MULTI-MEDIA RIGHTS

MANAGEMENT AND SALES AGREEMENT

This MMR Management and Sales Agreement (“Agreement”) is made and entered into as
of the Effective Date, by and between the Regents of the University New Mexico, a constituent
institution of the State of New Mexico, specifically for the Department of Athletics (hereinafter
referred to as “UNM”) and OUTFRONT Media Sports, Inc., a Delaware Corporation (hereinafter
referred to as “OUTFRONT”).

RECITALS

WHEREAS, University maintains and operates an athletics program which includes

each and every varsity sport and other intercollegiate sports and activities in which University
participates;

WHEREAS, UNM owns various intellectual property rights including its various
trademarks and logos, as well as multi-media and sponsorship rights such as audio and video
content distribution rights, digital and social media rights, facility naming rights, print programs,
corporate sponsorships, signage, event marketing and related publications, fan data, promotions,
events, activities, and broadcasts pertaining to UNM and wishes to arrange for the marketing and
merchandising of such rights and other similar activities; and

WHEREAS, these multi-media rights are being licensed to OUTFRONT pursuant to RFP-
2108-19 (“Request for Proposal”) and OUTFRONT’s response to Request for Proposal.

WHEREAS, OUTFRONT is in the business of and possesses experience in merchandising,

promoting, management and marketing of sports properties, and in commercially disseminating
traditional and digital content of athletic events; and

NOW, THEREFORE, in further consideration of the obligations and covenants to be kept

and performed by the parties hereto, UNM and OUTFRONT agree as follows:

1.0 Definitions:

1.1 “Agreement Year” or “Fiscal Year” shall mean from July 1, 2019 through
June 30, 2020, and from July 1 through June 30 of each succeeding year of this Agreement.

1.2 “Athletics Department” shall mean the department of University that manages
and operates University’s intercollegiate athletics program, which participates in Mountain West
Conference and NCAA sanctioned events.

1.3 “Athletics Events” shall mean all UNM intercollegiate athletic activities held
in competition and practice Athletics Facilities as well as such other athletic related events

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related to the merchandising, promoting and marketing by the Athletics Department of
University Athletics Program.

1.4 “Athletics Facilities” shall mean any building or structure on the UNM
campus in which Home Games are played or other Athletics Events are ordinarily conducted by
the Athletics Department.

1.5 “Athletics Teams” shall mean the teams of UNM that participate in
intercollegiate athletics programs.

1.6 "Applicable Privacy and Data Security Laws" shall mean: (i) all privacy,
security, and data protection laws, rules, and regulations of any applicable jurisdiction (including,
without limitation, the United States, the State of New Mexico and the European Union), (ii)
generally accepted industry standards and practices with respect to privacy, security and data
protection including but not limited to the collection, processing, storage, protection and disclosure
of personal information, and (iii) the applicable privacy policies and agreements of UNM,
OUTFRONT and any third party from whom such data is received.

1.7 “Dedicated Staff” shall mean those employees and contractors of

OUTFRONT whose sole roles and responsibilities are to service and support the fulfillment of this
Agreement.

1.8 “Effective Date” shall mean the date this Agreement is executed by both
parties and a fully executed original is delivered to each party.

1.9 “Gross Revenue” shall mean all income and revenues of any nature or kind
including but not limited to consideration or payment to OUTFRONT in the form of cash actually
collected by OUTFRONT which are paid to or for the benefit of OUTFRONT whether paid to
OUTFRONT timely, in advance, or in arrears, or are credited to any account of OUTFRONT
during the Term arising pursuant to or with respect to any rights granted by or pursuant to authority
granted by UNM under this Agreement in any Agreement Year, less only New Mexico Gross
Receipts tax if any. Gross Revenue shall not be reduced by any commissions other than by actual
advertising commission paid to bona fide third-party agencies neither owned by nor otherwise
affiliated with OUTFRONT, its managers, members, parents, subsidiaries or the corporate
affiliates of any of them, not to exceed fifteen percent (15%).

1.10 "Licensed Marks" shall mean trademarks and brands of UNM.

1.11 “Net Revenue” shall mean Gross Revenue minus Property Operating
Expenses.

1.12 “Property Operating Budget” shall mean a detailed line item budget prepared
by OUTFRONT in consultation with UNM within a time period mutually agreed upon between
both parties in advance of the start of each Agreement Year.

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 1.13 “Property Operating Expenses” shall mean those expenses as detailed in the
Property Operating Budget that shall be deducted from Gross Revenue for the purpose of
calculating Net Revenue.

1.14 “Term” shall mean the number of years in which this agreement is in effect,
including any extensions, outlined in section 4.0.

2.0 Grant of Rights: UNM hereby grants to OUTFRONT the exclusive right to
manage, distribute, and monetize those multimedia and sponsorship rights and privileges outlined
in Exhibit A and other similar rights developed throughout the term of the Agreement.
OUTFRONT shall have the right to enter into direct agreements with sponsors and media partners
(“Sponsorship Agreements”) and shall be assigned the rights to all Existing Sponsorship
Agreements that extend beyond the Fiscal Year prior to the Effective Date (“Long Term
Sponsorship Agreements”) as set forth in Exhibit B attached hereto, including the right to collect
revenue in connection therewith. OUTFRONT shall invoice and collect all cash revenues from
those agreements.

3.0 Scope of Services: OUTFRONT shall implement and deliver a comprehensive and
quality content distribution and marketing program and shall create opportunities at various levels
of marketing rights and sponsorships in order to maximize Gross Revenue. UNM will be
responsible for the implementation and execution of all customary media relations and marketing
support services, to include but not limited to all in-venue event marketing and promotional
programs; the production of in-venue content, digital signage and graphics; social media and
mobile application content production, and advertising and marketing initiatives tied to Athletics
Teams and Events. UNM and OUTFRONT will collaborate on the implementation and execution
of all sponsorship fulfillment and integration into customary media and marketing platforms. All
services under the Agreement must be performed and delivered in compliance with all United
States and New Mexico law and applicable NCAA, Mountain West, and UNM rules and
regulations, and OUTFRONT must ensure that all of its employees and agents are adequately
instructed and knowledgeable of the applicable rules and regulations, provided that UNM has
provided OUTFRONT with such rules and regulations in advance of OUTFRONT’s performance
of services. OUTFRONT represents that it shall exercise all rights and perform all obligations
hereunder in accordance with all applicable laws, rules, regulations and industry standards,
including, without limitation, all published policies of UNM (found at https://policy.unm.edu/); all
published rules, regulations and bylaws of the National Collegiate Athletic Association
(“NCAA”); and Applicable Privacy and Data Security Laws. UNM prohibits any use of its mark
in any publicity efforts, notices, releases, statements, or publications without its prior written
approval; such approval not to be unreasonably approved, conditioned or delayed.

4.0 Contract Term:

4.1 Term. The initial Term of this Agreement shall be for ten (10) years beginning
as of July 1, 2019, and ending June 30, 2029 unless terminated at an earlier date as provided herein.
OUTFRONT shall have the right, at its sole discretion, to extend the Term for an additional two

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(2) years (through June 30, 2031) by providing written notice to UNM no later than September 1,
2027.

4.2 Exclusive Negotiation Period. OUTFRONT shall have an exclusive right to

negotiate an extension to this agreement. The negotiation period shall be for six months,
commencing on April 1 of the year prior to the expiring contract year and ending on October 1 of
the expiring contract year.

4.3 Reversion of Rights. Upon the expiration or earlier termination of this

Agreement, all of the rights licensed or granted to OUTFRONT under this Agreement shall
terminate and immediately revert back to and vest with UNM.

5.0 Financial Terms:

5.1 Capital Investment. OUTFRONT agrees to invest a total of $650,000 in new

assets and programs that generate incremental Gross or Net Revenue over the first three Fiscal
Years of the Agreement.

5.2 Program Investment. OUTFRONT agrees to pay UNM a one-time program

investment of $750,000; $375,000 payable within thirty (30) days of the execution of this
Agreement and $375,000 payable on May 1, 2020.

