Final Business Plan
Final Business Plan
Final Business Plan
TACLOBAN COLLEGE
TACLOBAN CITY
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In partial fulfillment of the Requirement in the subject Entrepreneurship and Business Plan
_______________________________
Submitted to
Submitted by
Bryan Gacho
Merasol Gumapac
Mark Denver Marilla
S.Y 2010-2011
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TABLE OF CONTENTS
Acknowledgement
I. Introductory Page 5
B. Nature of business 5
B. 1. Economic Condition 9
2. Socio-Cultural Condition 10
3. Demographic profile 10
C. Analysis of Competitors 10
A. Product
B. Service
V.Production Plan
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A. Production Process 13
B. Physical Plant
A. Pricing 16
B. Distribution
C. Production
E. Controls 18
A. Form of Ownership 19
B. Org. Structure
A. Financial Object
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I. Introductory Page
The group comes up to name the business “R8 EXPRESS: Coffee and T.” R8 stands for Region 8
or the Eastern Visayas Region, for our business is located at the heart of the region- Tacloban. The letter
T stands for tourism since our course THRM is related to Hospitality and Tourism Industry and also to
promote the region’s paradise and attractions through photo gallery concepts.
Downtown district of Tacloban is the proposed location of the business for it ideal source of our
potential target market. It is also that the downtown district is the commercial center of the region.
C. Nature of Business
The business is a coffee shop that caters mostly to students, coffee shop goers, and individuals
that belongs in the average to above average earner group and has high disposable income.
Its unique concept will give a differential advantage among other coffee shop. “R Express: Coffee
and T.” will be adopting a mix of nature and tourism inspired photo gallery style with Earth color, green
and blue as accent as its concept. Partnership will be the form of this business venture, specifically
general partnership which means that all of the partners will be involved in management.
Starting a business entails a certain amount of capital. The total investment requirement will be
P2, 500,000.00, 60% will be the partner’s equity and 40% from loan equity. The partnership will be
incurring a loan at the Development Bank of the Philippines; this loan will be worth P1,000,000.00 with
an interest of 10% annually and 7% discount rate. The partner’s equity will be divided equally among the
partners, thus, each partner’s contribution will be P250, 000.00.
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E. Statement of Confidentiality Report
This business plan report is confidential and a property of the partners listed above. Any
reproduction of any of its contents without the prior consent of the group is prohibited.
An innovative coffee business with nature inspired and a twist of nature and tourism
photo gallery concept will be launched as a new competition in the coffee shop market. With the brand
name “ R8 EXPRESS: Coffee and T. “ this will not only serve coffee and the usual cakes but will also
introduce high quality and nutritious region’s delicacies that adds twist to the coffee shop.
This business venture will be a partnership, specifically general partnership and will be located at
the downtown district of Tacloban. Finding of the business comes from two major sources; 60% partner’s
equity and 40% from loan equity.
The business venture will offer, costs less products and pricing scheme that is significantly lower
than that of competitor. We will offer different kinds of coffee, and other beverage, freshly baked cakes
and pastries and delicacies that will depend on the availability and demand.
Food and beverage are not only our main product but also the ambiance and business concept, the
souvenir items at affordable prices and the quality services that will offer recreation, comfort and
satisfaction.
The important values that will be associated with our venture is that, it will not only offer affordable
product but also the quality and health benefit of it specifically patterned to suit the local taste preference.
And we will also looking forward that our business will help in the tourism promotion of the region.
R8 EXPRESS target market are classified into students, middle and high class individuals, young
and middle age professionals, health conscious and travelers/tourists. The venture will cater to both the
informed and uninformed market segments and will also expect to attract a substantial number of 1st-time
coffee shop goers and adventurous coffee shop goers. “R8 EXPRESS” will ensure that customers will get
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the best purchase and post-purchase experience and as well as memorable experience as our main service
so as to encourage repeat buyers.
The promotional strategies that will be employed would include signage, tarpaulins,
flyers/pamphlets, radio ad., sales promotion and internet advertising. The coffee shop itself; the interior
design, theme and the exterior as well are also set to attract customers.
An additional product variety and product innovation will be offered as part of the market
development strategy and after achieving sufficient product compliance from the target market. That will
be projected after the first 2 years of “R8 EXPRESS” operation.
Stiff competition is highly expected for coffee shop business is one of the fastest growing
ventures here in Tacloban. However, with a unique concept and marketing strategy with the positive
results from the market research, maximum profitability may be expected from this business venture, with
an annual growth rate of 10%.
