White House 'Help Is Here' Memo
White House 'Help Is Here' Memo
White House 'Help Is Here' Memo
Where we are
This week the President will sign the American Rescue Plan into law. This is a historic
accomplishment that will get economic relief to working and middle-class families in America,
and it will undergird the national vaccine program that the President will speak to on Thursday
night.
Over the next few weeks, the administration is going to swiftly put in place implementation plans
to get aid to the places and people that need it the most, as quickly as possible. And we’re
going to level with the American people at every step of the way and communicate clearly about
why this plan matters to them and their family, and how they can access the benefits afforded to
them.
That will be the distillation of our message to the American people in the coming weeks, that
help is here for them and their families. And we’re going to carry that message to every corner
of our country through travel, local press, and direct engagement in communities with the
President, the Vice President, the First Lady, the Second Gentleman, Cabinet members, and
top officials from throughout the administration.
And, we’re going to make sure the American people know tangibly what the Rescue Plan
means for them. We’ll highlight how the President’s plan is going to deliver $5,600 in direct
payments for a typical family of four making under $150,000. We’ll talk about how additional
money for vaccinations means that the defeat of this virus is within our reach, and how we can
halve child poverty with the expanded Child Tax Credit.
In total, each day we’ll talk about one of 10 key aspects of the plan that will benefit regular
Americans: from additional money for veterans health, to lower health care premiums, support
for small business, and money to reopen schools safely.
We’ll be putting surrogates and senior administration officials on local TV in markets around
America. We’ll mobilize our coalition of over 400 supportive mayors and governors – Democrats
and Republicans alike – to talk about what the plan means for them and their communities.
We’ll continue to engage organized labor, the business community, and other groups, to
reinforce why the Rescue Plan is vital in getting Americans back to work.
This is a huge deal for the American people, and at every step of the way we’re going to
communicate how this will make their lives better. In the process, we’re going to make clear that
help is here, and that we are on the path forward towards crushing COVID-19 and rebuilding our
economy.
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