5.3 Net Revenue Share. In addition to the capital investment and program
investment set forth above, OUTFRONT shall also pay to UNM 85% of Net Revenue during each
Agreement Year. Net Revenue Share payments are due to UNM within 15 days of the Agreement
Year’s End of Year Reconciliation, including the Agreement Year in which this Agreement
terminates. OUTFRONT shall provide quarterly forecasts to UNM throughout each Agreement
Year.

5.4 Net Revenue Share Guarantee. Starting with Fiscal Year 2022, OUTFRONT
shall guarantee UNM at a minimum 50% of UNM’s actual NET REVENUE SHARE distribution
in the prior Fiscal Year. Payments to UNM shall be made quarterly and due on September 1,
December 1, March 1 and May 1 of each Agreement Year. For the purpose of clarity and by
example, if UNM’s NET REVENUE SHARE was $3,400,000 in Fiscal Year 2021, then
OUTFRONT would guarantee UNM $1,700,000 in Net Revenue Share in Fiscal Year 2022. Four
(4) payments of $425,000 each per the schedule above would be made to UNM by OUTFRONT
in Fiscal Year 2022; with that amount netted out of UNM’s Actual NET REVENUE SHARE
during the End of Year Reconciliation.

6.0 Property Operating Expenses: OUTFRONT will be responsible for paying all
Property Operating Expenses and for providing all management oversight, reporting and
accounting functions. OUTFRONT and UNM will work together to develop a detailed Property
Operating Budget in advance of the start of each Agreement Year tied directly to the fulfillment
of this Agreement and to maximizing the value of each expenditure to drive Gross and Net

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Revenue. The Property Operating Budget shall include (1) OUTFRONT recoup of the Program
Investment amortized over the Term at zero interest; (2) OUTFRONT recoup of any Capital
Investments made pursuant to 5.1 amortized over the Term (or remaining Term for investments
made after year one of the Agreement) at zero interest; (3) Dedicated Staff costs, including
recruiting costs, salaries, commissions and benefits at a 27% rate; (4) an allocation for
OUTFRONT business operations and sales creative services support; (5) Sales and Marketing
costs, to include Dedicated Staff travel, entertainment, gifts and sales materials; (6) an allocation
for OUTFRONT Senior Management travel and entertainment; (7) an allocation for OUTFRONT
corporate overhead support costs (Finance, In-House Legal, Insurance); (8) Production costs, to
include radio clearances, talent, talent travel, television and video board production, and print and
web production; (9) Fulfillment costs, to include signage, tickets, suites, hospitality, and other
costs tied exclusively to the fulfillment of a Sponsorship Agreement; and (10) local office
administrative support costs (office space, phone lines, parking, IT support, copier, office supplies,
etc.) not to exceed $10,000 per Agreement Year. A Property Operating Budget template including
baseline OUTFRONT allocation assumptions are attached in Exhibit C. If the scope of work and
services associated with those OUTFRONT allocations materially changes at the request of UNM
or as mutually agreed between the parties, then OUTFRONT and UNM agree to work together to
make the appropriate changes to the allocation amounts, however at no time will these allocations
change without prior written notice and agreement between both parties.

7.0 Dedicated Staff Plan: OUTFRONT will recruit, hire, train and lead a Dedicated
Staff (one General Manager, two to three Sales Executives, one Director of Client Services, one
Account Executive of Client Services and various part-time, paid student interns and independent
contractors) whose sole roles and responsibilities are to service and support the fulfillment of this
Agreement. No member of the Dedicated Staff will be deemed to be an employee of UNM for
any purpose, including without limitation remuneration, unemployment compensation, minimum
wage laws, income tax withholding, and social security or for any other purpose. Duties performed
by the Dedicated Staff or any other employee of OUTFRONT are not performed as employees,
agents or representatives of UNM, but in performance of OUTFRONT’S obligations under this
Agreement and are performed under OUTFRONT’S supervision. The UNM marketing,
promotions and media relations staff will work closely with the Dedicated Staff in support of all
media and content production services and in the fulfillment of all sponsorship agreements. UNM
will provide appropriate office space within the Athletic Department for all Dedicated Staff (to
include at a minimum private office space for the General Manager and one additional Dedicated
Staff member) for OUTFRONT to fulfill the obligations of this Agreement.

8.0 End of Agreement Year Reconciliation: Within 60 Days of the end of each
Agreement Year or on a date mutually agreed upon between the parties, OUTFRONT will provide
UNM a complete end of year accounting of actual Gross Revenue, Property Operating Expenses,

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a complete listing of current sponsorship agreements, Net Revenue and UNM’s Net Revenue
Share.

9.0 Trade / Value in Kind: OUTFRONT recognizes that an existing base of

trade/value-in-kind agreements exist as detailed in Exhibit D that support ongoing UNM
operations and programs and that may mitigate Property Operating Expenses. OUTFRONT and
UNM agree to review the existing agreements to insure that maximum value is being realized in
exchange for the assets being provided. OUTFRONT shall use commercially reasonable efforts
to maintain the current Trade/Value-in-Kind deals that are estimated at $350,000 in annual value
(the "Current Trade Value"). OUTFRONT will secure new and pre-approved Trade/Value-in-Kind
Agreements on behalf of UNM upon request and as mutually agreed upon. OUTFRONT shall
receive a mutually agreed upon cash commission on all new Trade /Value-in-Kind agreements to
the extent such new Trade/Value-in-Kind agreements bring the total value of all Trade/Value-in
Kind agreements above the Current Trade Value and the new Trade/Value-in-Kind agreements do
not directly mitigate a budgeted Property Operating Expense. The specific terms of each trade, the
specific supplier, the trade value of each trade and the amount counted towards a separate
OUTFRONT cash commission shall be subject to the prior written approval of UNM. Prior to
entering into any contract which would result in UNM or OUTFRONT receiving goods or services
in-kind, OUTFRONT shall submit to UNM the material terms, including but not limited to the
description of the goods or services, the quantity, and the estimated market value of each element
of the proposed in-kind arrangement. UNM shall review the proposed arrangement and promptly
advise OUTFRONT whether or not the proposal is acceptable. OUTFRONT agrees that the
rejection or disapproval of a proposed in-kind arrangement by UNM shall not constitute a breach
of this Agreement or an interference by UNM with the rights granted to OUTFRONT.

10.0 Intellectual Property. Pursuant to this Agreement, UNM is licensing to

OUTFRONT, specified uses of the Licensed Marks as detailed in Exhibit E and certain other
intellectual property and assets during the Term of this Agreement, as contemplated herein. UNM
is licensing the Licensed Marks to OUTFRONT on a non-exclusive basis. Notwithstanding the
foregoing, the parties acknowledge that OUTFRONT may use the Licensed Marks royalty free in
connection with certain exclusive rights granted to OUTFRONT hereunder; to include granting
the royalty free, non-exclusive use of the Licensed Marks to sponsors and media partners that have
entered into Sponsorship Agreements. For the purpose of clarity, UNM agrees that OUTFRONT
shall have the exclusive right to grant the use of Licensed Marks to corporations for use in any and
all sponsorship, marketing and promotional programs. For the purpose of clarity, OUTFRONT
acknowledges that UNM shall have the right to grant the use of Licensed Marks for consumer
products to third parties through its licensing agency and OUTFRONT shall ensure that any
sponsors and media partners utilize UNM’s licensing agent and/or approved vendors when
purchasing any promotional products bearing the Licensed Marks. UNM shall, in all cases, retain
exclusive ownership of any and all such Licensed Marks and other intellectual property and assets,
including any and all derivative property and assets developed during the Term of the Agreement.
OUTFRONT hereby acknowledges UNM's ownership of the Licensed Marks and agrees to
relinquish to UNM all licensed rights to any and all such intellectual property at the expiration or

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termination of this Agreement. All uses of the Licensed Marks shall be subject to UNM policies
and procedures regarding the protection and use of its trademarks. The Parties acknowledge that
it may be necessary to revise the provisions of this Section in order to comply with changes to
NCAA regulations from time to time and agree to cooperate in good faith to promptly negotiate
required changes to maintain compliance with such regulations.

