Student Success

BUSINESS PLAN
October 2018

Deshanna Bradford

Student Success
1234 Happy Lane
Bubble gum, FL 45678

dbradford5@avc.edu
 STUDENT SUCCESS BUSINESS PLAN

I. Executive Summary
Business Overview
We are a Non Profit designed for students in order to provide home items at a low price.

We will operate via an app in order to make it convenient for students to order items on the
move.

Products / Services Offered

We plan to offer home and dorm items like mattress toppers, pillows, decorations, etc. at a low
prices for students from donations of returned items from stores like Walmart, Bed Bath and
Beyond, Alibaba, etc.

Success Factors
Student Success is uniquely qualified to succeed due to the following reasons:

 Products and/or Services: Our Products and/or Services are superior to our competitors
because: Entirely collected from donated items which allows the company to sell
products at low prices.
 Human Resources: Our management team has unique experience in the industry
including: Being students themselves
 Operational Systems: We have developed systems that enable us to provide high quality
products/services at a lower cost. These systems include: Receiving donated items,
cleaning them, and reselling them to students at a fraction of the cost.
 Customers: We are already serving key customers which our competitors are not. These
customers include: Students on campus that aren't able to afford traditional markets.
 Marketing: We have unique marketing skill sets that enable us to attract new customers
at a low cost These skill sets include: Students discounts, social media, an app, and
brand ambassadors.

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 STUDENT SUCCESS BUSINESS PLAN

II. Company Overview

Below is a snapshot of Student Success since its inception:

 Date of formation: 10-01-2018

 Is your business already in operation? No
 Legal Structure: Non-Profit Organization
 Prior funding rounds were received (include amount and date): Grants for Non-Profit
organizations geared at helping get off their feet.
 Key partnerships were executed (include names and dates): Bed bathe and Beyond,
Walmart, and Amazon

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 STUDENT SUCCESS BUSINESS PLAN

III. Industry Analysis

Industry Overview
You have not yet completed this section of your business plan.

Relevant Market Size

Our relevant market size is the annual revenue that our company could attain if we owned 100%
market share.

Our relevant market size is calculated as follows:

 Number of customers who might be interested in purchasing our products and/or

services each year? 100
 Amount these customers might be willing to spend, on an annual basis, on our products
and/or services? $500
 Our relevant market size: $50,000

As the analysis shows, our relevant market is large enough for our company to enjoy
considerable success.

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 STUDENT SUCCESS BUSINESS PLAN

IV. Customer Analysis

Below is a description of who our target customers are, and their core needs.

Target Customers
Below is a profile of our target customers:

 Age: 18-30
 Income: Less than 30,000
 Occupation: Student
 Education: College

Customer Needs
Below is a profile of the needs that our target customers have:

 Speed: The need for speed is important because when you have a vision in your head
you tend to get excited and want it to look like that. If it takes many days and even
months to recieve your inventory by then the excitement dies out
 Price: It is amazing to have a low price for cusomers because then they can stretch out
their money more. THen there is the likely hood with you having low prices they will
continue to come back
 Customer Service: It will be fast and quick. So you never had to wait days to get a
response

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 STUDENT SUCCESS BUSINESS PLAN

V. Competitive Analysis
The following is an overview of Student Success's competitors.

Direct Competitors
The following companies are our direct competitors.

 Direct Competitor #1: Ebay

o Competitor's Overview: eBay Inc. is an American multinational e-commerce
corporation based in San Jose, California that facilitates consumer-to-consumer
and business-to-consumer sales through its website. eBay was founded by Pierre
Omidyar in 1995, and became a notable success story of the dot-com bubble.
eBay is a multibillion-dollar business with operations in about 30 countries, as of
2011. The company manages eBay.com, an online auction and shopping website
in which people and businesses buy and sell a wide variety of goods and services
worldwide. The website is free to use for buyers, but sellers are charged fees for
listing items after a limited number of free listings, and again when those items
are sold.
 Direct Competitor #2: Alibaba
o Competitor's Overview: Alibaba.com Limited, an investment holding company,
provides software, technology, and other related services primarily on the online
business-to-business (B2B) marketplaces worldwide. The company offers
transaction-based and other Internet-based services, such as software
applications, domain name registration, Website hosting and solutions, email
hosting, and technology-related consultation services on various market places
and platforms. It operates alibaba.com, a trade platform for importers and
exporters; aliexpress.com, a transaction-based wholesale platform for small
buyers seeking shipment of small quantities of goods; and 1688.com, a Chinese-
language online platform for B2B and small business owners.
 Direct Competitor #3: Bed Bath and Beyond
o Competitor's Overview: The Company sells a range of domestics merchandise
and home furnishings. Domestics merchandise includes categories, such as bed
linens and related items, bath items and kitchen textiles. Home furnishings
include categories, such as kitchen and tabletop items, fine tabletop, basic
housewares, general home furnishings, consumables and juvenile products

Indirect Competitors
The following companies are our indirect competitors.

