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    Effort Risk For Making Their Small Purchases. If Changes Are Made, The Layout Has To Be

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    Puja Prasad
    1. The store layout in Sector 34 should be optimized for local customers who shop there frequently for daily needs. Changes should not frustrate customers by adding complexity or extra time. 2. Moving the refrigerator to a more visible location or swapping it with the rice section could increase refrigerator sales by exposing more customers to it. Replacing rice with sweetmeats may also increase impulse purchases. 3. Analyzing purchase data can help identify "super consumers" of certain products and those high-selling items should be placed at eye level for increased visibility.

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    Effort Risk For Making Their Small Purchases. If Changes Are Made, The Layout Has To Be

    Uploaded by

    Puja Prasad
    15 views1 page
    1. The store layout in Sector 34 should be optimized for local customers who shop there frequently for daily needs. Changes should not frustrate customers by adding complexity or extra time. 2. Moving the refrigerator to a more visible location or swapping it with the rice section could increase refrigerator sales by exposing more customers to it. Replacing rice with sweetmeats may also increase impulse purchases. 3. Analyzing purchase data can help identify "super consumers" of certain products and those high-selling items should be placed at eye level for increased visibility.

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    sector 34

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    1. The store layout in Sector 34 should be optimized for local customers who shop there frequently for daily needs. Changes should not frustrate customers by adding complexity or extra time. 2. Moving the refrigerator to a more visible location or swapping it with the rice section could increase refrigerator sales by exposing more customers to it. Replacing rice with sweetmeats may also increase impulse purchases. 3. Analyzing purchase data can help identify "super consumers" of certain products and those high-selling items should be placed at eye level for increased visibility.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    15 views1 page

    Effort Risk For Making Their Small Purchases. If Changes Are Made, The Layout Has To Be

    Uploaded by

    Puja Prasad
    1. The store layout in Sector 34 should be optimized for local customers who shop there frequently for daily needs. Changes should not frustrate customers by adding complexity or extra time. 2. Moving the refrigerator to a more visible location or swapping it with the rice section could increase refrigerator sales by exposing more customers to it. Replacing rice with sweetmeats may also increase impulse purchases. 3. Analyzing purchase data can help identify "super consumers" of certain products and those high-selling items should be placed at eye level for increased visibility.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    In the Prerna Store Case discussed, below are the few suggestions I propose with justifications:

    1. Sector 34: Local and Frequent


    As it takes less time to check out goods and locals know the store layout, few of them came to
    buy daily needs without an extensive plan. Removing two exits or making too many complex
    changes can make them frustrated. Customers may feel extra traveling and waiting time as
    Effort Risk for making their small purchases. If changes are made, the layout has to be
    organized, labeled properly with sections and sub-sections as it will ease consumer’s planned to
    buy.

    2. Refrigerator, Rice, Sweetmeat Shop:


    Observing the Sector 17 consumer’s movements, Rice is being less often purchased. As
    consumers avoid taking a route through Rice, they miss taking look at Refrigerator. A swap of
    their positions or shifting Refrigerator to the last row can increase the refrigerator product sales.

    Validating through more consumers, if Rice doesn’t fall in Sector 17 consumers checkout, then it
    can be replaced with Sweetmeat shop which is the case in Sector 34. As sweetmeat is more
    indulgent and experiential, it can increase impulse buy. Also, Rice being more utilitarian, it may
    fall under the Sector 24 customers list.

    3. Focus on Super Consumers


    Every consumer is a super consumer about some product. Using data analytics of the previous
    purchases and linking with demographics data, more often bought products can be kept at an
    eye-level. Already focussing on store customers, Pesticides, Locks, Safety matches are added
    to Sector 34.

    4. Eye-Level Pay
    Retailers can take the data with potential consumers and ask firms (Best selling products but
    placed below eye-level) to pay them so as to shift their products to eye-level. Instead of first
    asking branded companies to pay and pushing purchase on planned buyers, it is best to
    understand their most consumed products and then go to particular firms for shelf pricing.
    However, the former can work for impulse buyers.

    5. Ready to Make for Dual Careers


    Affordable yet easy to make ready to fry snacks can increase impulse buying in Sector 34 as it
    solves their needs too.

    6. Customization Vs. Standardization


    While Sales need customization, Standardization is needed for brand image and customer
    experience. Hence, a mix of both need to be adopted. Stores layout, product mix can provide for
    customization while the ambiance, lighting, labels, logos can be an indication for bringing
    customers similarizing the store with the one they visited.

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