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    Vaibhav Tiwari (Event Management)

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    Vaibhav Tiwari
    The document provides information about Vaibhav Tiwari, a student with Roll No. 2016BBXX1089 studying Event Management in class BBA (B). It then defines event management as the application of project management principles to create and develop festivals, events and conferences. The document outlines the 5Cs of event management, including conceptualization, costing, canvassing, customization, and carrying out the event. It also discusses developing the event concept by determining stakeholders, timing, location and purpose. Additionally, it covers event coordination, control, culmination and closeout.

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    Vaibhav Tiwari (Event Management)

    Uploaded by

    Vaibhav Tiwari
    27 views5 pages
    The document provides information about Vaibhav Tiwari, a student with Roll No. 2016BBXX1089 studying Event Management in class BBA (B). It then defines event management as the application of project management principles to create and develop festivals, events and conferences. The document outlines the 5Cs of event management, including conceptualization, costing, canvassing, customization, and carrying out the event. It also discusses developing the event concept by determining stakeholders, timing, location and purpose. Additionally, it covers event coordination, control, culmination and closeout.

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    management

    Original Title

    Vaibhav Tiwari (Event Management) (1)

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    The document provides information about Vaibhav Tiwari, a student with Roll No. 2016BBXX1089 studying Event Management in class BBA (B). It then defines event management as the application of project management principles to create and develop festivals, events and conferences. The document outlines the 5Cs of event management, including conceptualization, costing, canvassing, customization, and carrying out the event. It also discusses developing the event concept by determining stakeholders, timing, location and purpose. Additionally, it covers event coordination, control, culmination and closeout.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    27 views5 pages

    Vaibhav Tiwari (Event Management)

    Uploaded by

    Vaibhav Tiwari
    The document provides information about Vaibhav Tiwari, a student with Roll No. 2016BBXX1089 studying Event Management in class BBA (B). It then defines event management as the application of project management principles to create and develop festivals, events and conferences. The document outlines the 5Cs of event management, including conceptualization, costing, canvassing, customization, and carrying out the event. It also discusses developing the event concept by determining stakeholders, timing, location and purpose. Additionally, it covers event coordination, control, culmination and closeout.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 5

    Name – Vaibhav Tiwari

    Roll No.- 2016BBXX1089


    Subject- Event Management
    Class- BBA (B)
    Ans1: Event management is the application of project
    management to the creation and development of festivals,
    events and conferences. Event management involves studying
    the intricacies of the brand, identifying the target audience,
    devising the event concept, planning the logistics and
    coordinating the technical aspects before actually launching the
    event. Post-event analysis and ensuring a return on investment
    have become significant drivers for the event industry
    Event management involves creating and developing large-
    scale events which might include conferences, conventions,
    concerts, trade shows, festivals, and ceremonies. Event
    management involves identifying the target audience,
    formulating the event concept, planning the overall logistics of
    the event and conducting project management of the event as
    a whole.
     5’Cs of Event Management-

    1. Conceptualization (what's your idea)


    2. Costing (how much will it cost)
    3. Canvassing (who is going to attend)
    4. Customization (modifying the event for your clients)
    5. Carrying (actually carrying out the event)

     Event Concept-
    In conceptualizing an event, it is important to determine
    the following:
    The WHO of the event i.e. the major stakeholders of the
    event. This also dictates the type of event to conduct and
    helps with the necessary information to bring together the
    creative elements of the event.
    The WHEN of the event.
    The WHERE of the event, and
    The WHAT of the event. This must match the needs,
    wants, desires and expectations of the audience, and must
    synergize with the why, who, when and where of the
    event.

     Event Coordination -
    This is the planning phase of every event. The activities in
    this phase include developing a theme, budgeting,
    establishing timelines, selecting and reserving event
    venues, planning the food, selecting speakers, arranging
    for equipment and facilities, coordinating transportation,
    contingency planning and so on. It is taking note of and
    giving attention to every detail that makes up the event.

     Event Control-
    Having defined the scope of your event, it is highly
    important to put control measures in place. Event control
    compares event progress to the actual plan, measures
    resources with scheduled work and adjusts what needs to
    be done to avoid scope creep and to ensure that event is
    delivered on time and within budget. Event control also
    deals with conflict resolutions as well as supplier and
    vendor relationship management.

     Event Culmination-
    This is the highest point of every event, the coordination
    of the event day itself where the result of all the previous
    planning is seen. The activities in event culmination
    include event team management, supplier/vendor
    coordination, crowd control, security, frontline
    management, backend management and communication.
    All of these define the event experience for the attendees,
    whether or not the event is a memorable one.

     Event Closeout-
    After events are completed and the client has approved
    the outcome, some post event activities are equally
    necessary to highlight the event process. These include
    review and evaluation, reporting, quality improvement,
    reward and recognition to team members, and formal
    termination of contractors where applicable.
    Ans2:
     Consumers today are looking for specific products or
    services. With so many options, it can be difficult to cut
    through the clutter. An event facilitates face-to-face
    discussion with your consumers, helping them to establish
    a much more personal and intimate relationship with your
    brand than what is possible in the digital space.

     Consumers today are looking for specific products or


    services. With so many options, it can be difficult to cut
    through the clutter. An event facilitates face-to-face
    discussion with your consumers, helping them to establish
    a much more personal and intimate relationship with your
    brand than what is possible in the digital space.

     Consumers today are looking for specific products or


    services. With so many options, it can be difficult to cut
    through the clutter. An event facilitates face-to-face
    discussion with your consumers, helping them to establish
    a much more personal and intimate relationship with your
    brand than what is possible in the digital space.

     Consumers today are looking for specific products or


    services. With so many options, it can be difficult to cut
    through the clutter. An event facilitates face-to-face
    discussion with your consumers, helping them to establish
    a much more personal and intimate relationship with your
    brand than what is possible in the digital space.

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