COMPANY

PROFILE
LEADERS IN HEAVY DUTY ELECTRICAL SYSTEMS
AND SERVICES FOR MOBILE MINING EQUIPMENT

2019 2020

www.asiarep.com
ABOUT US
BUSINESS REPORT

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 HEAD OFFICE
ASIAREP Building, Jl. Prof. Dr. Satrio No. 296,
Karet Kuningan - Setiabudi, Jakarta Selatan 12940
Tel: (021) 2940 3191, 29403192, Fax: (021) 29403193
Email: asiarep@indosat.net.id
morand@asiarep.co.id
www.asiarep.com
BALIKPAPAN
Jl. Jenderal Sudirman Komp. Balikpapan Permai Blok L3
East Kalimantan 76114
Tel: (0542) 737 350, 737 356 Fax: (0542) 733 212
E-mail: sales@asiarep.co.id
donald.girsang@asiarep.co.id
PEKANBARU
Jl. Arifin Ahmad Komp. Perkantoran Blok A No.2
Riau - Pekanbaru
Tel: (0761) 39705 Fax: (0761) 39705
E-mail: marketingpkb@asiarep.co.id/lusy@asiarep.co.id
SANGATA
AMS Building Road 9 Sangata - East Kalimantan
Tel: (0549) 22292, 25490 Fax: (0549) 25490
E-mail: sales@asiarep.co.id
TANJUNG TABALONG
Jl. Ahmad Yani Km. 6 RT. 04 Kalimantan
Tel: (0526) 2025185
E-mail: jackson@asiarep.co.id
THE JF
COMPANY s e r ie s

ABOUT US
ASIAREP Group’s prominent position in the industry vis a result of

its critical attention to detail and service in solving clients’ need.

Supporting this endeavouris a focused commitment to market,

continued search for new technical developments, investments

in local manufacturing and service divisions, permanent offices,

regular fie representation, stock availability registered

international

The AsiaRep Group, a wholly owned and registered international

company, was founded in April 1994 by John Federoff and Jeff Baxter

with the focus of bringing Australian Automotive Electrical Technical

Services and Parts to the Global Mining and Oil & Gas Industries.

Today, The Group is the largest automotive electrical manufacturer,

supplier and training provider in the Indonesian Mining Industry and is

quickly gaining substantial recognition in many other countries in South

America, Africa and Southeast Asia.

The Asiarep Group’s prominent position in the industry is a result

of its critical attention to detail and service in solving client’s

needs. Supporting this endeavor is a focused commitment to Since its establishment, Asiarep has been known as the main producer

markets, continued search for new tecnical developments, invest- of Auto Electrical and spare parts and has built a customer base in

ments in local manufacturing and service divisions, permanent mining companies.

offices, regular field representation, large stock availability,

registered international office and staff training.

1 Company Profile
OUR VISION
Since its establishment, Asiarep has been known as the main producer of Auto Electrical and spare parts and has built a customer base in
mining companies. Since its establishment, Asiarep has been known as the main producer of Auto Electrical and spare parts and has built a
customer base in mining companies.

24

150

Project Delivery

30
Client

OUR MISSION
Since its establishment, Asiarep has been known as the main producer

of Auto Electrical and spare parts and has built a customer base in

mining companies. Since its establishment, Asiarep has been

known as the main producer of Auto Electrical and spare parts and

has built a customer base in mining companies.

Company Profile 2
 CEO’S
STATEMENTS
OUR PHILOSOPHY

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MERY GIRSANG S.H.,M.H
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CEO of Asiarep Indonesia
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3 Company Profile
STATEMENTS DIRECTOR
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Mark Jones Shirley Russell

Creative Director Creative Director

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Harry Washington Martin Edwards

Creative Director Creative Director

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Company Profile 4
 EXCL.
SERVICES
CREATIVE DESIGN & IT
As a provider of creative design services, we really understand that communicating
a business and its ideas and products is challenging. Every business is currently
competing with hundreds of brands and offers every day just to get the attention of
one prospective customer.

MARKETING/BRAND PROMOTING
Brand promotion is the way to inform, remind, persuade convincingly, and influence
the consumers to drive their decision towards purchasing the product or service
under a brand. Marketing force of a company conducts brand promotion primarily,
though the wholesalers and retailers also can do it.

