Your Elevator Pitch and Pitch Deck
Your Elevator Pitch and Pitch Deck
Your Elevator Pitch and Pitch Deck
PITCH DECK
JAMES C. ROBERTS III
GLOBAL CAPITAL GROUP
GLOBAL CAPITAL STRATEGIC GROUP | GLOBAL CAPITAL LAW GROUP PC
Distribution is prohibited
PRESENTATION SUMMARY
Part 1: The Elevator Pitch: Use a Brief
Conversation for Specific Goals
Part 2: The Pitch Deck: Practical Tips
Part 3: The Pitch Deck: Things to
Avoid/Things to Say
Part 4: The Pitch Deck: Structure
Part 5: Slides 1-15
Part 1--The Elevator Pitch:
A Few Well-Placed Words.
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Uno Piano=Elevator Pitch
• 1 call to action
Uno Piano:
5 Steps. 5 Sentences. 1 Call to Action
Call to Action
First: High Concept.
Memorable description of your company.
Need = need
Team = new section
Understand Reality: Pauses, etc.
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Many Audiences: Different Pitch Decks.
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Oral & Written: Pitch Decks will live on after
you have made the presentation.
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The “Enduring” Pitch Decks:
blocks)
Slide 3: Financial chart
Part 3--Pitch Decks:
Things to Avoid/Things to Say.
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Your Are not the Next Facebook.
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Never Say: We Want 1% of the Market.
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The Team Matters the Most.
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GTM & Milestones are Next in Importance.
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Milestones: This is the 2nd MOST IMPORTANT
message of this presentation.
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Create Milestones for the Immediate Future.
• Product/features release
• Money/traffic
• Team
• Market penetration GlobalCapital
Where We Are. Where We Are Going.
What Steps to Get There.
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Pitch Decks: 8 Things to Say.
What we do
Why it matters: Why do users need it?
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Slide 3: What We Do (“We Make . . .”)
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Slides 5-6:
(Almost) The Most Important Slide(s).
Milestones
Where we are. Where we will be.
Milestones tell VCs how you will spend their money. GlobalCapital
Milestones: Use a graphic
penetration, etc.)
Milestones & Money
OLAP Integration
Integrate with
enterprise platforms
Public Beta
FY3
Alpha
FY2
FY1
Seed $500K $3m
Milestones: Use a GANTT Chart
* The example on the next page is too complicated but conveys the
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intent.
Slide 7:
(Almost) The Most Important Slide(s) #2.
Go-to-Market Slides
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Slides 8-10: Financials Support the Idea.
The Team
• Why you?
• What is relevant? Education? Clients?
• What will you need? GlobalCapital
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Remember: Something will be wrong to
someone every time you pitch.
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Thank you.
jcr@globalcaplaw.com
© 2012-17 Global Capital. All rights reserved. GlobalCapital