CHAPTER-IV

DATA ANALYSIS
AND
INTERPRETATION

48
 1) WHAT IS THE MOSTLY CHOOSEN STEEL DEALERSHIP
TAKEN BY DEALERS ?

BRAND NO OF RESPONDENTS PERCENTAGE

ROURKELA STEEL PLANT 12 12

BHILAI STEEL PLANT 18 18
DURGAPUR STEEL PLANT 16 16
BOKARO STEEL PLANT 9 18
VISAKHAPATNAM STEEL PLANT 36 36
TOTAL 100 100

CHART

NO OF RESPONDENTS
40
35
30
25
20
15
10
5
0

INTERPRETATION
From the above table, it is inferred that 12% of the respondents are having the
Rourkela steel plant dealership, 18% of the respondents are having the Bhilai steel plant
dealership, 18% of the respondents are having the Bokaro steel plant and 36% respondents
are having the Visakhapatnam steel plant dealership.

49
2: WHICH STEEL PLANTS HAVE HIGH SALES VOLUME IN STEEL
INDUSTRY ?

BRAND NO OF RESPONDENT PERCENTAGE

ROURKELA STEEL PLANT 14 14
BHILAI STEEL PLANT 22 22
DURGAPUR.P 14 14
BOKARO'S.P 20 20
VISAKHAPATNAM S.P 30 30
TOTAL 100 100

CHART

NO OF RESPONDENTS
35

30

25

20

15

10

0
ROURKELA STEEL BHILAI STEEL PLANT DURGAPUR.P BOKARO'S.P VISAKHAPATNAM S.P
PLANT

INTREPRETATION
From the above table, it is inferred that 14% of the respondents feel that Rourkela
steel plant is getting high sales volume, 22% of the respondents feel that Bhilai steel plant is
getting high sales volume, and 30% of the respondents feel that Visakhapatnam steel plant is
getting high sales volume

50
3: THE RESPONDENTS OPINION BASED ON WHOM THEY TRUSTED AS
THE MOST VALUABLE SUPPLIERS?

BRAND NO OF RESPONDENT PERCENTAGE

ROURKELA S.P 10 10
BHILAI'S.P 20 20

DURGAPUR.PH 22 22
BOKARO'S.P 18 18

VISAKHAPATNAM S.P 30 30
TOTAL 100 100

CHART

NO OF RESPONDENTS
35
30
25
20
15
10
5
0
ROURKELA S.P BHILAI'S.P DURGAPUR.PHBOKARO'S.PVISAKHAPATNAM
S.P

INTERPRETATION
From the above table, it is inferred that 10% of the respondents feel that the Rourkela
steel plant is most valuable supplier, 20% of the respondents feel that Bhilai steel plant is most
valuable supplier, 22% of the respondents feel that Durgapur steel plant most valuable supplier,
and , 30% respondents feel that the Visakhapatnam steel plant is most valuable supplier.

51
4) WHAT IS THE QUALITY OF STEEL PRODUCED IN VISAKHAPATNAM
STEEL PLANT?
OVERALL RATE NO OF RESPONDENTS PERCENTAGE
EXCELLENT 28 28
VERY GOOD 16 16
GOOD 28 28
AVERAGE 16 16
POOR 12 12
TOTAL 100 100

CHART

NO OF RESPONDENTS
30
25
20
15
10
5
0
EXCELLENT VERY GOOD GOOD AVERAGE POOR

INTERPRETATION
From the above table, it is inferred that 28% of the respondents feel that quality of the product is
excellent, 16% of the respondents feel that quality of the product is very good, 28% of the
respondents feel that quality of the product is good, 16% of the respondents feel that quality of
the product is average and 12% of the respondents feel that quality of the product is poor.

52
 5: HOW ARE THE RANGE OF PRICES OF THE VIZAG STEEL?

LEVEL OF NO OF THE PERCENTAGE

SATISFACTION RESPONDENTS

HIGHLY SATISFIED 28 28

SATISFIED 22 22

AVERAGE 12 12

DISSATISFIED 16 16

HIGHLY DISSATISFIED 16 16

TOTAL 100 100

CHART

NO OF RESPONDENTS
30

25

20

15

10

0
HIGHLY SATISFIED SATISFIED AVERAGE DISSATISFIED HIGHLY
DISSATISFIED

INTERPRETATION
From the above table , it is inferred that 28% of the respondents are highly satisfied
with price,22% of the respondents are satisfied with price ,12 % of the respondents feel that
average,22% of the respondents are dissatisfied with price and price of the respondents are
highly dissatisfied with price.

