to
Panchayat Ghar Satyalta, there is Mahamaya temple and Yug devta
temple.From Panchayat ghar Satyalta to Yugdhar, one may go
through Slather and Kannaat . The Kalika mata and Siya Devi temple
come in this way . Other path from Sewna to Yugdhar is through
Karrian -Bamaad.

We also appeal to the Government being Yugdhar on J&K toursim

map and to advertise its beauty in the print as well as electronic
media.
BABA YUG

TEMPLE OF BABA YUG

Yugdhar is most famous for Almighty Baba Yug Maharaj ji and also
named after Baba Yug .There is a thousand of years old temple of
Baba Yug . In the temple, there are Pindees and idol of Baba Yug
Maharaj ji, Nagdevta and Mahamaya mata .All the devotees serve
“Rot” (thick chapati made of atta, gud and ghee) and”Jaggery” (Gud)
as offering to Baba Yug . Now a days people also offer “Halwa” and
“Phulian” as prasad to Baba Yug Maharaj . Baba Yug Maharaj ji
fullfills the desires of its devotees . The people of surrounding
villages Satyalta, Tandhar, Nagulta, Gharian, Dhanas, Pattangarh,
Sewna, Karian, Charat, Pakhlai, Barmeen, Malad Satyalta, etc too
came there every year for prayers and obtain the blessings of Baba
Yug .There is a natural source of water near the temple . Now a
water tank and a hall has been constructed by govt. so that there
would be no inconvenience to the visitors.
MELA BABA YUG
The Mela of Baba Yug is held on May 31ST every year in which
thousands of people participate. On this day, the ‘Puja’ of Baba Yug

takes place in the premises of Baba Yug. After puja are havan and
aarti held After aarti and havan, every devotee pays homage to Baba
Yug.A bhandara is also arranged by the local people of the
surrounding villages. Different stalls of eatable articles like sweets,
pakodas, tea, etc are also arranged in the mela .

A colourful cultural programme is also held in which children,

students, youths, and senior citizens participate and it comprises of
Dogri songs, Bhajans, Bhangada, Lambi-Bhakh etc. but this year due
to COVID 19 situation the mela were not held at Yugdhar.
Pictures of Yugdhar, Udhampur Jammu and Kashmir:

Amazing Landscape of Yugdhar

Interaction with Local Community on the way to Yugdhar

 On the Way to Yugdhar

Interaction with Local women from Gujjar community at yugdhar

 Camping Site

On the top of Yugdhar Range

Best time to Visit Yugdhar March to July

Few days back I was visited with my team mates and friends to
Yugdhar. Kindly go through the below link for itinerary that I made
after came back from this beautiful hill station Yugdhar. where we
have a lot of potential for Adventure Tourism. Kindly go through
below Youtube Links as:

For Itinerary: https://youtu.be/M1bR-p8jLTo

Small Videos on Yugdhar Why we are Visiting Yugdhar here is the

link https://youtu.be/fwZXD6y_cp8
 CHAPTER 2
OBJECTIVE OF THE STUDY
1. To study the lesser-known destination like Yugdhar which are
yet to be virgin destination where we have a lot of exposure to
promote soft adventure tourism activities like Backpacking,
Trekking, camping, Survival camps.
2. To nurture & train the local communities to handle tourists so
they can be stakeholders in tourism & hospitality activities. So
that will work in close coordination with various hotel
management, Tourism management; Guide training, Driver
training institutes to enhance the skill set of professionals.
3. To enhance the skill sets of Guides
/Drivers/hospitality/tourism professionals so they can offer
impeccable experience to the end user. Skill Development
activities for various local communities, tourism, hospitality,
transport & various stakeholders who get an opportunity to
serve tourists.
4. To build a local community of guides / hospitality / tourism
professionals where we can highlight and address their
concerns & issues. It's an attempt to bring various tourism &
hospitality stake holders under one umbrella. To highlight,
address & resolve the concerns, issues & challenges of various
stakeholders.
5. To figure out new unexplored attractions in the vicinity of
famous tourist attractions so the destination is not exploited
beyond carrying capacity. We will also support the authorities
in capacity building of new upcoming attractions with
sustainable tourism practices. We will assist the various
governments & concerned departments in product
developments, figuring out new local attractions & new
tourism activities, capacity building & skill development.
6. To promote local cuisine, handicrafts, artwork, folklores,
culture, Music, farm- produce & traditional materials so these
products can be marketed globally.
7. To generate revenue from various tourism / hospitality &
ancillary activities so we can provide an opportunity to the local
community and enhance the multiplier effect of revenue.
8. To discover alternate & sustainable resources to promote
tourism in a region without huge investments. e.g. If a location
is remote & there is not any hotel / guest house or stay options
we will train & nurture locals in building home stays where they
can exhibit authentic local culture & experience.
 CHAPTER-3
CONCLUSION
The analysis of this report and conclusion are indicates as many of
them are worthy of consideration for the future development. The
basic material for our tourism product in the country is natural
beauty, climate, history, culture and good host. No doubt Kashmir
have our own identity in the world but instead of Kashmir we have a
lot of tourism destination like Yugdhar and other destinations have
our own identity and culture in the UT of Jammu and Kashmir. lot of
destination in Jammu as well as in Kashmir Region yet to be vergin
where we have a lot of scope in Adventure tourism. The Govt.
Department as well as development authorities need to focus on it
and to develop basic infrastructure for Adventure lovers without
affecting the natural resources, culture and all. And to aware the
local community how to handle the guests?, How to interact with
them and all set of skills that are required. To figure out new
unexplored attractions in the vicinity of famous tourist attractions so
the destination is not exploited beyond carrying capacity. We will
also support the authorities in capacity building of new upcoming
attractions with sustainable tourism practices. We will assist the
various governments & concerned departments in product
developments, figuring out new local attractions & new tourism
activities, capacity building & skill development programmes.
Sustainable one of the main prime concern for developing
infrastructure and create employment opportunities for local
community. Government being Yugdhar on J&K toursim map and to
advertise its beauty in the print as well as electronic media.

_____________________