11.0 Equipment Failure. UNM will operate and maintain all video boards, signage and
other equipment that are utilized on a day-to-day basis by the University (“Equipment”) required
for OUTFRONT to fulfill upon the obligations of this Agreement during events related to the
University Athletics Program. In the event that the Equipment is not functional during one or more
events related to the University Athletics Program which occurrence results in a reduction in Gross
Revenue, and such event is not due to the fault or negligence of OUTFRONT, then OUTFRONT
may utilize the provisions of Section 12.0, which shall be OUTFRONT’s sole and exclusive
remedy against UNM for any such failure to keep the Equipment functional as required above

12.0 Material Impairment to Rights: UNM and OUTFRONT agree that the terms and
conditions of this Agreement are based upon (i) the availability of those assets and rights outlined
in Exhibit A, (ii) the ability of both parties to work together to generate maximum value, Gross
Revenue and Net Revenue from those rights, and (iii) the accuracy and assignability of the Long
Term Sponsorship Agreements detailed in Exhibit B. In the event the accuracy of the information
provided is proven to be materially invalid, then both parties agree to negotiate in good faith an
equitable adjustment to the financial terms and conditions to reflect such changes. Examples of
such events shall include the following.

12.1 If the MMR Rights inventory described herein is materially changed, or

adversely and materially impacted by subsequently entered agreements which UNM must honor
or by directives implemented by or affecting UNM. Notwithstanding the foregoing, nothing set
forth in this Section 12.1 shall be deemed to allow UNM to enter into an agreement (i) with any
third party that is competitive with OUTFRONT, or (ii) would have the effect of decreasing
OUTFRONT’s rights granted hereunder without mutual written agreement of both parties.

12.2 If the sponsorship agreements detailed in Exhibit B are not contracted and/or
collected.

12.3 If there is a change in “Restricted Sponsorship Categories.” A listing of any

restricted categories in which OUTFRONT may not solicit and implement Sponsorship
Agreements is outlined in Exhibit F. OUTFRONT may pursue sponsorship agreements in all other
industries and categories.

12.4 If there shall occur any Material Adverse Publicity after the execution of this
agreement. “Material Adverse Publicity” shall mean public attention or scandal in the form of
television, print media, Internet news reports, or other public news reporting that arises from and
relates to activities, conduct, investigations and/or situations affecting or relating to UNM or
UNM’s programs and which public attention or scandal is of such a negative or adverse nature that

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sponsors or potential sponsors considering sponsoring UNM are prompted to discontinue
sponsorships or the pursuit of new or replacement sponsorships as a result of not wanting to be
associated with the negative image or scandal; provided, however, that such Material Adverse
Publicity must not have been directly caused by any act or omission of OUTFRONT or its
employees or subcontractors. “Material Adverse Publicity” shall also mean public attention or
scandal in the form of television, print media, Internet news reports, or other public news reporting
that arises from and relates to activities, conduct, investigations and/or situations affecting or
relating to OUTFRONT, or OUTFRONT’s parents, subsidiaries or affiliates and which public
attention or scandal is of such a negative or adverse nature that UNM’s reputation is damaged by
its association with OUTFRONT; provided, however, that such Material Adverse Publicity must
not have been directly caused by any act or omission of UNM or its employees.

12.5 In the event of a major disaster, national emergency, or Act of God.

12.6 If there is a change in the schedule of Athletics Events which materially and
adversely alters the marketable inventory described in this Agreement.

12.7 If a negative Net Revenue position occurs for two (2) consecutive Agreement
years pursuant to 8.0.

Both parties further recognize that the aforementioned factors do not constitute an event of
default by either party under this Agreement, but could result in a need for remedial changes in the
Agreement including but not limited to a change in the UNM Share of Net Revenue or such other
changes as are reasonably necessary and mutually agreed.

Accordingly, each party acknowledges and accepts an affirmative obligation, when so

notified in writing by the other, to use reasonable good faith efforts to seek mutually beneficial
solutions when a need for changes are indicated, provided, however, that in no event shall failure
to reach mutually beneficial solutions constitute a default of this Agreement if both parties have
used reasonable good faith efforts to seek mutually beneficial solutions when changes are
indicated. To the extent that any such change requires an amendment to the Agreement, such
amendment shall be in writing executed by the appropriate representative of each party hereto.

Failure of the parties to reach agreement with respect to these issues after reasonable good
faith efforts will authorize either party to cancel this Agreement; provided, however, such
cancellation shall require no less than six months’ notice and may only result in cancellation on
June 30 of any year of this Agreement. In the event that either party cancels this agreement in

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accordance with the terms of this Section 12, OUTFRONT shall be entitled to the reimbursement
payments set forth in Section 23.0 of this Agreement.

Both UNM and OUTFRONT agree to fulfill their respective obligations under this
Agreement through the date of any renegotiation or termination of this Agreement under this
Section 12.

All amendments to this Agreement whether for the purposes set forth above or otherwise
must be in writing executed by both parties hereto.

13.0 Insurance Requirements:

13.1 During the term of this Agreement OUTFRONT shall procure and maintain
insurance for its activities under this Agreement in the following types and amounts:

13.1.1 Commercial general liability insurance which insures against claims for
bodily injury, personal injury, advertising injury, and property damage. Such
insurance shall afford, at a minimum, the following limits:

Each Occurrence $1,000,000

General Aggregate $2,000,000
Products/Completed Operations Aggregate $1,000,000
Personal and Advertising Injury Liability $1,000,000

Any general aggregate limit shall apply on a per location basis, if aggregate limit is not per
location basis, then they must be doubled (i.e. $4,000,000). OUTFRONT's commercial general

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liability insurance shall include UNM, its trustees, officers, directors, members, agents, and
employees, as additional insured.

13.1.2 Business automobile liability insurance covering owned, hired and non-
owned vehicles with $1,000,000 combined single limit per occurrence

13.1.3 Employer’s liability insurance in the amount of $1,000,000.

13.1.4 Workers’ compensation insurance in accordance with the laws of the state
of New Mexico.

13.1.5 Umbrella/excess liability insurance, on an occurrence basis, that applies

excess of the required commercial general liability, business automobile liability,
and employer’s liability policies with the following minimum limits:

Each Occurrence $3,000,000

Annual Aggregate $3,000,000

Umbrella/Excess liability policies shall contain an additional insured endorsement to

follow form of underlying insurance coverage.

13.2 UNM shall be provided with a Certificate of Insurance evidencing the above
required insurance at the time the policies are required to be obtained and thereafter with
certificates evidencing renewals or replacements of said policies prior to the expiration or
cancellation of any such policies.

13.3 OUTFRONT shall cause each policy carried by OUTFRONT to be written in a

manner so as to provide that OUTFRONT's insurer waives any right to subrogation which such
insurer may have against UNM in connection with any loss or damage covered by any such policy.
OUTFRONT agrees to obtain any endorsement that may be necessary to effect this waiver of
subrogation.

13.4 OUTFRONT's insurance is to be placed with insurers with a current A.M. Best's
rating of no less than A-:VII, unless otherwise agreed by UNM.

14.0 UNM’s Authorized Representatives: The only persons who are or will be
authorized to speak or act for UNM in any way with respect to this Agreement are those whose
positions or names that have been specifically designated in writing to OUTFRONT by the
Administrator of this Agreement.

15.0 Changes to Agreement: No amendment of this Agreement will be effective unless

it is reduced to writing and executed by an authorized representative of UNM and by the individual

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signing this agreement for and on behalf of OUTFRONT or by other individuals named by either
party as specified in the Section herein entitled “Notices.”

16.0 Right of Audit: UNM, or an independent, certified accountant designated by

UNM, shall have the option to audit all books, records and accounts of OUTFRONT directly
pertaining to the Agreement and/or to OUTFRONT's compliance with its obligations under this
Agreement (the "OUTFRONT Records"), including all past and current sponsorship agreements,
at any time during the Term, but not to exceed three (3) audits within one Agreement Year; and
for a period of two (2) years after expiration or termination of the Agreement or as required by
applicable State or Federal law. Upon receipt of reasonable notice of not less than ten (10) business
days, records shall be made available at OUTFRONT's place of business during normal working
hours for this purpose. UNM, or its independent, certified accountant, shall not remove the original
OUTFRONT records from OUTFRONT's office (but may make and retain copies as required for
the performance of their work) and, to the extent permitted under applicable law shall keep all
terms of OUTFRONT's records confidential. This confidentiality obligation shall survive the
expiration or termination of this Agreement.