ACCOUNTING
A management accountant must be able to apply professional knowledge and skills in
the preparation and presentation of financial decision information and others that are
oriented in such a way as to be able to assist management in damaging policies,
planning and controlling the implementation of operations. "Management accountants
are therefore seen as" value creators "between accountants. They are far more
interested in looking ahead and making decisions that will affect the future of the
organization, rather than recording history and compliance (maintaining value) aspects
of the profession. obtained from various fields and functions in an organization
such as information management, treasury, efficiency audit, marketing, valuation,
pricing, logistics, and others.

5 Company Profile
Since its establishment, Asiarep has been known as the main producer of Auto Electrical and spare parts and has built a customer
base in mining companies. Since its establishment, Asiarep has been known as the main producer of Auto Electrical and spare parts
and has built a customer base in mining companies.

R&D
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SERVICE
Excellent service (excellent service) is a service that meets quality standards that
are in accordance with customer expectations and satisfaction.
So that in prime service there are two important interrelated elements,
namely service and quality.

WAREHOUSE
The warehouse can be described as part of a logistics system of a company that
serves to store products and provide information about the status and conditions
of material / supplies stored in the warehouse, so that the information is always
up-to-date and easily accessed by anyone with an interest.

Company Profile 6
 PROJECTIZED
STUCTURE Manager
Service

Secretary Manager
Marketing

CEO/ Manager
Direktur Accounting

Manager
HRD Warehouse

Manager
IT&Design

7 Company Profile
 Technical Admin
R&D Manufacture
Service Service

Admin
Marketing 6
Marketing

Marketing 1 Marketing 2 Marketing 3 Marketing 4 Marketing 5

Staff Staff Staff Staff Staff

Accounting-1 Accounting-2 Accounting-3 Accounting-4 Accounting-5

Staff Staff Staff Staff Staff

Warehouse-1 Warehouse-2 Warehouse-3 Warehouse-4 Warehouse-5

Staff Staff
IT Creative Design

Company Profile 8
 LOCATION TANJUNG TABALONG

COMPANY Jl. Ahmad Yani Km. 6 RT.04, Kalimantan

Telp. (0526) 2025185
Email. erwin@asiarep.co.id

BALIKPAPAN
Jl. Jendral Sudirman Komp. Balikpapan
Permai Blok L3 East Kalimantan 76114
Telp. (0542) 737 350 Fax. (0542) 733 212
Email. sales@asiarep.co.id
donald.girsang@asiarep.co.id

PEKANBARU
Jl. Arifin Ahmad Komp. Perkantoran Blok A
No.2 Riau - Pekanbaru
Tel. (0761) 39705 Fax. (0761)39705
Email. Marketingpkb@asiarep.co.id/
lusi@asiarep.co.id

INDONESIA
Head Office - ASIAREP Building
Jl. Prof. Dr. Satrio No. 296, Karet Kuningan
Setiabudi Jakarta Selatan 12940
Tel : (021) 2940 3191, 2940 3192
Fax: (021) 2940 3193
E-mail : asiarep@indosat.net.id/
morand@asiarep.co.id

9 Company Profile
 SANGATTA
Jl. Poros Kabo No.41, Desa Swarga Bara,
Kec. Sangatta Utara. Sangata Kutai Timur
Kalimantan Timur
Telp. (0549) 22292, 25490 Fax. (0549) 25490
Email. sangata@asiarep.co.id

Company Profile 10
 FEATURED
PRODUCT

Safety power all your machine accessories and standardizes

all accessories associated harness routing and termination.
Maintenance eliminates damage to OEM harnesses and
ignition circuit, reduces downtime and reduces repair time.
Safety reduces fire risk and accessories system failure.
Production increases machine availability.

Starter Motor Isolation refers to the isoaltion

of the machine starting circuit only. This provides
power to the machines electrical systems to
enable the live testing of electrical circuits and
systems. This form of isolation is used during
scheduled or any other services.

Emergency Stop refers to instant shutdown

Robust Housing, Clearly labeled, Designed for each of an operating machine in an emergency
situation such as fire, rollover, collision where the
individual machine, incorporating all metal switching operator of the machine may be in capacitated or
and housings, fully seled-chassis mounted harnesses unaware of a developing emergency situation.
make Asiareps Emergency Isolation Stations (EIS)
Safer and more reliable.

