SG 5 - Slemba - Syntellix - Rev
SG 5 - Slemba - Syntellix - Rev
SG 5 - Slemba - Syntellix - Rev
by:
SYNDICATE GROUP 2
1. Ely Rahmawati (29320072)
2. Akhmad Kurnia (29320050)
3. Taufiqurrohman (29320196)
4. Fadhila Nurfida Hanif (29320149)
5. Edi Priyo Yunianto (29320219)
3. Maintain Idealism
Utz Classen was able to maintain Syntellix idealism, aspiration to be more useful
is far more valuable than just material things. There is an idealism here which is the
value of the Syntellix company. They didn’t think only gain and loss pragmatically, quite
different with many company which think only gain and loss.
5. Competitive awareness
Sustained Innovation
Syntellix has developed into a calculated innovation company in the world. Its
products bring a breakthrough in the world of orthopedics. The prospects are bright but
that doesn't make Syntellix complacent in pioneering. Syntellix understand that
eventhough Syntellix is currently accepted in many countries and become the only
player with absorbable metallic implants on the market with CE and HSA approval, that
is no guarantee of long-term success.
Syntellix remains vigilant and develops itself to be able to keep up with the giants
around it. This is indeed uncomfortable. But with this conditioned inconvenience, it will
make Syntellix steadily stronger and tougher in future competitions. It is important to
make sure that Syntellix’s research sustained to become major player in the industry.
Innovation Protection
Syntellix is a technology pioneer in the newly recognized metallic bio-absorbable
implants sector. To protect its innovation, Syntellix has patented and trademarked its
product and technology’s intellectual property. It is important to protect our innovation’s
intellectual property to anticipate the infringement conducted by our competitor.
6. Disruptive Innovation
Magnezix from Syntellix is absorbable by human body, so there is no need to
conduct second operation (surgery) to take the metal implant. Meanwhile the use of
Titanium as implant need second operation to remove the metal implant (Titanium). So,
it need lower cost if using Magnezix than Titanium. This radical innovation of absorable
metal implant may caused disruptive situation to current metal implant sector.
The current market of metal implant sectori is still been dominated by several big
companies which apply unabsorbable metal implant as like Titanium. The robust
innovation of Syntellix may get attention from the big companies. The respond from the
big companies may be vary :
Syntellix is not considered and they will do nothing and keep with their business in
current metal implant;
Syntellix is considered then they will try to collaborate with, acquire, compete by
conduct innovation in absorbable metal implant, or even try to stop Syntellix.
It is very challenging if our business is in disruptive innovation situation. It is
important to protect our innovation and anticipate the market leader’s action in
sustaining our business and innovation.
III. CONCLUSION
This highly intelligent innovation was not achieved easily, therefore it requires
persistence leadership, good mindset, idealism, collaboration, and competitive awareness to
sustain the business, furthermore to become major player in the industry.