17.0 Assignment: Neither party to this Agreement will have the right to assign this
Agreement in whole or in part without the prior written consent of the other. Such consent shall
not be unreasonably withheld, delayed or conditioned. Notwithstanding the foregoing
OUTFRONT, upon providing UNM thirty (30) days' advance written notice, shall have the right
to assign this Agreement to an entity that controls, is controlled by or under common control with
OUTFRONT without obtaining consent from UNM.

18.0 Status of Parties:

18.1 Nothing in this Agreement shall be deemed to constitute either party, or any
employee, agent or representative of either party, an employee, agent, or representative of the other
party.

18.2 Nothing in this Agreement shall be deemed to confer any express or implied
right, power, or authority to enter into any agreement or commitment, express or implied, or to
incur any obligation or liability on behalf of the other party except as expressly set forth herein.

18.3 Nothing in this Agreement shall be deemed to make OUTFRONT an employee

of UNM. OUTFRONT is engaged as an independent contractor. OUTFRONT will indemnify and
hold harmless UNM and its employees and agents, with respect to all withholding, Social Security,
unemployment compensation and all other taxes or amounts of any kind relating to OUTFRONT's
employees in connection with the performance of this Agreement.

18.4 The parties acknowledge that because OUTFRONT is an independent

contractor, OUTFRONT has the sole responsibility for its activities and operations in the execution
and delivery of services outlined in this Agreement; provided, however, UNM reserves the right
to be involved in the interview and decision making process of the Dedicated Staff that

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OUTFRONT may hire to work solely on the UNM relationship for the purpose of protecting the
name, goodwill and reputation of UNM.

19.0 Indemnification:

19.1 OUTFRONT shall, at its sole cost and expense, defend, indemnify and hold
UNM each of its managers, officers, employees and agents ("UNM Indemnitees”) harmless against
any loss or damage (including attorneys’ fees and disbursements, costs of investigations, litigation,
settlement or judgment) incurred in connection with any demand, or any civil, criminal or
investigative claim, action or proceeding asserted or threatened (“Claims”) made or brought by
any third party arising out of: (i) damage to property and injury to persons (including death) arising
out of the negligence, willful misconduct or other legal fault of OUTFRONT and OUTFRONT's
officers, contractors or subcontractors, employees, advertisers, corporate sponsors and agents in
performing OUTFRONT's obligations or exercising OUTFRONT's rights pursuant to this
Agreement, (ii) defamation, libel, slander, violation of rights of privacy or publicity or
infringement of copyrights and trademarks arising out of any advertising or content supplied by
OUTFRONT hereunder. Notwithstanding the foregoing, OUTFRONT shall have no obligation to
indemnify UNM Indemnitees to the extent that any Claims arise out of or in connection with (i)
the negligence or willful misconduct of any of the UNM Indemnitees; and/or (ii) OUTFRONT's
authorized use of any data, content or Licensed Marks provided by UNM under this Agreement.
UNM shall notify OUTFRONT in writing promptly upon learning of any Claim for which
indemnification is due from UNM. UNM shall have the right to participate in such defense or
settlement.

20.0 Notices: Any notice required or permitted to be given under this Agreement will
be in writing and will be deemed duly given: (1) if delivered personally, when received; (2) if sent
by recognized overnight courier service, on the date of the receipt provided by such courier service;
or (3) if sent by registered or certified mail, postage prepaid, return receipt requested, on the date
shown on the signed receipt. All such notices will be addressed to a party at such party’s address
or facsimile number as shown below.

If to UNM: The University of New Mexico Lobos

Athletic Director
Colleen J. Maloof Administration Building
1414 University Boulevard SE
Albuquerque, New Mexico 87106

If to OUTFRONT: OUTFRONT Media Sports Inc.

President
One Village Green Circle
Charlottesville, Virginia 22903

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 21.0 Governing Law; Venue: The validity, interpretation and performance of this
Agreement shall be controlled by and construed under the laws of the State of New Mexico. Venue
for any action brought under this Agreement shall lie exclusively in the state or federal courts
located in the state of New Mexico.

22.0 Termination for Breach:

22.1 Default By OUTFRONT. The following action or events shall constitute an

event of default or material breach of this Agreement by OUTFRONT. Notices of Default shall be
sent by registered or certified mail, return receipt requested.

22.1.1 Failure of OUTFRONT to timely pay all or any installment of the

OUTFRONT Guarantee and the continuation of such failure for a period of twenty
(20) business days after written notice of such failure is given to OUTFRONT;

22.1.2 Failure of OUTFRONT to timely pay the Net Revenue Share and
continuation of such failure for a period of twenty (20) business days after written
notice of such failure is given to OUTFRONT;

22.1.3 Failure of OUTFRONT to deliver or to maintain throughout the Term the

insurance coverage required by Section 10 hereof and continuation of such failure
for a period of twenty (20) business days after written notice of such failure is given
to OUTFRONT;

22.1.4 A voluntary petition in bankruptcy is filed by OUTFRONT or an involuntary

petition is filed to place OUTFRONT in bankruptcy and the matter is not dismissed
within ninety (90) calendar days of the filing;

22.1.5 OUTFRONT makes a general assignment for the benefit of its creditors, or
takes the benefit of any insolvency act, or if a permanent receiver or trustee in
bankruptcy shall be appointed for OUTFRONT.

22.1.6 Failure or refusal by OUTFRONT to observe or perform any material

covenant, condition, or agreement on its part to be observed or performed under
this Agreement for a period of thirty (30) calendar days after written notice is given
to OUTFRONT by UNM specifying such failure and requesting that it be remedied;
provided that there shall be no default or event of default, if within thirty (30)
calendar days after the date such written notice of default is given, OUTFRONT
institutes steps to effectuate compliance with this Agreement and proceeds
diligently and continuously to effect compliance until the same is completed, and
the same to be completed within a period of not more than sixty (60) calendar days

13
 from the date of the notice or such other reasonable time period under the
circumstances.

22.2 Failure to Cure. In the event of a default by OUTFRONT that is not cured
timely, UNM may in its sole discretion, and in addition to all other rights and remedies herein or
by law provided, terminate this Agreement by giving at least ten (10) business days' written notice
to OUTFRONT by registered mail, return receipt requested, of the date on which the Agreement
will terminate. Termination of this Agreement by UNM based on a default by OUTFRONT shall
not prejudice or otherwise operate as a waiver of UNM's rights to (a) retain any portion of the
OUTFRONT Guarantee received by UNM prior to termination of this Agreement; and (b) sue for,
collect and retain any additional amounts due and owing as of the date of termination.

22.3 Default by UNM. The following action or events shall constitute an event of
default or material breach of this Agreement by UNM. Notices of Default shall be sent by
registered mail, return receipt requested.

22.3.l Failure or refusal by UNM to observe or perform any covenant, condition,

or agreement on its part to be observed or performed under this Agreement for a
period of (i) ten (10) business days in the case of monetary default, and (ii) thirty
(30) calendar days in the case of non-monetary default after written notice is given
to UNM by OUTFRONT specifying such failure and requesting that it be remedied;
provided that there shall be no default or event of default, if for any non-monetary
default, for a period of thirty (30) calendar days after the date such written notice
of default is given, UNM institutes steps to effectuate compliance with this
Agreement and proceed diligently and continuously to effect compliance until the
same is completed, and the same to be completed within a period of not more than
sixty (60) calendar days from the date of the notice or such other reasonable time
period under the circumstances.

22.4 Failure to Cure. In the event of a default by UNM that is not cured timely,
OUTFRONT may, at its sole option, terminate this Agreement by giving at least ten (10) business
days' written notice to UNM, by registered mail, return receipt requested, of the date on which the
Agreement will terminate. Termination of this Agreement by OUTFRONT based on a default by
UNM shall not prejudice or otherwise operate as a waiver of OUTFRONT's rights to (a)
reimbursement for any Operating Expenses paid by OUTFRONT for the period extending beyond
the date of termination of this Agreement; and (b) sue for, collect and retain any additional amounts
due and owing as of the date of termination.