Battery Isolation refers to complete isolation

of power from the batteries to the electrical
systems on the machine. This isolation is
generally required during maintenance service
such as welding, major component replacement
and or major component repairs.

11 Company Profile
Part No./ Description

Night Breaker Polycarbonate Work Lamp,

Flood Beam
Features :
Impact resistant ABS housing with water tight seap (IP66), top mounted
handle, off/ on waterproof toggle switch, virtually in destructible
polycarbonate lens and optional pedestal mounting bracket. Suitable for
transport applications where polycarbonate lenses are required
(H3 globe not included)*.

Part No./ Description

Night Breaker Double Beam Work Lamp

Long Range Spread Beam
Features :
Impact resistant ABS plastic housing, mounting hardware and optional
pedestal bracket to extend overall height and provide 360° rotation
with forward and backward tilt.
Includes : 2x Fitted 12V H3 55W globes

Part No./ Description

Night Breaker Work Lamp, Flood Beam

Features :
Fibre reinforced nylon housing, ergonomically moulded handle,
off/ on rocker switch with weather proof rubber boot and cigarette
lighter plug with 2m spiral lead. The magnetic base features suction
pads to prevent the magnet from scratching the vehicle surface.
Includes : Fitted 12V H3 55W globe

Company Profile 12
 Part No./ Description

Night Breaker ®300W 33000lm L.E.D Flood Light

The Night Breaker 307430-300FL LED work lamp offers a dazzling
light output especially for heavy duty working environments.
The work lamp offers an impressive lighting solution both for mobile
and stationary applications and is really the king of the hill.
Theoritical Lumens Output : 33000 lm
Light Source : Philips Lumileds/ Cree/ Osram
Supply Voltage : 90 - 305 VSC, 50/ 60Hz
Power Consumption : 300 W
Beam Angle : 15°/ 30°/ 40°/ 60°/ 80° x 135°/ 85° x 135°
Weight : 17.0 kg
IP Rating : IP68
Typical CRI : 70
CCT : 3000K - 7000K
Operating Temperature : -40°C to +45°C
105º 105º
90º 90º
75º 75º M LUX W/L (M)
60º 60º 4 1931 3.6/9.6
45º 45º 6 482 7.3/19.3
8 215 10.9/28.9
10 120 14.6/38.6
30º 15º 0º 15º 30º
ºC 0-180 ºC 90-270 BEAM ANGLE = 85x135 DEG

Part No./ Description

Night Breaker ®400W 48000lm L.E.D Flood Light

The Night Breaker 307430-400FL LED work lamp offers a dazzling
light output especially for heavy duty working environments.
The work lamp offers an impressive lighting solution both for mobile
and stationary applications and is really the king of the hill.
Theoritical Lumens Output : 48000 lm
Light Source : Philips Lumileds/ Cree/ Osram
Supply Voltage : 90 - 305 VSC, 50/ 60Hz
Power Consumption : 400 W
Beam Angle : 15°/ 30°/ 40°/ 60°/ 80° x 135°/ 85° x 135°
Weight : 19.0 kg
IP Rating : IP68 105º 105º
Typical CRI : 70 Illumination Data **
CCT : 3000K - 7000K 90º 90º
Operating Temperature : -40°C to +45°C 75º 75º M LUX W/L (M)
60º 60º 4 2574 3.6/9.6
45º 45º 6 644 7.3/19.3
8 286 10.9/28.9
10 161 14.6/38.6
30º 15º 0º 15º 30º
BEAM ANGLE = 85x135 DEG
ºC 0-180 ºC 90-270

13 Company Profile
Part No./ Description

Blister Pack
Night Breaker Driving Lamp Kit
12 Volt 100W Rectangular 150 x 85mm
Comprises (units) :
2 x Driving lamps
2 x 12V H3 100W Globes
1 x Relay
1 x Toggle switch
1 x Terminal and wiring pack

Night Breaker Driving Lamp

12 Volt 100W Rectangular 150 x 85mm
Includes 12V H3 100W globe
306627
Replacement lens and reflector
307120
Replacement housing and mounting bracket

