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Communication Ethics

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LESSON 2: COMMUNICATION ETHICS

The US National Communication Association (NCA, 1999) discusses their Credo for
Ethical Communication, stating that, Ethical Communication is fundamental to responsible
thinking, decision-making, and the development of relationships and communities within and
across contexts, cultures, channels, and media.

Moreover, ethical communication enhances human worth and dignity by fostering


truthfulness, fairness, responsibility, personal integrity, and respect for self and others. They
believe that unethical communication threatens the quality of all communication and
consequently the well-being of individuals and the society in which we live.

Four Ethical Principles of Communication (NCA, 1999):

1. It advocates truthfulness, accuracy, honesty, and reason as essential to the integrity of


communication.

2. It endorses freedom of expression, diversity of perspective, and tolerance of dissent to


achieve the informed and responsible decision-making fundamental to a civil society.

3. It condemns communication that degrades individuals and humanity through distortion,


intimidation, coercion, and violence, and through the expression of intolerance and
hatred.

4. Communicators should accept responsibility for the short- and long-term consequences of
our own communication and expect the same of others.

Questions:
1. Why is it important to be ethical in communicating today?
2. Is honesty still a virtue valued today? Why or why not?
3. When you think of the president today, would you say that he has been communicating in
an ethical manner? Expound.
4. Why do people communicate in an unethical manner?
5. What consequences can you think because of communicating in an unethical manner?

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