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    Describe The Four Characteristics of Services That Marketers Must Consider When Designing Marketing Programs

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    Vikram Kumar
    The four key characteristics of services are that they are intangible, inseparable, variable, and perishable. A massage therapist's services differ from a grocery store in that the massage therapist's services are more intangible, inseparable, and variable depending on each customer's specific needs, whereas grocery store services are more tangible and consistent.

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    Describe The Four Characteristics of Services That Marketers Must Consider When Designing Marketing Programs

    Uploaded by

    Vikram Kumar
    754 views2 pages
    The four key characteristics of services are that they are intangible, inseparable, variable, and perishable. A massage therapist's services differ from a grocery store in that the massage therapist's services are more intangible, inseparable, and variable depending on each customer's specific needs, whereas grocery store services are more tangible and consistent.

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    Describe the four characteristics of services that marketers must consider when designing marketing programs

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    The four key characteristics of services are that they are intangible, inseparable, variable, and perishable. A massage therapist's services differ from a grocery store in that the massage therapist's services are more intangible, inseparable, and variable depending on each customer's specific needs, whereas grocery store services are more tangible and consistent.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    754 views2 pages

    Describe The Four Characteristics of Services That Marketers Must Consider When Designing Marketing Programs

    Uploaded by

    Vikram Kumar
    The four key characteristics of services are that they are intangible, inseparable, variable, and perishable. A massage therapist's services differ from a grocery store in that the massage therapist's services are more intangible, inseparable, and variable depending on each customer's specific needs, whereas grocery store services are more tangible and consistent.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    Describe the four characteristics of services that marketers must consider when

    designing marketing programs. According to these characteristics, how do the services


    offered by a massage therapist differ from those offered by a grocery store?

    answer

    Services have certain characteristics that define the best approach to facilitating better
    customer service. Marketing programs that increase customer satisfaction are important for
    attracting customers.

    By having marketers develop marketing programs for services, services need to meet the
    needs of customers in the market. These properties can be intangible, lack of ownership,
    separability, variability, and corruption.

    Potential Corruption-This is a property that means that the service cannot be saved and
    saved for later use. Instead, the service is supposed to be consumed when it's created, as it
    can't be saved under any circumstances. So the service needs to be consumed as it is provided
    to the client.

    Intangible Services are intangible compared to tangible products. Services are intangible,
    and that's why you think it's perishable. Consumers cannot experience and feel the service.
    Therefore, marketers must continue to deliver services to their target audience.

    Indivisible Services are meant to be consumed when provided by the company. This means
    that marketers should always focus on maximizing the value they provide to consumers. For
    example, an injection into a client is given to a patient when needed.

    Variable service is customer dependent. Different clients require different kinds of services.
    For example, a company that provides health care to its clients needs to observe services to
    their patients. These important service elements vary according to the needs of each patient.

    Insufficient ownership The client is unable to own the service. Services are provided to our
    customers and will be terminated when these services are also terminated. Therefore, the
    client cannot move with the client.

    The differences in the services offered by a dentist differ from that offered by a drug store

    The services provided by dentists are very diverse due to the diverse needs of each dental
    customer. Pharmacies, on the other hand, offer less variable services, such as dentist services.

    Dentist Service is not owned by you. However, pharmacies do provide ownership of the
    products they sell to their customers. This means that the customer owns these drugs.

    Also, the services provided by pharmacies are tangible. For example, drugs are physical, but
    the services provided by dentists are intangible. You will not be able to access the services of
    the dentist.

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