Fundraising Sustainability

FUNDRAISING
SUSTAINABILITY
Project Know-e: Know and Execute | Rotaract – Carmona | Interact - Carmona
ANTONINO JOSE L. BAYSON
MSA, CTT, MRITx, SMRIMAcc
Bachelor of Science in Accountancy
Polytechnic University of the Philippines - Santa Rosa
Master of Science in Accountancy
De La Salle University – Manila
Commission on Higher Education Scholar
Instructor
Cavite State University – Carmona Campus
Department of Management
hello!ANJO
Member
Couples for Christ Community
Former President and Organization Member
Federation of Junior Philippine Institute of Accountants
I AM
KUMUSTA The best way to find
KA?
yourself is to lose yourself
in the service of others.
| Mahatma Gandhi
WHAT IS Fundraising is the process of
soliciting financial support and is an
FUNDRAISING? essential way for most non-profits

to bring in revenue for their
organization’s mission.
| Business Dictionary
SOLICIT UTILIZE SUPPORT

FUND REVENUE MISSION
Fundraising is a way for
FUNDRAISING
IS MORE THAN JUST ASKING FOR MONEY
organization to build relationships,
to bring in foundation support, and
to attract new partners.
Fundraising can determine the
future of an organization. A strong
fundraising effort can ensure that
adequate funds are available to
support all activities.
Sustainability is the ability to
maintain operations and activities at
WHAT IS a certain rate or level. This also

pertains to meeting the present
SUSTAINABILITY? needs without compromising the
ability of the future to meet their
own needs.
| Oxford & UN World Commission on
Environment and Development
SUSTAINABILITY
IS ABOUT OUR CHILDREN AND
OUR GRANDCHILDREN, AND THE
WORLD WE WILL LEAVE TO THEM Sustainability presumes that
resources are finite, and should be
used conservatively and wisely with
a lens to long-term priorities and
consequences of the ways in which
resources are used.
WHY ORGANIZATIONS FAIL TO SUSTAIN
FUNDRAISING?
The most significant objective of organizations is
to develop awareness of their cause and raise
funds. However, organizations are struggling and
are incapable to cover their expenditures.
“It is the cry of the day for organizations to

formulate a strategy on how to build awareness
of the target community and cultivate enough
funds without high funds.”
| Ullah, Ahmad, & Khan (2012) International
Journal of Business, Humanities, & technology
Fundraising fails because goals are unrealistic.
Too often, fundraising goals are set based on the
gap between the existing funding and what still
needs to be raised to meet the budget.
“The higher the goal and shorter the time frame

of planning, the more critical it is for success to
be in place.”
| Stansbury (2020) Tallahassee Democrat
Findings from a community-based study of non-
profit organizations found that organizations
were faced with constant funding uncertainty
due to short timelines for programs, reporting
and evaluation requirements beyond capacity,
and expectations to demonstrate outcomes.
| Mulroy (2003) Financial Sustainability
Struggle to raise sufficient funds for the
operations and activities of the organization
Cultural differences between the organization

and the community
Maintaining continuous relationship within the

community flooded with other organizations
seeking to serve the same purpose and mission
Difficulty in engaging community members to

promote volunteerism
WHAT TO DO
NOW?
A good fundraising should provide
more than an opportunity to just
raise funds. Fundraising is also a
responsibility and a commitment.
THE FORMULA FOR
SUSTAINABLE 1 ASK
FUNDRAISING 2 THANK
3 REPORT
4 REPEAT
One of the biggest reasons that donors do not
give (or do not give for the second time) is
because they were never asked to give (or give
again). That is, “ask” is such a critical part of the
formula.
Asking matters and how you ask matters even

more.
ASK
To make an effective ask, the organization has to
establish why the donors should give to you.
Donors want to know now their giving will help

solve a problem, and they want to know that
their money is going to make a difference.
Make the donors understand that their gift has

ASK
meaning.
“Your donation will feed local
families experiencing food
insecurity.”
“Donate to us because we help

hungry people.”
ASK
Focus on creating ASKS that:
- show potential donors a problem