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 STUDENT SUCCESS BUSINESS PLAN

You have not yet completed this section of your business plan.

Competitive Advantages
Student Success is positioned to outperform competitors for the following reasons:

 Products and/or Services: Our Products and/or Services are superior to our competitors
because: They are donated from other companies.
 Customers: We are already serving key customers which our competitors are not. These
customers include: Students who cannot afford to pay for traditional home and dorm
options in class

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 STUDENT SUCCESS BUSINESS PLAN

VI. Marketing Plan

Our marketing plan, included below, details our products and/or services, pricing, promotions
plans and distribution strategy.

Products, Services & Pricing

 Product/Service #1 Name: Lamp
o Product/Service Price: $3
 Product/Service #2 Name: Matress Topper
o Product/Service Price: $5-$20
 Product/Service #3 Name: Coffee Maker
o Product/Service Price: $8
 Product/Service #4 Name: Rug
o Product/Service Price: $5-$20
 Product/Service #5 Name: Decoration
o Product/Service Price: $2-$15
 Product/Service #6 Name: ETC.

Promotions Plan
Student Success will use the following tactics to attract new customers:

 Blogs, Podcasts, etc: Well established radios can give us a brief shout out
 Contests: In order to generate revenue we can host a contest that helps get the word out
and also help a student
 Online Marketing: Twitter and Instagram are top social media sites that students use. So
it would be good to use these sites to market.
 Word of Mouth / Viral Marketing: Utilizing student ambassadors is great for this
segment.

Distribution Plan
Customers can buy from us via the following methods :

 Company website: To provide a online tool that students can utilize to browse the
selection of products.

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 STUDENT SUCCESS BUSINESS PLAN

VII. Operations Plan

Our Operations Plan details:

1. The key day-to-day processes that our business performs to serve our customers
2. The key business milestones that our company expects to accomplish as we grow

Key Operational Processes

The key day-to-day processes that our business performs to serve our customers are as follows:

 Marketing: Make sure all students are able to utilize this powerful app in order to save
money

Milestones
The key business milestones that our company expects to accomplish as we grow include the
following:

 1. To Be Completed By : 2018-11-01
o Accomplishment #1: Grew customer base by 10 amount/%
o Accomplishment #2: Launched 1 new websites/products/campaigns
o Accomplishment #3: Streamlined team/department operations
 2. To Be Completed By : 2019-01-01
o Accomplishment #1: Boosted earnings by 20 amount/%
o Accomplishment #2: Coined well-known buzzword or industry term

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 STUDENT SUCCESS BUSINESS PLAN

VIII. Management Team

Our management team has the experience and expertise to successfully execute on our
business plan.

Management Team Members

 Name : Deshanna Bradford
o Title: Owner
o Background:

Management Team Gaps

 Title/Role: Human Resource Manager
 Key Functional Areas Covered:
 Qualities of the individual who will be sought to fill this role:

 Title/Role: Marketign Manager

 Key Functional Areas Covered:
 Qualities of the individual who will be sought to fill this role:

Board Members
 Name : Jarred Grey
o Past positions, successes and/or unique qualities:
 Name : Porscha Cowans
o Past positions, successes and/or unique qualities:
 Name : D'Ross Prince
o Past positions, successes and/or unique qualities:

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 STUDENT SUCCESS BUSINESS PLAN

IX. Financial Plan

Revenue Model
Student Success generates revenues via the following:

 Donations: Bed Bath and Beyond, Walmart, Amazon, etc.

Summary
Below is an overview of our expected financial performance over the next five years:

FY 1 FY 2 FY 3 FY 4 FY 5
Revenues $479,073 $672,381 $943,690 $1,324,475 $1,858,907
Direct Expenses $0 $0 $0 $0 $0
Gross Profit $479,073 $672,381 $943,690 $1,324,475 $1,858,907
Gross Profit (%) 100% 100% 100% 100% 100%
Other Expenses $365,189 $379,373 $394,170 $409,609 $425,719
EBITDA $113,884 $293,008 $549,520 $914,865 $1,433,187
Depreciation $1,950 $1,950 $1,950 $1,950 $1,950
Amortization $2,000 $2,000 $2,000 $2,000 $2,000
Interest Expense $9 $9 $0 $0 $0
Income Tax Expense $16,488 $43,357 $81,835 $136,637 $214,385
Net Income $93,436 $245,691 $463,734 $774,278 $1,214,852

Exit Strategy
We expect that investors will be able to cash out on their investment in our company via
Acquisition.

