VISION

Dunkin's vision statement is “to be always the desired place for great coffee
beverages and delicious complementary doughnuts & bakery products to enjoy with
family and friends.” Here, the focus is on the leadership Dunkin' displays by
retaining the first ranking in terms of demand for its products. The statement relates to:

1. Desired place
2. Let families and friends enjoy
Two of the most important ways Dunkin’ satisfies these components is by first constantly
redesigning itself with changing time, and diversifying what it has to offer. At Dunkin’, there
is much more to gain from rather than the foods and beverages.

Starbucks Coffee’s Corporate Vision Statement

Starbucks Coffee’s corporate vision is “to establish Starbucks as the premier
purveyor of the finest coffee in the world while maintaining our
uncompromising principles while we grow.” This corporate vision statement has
the following components relevant to the business:

1. Premier purveyance
2. Finest coffee in the world
3. Uncompromising principles
4. Growth

Aiming to be the premier purveyor means that Starbucks Coffee wants to achieve
leadership in providing its products, especially coffee of the best quality. The
company achieves this component of its vision statement by continuing its
multinational expansion as one of the largest coffeehouses and coffee companies in
the world.

Dunkin' Brands Mission Statement

To be the leading provider of the wide range delicious beverages & baked product
around the kingdom in a convenient, relaxed, friendly environment, that insures the
highest level of quality product and best value for money. he focus of this mission
statement is on the quality that Dunkin’ wants its customers to enjoy. The company
recognizes that it is requisite to the creation of loyal customers. The statement has these
elements:

1. Leading provider
2. Distinguished quality
Dunkin’ recognizes the stiff competition in the foodservice sector. Moreover, to satisfy the
second element in its mission statement, Dunkin’ declares that it leaves nothing to chance
when it comes to the quality of the beverages or other accompaniments it provides. The
company monitors the entire process, right from the raw materials to the preparation and
service practices. Moreover, it complements the quality by only going for passionate and
skilled employees.
Starbucks Coffee’s Corporate Mission Statement
Starbucks Coffee’s corporate mission is “to inspire and nurture the human spirit –
one person, one cup and one neighborhood at a time.” This mission statement
reflects what the company does to keep its business running. It is clear that target
consumers are given emphasis in this corporate mission. The following components
of Starbucks’s corporate mission statement influence strategic management in
growing the business:

1. Inspire and nurture the human spirit

2. One person, one cup and one neighborhood at a time

Starbucks Coffee “inspires and nurtures the human spirit,” starting with its
employees. To address this component of its mission statement, the company
maintains a small company culture, where rapport and warmth are important. In
addition, the same component of the company’s mission statement pertains to
customers’ experience. These approaches inspire and nurture meaningful and warm
relationships involving employees and customers The “one person, one cup and one
neighborhood at a time” component shows that the company ensures meaningful
impact on every employee and customer.

OBJECTIVES OF DUNKIN’ DONUTS

To be the leading provider of the wide range delicious beverages & baked product around
the kingdom in a convenient, relaxed, friendly environment, that insures the highest level of
quality product and best value for money.
Dunkin' Donuts aims at targeting the groups of customers from all classes, even from
the corporate high-class environment, including the average class of customers.
The target segment of customers ranges from all ages, starting from teenagers to older
people.
OBJECTIVE OF STARBUCKS
to maintain Starbucks standing as one of the most recognized and respected brands in the
world.”

Starbuck’s retail objective is “to be the leading retailer and brand of coffee in each of our target
markets by selling the finest quality coffee and related products, and by providing each customer
a unique Starbucks Experience.

“ Their strategy is to “expand [the] global retail business to increase [the] market share in a
disciplined manner, by selectively opening additional stores in new and existing markets, as well
as increasing sales in existing stores, to support [the] long-term strategic objective”

“superior customer service as well as clean and well-maintained company-operated stores that
reflect the personalities of the communities in which they operate, thereby building a high degree
of customer loyalty.”