53
 6: WHAT IS THE FAST MOVING BRAND IN YOUR TOWN?
BRAND NO OF THE RESPONDENT PERCENTAGE
ROURKELA S.P 14 14

BHILAI'S.P 14 14
DURGAPUR.PH 20 20

BOKARO'S.P 18 18
VISAKHAPATNAM S.P 34 34

TOTAL 100 100

CHART

NO OF RESPONDENTS
40
35
30
25
20
15
10
5
0
ROURKELA S.P BHILAI'S.P DURGAPUR.PH BOKARO'S.P VISAKHAPATNAM S.P

INTERPRETATION
From the above table, it is inferred that 14% of the respondents feel that Rourkela
steel plant is fast moving in steel industry, 14% of the respondents feel that Bhilai steel plant
is fast moving in steel industry, 20% of the respondents feel that Durgapur steel plant is fast
moving in steel industry, 18% of the respondents feel that Bokaro steel plant is fast moving
in steel industry and 34% of the respondents feel that Visakhapatnam steel plant is fast
moving in steel industry.

54
7: HOW IS THE PROCESS OF ORDER AND REPLACEMENT WITH
VIZAG STEEL?
LEVEL OF NO OF PERCENTAGE
SATISFACTION RESPONDENTS
HIGHLY SATISFIED 34 34
SATISFIED 12 12
AVERAGE 22 22
DISSATISFIED 16 16
HIGHLY DISSATISFIED 16 16
TOTAL 100 100

CHART

NO OF RESPONDENTS
40
35
30
25
20
15
10
5
0
HIGHLY SATISFIED SATISFIED AVERAGE DISSATISFIED HIGHLY DISSATISFIED

INTERPRETATION
From the above table, it is inferred that 34% of the respondents are highly satisfied with order
and replacement which means it is one of the fast responding steel industry to their customers,
22% of the respondents feel it average with order and replacement of the Vizag steel, 16% of the
respondents are dissatisfied with order and replacement of the Vizag steel and 16% of the
respondents are highly dissatisfied with order and replacement of the Vizag steel.

55
8: HOW IS THE AVAILABILITY OF THE VIZAG STEEL?

LEVEL OF NO OF PERCENTAGE
SATISFACTION RESPONDENTS

HIGHLY SATISFIED 24 24
SATISFIED 28 28
AVERAGE 16 16
DISSATISFIED 16 16
HIGHLY DISSATISFIED 16 16
TOTAL 100 100

CHART

NO OF RESPONDENTS
30

25

20

15

10

0
HIGHLY SATISFIEDSATISFIED AVERAGE DISSATISFIED HIGHLY
DISSATISFIED

INTERPRETATION
From the above table it is inferred that 24% of the respondents are highly satisfied with
availability of the product, 28% of the respondents are satisfies availability of the product,
16% of the respondents are average with availability of the product, 16% of the respondents
are dissatisfied with availability of the product and, 16% of the respondents are highly
dissatisfied with availability of the product.

56
9: HOW ARE THE MARGINS OFFERED BY VIZAG STEEL
PLANT TOWARDS THEIR CONSUMERS?

LEVEL OF NO OF PERCENTAGE
SATISFACTION RESPONDENTS
HIGHLY SATISFIED 30 30
SATISFIED 16 16
AVERAGE 26 26
DISSATISFIED 16 16
HIGHLY 12 12
DISSATISFIED
TOTAL 100 100

CHART

NO OF RESPONDENTS
35

30

25

20

15

10

0
HIGHLY SATISFIED SATISFIED AVERAGE DISSATISFIED HIGHLY DISSATISFIED

INTERPRETATION

From the above table it inferred that 30% of the respondents are highly satisfied with the
margins offered by the product, 16% of the respondents are dissatisfied with margins offered
by the product, 12% of the respondents are highly dissatisfied with margins offered by the
product.

57
10) ARE THE DEALERS SATISFIED WITH VIZAG STEEL
DEALERSHIP ?