We expect to achieve this goal by 2023.

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 STUDENT SUCCESS BUSINESS PLAN

Financial Projections
Projected Sales, Gross Profit & Net Income

2000000

1800000

1600000

1400000

1200000

1000000

800000

600000

400000

200000

0
FY 1 FY 2 FY 3 FY 4 FY 5
Revenues Gross Profit Income

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 STUDENT SUCCESS BUSINESS PLAN

5 Year Annual Income Statement

FY 1 FY 2 FY 3 FY 4

Revenues

Revenues $479,073 $672,381 $943,690 $1,324,475

Total Revenues $479,073 $672,381 $943,690 $1,324,475

Direct Costs

Direct Costs $0 $0 $0 $0

Total Direct Costs $0 $0 $0 $0

GROSS PROFIT $479,073 $672,381 $943,690 $1,324,475

GROSS PROFIT % 100% 100% 100% 100%

Other Expenses

Salaries $304,759 $317,785 $331,398 $345,626

Marketing Expenses $12,022 $12,082 $12,143 $12,204

Rent/Utility Expenses $0 $0 $0 $0

Other Expenses $48,406 $49,505 $50,628 $51,778

Total Other Expenses $365,189 $379,373 $394,170 $409,609

EBITDA $113,884 $293,008 $549,520 $914,865

Depreciation $1,950 $1,950 $1,950 $1,950

Amortization $2,000 $2,000 $2,000 $2,000

EBIT $109,934 $289,058 $545,570 $910,915

Interest Expense $9 $9 $0 $0

PRETAX INCOME $109,925 $289,049 $545,570 $910,915

Net Operating Loss $0 $0 $0 $0

Use of Net Operating Loss $0 $0 $0 $0

Taxable Income $109,925 $289,049 $545,570 $910,915

Income Tax Expense $16,488 $43,357 $81,835 $136,637

NET INCOME $93,436 $245,691 $463,734 $774,278

Net Profit Margin (%) 19.5% 36.5% 49.1% 58.5%

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 STUDENT SUCCESS BUSINESS PLAN

5 Year Annual Balance Sheet

FY 1 FY 2 FY 3 FY 4

ASSETS

Cash $100,122 $332,934 $776,313 $1,533,882

Other Current Assets $45,131 $63,342 $88,900 $110,372

Total Current Assets $145,254 $396,277 $865,214 $1,644,255

Intangible Assets $50,000 $50,000 $50,000 $50,000

Acc Amortization $22,000 $24,000 $26,000 $28,000

Net Intangibles $28,000 $26,000 $24,000 $22,000

Fixed Assets $19,500 $19,500 $19,500 $19,500

Accum Depreciation $2,950 $4,900 $6,850 $8,800

Net fixed assets $16,550 $14,600 $12,650 $10,700

Preliminary Exp $0 $0 $0 $0

TOTAL ASSETS $189,804 $436,877 $901,864 $1,676,955

LIABILITIES & EQUITY

Current Liabilities $30,867 $32,068 $33,321 $34,134

Debt outstanding $1,180 $1,360 $1,360 $1,360

Total Liabilities $32,047 $33,428 $34,681 $35,494

Share Capital $24,320 $24,320 $24,320 $24,320

Retained earnings $133,436 $379,128 $842,862 $1,617,140

Total Equity $157,756 $403,448 $867,182 $1,641,460

TOTAL LIABILITIES &

$189,804 $436,877 $901,864 $1,676,955
EQUITY

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 STUDENT SUCCESS BUSINESS PLAN

5 Year Annual Cash Flow Statement

FY 1 FY 2 FY 3 FY 4

CASH FLOW FROM

OPERATIONS

Net Income (Loss) $93,436 $245,691 $463,734 $774,278

Change in Working Capital $12,736 ($17,009) ($24,306) ($20,659)

Plus Depreciation $1,950 $1,950 $1,950 $1,950

Plus Amortization $2,000 $2,000 $2,000 $2,000

Net Cash Flow from

$110,122 $232,632 $443,378 $757,568
Operations

CASH FLOW FROM

INVESTMENTS

Fixed Assets ($4,500) $0 $0 $0

Intangible Assets ($25,000) $0 $0 $0

Net Cash Flow from

($29,500) $0 $0 $0
Investments

CASH FLOW FROM

FINANCING

Cash from Equity $4,320 $0 $0 $0

Cash from Debt financing $180 $180 $0 $0

Net Cash Flow from

$4,500 $180 $0 $0
Financing

Net Cash Flow $85,122 $232,812 $443,378 $757,568

Cash at Beginning of Period $15,000 $100,122 $332,934 $776,313

$100,122 $332,934 $776,313 $1,533,882

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