22.5 OUTFRONT's Rights. In the event of default by UNM, OUTFRONT shall have
all rights and remedies provided herein and/or available to it at law or in equity.

22.6 Limitation of Damages. Except for (i) a party's breach of its confidentiality
obligations hereunder; and/or (ii) a party's intentional acts exercised knowingly with intent to
benefit, OUTFRONT and UNM hereby agree that no party shall have any liability to another for

14
indirect, incidental, punitive, special (including loss of profits, business or goodwill) or
consequential damages arising from or related to this Agreement, whether or not liability is based
on breach of contract, tort, strict liability, breach of warranty, failure of essential purpose or
otherwise, even if it is advised of the likelihood of such damages.

23.0 Effect of Termination or Expiration: Either termination or expiration of this

Agreement, by lapse of time, early termination or otherwise, shall not modify the obligations of a
party to be performed by it after such termination as provided by this Agreement. Upon
termination, OUTFRONT shall deliver and assign to UNM all printed publications, all
sponsorship, broadcasting, advertising, vendor and other written agreements which relate to any
of the licenses, rights, properties and Licensed Marks of University; and OUTFRONT shall
immediately and forever hereafter cease all uses of all of the Licensed Marks. Upon termination
or expiration of this Agreement by OUTFRONT pursuant to subsection 12.0 (Material
Impairment) or pursuant to subsection 22.3 (Default by UNM) above, or upon any termination
of this Agreement by UNM of this Agreement other than pursuant to subsection 22.1 (Default by
OUTFRONT), UNM shall pay OUTFRONT (i) the amount equal to the unamortized capital
expenditures remaining on all Capital Investments made throughout the Term; (ii) the amount
equal to the unamortized program investment paid by OUTFRONT; and (iii) an amount equal to
15% of the contracted Gross Revenue from contracted Sponsorship Agreements that extend
beyond the termination date of this Agreement for the remaining terms of each of those
Sponsorship Agreements

24.0 Confidentiality: Both parties acknowledge that in the negotiation and

performance of this Agreement, confidential and proprietary information of each (the “Disclosing
Party”) has been and will be made available to the other (the “Receiving Party”). The parties
agree to use reasonable efforts to maintain the confidentiality of such material, but in no event
lesser than was used with like material of the receiving party, and not to make any internal use of
such material not required under this Agreement. Neither party will disclose the information to
any third party without prior written authorization from the disclosing party, and will not use the
information received by it, except to those of its employees, agents, and consultants whose duties
justify the need for access to the information provided that such individuals are subject to
obligations of secrecy and limited use commensurate in scope with this Agreement.
Notwithstanding the foregoing, information disclosed shall not be deemed to be confidential if
such information is (i) known to the general public, (ii) developed by the Receiving Party
independently and without use of information required to be confidential hereunder, (iii) is
disclosed to the Receiving Party by a third party who to the best knowledge of Receiving Party is
under no obligation to keep such information confidential, or (iv) is required by law, or the order

15
of a court of law to be disclosed. The Parties acknowledge that UNM is a public entity and subject
to the New Mexico Inspection of Public Records Act (N.M.S.A. 1978 §§ 14-2-1, et seq.).

25.0 Counterparts: This Agreement may be executed in multiple counterparts, each of

which shall be declared an original.

IN WITNESS WHEREOF, UNM and OUTFRONT by their duly authorized

representatives have executed this agreement on the dates indicated below their respective
signatures.

OUTFRONT Media Sports Inc.:

Bill Cartwright
(Signature)_____________________
Bill Cartwright (Feb 28, 2020)

Bill Cartwright
(Printed Name)_____________________
President
(Title)_____________________
Feb 28, 2020
(Date)_____________________

The Regents of the University of New Mexico:

Eddie Nunez
(Signature)_____________________
Eddie Nunez (Mar 2, 2020)

Eddie Nunez
(Printed Name)_____________________

Director of Athletics
(Title)_____________________
Mar 2, 2020
(Date)_____________________

The Regents of the University of New Mexico:

(Signature)_____________________
Bruce Cherrin (Mar 2, 2020)

(Printed Name)_____________________
Bruce Cherrin

Chief Procurement Officer

(Title)_____________________

Mar 2, 2020
(Date)_____________________

16
 Exhibit A
UNM Multimedia and Sponsorship Rights and Privileges

1.0 Marketing Rights and Endorsements

Use of UNM Marks

OUTFRONT shall be granted the exclusive right to grant royalty-free use of Licensed Marks to
entities for use in marketing and promotional programs, advertising campaigns, and retail
promotions that are separate from the licensed sales of officially licensed product. Prior written
approval is required from UNM for all use of Licensed Marks by OUTFRONT or its advertisers
or sponsors. The production of all promotional goods bearing the Licensed Marks will be
royalty free but must be produced by a licensed UNM vendor. These rights for promotional
items are to be distributed free of charge and do not extend to items that are intended to be
resold.

Endorsement Rights:

OUTFRONT will have exclusive right to grant corporations the use of any endorsement or
official designation as it relates to UNM Athletics. These designations shall include, but not be
limited to the following:
• “Proud Sponsor of University of New Mexico Athletics”
• “Proud Partner of University of New Mexico Athletics”
• “Official Sponsor of University of New Mexico Athletics:
• “Official {insert product category} of University of New Mexico Athletics”
• “Official Provider of University of New Mexico Athletics”
• “Official Supplier of University of New Mexico Athletics”
• “Proud Supporter of University of New Mexico Athletics”

For the purpose of clarity, University of New Mexico Athletics may be replaced with other
designations that refer to the athletic teams of UNM, to include but not limited to: Lobo, Lobos,
or any combination that links to a specific team; such as “Proud Sponsor of UNM Football.”

Coaches and Administrators Rights and Sponsorship Solicitation Support

OUTFRONT shall be granted the exclusive right to the name, likeness and image of all UNM
coaches and administrators; subject to the terms and conditions of their individual employment
agreements; for inclusion in corporate sponsorship agreements. UNM represents that it will not
permit any UNM coach or administrator to enter into a corporate sponsorship agreement or any
corporate relationship that implies or grants the use of the coach or administrator’s name,
likeness, image or endorsement of any kind; to include advertising imagery where no official
UNM marks are included, but the coach or administrator is represented in colors and/or settings
whereby an implied relationship with UNM is made.

Subject to the time constraints inherent in their roles as coaches and administrators for UNM,
and in consultation with UNM athletic administration, UNM agrees to make coaches and
administrators available to OUTFRONT for sponsorship solicitation activities, including, but not

17
limited to making phones calls, meeting with prospects on and off campus, signing merchandise,
writing personal notes, hosting events before or after practices or games, and attending dinners
and other social functions created by OUTFRONT for the purpose of sponsorship solicitation.

2.0 Signage, Video Boards and Scoreboards

OUTFRONT will have the exclusive sales right and authorization to use permanent, temporary
and electronic signage, and space on video boards and scoreboards (current and new) available
for display of third party advertising that is located in and around Athletic Facilities during
Athletics Events. Signage opportunities shall include, but not be limited to the following:

• UNM Athletic Department

o Marquee (Located on the corners of Avenida Cesar Chavez and University
Boulevard)
o Linda Estes Tennis Complex Billboard Signage

• Dreamstyle Stadium (Football)

o LED
§ North End Video Board Rotational
§ North End Video Board Promotions
§ TV Viewable LED Signage
§ Non- TV Viewable LED Signage
o Permanent Signage
§ Traffic Facing Banner Permanents
§ North End Zone Backlit Billboard
§ North Sideline Banner Permanents
§ Field Level Banners
§ Field Level Dasherboards
§ North End Zone Scoreboard Permanents
§ South End Zone Scoreboard Permanents
§ Field Goal Net
§ Field Naming
§ Field Logo
§ Flag Pole Paddings
§ Upright Pad wraps
§ West End Zone Corner Pads
§ West End Sideline Fascia Signage
§ Southeast Corner Hill Signage
§ North End Concession Signage
§ Southwest Corner Concession Signage
§ South End Zone Concession Signage
§ South End Zone Hospitality Tent Signage

18
 § Media Backdrop

Dreamstyle Arena – The Pit (Basketball)