SATISFIED NO OF RESPONDENT PERCENTAGE

YES 56 56

NO 44 44

TOTAL 100 100

CHART

NO OF RESPONDENTS
60

50

40

30

20

10

0
YES NO

INTERPRETATION
From the above table, it is inferred that 56%of the respondents satisfied with the
Vizag steel dealership, and other 38% of their pendants not satisfied with vizag steel
dealership.

58
11: HOW FREQUENT ARE THE ADVERTISEMENTS OF THE VIZAG
STEEL?
ADVERTISEMEN NO OF THE PERCENTAGE
RESPONDENT
T
TOO HIGH 30 30
HIGH 18 18
MODERATE 16 16
LOW 18 18
TOO LOW 18 18
TOTAL 100 100

CHART

NO OF RESPONDENTS
35
30
25
20
15
10
5
0
TOO HIGH HIGH MODERATE LOW TOO LOW

INTERPRETATION
From the above table it is inferred that 30% of the respondents feel that advt. offered
by Vizag steel is too high, 16% of the respondents feel that advt. offered by Vizag steel is
moderate, 18% of the respondents feel that advt. offered by Vizag steel is low, 18% of the
respondents feel that advt. offered by Vizag steel is too low.

59
12: HOW ARE THE SALES PROMOTIONAL EFFORTS OF THE
VIZAG STEEL?

OVERALL RATE NO OF RESPONDENT PERCENTAGE

EXCELLENT 28 28
VERY GOOD 14 14

GOOD 22 22
AVERAGE 14 14

POOR 22 22
TOTAL 100 100

CHART

NO OF RESPONDENTS
30

25

20

15

10

0
EXCELLENT VERY GOOD GOOD AVERAGE POOR

INTERPRETATION
From the above table it is inferred that 28% of the respondents feel that sales
promotional is excellent, 14% of the respondents feel that sales promotional is very good,
22% of the respondents feel that sales promotional is good, 14% of the respondents feel that
sales promotional is average, 22% of the respondents feel that sales promotional is poor.

60
13: WHICH STEEL HAS HIGH DURABILITY OF THE OVERALL
STEEL?

BRAND NO OF PERCENTAGE
RESPONDENTS
ROURKELA S.P 14 14
BHILAI'S.P 26 26
DURGAPUR.PH 8 8
BOKARO'S.P 20 20
VISAKHAPATNAM 32 32
S.P
TOTAL 100 100

CHART

NO OF RESPONDENTS
35

30

25

20

15

10

0
ROURKELA S.P BHILAI'S.P DURGAPUR.PH BOKARO'S.PVISAKHAPATNAM S.P

INTERPRETATION
From the above table, it is inferred that on the bases of long life and durability, 32%
of the respondents feel that Visakhapatnam steel is having more life time which means Vizag
steel plant uses quality products for their manufacturing process.

61
14: HOW IS THE RELIABILITY OF THE VIZAG STEEL?
OVERALL RATE NO OF RESPONDENTS PERCENTAGE
EXCELLENT 30 30
VERY GOOD 18 18

GOOD 22 22
AVERAGE 14 14

POOR 16 16
TOTAL 100 100

CHART

NO OF RESPONDENTS
35

30

25

20

15

10

0
EXCELLENT VERY GOOD GOOD AVERAGE POOR

INTERPRETATION
From the above table, it is inferred that 30% of the respondents feel that reliability of
the product is excellent, 18% of the respondents feel that reliability of the product is very
good, 22% of the respondents feel that reliability of the product is good, 14% of the
respondents feel that reliability of the product is average, 16% of the respondents feel that
reliability of the product is poor.

62
15: HOW ARE THE PAYMENT TERMS OF THE VIZAG STEEL PLANT?

OVERALL RATE NO OF RESPONDENT PERCENTAGE

EXCELLENT 32 32

VERY GOOD 16 16

GOOD 16 16

AVERAGE 22 22

POOR 14 14

TOTAL 100 100

CHART

NO OF RESPONDENTS
35

30

25

20

15

10

0
EXCELLENT VERY GOOD GOOD AVERAGE POOR

INTERPRETATION

From the above table it is inferred that 32% of the respondent feel excellent with
payment terms of the Vizag steel,16% the respondent feel very good with payment terms of
the Vizag steel, 16% the respondent feel good with payment terms of the Vizag steel,22% the
respondent feel average with payment terms of the Vizag steel, 14% the respondent feel poor
with payment terms of the Vizag steel.

63