- show them how to be part of the
solution
- are specific
- ask for their help
ASK
Recognizing and appreciating people’s gifts is a
great exercise for the organization.
THANK Sincerely thanking someone for a gift or a favor

makes him or her feel great about giving to you.
This feeling is the key to retaining the donor.
“Thank you for your donation of Php
THANK 5,000.00. Please retain the following

details for your records.”
A great “thank you” note includes details like:
- A sincere statement that does not sound like

you wrote it under duress
- A statement that reiterates how the gift will
make a difference
THANK - A sentence about how the organization and the

community appreciate the donor’s involvement
- A simple ask that does not ask for additional
gift but some favors like watching a video or
following you on social media
- A note that you will be in touch
In this stage, the organization will report how
donors actually helped. The organization has to
REPORT
tell them how their money helped.
The donors are motivated by the desire to make

an impact on the world. If the organization can
report the impact, they will feel good about their
decision to give.
In reporting, the organization is fulfilling the
desire that inspired the donors to give in the first
REPORT
place. Thus, you have to tell them a complete
story.
“You gave to us because you want to

make a difference. Thank you! Here’s
exactly what you have accomplished.”
If you do not report their impact, you omit an
REPORT
important part of the story. You do not address
their desire to make a difference. They are not
fulfilled at the end of the cycle.
“You gave to us because you wanted to

make a difference. Thank you!”
“You gave to us because you want to make a
REPORT
difference. Thank you! Your Php 5,000.00 helped
pay for two days worth of water and electricity.”
Instead, focus on telling the stories of the people

your organization supports.
REPORT
“Your support helped feed this
family and hundreds of others.”
At this point, your donors feel great about giving
REPEAT
to you and know that the organization has used
their gifts wisely.
Now, it is time to invite them to continue to make

a difference by continuing their support.
When you ask again, reference the fact
REPEAT
that the donor has already made an
impact with his or her past support.
Recognizing past involvement shows
donors that they are valuable to your
organization.
THE FORMULA FOR
SUSTAINABLE Great fundraising is more than
FUNDRAISING just asking for money. Great
fundraising involves building
emotional connections with
donors who are invested in
changing the world with you.
THE FORMULA FOR
SUSTAINABLE ASK people to join you in making a difference by
donating
FUNDRAISING THANK them promptly and sincerely for their gifts
REPORT how donors made a difference with their

money
REPEAT connections by asking them to stay

involved with you through continuing their support
POINT OF VIEW: COMMERCIAL MARKETING
PRODUCT PRICE
TARGET
MARKET
SUSTAINABLE PLACE PROMOTION
FUNDRAISING
POINT OF VIEW: DONATION-ORIENTED
CAUSE CONTRIBUTION
DONORS
SUSTAINABLE CHANNEL CAMPAIGN
FUNDRAISING
DONATION-ORIENTED
PRODUCT PRICE CAUSE CONTRIBUTION
COMMERCIAL MARKETING
TARGET
DONORS
MARKET
PLACE PROMOTION CHANNEL CAMPAIGN

FINANCIAL
PLANNING One of the most important things in
sustainability is financial planning as
it provides strategy to secure the
financial resources needed to execute
the organization’s vision and mission.
Create an analysis of the current and
projected financial status of the
organization. This should include
detailed sources of revenues and uses
of expenses.
Determine what is owned (asset) and
what is owed (liability) as these two
will further determine the
organization’s net worth.
NET ASSET = ASSETS - LIABILITIES

EXPECTED
EXPECTED EXPECTED
ACTIVITY NET INCOME REMARKS
REVENUE EXPENSES
(NET LOSS)
XXX XXX XXX
ACTUAL
ACTUAL ACTUAL
ACTIVITY NET INCOME REMARKS
REVENUE EXPENSES
(NET LOSS)
XXX XXX XXX
AMOUNT OF PROBABILITY OF TOTAL EXPECTED OTHER

SPONSOR
REQUEST RECEIVING FUNDS REVENUE REMARKS
XXX % XXX
Having sound financial practices will ensure
that management and potential funding
sources can measure the organization’s
sustainability. Also, it will help the
organization to make informed business
decisions.
Good financial reporting will allow the

organization to strengthen accountability and
transparency – improving donor’s trust.
OTHER WAYS TO A
SUSTAINABLE
FUNDRAISING
FOSTER A CULTURE OF GIVING
Organizations can work with the community by
educating the community members about the
interdependence between the organization and
the community, and the need for mutual support.
By encouraging donations from all community
CULTURE OF members, no matter how small, an organization

can broaden the funding base among community
GIVING members and establish a culture of giving.

