HM 304-WPS Office
HM 304-WPS Office
HM 304-WPS Office
- The organizations vision is to achieve the highest standards of service quality and apply it to
our valued customers to justify and uphold the reputation that we have among the guests,
partners, competitors and the wider community. We use and constantly introduce
environmentally friendly technologies and processes in order to remain in balance with nature
and also meet the needs of contemporary society. Tradition is a testament to our success but in
the future we also want to embrace the changes that modern time brings and become more
attractive in the market and more interesting to our guests and partners.
The mission of the Be hotel is to put hospitality services on the highest level in order to satisfy
the demands and expectations of guests. Our aim is to make the Bee hotel a place for
encounters, business success, pleasant meetings and gala ceremonies as well as multiply in
branches not just in the Philippines but nationwide.
The Hotels primary business is to accommodate guests by offering rooms, entertainment, food,
and provide excellent service. The hotel whether from 1 star to 5 stars has an organizational
structure to carry out its daily provided services, it is needed to have specific task given for each
departments to function properly. The effectiveness of each department specifications will
reduce workloads and increase productivity and efficiency.
Internal environment
The organization of a Be hotel since we're a 3 star hotel, it is very complex and comprises
various departments. The number of departments varies from one establishment to another.
All departments may have their own managers, reporting to the general manager and the
assistant general manager. The internal environment of the hotel may consist:
Strengths
The strengths of the hotel organization is to Provide Safe Abode Away from Home. It's
undeniable that the hotel industry provides safe accommodation for people when they are
away from their homes.The hotel industry also contributes to the Local Economy economy by
having foreign guests and also gives more work opportunities while having a High-Profit Margin.
Opportunities
Opportunities are openings or chances for something positive to happen in the hotel here are
some opportunities the hotel provides:
Threats
Here are some threats that may effect the hotel industry:
The analysis of industry and competitors is a part of strategy development in firms and other
organizations. The purpose of ICA is to understand factors that influence the performance of
the industry, and as well the performance of firms within the industry.
As the world has witnessed tremendous development in digital technologies, the Bee hotel
would like to take part of it to stay updated to the new trends and competition with other hotel
trademarks.
The Be hotel is established in Mactan Cebu, with the capacity to 1200 rooms including suite
rooms. The Bee hotel specializes in occupying strategic, inner city locations and serving
primarily corporate clients.
The properties range to three star categories, and include the following brands: Beach Inns,
beach Post Houses and Beach view Hotels The group has a high instance of repeat business
across all its brands, particularly the Riverview Hotels properties, which account for 68% of total
revenue across the group. Usually target consumers or guest are the locals, foreigners, business
related guests, and for those people who wants to relax from work.
Increase in market sales, build up branches throughout the country while creating more job
opportunities while providing easy access for the guest by branches and while planning to go
global.
In conclusion Strategic planning is important for the hotel organization because it provides a
sense of direction and outlines measurable goals. Strategic planning is a tool that is useful for
guiding day-to-day decisions and also for evaluating progress and changing approaches when
moving forward. Strategic planning is also the process of developing a plan, guideline or
roadmap for your hotel, which is based on its mission, vision, values and stated goals and
objectives, which indicates the specific strategies and tactics or actions that will be taken to
achieve these goals.
Strategic planning should guide the efforts of the entire hotel; however, it is not unusual for
more than one strategic plan to be in place; an overall hotel plan, for instance, that drives the
development and implementation of other related plans that might include marketing plans, HR
plans, finance plans or department-specific plan.
The importance of strategic planning at all levels is twofold: first it puts a stake in the ground in
terms of what the hotel is hoping to achieve and second, it serves as a guide for employees to
direct their activities and resources (time and money) toward goals and objectives that have
been considered and adopted by the organization as a whole.