KIDS WEAR INDUTSRY Imp

ANALYSIS ON KIDS WEAR EXPORT MARKET – INDIA-(DELHI NCR)
KIDS WEAR
INDUSTRY
SCOPE IN
INTRNATIONALMARK EXPORTS FROM
ET INDIA
KIDS WEAR INDUTSRY
AIM
 The study of the kids wears export market in India.
OBJECTIVES
 To study growth of International kids wear market.

 To study the kids wear categories manufactured for exports
in India.
 To find out how Indian Manufacturers can export categories
other than what is being manufactured currently.
1. To analyze the fabrics used for most demanded

categories of kids wear and factors determining the
selection of fabrics.
2. The machines/technology – limitations in India?
INTRODUCTION
Apparel on line – “statements of various buyers who came to India for

the apparel fair – they commented that they were looking for kids
wear supplier, they were disappointed”.
“Brand’s world just got shook up, realizing their potential in the kids
wear market. Brand’s at the height of their expansion builds on its
clothes ranges for children, with dedicated factories and development
in all over world.”
Global Children’s Wear Market to Reach US$156.8 Billion by 2015
Europe and USA are the major players of kids wear market, both the markets accounts
the major sales. With growth in double income earning families, working population and
greater disposable income, the branded apparel market is expected to experience
substantial gains. The global economic meltdown has significantly affected growth
prospects in the retail industry, the children’s wear segment has exhibited considerable
resilience to the adverse market conditions, as against the men’s wear and women’s
wear categories.
The market is influenced by factors such as-:
 Transforming consumer preferences,

 Customer profiles,
 Parents and children’s influence on buying patterns,
 Availability of greater choice.
The global children’s wear market is characterized by moderate level of competition, owing to the
presence of large number of market participants and the lower switching costs.
The global market for Children’s Wear is projected to reach US$156.8 billion by the
year 2015, driven by the frequent need to purchasing new clothing to address the
requirements of growing children. Rising income levels, trend towards nuclear
families and parental desire to offer the best to their children is likely to foster
market growth.
Major players in kids wear market -:
 Bealls Inc.,
 Benetton Group
 S. .A., Carter’s Inc.,
 Esprit Holdings Limited,
 Fruit of the Loom Inc.,
 FB Legacy,
 Gap Inc.,
 Hanes brands Inc.,
 The Jones Group,
 Kellwood Company,
 Phillips-Van Heusen Corporation,
 Polo Ralph Lauren, Sears Holdings Corp.,
 Syms Corporation, Target Corp.,
 The Children’s Place Retail Stores,
 The Warnaco Group Inc.,
 VF Corporation.
Kids wear category turning into hen which lays golden eggs
Article states that in the last few years, the kids wear category among all other clothing
segments is witnessing a flurry of activity, with every other domestic or global apparel retailer
worth his salt launching a kids wear brand in India to grab a pie of the organized children-wear
market.
Currently the kids wear segment is considered the fastest growing category segment and a host
of international brands like Zara, Benetton Kids, Versace of Kids, Chicco, Mothercare and many
others have launched their children-wear brand in India.
Mr Anurag Rajpal, Vice President – Apparel Brands, Spencers Retail, says, “Kids wear
business was always a very lucrative proposition in retail since many years. The category has
been growing remarkably in the last decade, and going into the future, it is expected to outgrow
in performance by many folds.
“The reasons attributed are increased pestering power with parents, kids hooking on the net
early, gaming, look good feel good factor, improved self confidence leading to taking unanimous
decision on most aspects including what, where and when they wish to buy besides their
fashion needs. Such a transformation has thrown open further more potential in the kids wear
business”.
Product range of International brands
 Tommy Hilfiger Spring 2011 Collection for kids (BOYS 2-7)
Spring collection by GAP(Boys 2-7)

 Spring 2011 Collection by Polo Ralph Lauren Kids
Current Scenario of Indian Exporters
Indian Apparel Exporters seek Government Advocacy
By (Fibre2fashion.com)
Articles refer to show positive growth in Indian apparel exports during 2010-11.The
exports now wants government to encourage large scale investment and help in
reducing production and transactions costs. Increasing input costs, high interest rates,
liquidity crunch, high power, and transportation costs, poor infrastructure are a few of
the constraints faced by the apparel exporters. Apparel exports during 2009-10
accounted to $9.7 billion. But exporter believes that this year it would increase by 10%.
Raw material accounts 50 -60% of apparels costing, in recent months due to increase
raw material exports , the apparel costing get higher up by 40-50%.
The textile ministry has come up with positive initiatives, aiding the apparel exports from
recessionary effects, soaring yarns and fabric prices. With introduction of fiber policy , it
encourage Indian apparel exporter to work with overseas market for garments made
from new fires and fabrics.
Indian apparel exports were down in 2009 due to downfall in EU and WS market but
now both the markets are showing recovery. Indian exporters have started seeking new
markets like Latin America, Middle East, Japan and Australia but these markets are
small scale as compared to those of EU and US
Clothing exports are increasing in a faster pace than any other trade product. Increased
focus and appropriate incentives could make the Indian apparel sector outshine its
competitors in the global market.
Trouble apparel sector sees some revival
By www.business-standard.com
Article states that Indian apparel exporters cheer up after a long time, the export sector
which reeling under pressure of increase in the cotton yarn prices, it has now witnessed
a positive beginning in December 2010. There was continuous decline in Indian apparel
exports in past months. The Indian government has put a restriction in the quantity of
cotton yarn export to 720 million kg’s for the fiscal year 2010-11. The policy will help to
smoothen the rising prices of cotton.
According to apparel export promotion council the apparel export in December 2010
sees a 40 % increase as compared to the month of November 2010. For the last three
months. For the three months ended on December 31, 2010, the apparel industry
posted exports of USD 2,438 million, as against exports of USD 2,398 million for the
corresponding year of FY 2009-10. Apparel exports from india recorded a growth of
2903 million USD from January to November 2010 as against of 2636.90 million USD in
the same period in 2009.
Apparel export promotion council is cautiously optimistic to reach an export figure of 11

billion USD for the current fiscal year , a growth of 10% due to stability in raw material
prices.
Research Methodology
Sample selection - To identify the product categories of kids wear being exported from
India.
Sample unit – Kids wear exporters In Delhi – NCR
Sample Size – 10 Factories.
Data Collection Methods
Data will be collected through a questionnaire, structured interviews, checklists, data

collection tools.

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ANALYSIS ON KIDS WEAR EXPORT MARKET – INDIA-(DELHI NCR)

 The study of the kids wears export market in India.

 To study growth of International kids wear market.

1. To analyze the fabrics used for most demanded

Apparel on line – “statements of various buyers who came to India for

Global Children’s Wear Market to Reach US$156.8 Billion by 2015

The market is influenced by factors such as-:

 Transforming consumer preferences,

Major players in kids wear market -:

 Tommy Hilfiger Spring 2011 Collection for kids (BOYS 2-7)

Spring collection by GAP(Boys 2-7)

Indian Apparel Exporters seek Government Advocacy

Apparel export promotion council is cautiously optimistic to reach an export figure of 11

Sample unit – Kids wear exporters In Delhi – NCR

Sample Size – 10 Factories.

Data Collection Methods

Data will be collected through a questionnaire, structured interviews, checklists, data

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