BRIEF HISTORY
Dunkin' Donuts LLC, also known as Dunkin' is an American
multinational coffee and doughnut company, as well as a quick service restaurant. It was
founded by William Rosenberg in Quincy, Massachusetts, in 1950. The chain was acquired
by Baskin-Robbins's holding company Allied Domecq in 1990; its acquisition of the Mister
Donut chain and the conversion of that chain to Dunkin' Donuts facilitated the brand's growth in
North America that year.[5] Dunkin' and Baskin-Robbins eventually became subsidiaries
of Dunkin' Brands, headquartered in Canton, Massachusetts, in 2004, until being purchased
by Inspire Brands on December 15, 2020.
With approximately 12,900 locations in 42 countries, Dunkin' is one of the largest coffee
shop and donut shop chains in the world.[7][8] Its products include donuts, bagels, coffee,
and "Munchkins" donut holes. 1948–2004: Founding years

The original Dunkin' Donuts in Quincy, Massachusetts, after its renovation in the 2000s

The Dunkin' Donuts Express located in Midway International Airport

A Dunkin' location in Orlando, Florida

William Rosenberg opened Open Kettle in 1948, a restaurant selling donuts and coffee
in Quincy, Massachusetts, but he changed the name in 1950 to Dunkin' Donuts after discussing
with company executives.[11][12] He conceived the idea for the restaurant after his experiences
selling food in factories and at construction sites, where donuts and coffee were the two most
popular items. The restaurant was successful, and Rosenberg sold franchises to others starting
in 1955.[13]
In 1963, Rosenberg's son Robert became CEO of the company at age 25, and Dunkin' Donuts
opened its hundredth location that year. Dunkin' Donuts was a subsidiary of Universal Food
Systems at the time, a conglomerate of 10 small food-service businesses,[14] and Dunkin' Donuts
locations varied greatly in their menu options, with some selling full breakfasts and others serving
only donuts and coffee.
In the following years, the other businesses in the Universal Food Systems portfolio were sold or
closed, and the company was renamed to Dunkin' Donuts. The menu and shop format was
standardized, and various new menu items were introduced. The chain was acquired by Baskin-
Robbins owner Allied Lyons in 1990.[15] By 1998, the brand had grown to 2,500 locations
worldwide with $2 billion in annual sales.[citation needed]
Dunkin' Donuts expanded in the 1990s by buying out two rival chains: Mister Donut and Dawn
Donuts.[16]

BRIEF HISTORY OF STARBUCKS

Starbucks was founded by Jerry Baldwin, Gordon Bowker, and Zev

Siegl, opening its first store in 1971 near the historic Pike Place
Market in Seattle. The three Starbucks founders had two things in
common; they were all coming from academia, and they all
loved coffee and tea. They invested and borrowed some money to
open the first store in Seattle and named it “Starbucks” after the
first mate in Herman Melville’s classic novel Moby Dick.

Alfred Peet, a coffee-roasting entrepreneur, was a major inspiration

to the founders of Starbucks. Peet was a Dutch immigrant who had
begun importing fine arabica coffees into the United States during
the 1950s. In 1966 he opened a small store, Peet’s Coffee and Tea,
in Berkeley, California, that specialized in importing first-rate
coffees and teas. Peet’s success encouraged the Starbucks founders
to base their business model on selling high-quality coffee beans
and equipment, and Peet’s became the initial supplier of green
coffee beans to Starbucks. The partners then purchased a used
roaster from Holland, and Baldwin and Bowker experimented with
Alfred Peet’s roasting techniques to create their own blends and
flavours.

DEBT EQUITY PATTERN OF THE COMPANY

According to the company disclosure, Dunkin Brands Group has a Debt to Equity of
-13.9852%. This is 113.08% lower than that of the Consumer Cyclical sector and 112.66%
lower than that of the Restaurants industry. The debt to equity for all United States stocks is
128.72% higher than that of the company.
Analysis
The following section summarizes insights on Starbucks Corporation's Debt / Equity:

Performance Summary

 Starbucks's debt / equity last quarter was -307.3%.

  Starbucks's debt / equity for fiscal years ending October 2016 to 2020 averaged 87.7%.

 Starbucks's operated at median debt / equity of 60.9% from fiscal years ending October 2016 to 2020.

 Looking back at the last five years, Starbucks's debt / equity peaked in September 2018 at 810.0%.

 Starbucks's debt / equity hit its five-year low in September 2020 of -325.4%.

 Starbucks's debt / equity decreased in 2019 (-179.2%, -122.1%) and 2020 (-325.4%, +81.5%) and
increased in 2016 (60.9%, +51.0%), 2017 (72.2%, +18.4%) and 2018 (810.0%, +1,022.5%).