DRIVING LAMP
Part No./ Description

Blister Pack
Night Breaker® Combination Driving Lamp Kit
12 Volt 100W Rectangular 160 x 115mm dia,
Broad BeamPencil Beam
Comprises (units) :
1 x Broad beam driving lamp
1 x Pencil beam driving lamp
2 x See through lens protectors
2 x 12V H3 100W Globes
1 x Relay
1 x Toggle switch
1 x Pair of spacers
1 x Terminal and wiring pack

Night Breaker® Broad Beam Driving Lamp

12 Volt 100W 160 x 115mm
Includes a 12V H3 100W globe, impact resistant matt
black ABS housing

Night Breaker® Pencil Beam Driving Lamp

12 Volt 100W Rectangular 160 x 115mm
Includes 12V H3 100W globe, impact resistant matt
Black ABS housing

306616
Replacement lens and reflector, broad beam
306617
Replacement lens and reflector, pencil beam

307115
Replacement housing and mounting bracket

Company Profile 14
 Part No./ Description
962018
High Resolution 1/3” Sony CCD
Infra-Red LED for Ultra-Low Light Performance
Rugged Lightweight Die-cast Aluminum Body
Ip68 Dust/Waterproof Rating
130˚ Viewing Angle
Integral Microphone
Adjustable Mounting Angle
Corrosion Resistant

Part No./ Description

962019
Automatic Shutter with Overload Protection High
Resolution 1/3” Sony CCD
SAFETY MONITORING

Infra-Red LED for Ultra-Low Light Performance

Rugged Lightweight Die-cast Aluminum Body
Ip68 Dust/Waterproof Rating
130° Viewing Angle
Integral Microphone
Adjustable Mounting Angle
Corrosion Resistant
Automatic Heating When the Temperature is Below 10˚ C

Part No./ Description

962021
High Resolution 1/4” Sony CCD
Ultra Compact Camera
Automatic Electronic Iris
Ip68 Dust/Waterproof Rating
Adjustable Mounting Angle
150˚ Extra Wide Field of View

Part No./ Description

962024
Split, Triple, or Quad Screen Splitter Box
4 Camera + AV Input
Wired Triggers for All Camera
Split Screen Trigger
Timed Sequencing Option

15 Company Profile
Part No./ Description
962016
5” TFT LCD Monitor
3 Camera Inputs, Both manually or automatically selectable
Wired Trigger for each camera
Anti-Glare Coating On Screen
Electronic Distance Markings
On-Screen Display (OSD)

Part No./ Description

962017
5.6: colour TFT LCD Screen
1000G mechanical shock
4G mechanical vibration
12VDC (from control module)
Camera selector (Up to 3 cameras)
NTSC & PAL compatible
12 watts (max) power consumption

Company Profile 16
 TIMELINE
HISTORICAL Survived and grew through the Asian Mone-
tary crisis.

Branches increased to 3.

Staff Levels increase to 50 .

1992 1993 1994 1995 1996 1997 1998 1999

AsiaRep Launches in Indonesia a

Regional Representative Scheme,
introducing new Australian Technology
to the mining industries

Stocks frequently used products to

support the mining industries

Progresses to retail operations

2001 2002 2003 2004 2005 2006 2007 2008

Develops 38 Heavy Equipment Preventative
Introduced Product Support Operations as most Electrical Maintenance Training Modules.
new after market systems installed on equipment
were failing prematurely . Trains and assesses over 600 Heavy Equipment
Electricians per annum.
Introduced Training and Auditing for Heavy Equip-
ment Electrical Maintenance. Redesigns HID Lighting Technologies.

Exports Product and Personnel.

Designing new product technology to overcome
specific in country maintenance and mining equip- Develops LED Forward Lighting Technologies.
ment operational issues.
Opens Singapore Service and Sales Operations to
cater for an expanding Asian Market.

Manufacturing over 250 Proprietary Products.

2011 2012 2013 2014 2015 2016 2017 2018 2019

Develops LED Forward Lighting Technologies

Opens African Service and Sales Operations (African Greatest Leader in Heavy Duty Electrical Systems
Resource Management) to cater for expanding and Services for Mobile Mining Industry
African and Middle Eastern Markets
FUTURE..

