RESTRICTED MPU22012 Entrepreneurship

COURSE INFORMATION

DEPARTMENT OF POLYTECHNIC AND

COMMUNITY COLLEGE EDUCATION,
MINISTRY OF EDUCATION MALAYSIA

NAME OF COURSE : ENTREPRENEURSHIP

1
COURSE CODE : MPU22012
2 SYNOPSIS:

ENTREPRENEURSHIP focuses on the fundamentals and concept of entrepreneurship

in order to inculcate the value and interest in students to choose entrepreneurship as a
career. This course can help students to initiate creative and innovative entrepreneurial
ideas. It also emphasizes a preparation of a business plan framework through business
model canvas.

3 NAME(S) OF ACADEMIC STAFF :

4 SEMESTER AND YEAR OFFERED :
5 CREDIT VALUE :2
6 PREREQUISITE/CO-REQUISITE (IF ANY) : None

7 COURSE LEARNING OUTCOMES (CLO):

Upon completion of this course, students should be able to:

propose the value proposition of entrepreneurial

CLO1 : ( A3 , CLS 3b )
idea using Business model Canvas

develop a viable business plan by organizing

CLO2 : ( A4 , CLS 4 )
business objectives according to priorities

organise the online presence business in social

CLO3 : ( A3 , CLS 4 )
media marketing platform

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8 MAPPING OF THE COURSE LEARNING OUTCOMES TO THE CLUSTERS OF LEARNING DOMAIN, TEACHING METHODS
AND ASSESSMENTS:

Cluster (CLS)

CLS 3b

CLS 3d
CLS 3a

CLS 3c
CLS 1
CLS 2

CLS 4
CLS 5
Course Learning Outcomes (CLO) Teaching Methods Assessment Methods

propose the value proposition of entrepreneurial idea

CLO1 ( A3 ) / Interactive Learning Product Pitching
using Business model Canvas

develop a viable business plan by organizing business

CLO2 ( A4 ) / Interactive Learning Business Plan Presentation
objectives according to priorities

organise the online presence business in social media

CLO3 ( A3 ) / Interactive Learning Online Business Report
marketing platform

CLS 1 : Knowledge & Understanding

CLS 2 : Cognitive Skills
CLS 3a : Practical Skills
CLS 3b : Interpersonal & Communication Skills
CLS 3c : Digital & Numeracy Skills
CLS 3d : Leadership, Autonomy & Responsibility
CLS 4 : Personal & Entrepreneurial Skills
CLS 5 : Ethics & Professionalism

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9 TRANSFERABLE SKILLS:
a. Interpersonal &Communication skills
b. Personal & Entrepreneurial Skills
c. Ethics & Professionalism

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10 DISTRIBUTION OF STUDENT LEARNING TIME (SLT):

Teaching and Learning Activities

Guided Learning (F2F)
Guided
Independent
Learning
Learning
Course Content Outline CLO* L P T O (NF2F) eg: SLT
(NF2F)
e-Learning

1.0 INTRODUCTION TO ENTREPRENEURSHIP

1.1 Discuss the entrepreneurial concept and theories CLO1 0.5 0 0 0 0 0.25 0.75

1.2 Discuss the competencies of entrepreneurs CLO1 0.5 0 0 0 0 0.25 0.75

1.3 Discuss the importance of entrepreneurship to self,
CLO1 1 0 0 0 0 0.5 1.5
family and society development
1.4 Discuss ethics, professionalism and social
CLO1 1 0 0 0 0 0.5 1.5
responsibilities for entrepreneurs
2.0 ENTREPRENEURIAL IDEAS, CREATIVITY AND INNOVATION

2.1 Discuss the sources of entrepreneurial ideas CLO1 0.5 0 1 0 0 1.25 2.75
2.2 Explain techniques for generating new business
CLO1 0.5 0 1 0 0 1.25 2.75
ideas
2.3 Present the process of generating and evaluating
CLO1 0.5 0 1 0 0 1.25 2.75
business ideas
2.4 Transform ideas into business opportunities using
CLO1 0.5 0 1 0 0 1.25 2.75
Business Model Canvas
3.0 BUSINESS OWNERSHIP AND SUPPORT SYSTEM
3.1 Identify the types of business ownership in
CLO1 1 0 1 0 0 1.5 3.5
Malaysia
3.2 Discuss the registration procedures of business
CLO1 1 0 2 0 0 2.5 5.5
ownership
3.3 Discuss the entrepreneurship support system CLO1 1 0 2 0 0 2.5 5.5

4.0 SMALL BUSINESS MANAGEMENT AND PLANNING

4.1 Study the overview of business plan and guideline CLO2 1 0 1 0 0 1.5 3.5
4.2 Discuss human resource management for small
CLO2 0.5 0 1 0 0 1.25 2.75
business
4.3 Explain marketing elements for small business CLO2 0.5 0 1 0 0 1.25 2.75
4.4 Discuss basic operation management for small
CLO2 1 0 2 0 0 2.5 5.5
business
4.5 Discuss the basics of a financial plan for small
CLO2 1 0 2 0 0 2.5 5.5
business
5.0 SOCIAL MEDIA MARKETING FOR ENTREPRENEURS

5.1 Discuss the introduction to social media marketing CLO3 0.5 0 2 0 0 2.25 4.75

5.2 Initiate online presence business using Facebook CLO3 0.5 0 4 0 0 4.25 8.75

5.3 Initiate online presence business using Instagram CLO3 1 0 4 0 0 4.5 9.5
TOTAL: 73

PERCENTAGE
CONTINUOUS ASSESSMENT F2F NF2F SLT
(%)
Product Pitching 35 1 1 2
Business Plan Presentation 30 1 1 2
Online Business Report 35 0 3 3
TOTAL: 7

PERCENTAGE
FINAL ASSESSMENT F2F NF2F SLT
(%)
0 0 0 0 0
TOTAL: 0

**Please tick (√) if this course is Latihan Industri / Clinical Placement / Practicum / WBL
GRAND TOTAL SLT: 80
using 2-weeks, 1 credit formula
L = Lecture, T = Tutorial, P= Practical, O= Others, F2F=Face to Face,
NF2F=Non Face to Face
*Indicate the CLO based on the CLO’s numbering in Item 8.