Each year, several different organizations publish reports on coffee drinking trends in the
United States and around the world. Those reports tell how much coffee is bought and
sold. They tell who buys and drinks coffee, how much coffee people drink in different
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parts of the country and the world, and what kind of coffee and coffee drinks are most
and least popular.
Significance
Understanding trends in coffee drinking can help coffee shop owners, roasters and other
coffee professionals make business decisions about what products to order and offer in
their shops. The information is also useful to other food retailers, those in the hospitality
industry and anyone who is considering a career in the coffee industry.
The Facts
The most significant coffee drinking trends in the past 50 years include:
- A steady drop in daily coffee consumption from 1950 to 1993
- A steady upward trend in daily coffee consumption from 1993 onward
- A growing upward trend in specialty coffee consumption beginning in the early 1990s
- An increase in the number of people drinking coffee outside the home from 1950 to the
present
- An increase in the consumption of flavored coffees starting about 1992
- A growing awareness of ecological and economic issues surrounding coffee since 2002
- The growing number of people concerned with health effects of coffee
- An increase in coffee consumption in both young (18 to 24) and senior (60-plus) age
groups
Each of these trends has represented significant changes in the way that people view and
drink coffee. For instance, the coffee drinking trends from 2003 to 2008 clearly show an
increase n the number of people who are more likely to buy a coffee that is Fair Trade
certified, which suggests that consumers are growing more concerned with paying a fair
price for the coffee that they drink.
Benefits
The NCDT shows that a growing number of people are concerned about the benefits
of drinking coffee, both personally and for the world at large. For instance, according to
the 2008 report on coffee drinking trends:
- 61 percent of coffee drinkers said that coffee improves their focus
- 46 percent listed the health benefits of drinking coffee as one of the reasons they drink
coffee
- Fair Trade certified and organic coffees are the fastest-growing segment of the specialty
coffee market
2. Soocio-cultural Condition
The socio-cultural condition and urbanization affects the food and recreation
preference of individual as more people become preoccupied with their job that also leads
to a changing lifestyle. People nowadays are leading a fast paced life so they have lesser
time devoted to eating, food preparation and long out-of-town vacation so they tend to
find within the downtown establishments that offers recreation, relaxation and food and
beverage.
3. Demographic Profile
During the 2007 population census, Tacloban City has an actual total
populationcount of 217,199. With an average annual population growth rate of 2.73
percent, it is projected that for the year 2008, Tacloban’ City’s population would be
223,130 and based on this projected population, Tacloban City has a population density
of 1,106 persons per square kilometer or 11 persons per hectare. The disaggregated
population results of the 2007 census is yet to be released as of this documentation but
using ratio and proportion using the 2000 census as baseline data. Tacloban City has a
proportionate total household of 43,415 for 2008. Using the same method, Total Number
of Families counts at 47,014 with an Average Household Size of 5.1.
http://www.tacloban.gov.ph/
C. Analysis of Competitors
The current competitors of business venture in Tacloban City are classified into two: The
direct competitors which includes all coffee shop within the tacloban area that offers
unique concept and service. This includes, Jose Karlos, Libro: Books and coffee, Bo’s
Coffee, Starzrocks, and the LIKE. Indirect competitors includes food establishments that
offers coffee, Dunken Donuts and Mister Donuts.
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IV. Description of Venture
A. Products
R8 Express: Coffee and T. will be offering high quality coffee, hot and cold beverages, teas and
other custom drinks at a very reasonable price. We will also sell fresh-baked pastries and other
confections like cookies, brownies, and cakes. In addition, the business venture will also offer same of
Region’s delicacies like “moron” and “binagol” just to add twist to the venture. Seasonally, the business
will add specialty and customized product during peal seasons. We will also market premium items and
souvenirs such as mugs and T-shirts with imprinted tourist attractions of Eastern Visayas and other
premium items like key chains, coin purse, etc.
B. Services
Free seating
C. Size of Business
R8 Express: Coffee and T. will be renting a space within the downtown area feasible to our target
market. The desired size is 80 square meter, with a seating capacity of 30 pax.
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D. Office Equipment and Personnel
OFFICE EQUIPMENT
PERSONNEL
Barista – Employee
Cashier – Employee
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V. Production Plan
A. Production Process
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Budgeting – is a list of all planned expenses and revenue. It is plan from saving and spending to
what is going to be purchased in working our product.
Purchasing – getting the desired product of the right quality, at the right quantity, right price and
time from the right and reliable sources or suppliers.