COMPARISION OF COFFEE
Starbucks has a stronger, more robust flavor that a tester said “would definitely wake me
up in the morning.” Said another staffer: “It's like a shot of energy in a cup.” And also
because “Dunkin' coffee is so mild that it doesn't really taste like anything,” said a tester.
In this case, Starbucks is looking a little better with 80 less calories, six grams less fat, and
six grams less carbohydrates" than Dunkin's, Wunder said. "Starbucks will provide 18
grams of protein while Dunkin has 21 grams." Still, a breakfast sandwich, in general, is
going to be a fat bomb.
In FY 2017, Starbucks generated over $22 billion in revenue while Dunkin' Brands
reported sales of more than $860 million. Starbucks has a larger footprint, with some
28,209 locations worldwide, compared to Dunkin' Brands' more than 20,500 points of
distribution across the globe.
When comparing prices, Dunkin Donuts is much lower. ... However a venti latte
at Starbucks costs $4.15 That is almost $2 more than Dunkin. Starbucks food menu is
also pricier. A bacon, cheddar and egg croissant costs $4.75 while in Dunkin a bacon egg
and cheese is only $3.59.
PRODUCT RANGE

Dunkin' Donuts Menu and Prices in India

 Classic Donuts

 Wraps

 Favorite Donuts

 Desserts

 Hot Drinks

 Drinks

 Signature Burgers Veg

 Value Donuts
  Signature Burgers Non Veg

 Cookies

 Cold Drinks

 Veg Combo Meals

 Signature Donuts

 Non Veg Combo Meals

 Donut Superpacks

 Sandwiches

Dunkin' Donuts India Menu

Classic Donuts

Jelly Filled Shell Don ₹59

Classic Glazed Donut ₹59

Chocolate Frosted Donut ₹59

Wraps

Veg Makhani Wrap ₹159

Chicken Makhani Wrap ₹169

Favorite Donuts

Breakup Party Eclair ₹79

Choco Pop ₹79

Favorite Donuts

Cookie Cart Wheel ₹79

Very Very Strawberry ₹79

Choco Overdose ₹79

Death By Choco ₹79

Alive By Choco ₹79

Rainbow Pop ₹79

Boston Creme ₹79

Desserts

Nutty Choco Donut ₹99

Choco Muffin ₹130

Caramel Carnival ₹149

Cloud 9 ₹149

Choco Chip Brownie ₹160

Desserts

Walnut Brownie ₹160

Brownie Blast ₹189

Hot Drinks

Fresh Ginger Chai,Regular Chai,Elaichi Chai,Filter Coffe Dunking Style

Drinks

Pepsi - 500ml, Bailley Premium (500ml)

Signature Burgers Veg

Big Joy Veg Burger, Double Big Joy Veg Burger ,Chef Special Veg Burger, Naughty Lucy Veg Burger

Value Donuts

Death by Choco – Mini, Choco Frosted – Mini, Bavarian Creme – Mini, Choco Tella - Mini

Signature Burgers Non Veg

Big Joy Mayo Chicken Burger

Classic Chicken Burger

Heaven Can Wait Burger

Cookies

Butterscotch ₹47

DUNKIN’ DONUTS LOGO

INTERESTING FACT ABOUT THE LOGO
The company's mascot, called Dunkie, appeared on the Dunkin Donuts logo in 1955. The
dancing Dunkie's body was made of a mug, while his hands, legs, and head were made
of donuts. Over the mug, the 1950 script logo could be seen. This version was registered in
1961.

STARBUCKS LOGO
INTERESTING FACT ABOUT THE LOGO
The Origins Of The Siren
The double-tailed mermaid appears to be a reference to an Italian medieval
character Starbucks has claimed as “Norse”–but in any case, the imagery, born from a
maritime book, inspired its founders to make her the logo of the Seattle coffee shop.
DUNKIN’ DONUTS LABEL(descriptive)
STARBUCKS LABEL(descriptive)

PRICE MIX
Dunkin Donuts is much lower. A large sized latte at Dunkin donuts costs around $2.49.
However a venti latte at Starbucks costs $4.15 That is almost $2 more than Dunkin.
Starbucks food menu is also pricier. A bacon, cheddar and egg croissant costs $4.75 while in
Dunkin a bacon egg and cheese is only $3.59. The figure up above is comparing regular iced
coffee prices at both stores. Without including any extra flavoring, Dunkin Donuts is cheaper
by around 30 cents. Although it seems like a small difference, it can add up. If your like me
and you get a cup of coffee everyday then saving 30 cents can mean a lot in the long run.
Hypothetically if you get Dunkin Donuts instead of Starbucks everyday for a year you are
saving around $110 (365x.3).