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11 SPECIAL REQUIREMENT OR RESOURCES TO DELIVER THE COURSE:

None

REFERENCES:
12

Main reference supporting the course

Sarimah Hanim Aman Shah, N. S. (2016). Entrepreneurship. (5th ed.) Malaysia :

Oxford Fajar.

Additional references supporting the course

Adiebah Ahmad, S. M. (2014). Entrepreneurship: A Handbook. Malaysia: Pearson.

Sodri Ariffi, S. H. (2017). Introduction to Entrepreneurship. Oxford Fajar.

13 OTHER ADDITIONAL INFORMATION:

None

14 COURSE SYLLABUS:

1.0 Introduction to Entrepreneurship

1.1 Discuss the entrepreneurial concept and theories

1.1.1 Define the concept of entrepreneur and entrepreneurship
1.1.2 Differentiate between small businessman and entrepreneurs
1.1.3 Identify the types of entrepreneurship
1.1.4 Explain the entrepreneurship theories

1.2 Discuss the competencies of entrepreneurs

1.2.1 Describe the attitudes and attributes of entrepreneurs

1.3 Discuss the importance of entrepreneurship to self, family and society

development

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1.4 Discuss ethics, professionalism and social responsibilities for

entrepreneurs
1.4.1 Explain the ethics and standards for professional conduct
1.4.2 Identify the social responsibilities and sustainable
development

2.0 Entrepreneurial Ideas, Creativity and Innovation

2.1 Discuss the sources of entrepreneurial ideas

2.1.1 Identify sources of entrepreneurial ideas
a. Primary sources
b. Secondary sources

2.2 Explain techniques for generating new business ideas

2.2.1 Brainstorming
2.2.2 Focus groups
2.2.3 Surveys

2.3 Present the process of generating and evaluating business ideas

2.3.1 Discuss process of organizing, analyzing and choosing
business opportunity
2.3.2 Identify the business idea using creative thinking techniques
2.3.3 Transform ideas into business opportunities

2.4 Transform ideas into business opportunities using Business Model

Canvas:
a. Customer Segment
b. Value Proposition
c. Marketing Channel
d. Customer Relationship
e. Key Partners
f. Key Activities
g. Key Resources
h. Cost Structure
i. Revenue Stream

3.0 Business Ownership and Support System

3.1 Identify the types of business ownership in Malaysia

a. Sole Proprietorship
b. Partnership
c. Company

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3.2 Discuss the registration procedures of business ownership

3.3 Discuss the entrepreneurship support system

3.3.1 Identify the business support agencies:
a. Financial
b. Marketing
c. Technical
d. Training
e. Research and development

4.0 Small Business Management and Planning

4.1 Study the overview of business plan and guideline

1.1.1 Explain the overview of business plan
1.1.2 Identify the standard format of business plan

4.2 Discuss human resource management for small business

4.2.1 Identify human resource functions
a. Human resource planning
b. Job analysis
c. Recruitment and selection
d. Training and development

4.3 Explain marketing elements for small business

4.3.1 Explain the importance of marketing for entrepreneurs
4.3.2 Describe the basic concepts in marketing
a. Needs, wants, demand, values and satisfaction
b. Market segment, target customers and positioning
4.3.3 Explain marketing mix

4.4 Discuss basic operation management for small business

4.4.1 Location planning
4.4.2 Equipment and Layout planning
4.4.3 Inventory management
4.4.4 Operational costs and product costing

4.5 Discuss the basics of a financial plan for small business

4.5.1 Explain the overview of financial management
4.5.2 Prepare a financial plan for small business
a. Project implementation cost and sources of fund
b. Cash flow projection
c. Projected financial statement
d. Projected balance sheet

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5.0 Social Media Marketing for Entrepreneurs

5.1 Discuss the introduction to social media marketing

5.1.1 Explain internet marketing and digital trend
5.1.2 Discuss the advantages and disadvantages of social media

5.2 Initiate online presence business using Facebook

5.2.1 Create Facebook page
5.2.2 Develop postings using copywriting techniques

5.3 Initiate online presence business using Instagram

5.3.1 Create Instagram for business
5.3.2 Create effective posting
a. Pictures
b. Caption
c. Hashtag
d. Video

Suggested Sequence of Topics

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15 ASSESSMENT:

The course assessment consists of:

i. Continuous Assessment (CA) – 100%
ii. Final examination (FE)/Final Assessment (FA) - NONE

CONTINUOUS ASSESSMENT
WEIGHTAGE (%)
PROPOSED
TEACHING & Online SLT PROPOSED
CLO CLS DT Product Business Plan
LEARNING Business (hours) TOPIC
ACTIVITIES Pitching Presentation
Report

(1) 35% (1) 30% (1) 35%

propose the value proposition of
CLO1 : entrepreneurial idea using Business 3b A3 Interactive Learning ● 32 T1,T2,T3
model Canvas
develop a viable business plan by
CLO2 : organizing business objectives 4 A4 Interactive Learning ● 22 T4
according to priorities

organise the online presence business in

CLO3 : 4 A3 Interactive Learning ● 26 T5
social media marketing platform

TOTAL SLT: 80

Remarks/ Notes:
CLS : CLUSTER
DT : DOMAIN TAXONOMY
/ : OR
- : UNTIL
, : AND

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