17 Company Profile
Company Profile 18
 TECHNICAL
SERVICE

AsiaRep provides a wide range of technical

services, such as Combined Electrical
Maintenance Supervision, Auditing,
Maintenance Standards Establishment,
Competency Based Training and
Assessing Program.

Heavy Equipment Electrical Maintenance:

Reduce your unscheduled electrical breakdowns,
increase your mean time between failure,
decrease your electrical re-works.

Training Programs:
Electrical Maintenance Supervision
Auditing
Maintenance Standard Establishment
Competency Based Training
Assessment
Objective
Investment

19 Company Profile
 Auditing  
Maintenance Management Structure
Equipment Breakdowns
Equipment Preventative Maintenance Condition
Scheduled Service Procedures
Technical Skills
Training Data
Tooling Adequacy
Maintenance Consumables
Maintenance Reporting
 
Electrical Electronic Engineering
Electrical Systems Design and Manufacture
Technical service to support Electronic Systems Design and Manufacture
your operations: Air Conditioning System Re-Design

Daily Supervision of Heavy Equipment Electrical Maintenance:

1. Implement electrical programmed service checklist
2. Identify and assist with immediate repair requirements
3. Complete programmed electrical services with electrical services with electrical crew
4. Manage and report on electrical back log
5. Complete electrical log
6. Conduct electrical failure analysis with electrical crew
7. Implement and monitor unscheduled breakdown targets
8. Conduct electrical breakdown maintenance with the electrical crew
9. Implement and monitor Mean Time to Repair Targets

On Site Auditing Format:

1. Breakdown reporting and historical records
2. Repair practices and procedures
3. Machine Electrical System Conditions
4. Tooling Adequacy
5. Specialized Repair Product Availability

Company Profile 20
 FEEDBACK
FROM CLIENTS

Keith Hanson Alejandro Steele Kelly Cooper

Vision Media/Ceo Vision Media/Ceo Vision Media/Ceo

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21 Company Profile
 Keith Hanson Alejandro Steele Kelly Cooper
Vision Media/Ceo Vision Media/Ceo Vision Media/Ceo

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tio. Nem simenisquam ini ut lautat quid et volup- modit repero experi voleni

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enihilibusam id ea volupta inciendit, nationsed quam, untia nonet fugit, sitatesci

doluptata. omnis aut. ut faccum am.

Company Profile 22
 INDONESIA
Head Office - ASIAREP Building
Jl. Prof. Dr. Satrio No. 296, Karet Kuningan Setiabudi, Jakarta Selatan 12940
Tel : (021) 2940 3191, 2940 3192 Fax: (021) 2940 3193
E-mail : asiarep@indosat.net.id/morand@asiarep.co.id

SINGAPORE
5 Jalan Masjid #01-05, Kembangan Court, Singapore 418924
Ph : +65 6842 0281 Fax: +65 6842 0681
E-mail. sales@asiarepmining.com

AFRICA
291 South Tarkwa H/W, Akyimpim Tarkwa, W/R - Ghana
Ph : +233 541 350 300/+233 208 636 245
E-mail : sales@africanresourcemgmt.com

BALIKPAPAN Jl. Jenderal Sudirman Komp. Balikpapan Permai Blok L3 East Kalimantan 76114
Tel : (0542) 737 350, 737 360 Fax : (0542) 733 212
E-mail. sales@asiarep.co.id/donald.girsang@asiarep.co.id
PEKANBARU Jl. Arifin Ahmad Komp. Perkantoran Blok A No.2 Riau - Pekanbaru
Tel : (0761) 39705 Fax : (0761) 39705
E-mail. marketingpkb@asiarep.co.id/lusy@asiarep.co.id
SANGATA Jl. Poros Kabo No.41, Desa Swarga Bara, Kec. Sangata Utara.
Sangata Kutai Timur - Kalimantan Timur
Tel : (0549) 22292, 25490 Fax : (0549) 25490 E-mail. sangata@asiarep.co.id
TANJUNG TABALONG Jl. Ahmad Yani Km. 6 RT.04, Kalimantan
Tel (0526) 2025185 E-mail. erwin@asiarep.co.id