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Pic Image Analysis

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PICImage Analysis

WHAT?

With sight being the strongest of the five senses in understanding one’s environment, images have a way of
universally moving people and communicating ideas that nothing else can beat. Images, whether it is art,
photography, charts or graphs, or advertisements, can be easily and complexly understood by everyone
regardless of many things that are usually barriers, like culture and language.

WHY?
Abigail Alice Lisser
All images, historical or modern, can be much more deeply understood and appreciated for their content when
examined through just a few careful lenses. Analyzing the story behind the artifact is where true human
understanding occurs, allowing us to make better choices going into the future.
Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ
PURPOSE
Every image is created to DO something specific, so the purpose of an image always begins with
a specific action verb.
Too generic of verbs that DON’T express an image’s purpose:
demonstrate explain illustrate inform persuade show tell
Common action verbs that DO express an image’s thoughtful and unique purpose:
Share a new idea: introduce outline propose suggest
Share a positive message: compliment celebrate excite inspire honor praise recognize sympathize
Share a negative message:
apologize challenge criticize demand disagree discourage enrage expose threaten warn
Connect with an idea: compare connect contrast echo question reflect wonder

INCLUDED DETAILS
A piece of art certainly, but also often photographs contains details that are absolutely deliberate
inclusions to help tell the story and create image’s the purpose and message.
Details to LOOK for:
Background and foreground space: secondary action or object that may or may not be known or seen by the
subject
Negative space: empty or open areas
Color: warm/cool tones, vibrant/faded, single colors, dark/light shades
Objects: evidence to give a deeper backstory into the scene
Sensory: evidence to convey the smell, sound, feel, motion of the scene
Perspective: looking up/down, distinct vantage point, from viewpoint other than 5 ½ feet off the ground
Scale: overly enlarged or minimized elements

CONTEXTUALIZATION
Just like how every primary document has an active, specific purpose for its creation, it also was
created in response to and within certain circumstances of specific social, political, and/or
economic events.
Connections to MAKE to an image:
Before / after: has a major related event just happened or on the verge of happening? Is it well after or before a
major related event?
During: is a related event or trend well underway with no end in sight?
Shift: is there a slow general change occurring that’s related?

© Let’s Cultivate Greatness

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