• LED
o West Sideline Courtside Rotational
o East Sideline Courtside Rotational
o Baseline Rotationals
o Sideline Fascia LED Ribbon Boards
o North End Fascia LED Ribbon Boards
o South End Fascia LED Ribbon Boards
o Basket Stanchion LED
• Video Displays
o Concourse TV Displays
o Concession TV Displays
• Permanent Signage
o Floor Logo
o Floor Naming
o Apron Signage
o West Sideline Courtside LED Rotational Padding Signage
o East Sideline Courtside LED Rotational Padding Signage
o Courtside Endcaps
o Team Entrance tunnel Signage
o Team Bench Chairbacks
o Team Bench Kickplates
o Basket Logo Placements
o Basket Stanchion Permanent Wrap
o Main Entrance Gate Wraps
o Main Concourse Level Wraps
o Suite Level Lobby Wraps
o Club Level Lobby Wraps
o Media Backdrop
o Concession Area Signage

• Santa Ana Star Field (Baseball)

o Scoreboard Permanents
o Outfield Wall Signage
o Foul Pole Signage
o Club House Hospitality Deck Signage
o Dug Out Signage – Rooftop, Bench Backs, Railing
o On Deck Circle
o Backstop Signage

19
 o TV Viewable Permanent and LED Signage
o Concourse
o Stadium Windscreens
o Press Box Signage
o Temporary Banners

• UNM Soccer Complex (Women’s Soccer)

• Field Level Dasher boards
• Scoreboard Permanents
• Temporary Banners

• Johnson Center
• Scoreboard Permanents
• Temporary Banners

• Lobo Softball Field

• Scoreboard Permanents
• Temporary Banners
• Outfield Wall Signage
• Foul Pole Signage
• Dug Out Signage – Rooftop, Bench Backs, Railing
• On Deck Circle
• Backstop Signage
• Concourse
• Stadium Windscreens
• Press Box Signage
• Temporary Banners

• McKinnon Family Tennis Center

• Scoreboard Permanents
• Temporary Banners
• Entry Fence Wraps

• Linda Estes Tennis Complex

• Scoreboard Permanents
• Temporary Banners
• Entry Fence Wraps

• UNM Track Stadium

20
 • Scoreboard Permanents
• Temporary Banners
• Entry Fence Wraps

• South Championship Golf Course (Only During UNM Athletic Events)

• Temporary Banners
• Dasherboard Signage

• Seidler Natatorium
• Scoreboard Permanents
• Temporary Banners

• Athletic Performance Center

• Permanent Signage
• Temporary Banners
• Entry Wraps

• Rudy Davalos Practice Center

• Scoreboard Permanents
• Temporary Banners
• Entrance Wraps

OUTFRONT shall have the exclusive rights to create and sell corporate entitlements, naming and
fully-integrated brand immersion opportunities in certain areas in and around UNM Athletics
Facilities. These areas include, but are not limited to concourse sections, entry plazas and gates;
public and private entertainment and hospitality spaces (such as Club Level in basketball arena
and suite levels of football stadium tower); and all parking areas and garages. It is understood
that UNM retains the naming rights to its campus physical facilities, interior office spaces,
landscapes, roads, programs, endowed positions, and all other properties enumerated or referred
to in UNM Regent Policy 2.11.

OUTFRONT shall have the right to negotiate and enter into limited term corporate sponsorship
agreements granting naming rights (“Naming Rights Agreements”) to third-parties with respect to
UNM Athletic Facilities subject at all times to the prior written approval of UNM.

OUTFRONT’s pursuit of any Naming Rights Agreements will be reviewed and approved on a
case-by-case basis by UNM. For Naming Rights Agreements approved by UNM, the revenue
generated will be subject to the revenue share detailed in the “Agreement” (e.g. 85% to UNM,
15% to OUTFRONT). Costs associated with obtaining Naming Rights Revenue (e.g., signage,
insurance, maintenance and other costs) shall be deducted from the Naming Rights Revenue. If a
portion of any Naming Rights Revenue is dedicated to a particular purpose (e.g., fulfillment of
existing UNM obligations including but not limited to debt service for facilities), that portion
shall

21
be deducted from the total Naming Rights Revenue prior to calculation of the amounts due to the
parties under this Section.

3.0 Game Sponsorships and Event Marketing

OUTFRONT will have the exclusive rights and authorization to all Game Sponsorships and
Event Marketing activities in and around UNM Athletic Events and Programming including, but
not limited to the following:

• Game sponsorships and entitlements, including the inclusion of game sponsor branding in
all UNM produced marketing materials and advertising
• On-field and on court promotions and presentations
• Public address announcements
• Product sampling
• Premium item distribution
• Activities and events within game day Fan Fest and tailgate areas
• Pregame, halftime and post-game entertainment, including live music performances
• On-site display: During any Athletics Event, OUTFRONT will have the exclusive rights
to sell or approve any on-site corporate display, including vehicle displays, or tabling
inside or outside the Athletics Facility (to include the footprint of all University athletics
parking lots and common areas used on game days), product sampling and promotional
giveaways

4.0 Luxury Suites and Hospitality

OUTFRONT shall be granted the right to certain premium areas and luxury suites in and
around all Athletic Facilities to conduct corporate hospitality events prior to, during and
after Athletic Events. Those exclusive rights and opportunities to monetize these assets
include, but are not limited to:

4.1 Dreamstyle Stadium (Football)

Use of the Howl Zone - pre-game on football game days to conduct pre-game
hospitality and sell other private corporate hospitality events

Six (6) luxury suites located on the West Side (tickets included), including first
right of refusal to purchase tickets and parking passes for non-Athletic events,
such as concerts and other sporting events held in Dreamstyle Stadium.

Field Level Hospitality Tents - In stadium, game viewable space on the South End
Zone Field Level Area designated for up to eight (8) premium hospitality tent
locations.

4.2 Basketball Arena

22
 Two (2) luxury suites (tickets included) for all Athletic events. OUTFRONT
shall have the first right of refusal to purchase tickets and parking passes for non-
Athletic events, such as concerts and other sporting events held in Basketball
Arena.

Integration into any other premium or club style lounge projects that are
undertaken.

4.3 Baseball Stadium

Club House Hospitality Deck (non-exclusive rights for access)

4.4 Other Athletic Facilities

One (1) luxury suite in any Athletic Facility for teams other than football or
basketball where suites exists now or at any time during the term.

5.0 Premium Unique Access Rights

UNM agrees to provide OUTFRONT unique and behind the scene access opportunities for
radio/on-air talent, sponsorship solicitation and for inclusion in sponsorship agreements, to
include but not limited to:
• Seats on team charter flights when available, pursuant to UNM policy
• Access to team hotel and other road game amenities
• Dinner and/or special events at UNM staff and coaches houses
• Unique experiences with UNM staff and coaches
• Behind the scenes access to UNM Facilities, such as locker rooms, media rooms and
team meeting rooms at mutually agreed upon dates/times.

6.0 Audio Content Rights

OUTFRONT shall have the exclusive worldwide licensed right to all audio broadcasts of all UNM
Athletics Events, coaches shows, athletics directors shows, and associated UNM programming to
all audio broadcast signal coverage areas via any means of distribution whether now known or
developed in the future, including without limitation: terrestrial, cable systems, phone lines,
mobile, streaming, podcasts, digital or satellite. As part of the annual Property Operating Budget
process, OUTFRONT will develop, in collaboration with UNM, a comprehensive audio content
production and distribution plan and supporting line item budget that deliver broadcasts consistent
with industry standards and maximizes Gross and Net Revenue. The plan will include details on
the type and number of programs, format, production specifications, on air talent, support
personnel, and distribution outlets.

6.1 Coaches Interviews for Games

UNM will arrange for the head coaches to be available for an interview prior to
each game (to be pre-recorded at the mutual convenience of the coaches and
OUTFRONT), and immediately following each game for a post-game interview.

23
 UNM will also make the head coaches available immediately following the first
half of play or prior to the beginning of the second half of play for a half-time
interview.

6.2 Coaches Availability for Coaches Shows and Broadcast Site

UNM will make available the head coaches at no additional cost to the Property
Operating Budget to participate in head coaches call-in shows. Each show will be
held at a mutually agreed upon location. OUTFRONT will have the exclusive
right to sell the broadcast site of the show(s).