UTILIZE TECHNOLOGY TO REACH NEW AUDIENCES
The effective use of technology for marketing of
organizations is necessary in remaining relevant
in the community and among funders.
There are lower cost social media outlets, such

Twitter, Instagram, Facebook, and TikTok, that
could be utilized in communicating up-to-date
UTILIZE information without needing to expend significant

financial or technical resources.
TECHNOLOGY
ESTABLISH COLLABORATIVE PARTNERSHIPS
Establishing collaborative partnerships with other
organizations offers a means to efficiently and
effectively meet the needs of the community while
managing financial constraints of the
organization.
Do not be afraid to ask other organizations what
COLLABORATIVE
has worked for them and what has not worked.
Everyone wins when information are shared with
PARTNERSHIP
one another.
PROMOTE COMMUNITY ENGAGEMENT
Actively engaging the residents who are the
recipients of the services and programs of the
organization allows the residents to have a say or
word on how programs are created and
implemented, and may alleviate potential barrier.
Through community engagement, organizations
COMMUNITY will be able to balance the funding expectations,

challenges, and opportunities which will further
ENGAGEMENT allow the organization to understand the

community needs and to prepare on how to
engage to the community as a whole.
APPRECIATE THE VALUE OF VOLUNTEERISM
Fostering an environment for volunteers to serve
for a cause that they care about and within an
organization where their culture and values are
appreciated can promote a sense of loyalty and
commitment among volunteers.
Also, it is equally important to attempt to

understand and meet the specific needs of
VALUE OF volunteers. Making an effort to meet tangible

needs of the volunteers is necessary in building
VOLUNTEERISM an atmosphere that they are valued and included.

OTARACT
ARMONA
NTERACT
You are not paid not
because you are
worthless but because
you are priceless.
ARAMIN
ABUHAY
ALAMAT
ALONE
WE CAN DO SO LITTLE;
TOGETHER
ajlbayson
WE CAN DO SO MUCH.
| Hellen Keller

Fundraising Sustainability

Uploaded by

Copyright:

Available Formats

Fundraising Sustainability

Uploaded by

Document Information

Original Description:

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Fundraising Sustainability

Uploaded by

Copyright:

Available Formats

FUNDRAISING

FUNDRAISING? essential way for most non-profits

SOLICIT UTILIZE SUPPORT

WHAT IS a certain rate or level. This also

“It is the cry of the day for organizations to

“The higher the goal and shorter the time frame

Cultural differences between the organization

Maintaining continuous relationship within the

Difficulty in engaging community members to

Asking matters and how you ask matters even

Donors want to know now their giving will help

Make the donors understand that their gift has

“Donate to us because we help

- show potential donors a problem

THANK Sincerely thanking someone for a gift or a favor

THANK 5,000.00. Please retain the following

- A sincere statement that does not sound like

THANK - A sentence about how the organization and the

The donors are motivated by the desire to make

“You gave to us because you want to

“You gave to us because you wanted to

Instead, focus on telling the stories of the people

Now, it is time to invite them to continue to make

FUNDRAISING THANK them promptly and sincerely for their gifts

REPORT how donors made a difference with their

REPEAT connections by asking them to stay

SUSTAINABLE PLACE PROMOTION

SUSTAINABLE CHANNEL CAMPAIGN

PLACE PROMOTION CHANNEL CAMPAIGN

NET ASSET = ASSETS - LIABILITIES

AMOUNT OF PROBABILITY OF TOTAL EXPECTED OTHER

Good financial reporting will allow the

By encouraging donations from all community

CULTURE OF members, no matter how small, an organization

GIVING members and establish a culture of giving.

There are lower cost social media outlets, such

UTILIZE information without needing to expend significant

Do not be afraid to ask other organizations what

Through community engagement, organizations

COMMUNITY will be able to balance the funding expectations,

ENGAGEMENT allow the organization to understand the

Also, it is equally important to attempt to

VALUE OF volunteers. Making an effort to meet tangible

VOLUNTEERISM an atmosphere that they are valued and included.

You might also like