Receiving- is a print at which the purchaser inspects products and tasks legal possession of the
product ordered. A well designed receiving process is important to cost and quality control and
therefore warrants careful planning and implementation.
Storing- proper storing of the purchased item maintains the quality of the product. In storing f &
b items required a certain degree of temperature and should be well ventilated.
Production/Preparation- this should be done properly and accordingly to produce the desired
product that is high quality and satisfying to customers.
Portioning- dividing the product into how many serving ensuring that each portion are consistent
and in quality.
Serving- serving the finish product to our customers based on their orders.
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C. Machinery and Equipment
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VI. Marketing Plan
A. Pricing
Pricing strategy is based on the quality and how much ingredients is being used per
product. The product will consistently be priced lower than the competitors so as to
improve its market share. Specialty products that are only unique in our venture will be
priced higher. Product price range from P20-P100 for coffee and other beverage. For
pastries and cakes the price range is P20-P50. Souvenirs and other items will depend
upon purchase from suppliers. Pricing will depend on the variable cost of each product,
and a 20% mark-up is utilized
B. Distribution
The customers can dine at the coffee shop or have a take out. Product will be displayed at
the counter section with their specific price (for pastries and souvenir items). For coffee and other
beverage product will be made upon order. The price , size and the picture of the product are on
the menu.
C. Promotion
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D. Target Market Forecast
Students 10% 35 39 43 47 51
(35%)
Young 10% 35 39 43 47 51
Professio
nals
(35%)
Travellers 10% 10 11 12 13 14
(10%)
First 10% 20 21 22 23 24
timers
(20%)
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E. Controls
a) Product Control – The making of the product will be monitored and the avoidance of use
of substitute ingredient will be implemented to assure that the product will maintain its
standard tasks, nutritional value and quality.
b) Price Control- The pricing of the product will be followed by the business aggressively.
Product’s price will not go lower than the average cost to ensure profitability.
c) Promotional Control- Once the product would be able to gain a market share,
advertisements would be lessened. Tarpaulins, flyers and discount coupon will be the
usual promotional activities for those plays major role in promotions.
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VII. Organizational Plan
A. Form of Ownership
A type of business entity in which partners (owners) share with each other the profit or losses of
the business undertaking in which all have invested. Partnership’s are often favoured over corporations
for taxation purposes, as the partnership structured does not generally incur a tax on profit before it is
distributed to the partners.
B. Organizational Structure
Manager
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C. Roles & Responsibilities of Members of Organization
a) Manager
Manage the facilities, equipment, inventory, payroll and other basic operational
processes.
Ensure that the coffee shop operate efficiently and profitably while maintaining their
reputation
Responsible of maintain of high standards of food, beverage services and health safety
Prepares the working schedule of all personnel including their shift and day off.
b) Marketing Manager
Responsible for the design and distribution of all direct marketing materials.
c) Financial Manager
Responsible for finance, accountings, payroll, billing, taxes and any other matter related
to sales and revenue budgets.
d) Store Supervisor
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Maintains proper security of units
e) Cashier
f) Barista
Ensure the quality of the coffee and other complimentary and supplementary ingredients
Prepares coffee orders from the customers –coordinates with the store supervisor
g) Baker
h) Service Crew
Compensation:
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Cashier 1 9,000 9,000
MONTHLY: P66,000
Although th business venture has a different concept among other coffee shop, stiff
competition still high. With the growing number of food and beverage establishments,
the emergence of more competitive brand may cause the decline of R8 Express: Coffee &
T.
B. New Technologies
New Technology can improve the business operations for most of the people are techno
savvy. It will add awareness to our business as well as help in our operation for this we
can be used for production and promotion.
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IX. Financial Plan
A. Financial Objectives
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Start-up Expense/ Pre-operating Expense
Legal Expense
Marketing Expenses
Signage 3,000
Tarpaulins 10,000
Stickers/Flyers 5,000
OTHER 10,000
TOTAL 43,000
TOTAL P352,000
• Operating Capital
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TOTAL P438,000
• Start-up Inventory
-Beverages P150,000
--Souvenirs P50,000
TOTAL P453,000
TOTAL P1,374,300
Remodelling (150,000)
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R8 Express: Coffee and T.
Partner’s 1,500,000
Equity
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R8 Express: Coffee and T.
2013
Assets
Current Assets
Cash 1,643,700
Inventories 355,297
Total 1,998,997
Non-current assets
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China, Glass and Silverware 50,000
Total 408,837.5
Liabilities
Capital
X. Appendix
A. Letters
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March 7,2011
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