6.3 Reciprocal Rights

UNM will secure for OUTFRONT the rights to broadcast all regular season away
games. When OUTFRONT is broadcasting under a reciprocal arrangement, the
terms of the Agreement will continue to have full force and effect with respect to
all applicable and relevant terms and conditions which are not in conflict with
reciprocal host(s)’ requirements.

6.4 Redistribution Rights

UNM shall have the right to reproduce, distribute, and use taped reproductions of
the audio broadcasts for the purposes of marketing its Athletic programs.
OUTFRONT shall retain all revenue from the redistribution or use of any audio
programming.

6.5 Media Protection

UNM will ensure that coaches and other Athletics Department personnel shall not
make weekly media appearances on weekly call-in shows that are produced or
broadcast by non-affiliated radio stations, except for excerpts from press
conferences open to the media.

7.0 Video Content Rights

OUTFRONT shall have the exclusive worldwide licensed right to UNM Athletics video content
not under contract with the Mountain West Conference upon the execution of this Agreement
and in compliance with the Mountain West Conference and NCAA rules and regulations, to all
broadcast signal coverage areas via any means of distribution whether now known or developed
in the future, including without limitation: over the air, cable systems, phone lines, mobile,
digital or satellite. As part of the annual Property Operating Budget process, OUTFRONT will
develop, in collaboration with UNM, a comprehensive video content production and distribution
plan and supporting line item budget that deliver broadcasts consistent with industry standards
and maximizes Gross and Net Revenue. The plan will include details on the type and number of
programs, format, production specifications, on air talent, support personnel, and distribution
outlets.

24
 7.1 Coaches Availability for Coaches Shows and Broadcast Site

UNM will make available the head coaches at no additional cost to the Property
Operating Budget to participate in head coaches shows. Each show will be held
on a mutually agreed upon date and time at a mutually agreed upon location.
OUTFRONT will have the exclusive right to sell the broadcast site of the show(s).

7.2 Redistribution Rights

UNM shall have the right to reproduce, distribute, and use taped reproductions of
the video broadcasts for the purposes of marketing its Athletic programs.
OUTFRONT shall retain all revenue from the redistribution or use of any video
programming.

7.3 Media Protection

UNM will ensure that coaches and other Athletics Department personnel shall not
make weekly media appearances on shows that are produced or broadcast by non-
affiliated distributors, except for excerpts from press conferences open to the
media.

8.0 Printed Material and Publication Rights

OUTFRONT will have the exclusive advertising sales rights to printed promotional materials
and items produced by or for UNM to promote its athletics program, teams, or student athletes
including but not limited to ticket fronts and backs, ticket brochures, will call envelopes, parking
passes, direct mailing inserts, food and beverage containers, credentials, and field passes. UNM
shall be liable for the production costs of printed promotional materials except for the
incremental cost created by the inclusion of a sponsor on such item which, if any, would be
included as part of the Property Operating Budget.

OUTFRONT will have the exclusive advertising sales rights to all UNM publications including,
but not limited to game day programs (to include program vending), roster cards, yearbooks,
media guides, and fan guides. As part of the annual Property Operating Budget process,
OUTFRONT will develop, in collaboration with UNM, a comprehensive publication production
and distribution plan and supporting line item budget that delivers high quality print publications
consistent with industry standards and maximizes Gross and Net Revenue. The plan will include
details on the type and number of publications, format, content, production specifications, and
distribution outlets.

25
9.0 Digital, Social and New Media Rights

OUTFRONT shall have the exclusive right to maximize the revenue opportunities associated
with the UNM official athletics web site (golobos.com) and official Mobile Application (“APP”).
OUTFRONT shall have the right to manage the relationship with the host company of any
affiliated official UNM Sports or team APP. UNM will be responsible for providing all content
found on golobos.com, the official sports or team APP and all video content found on
golobos.com or any UNM social media accounts or channels.

OUTFRONT shall have the exclusive rights to sell advertising and sponsorships in the form of
company logos and messages, and other sponsorship or revenue related promotions or content on
golobos.com to include but not limited to: headline stories and articles, drop down menus,
banner advertisements, calendar of events, web page links for each sports team, audio broadcast
of sporting events, video content, real time statistics, eCommerce ticketing solutions for sporting
events and hyperlinks to sponsors’ websites, social media integration as well as promotions or
content related to the streaming of video content which is not in conflict with UNM’s
assignment of video rights to the Mountain West Conference.

To the greatest extent permissible under UNM Policy and Applicable Privacy and Data Security
Laws, University hereby grants to OUTFRONT, and any third parties with whom OUTFRONT
enters advertising, sponsorship and/or endorsement agreements hereunder, the right to collect,
use, process, store and transfer data owned or controlled by University and University shall
provide such data (including, without limitation, alumni lists, email marketing lists, ticketholder
lists) to OUTFRONT and/or such third parties as designated by OUTFRONT promptly upon
request.

In return for UNM’s provision of the data described in this Section, OUTFRONT expressly
agrees that such data may contain Personally Identifiable Information that may be subject to
federal and state laws (including but not limited to FERPA) (“PII”) and that OUTFRONT shall
not release PII collected from UNM to any other person or organization without the prior written
consent and approval of UNM. If the PII is not received directly from UNM, but is instead
received directly from the information owner, OUTFRONT shall appropriately disclose the
privacy rights of the individual pursuant to relevant data privacy laws and, where required by
such laws, obtain the consent of the data subject.

OUTFRONT represents, warrants and certifies that it complies with NIST 800-171r1/ NIST 800-
53’s “moderate” safeguards to the extent they apply to PII OUTFRONT further shall, in the
event of a data incident, comply with the New Mexico Data Breach Notification Act.
(“NMDBNA”). At the request of UNM and within fourteen (14) days of such a request,
OUTFRONT shall provide UNM a written summary of the procedures OUTFRONT uses to
safeguard PII.

OUTFRONT further represents, warrants, and certifies that it will: 1) hold PII in the strictest
confidence and will not use or disclose information except as (a) permitted or required by the
Agreement or these Terms and Conditions, (b) required by law, or (c) otherwise authorized by
UNM and the information owner, if not the UNM, in writing; 2) implement and maintain a

26
comprehensive information security program that contains administrative, physical and technical
safeguards that reasonably and appropriately protect the confidentiality, integrity, and
availability of PII that it creates, maintains, receives, stores, or transmits on behalf of the UNM.

OUTFRONT shall continually monitor its operations and take any action necessary to assure the
information is safeguarded in accordance with the terms of this Agreement. Where appropriate,
OUTFRONT shall also contractually bind and ensure that its agents, sub-OUTFRONTs or sub-
consultants adhere to the provisions set forth in this section.

Upon termination of this Agreement and at the

direction of UNM OUTFRONT agrees toeither: a) return in a format approved by UNM all PII
provided by UNM including all PII that may be in the possession of OUTFRONT’s
subcontractors or agents; or, b) destroy, in a manner that permanently renders the data unusable,
unreadable and undecipherable, all PII provided by UNM, including all PII that may be in the
possession of OUTFRONT’s subcontractors or agents.

In addition to any other indemnity provided by OUTFRONT, in the event of a security breach
involving PII caused by the gross negligence of OUTFRONT, OUTFRONT agrees to indemnify,
defend with counsel approved by UNM, and hold harmless UNM from, for and against any and
all: losses; liabilities; lawsuits; claims; expenses (including reasonable attorneys’ fees; costs;
civil, regulatory and administrative penalties; and judgments incurred through third-party claims
of violation of the NMDBNA, HIPPA FERPA, GLBA, GDPR. Notwithstanding anything to the
contrary contained in this Agreement, the liability and indemnity obligations of OUTFRONT
pursuant to this section shall be capped at $2,000,000.00.

OUTFRONT shall have the exclusive rights to and may sell sponsored promotions or content
within all official UNM social media accounts or channels to include but not limited to:
Facebook, Google+, YouTube, Twitter, Instagram, Pinterest, Vine, Snapchat etc., or any other
official UNM social media account currently set up or created in the future. OUTFRONT
and UNM will work together on final creative and content of all social media postings as well as
the posting schedule for such content. UNM will have final approval on all promotions and
content with approval not to be unreasonably withheld.

