Part - A Introduction
Part - A Introduction
Part - A Introduction
R V Institute of Management
Jayanagar Bangalore
COURSE DOCKET
I semester MBA
1.1 Economics for managers
The articles and reading materials contained in this docket are for classroom discussion only
Table of Contents
Sl.No Particular
01 Part- A
02 Part- B Session Plan
03 Part- C Bangalore university Syllabus
04
05
05
07
Rashtreeya Sikshana Samithi Trust
R V Institute of Management
Jayanagar Bangalore
Part- A
INTRODUCTION:
Economics for Managers provides an introduction to both microeconomics and macroeconomics for
global business managers. The economic tools presented aid the analysis, decision-making and
strategic planning that is required of managers. The inclusion of relevant theory is supplemented with
an emphasis on practical applications of that theory to real-world business problems. Microeconomics
is the study of individual decision-making units (consumers and firms) and their interaction in a
market economy. An understanding of this assists managers when faced with choices and issues such
as how much to produce, what price to charge, whether to shut down production in the short run and
the impact of new, cheaper substitute products. Macroeconomics is focused on aggregate economic
behaviour. Macroeconomic principles assist managers in their need to analyse, predict and respond to
changes in an uncertain economic environment. Topics covered include inflation, unemployment and
the influence of monetary and fiscal policy. Issues in the international economy affect individual
businesses. Consequently, the basics of international economics are discussed, including the effects of
international trade policies and the exchange rate.
COURSE OUTCOMES:
At the successful completion of this course the students will have demonstrated the ability to:
CO1: Understand the internal and external decisions made on economic theories.
CO2: Distinguish between micro and macro-economic perspective of business and functions
of management.
CO3: Analyze real world business problem with systematic theoretical framework
CO4: Design strategies based on demand and supply concepts, consumer behavior, costing,
pricing, market environment, market structures.
CO5: Take optimal business decision by integrating concepts of economics and statistics.
KEY CONCEPTS:
Module 1:
Introduction to Economics,
Kinds of Economic Decisions, Significance and applicability of
Managerial Economics in decision making,
Role and responsibilities of Managerial Economics,
Economic principles relevant to managerial decision making,
Opportunity cost &Production possibility curve,
Concept of increments and Margin,
Discounting principle,
Theory of firm.
Module 2:
Demand theory and analysis
Elasticity of Demand and its role in Managerial decision making
Demand forecasting & Techniques
Consumers Equilibrium & Cardinal utility approach
Indifference curve approach
Theory of revealed preference
Consumer surplus
Module 3:
Laws of variable proportions and Return to scale
Economies of scale
Isoquants and Isocost
Optimum combination of inputs
Elasticity of substitutions
Cost concepts: Kind of costs,
Short run and long run cost functions
Interrelationship of cost
Cost reduction and cost control.
Module 4:
Concept of Market equilibrium and Revenue curves
Different market structures
Price determination and firms equilibrium under perfect competition
monopolistic competition
oligopoly and monopoly
Price discrimination,
International price discrimination and dumping
Pricing methods
Module 5:
Theories of factor pricing: wages and rent
Theories of interest and investment decisions
Profit and profit functions.
Module 6.
MODULE OUTCOMES
Module 1:
MO1 To understand the kinds of economic decisions of a Manager
MO2 To evaluate the principles of opportunity cost and Production possibility curves
Module 2:
MO3 To Understand the theories and process of consumer behaviour in the market.
MO4 To Analyse Demand forecasting Techniques and plot Consumers Equilibrium
Module 3:
MO5 To understand the concepts of Isoquants and Isocost, Elasticity, Cost concepts
MO6 Able to create an effective cost curves in Short and long rune
Module 4:
MO7 To identify the key components of different market structures and firms equilibrium
MO8 To evaluate various types of Pricing methods
Module 5:
MO9 To understand the conceptual framework of factor pricing- wages, rent, profits,
MO10 To assess strategies used by a manager as a part of Profit and profit functions.
Module 6:
MO11 To understand the concept and measurement of National income.
MO12 To evaluate the theory of Kenynesian related to employment, money supply, business cycle
and inflation.
INSTRUCTIONS METHODS/ PEDAGOGY/ TOOLS USED:
4. Visual presentations
5. Articles review
EVALUATION PLAN
Assignment 5 Marks
Attendance 5 Marks
Review of article 5 Marks
Presentation 5 Marks
B. Other Assessment
Sl. No Evaluation Unit of Evaluation Time frame
Item
1 Quizzes Individual Every session
2 Case study Individual During class hours
3 Surprise test Individual On spot
4 Blogs discussion Individual I day in advance
Five case lets based on modules would be used to assess the participation in class discussion and
contribution to the learning process. Students will get cases in hand before the session to be prepared
thoroughly. Additional readings, book chapters and try to make connections between these and the topic
being discussed
COURSE FACILITATOR
1. Prof. Anitha Dsilva
Assistant Professor, RVIM
2. Prof. Rashmi Shetty
Assistant Professor, RVIM