10.0 Additional Rights and Benefits

• Out of Market Rights and Programs: UNM acknowledges and agrees that investing in
current and creating new assets and programs in Albuquerque and across the state of New
Mexico that extend and grow the UNM brand is a critical component for long term revenue
growth. UNM and OUTFRONT will work together to create these programs, utilizing
existing UNM assets and resources. OUTFRONT shall have exclusive rights to sell fully
integrated sponsorships to these new programs, to include but not limited to:
o Cause marketing programs
o Community outreach programs
o Education programs
o Partnerships with local, regional and national philanthropic organizations

• “Day-in-the-Life” Experiences– OUTFRONT shall the the right to sell up to four (4)
experiences each year. Experience assets are to include, but are not limited to access to

27
 official UNM facilities, access to “coaches clinics”, ability for meet and greet with UNM
staff, personalities and coaches, ability to conduct private tours of locker rooms, weight
rooms and other UNM facilities. Day-in-the-Life experiences must be discussed and agreed
upon by UNM Administration and will be scheduled on mutually agreed upon dates and
times.

• Use of Athletic Facilities - UNM will allow OUTFRONT to utilize and offer to sponsors the
use of selected Athletics Facilities, a minimum of five (5) times a year, for the purpose of
sales meetings, promotional activities in conjunction with Athletics Events, corporate outings
and other potential events approved by UNM. Facility usage shall be based on availability,
with reasonable advance written request and approval, subject to UNM’s policy governing
the use of Athletics Facilities and may require reimbursement of expenses (such as security,
utilities, etc.). All such facility use is subject to any and all UNM policies and procedures,
including any catering and equipment usage policies

• Rivalry Series – OUTFRONT shall have the exclusive right to sell a title or presenting
sponsor, along with associated sponsors, to a Rivarly Series between UNM and another
intercollegiate athletics program. Rivalry Series assets would include, but not be limited to
the following: creation of a co-branded logo with title/presenting sponsor integration;
sponsor integration into the promtion of the Series across OUTFRONT and UNM controlled
media platforms; special events, to include a kick-off luncheon and end of year
awards/trophy presentation; final details subject to mutual agreement.

• Use of Field Passes – UNM shall provide OUTFRONT field passes for each home football
game valid at all times for client cultivation and make available additional passes upon
request from OUTFRONT.

• Special events - OUTFRONT may utilize special events sponsored by the Athletics
Department to provide special recognition or opportunities for sponsors for events in which
UNM has the right to offer such inventory. Examples of such events include, but are not
limited to the following: Spring Football game, Meet the Team Day, Lobos Football or
Basketball Fan Fest, etc. OUTFRONT shall receive invitations to all Athletic Department
special events, including award banquets, pre-game functions and other functions at which
University supporters are entertained. OUTFRONT and UNM shall work together to
maximize the value from these opportunities to drive both Gross and Net Revenue; with any
costs mutually agreed upon prior to the expenditure or made part of the annual Property
Operating Budget review process.

• Food Containers and Drink Cups - OUTFRONT will have the exclusive right to sell
advertising for the food containers and drink cups used by the food concessionaires, food
vending contractors and athletic teams at Athletic Events.

• Direct Mailings - OUTFRONT will have the exclusive right to provide inserts with corporate
representation in the season ticket mailers for Athletics Events and other Athletic Department
mailings.

• UNM and University Database Access – UNM will provide OUTFRONT access to send
sponsor information via mail or email to the season ticket holder database and donor
database as allowable by UNM policy and as defined in Section 9.0 of this Exhibit. The use
of these lists must be approved by University and mailing lists or the approved use may not

28
 be transferred or re-sold, unless the University has given its prior written approval in each
case.

• Credentials - UNM shall provide the appropriate number of working all-access credentials
and reserved parking passes required for all OUTFRONT working staff for each Athletic
Event. This includes broadcast staff, office staff and interns.

• Athletics Department Merchandise - OUTFRONT shall have the right to purchase (as part of
the Property Operating Budget) through the Athletics Department, University branded
merchandise at Athletic Department rates.

• Autographed Merchandise – UNM shall provide OUTFRONT an annual allotment (as part of
the Property Operating Budget) of authentic and signed Athletics Department merchandise
for client cultivation (i.e. helmets, jerseys, photos).

• Food and Drink Concession Agreements – To the extent permissable under the terms and
conditions of existing concessionaire agreements, UNM agrees to work in good faith with
OUTFRONT to sell branded concession opportunities.

• Headsets and communications equipment - OUTFRONT may sell a highly visible logo on
the headsets and associated equipment worn by all coaches and other sideline personnel for
all regular season football games and to any pre or post season games in which UNM has
been granted the rights to this asset by the sanctioning organization of the pre or post-season
event.

• Sideline Rights – OUTFRONT shall have the exclusive right to sell branded assets along the
sidelines of Athletic Events, to include but not limited to: coolers, cups, towels, fans, medical
tents, misters, branding on team benches, and materials or strucutres utilized to shield signal
callers or call in plays.

• In Venue Fan Engagement Technology – OUTFRONT shall have the exclusive right to sell
sponsorship and corporate branding opportunities within and around any in venue
applications designed to provide game day information, in-game stats, increase concenssion
or merchandise sales, or otherwise improve the game day experience for UNM fans. Assets
include, but not limited to entitlement/presenting sponsor assets, in APP branding, location
based direct marketing, and traditional advertising.

• Media Bibs - OUTFRONT shall have the exclusive right to sell branding on all media bibs
and/or other UNM distriubuted identification apparel provided to credentialed media
operating on the sideline during an Athletics Event.

11.0 Development of New Multi-Media Rights

UNM recognizes that the development and marketing of various Multi-Media Rights by
universities with major athletic programs is both dynamic and evolving and that new
opportunities may be expected to become available during the term of this Agreement that are
not now being implemented. Accordingly, UNM expects that OUTFRONT may seek other
Multi-Media Rights from UNM for the purpose of maximizing Gross and Net Revenue, which
other Multi-Media Rights may be implemented as mutually agreed upon between UNM and
OUTFRONT. OUTFRONT will request in writing from UNM the authority to utilize any Multi

29
Media Rights that are not specified in this Agreement and UNM shall not unreasonably deny its
consent to such request for authority.

30
 Exhibit B – Long Term Sponsorship Agreements (FY19)

Sponsor Amount Contract End

Pepsi $450,000 FY28

Total $450,000

31
 Exhibit C – Property Operating Budget Template

Expense Category Baseline Allocation Assumptions

1. OUTFRONT Signing Bonus Recoup $75,000
2. OUFRONT Capital Investment Recoup $65,000
3. Dedicated Staff $514,100
4. OUTFRONT Biz Ops/Creative Services Allocation $20,000 in FY20 growing 3% per year
5. Sales and Marketing $25,000
6. OUTFRONT Senior Management T&E Allocation $10,000 in FY20 growing 3% per year
7. OUTFRONT Corporate Support Services Allocation $20,000 in FY20 growing 3% per year
8. Production $410,000
9. Direct Ticket Spend Fulfillment $283,000
10. Other Fulfillment $120,000
11. Local Office Administrative Costs $40,000

32
 Exhibit D – Existing Trade/Value-in-Kind Agreements

Total $350,000

33
Exhibit E – Licensed Marks

To be inserted

34
 Exhibit F – Restricted Sponsorship Categories

1. Cigarettes, Tobacco or Marijuana Advertisements

2. Sexually Explicit Advertisements
3. 900 Phone Number Advertisements
4. Contraceptive Advertisements
5. Adult Entertainment Advertisements

35
OUTFRONT-UNM MMR AGREEMENT FINAL
Final Audit Report 2020-03-02

Created: 2020-02-26

By: University of New Mexico Contracts (esignatures@unm.edu)

Status: Signed

Transaction ID: CBJCHBCAABAArsIV8957BM5Tb6i2r5vD-mSZHdYkCoAw

"OUTFRONT-UNM MMR AGREEMENT FINAL" History

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Signed document emailed to Bill Cartwright (bill.cartwright@outfrontmedia.com), University of New Mexico

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