EXECUTIVE SUMMARY

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 Executive Summary

The study was carried on to observe the CUSTOMER SATISFACTION OF PARLE AGRO PVT.
LTD. in India.Despite the odds and unequal competition, this company called Parle Products,
survived and succeeded, by adhering to high quality and improvising from time to time.. The
summary of the project work is as follows in chronological sequence. The report is concerned
with the introduction to organization. The project profile comprises of title, significance,
methodology, sales and marketing strategy, scope and limitation of the study.

Strong brand equity has become a very important factor that influences consumer perception of a
brand. Success management arises from understanding and managing brand equity correctly to
produce strong attributes that influence consumer when making their choices.

This focuses on the importance of these dimension of customer based brand equity on
consumer’s perception of a brand. This is based on the assumption that all these dimension of
customer based-brand equity will have influence on consumer’s perception of brand. However
this project aims to find out which among these three dimension(brand image, brand loyalty and
perceived quality) appear to have the least brand equity in both snacks and to find out if
customer based-brand equity differ between the two snacks with respect to each attribute of
brand awareness, brand image, perceived quality and brand loyalty. Brand awareness was treated
separately from other dimension because of the difference in scale.

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INTRODUCTION

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INTRODUCTION

PROFILE OF THE ORGANIZATION

Parle Products has been India's largest manufacturer of biscuits and confectionery for almost 80
years. Makers of the world's largest selling biscuit, Parle-G, and a host of other very popular
brands, the Parle name symbolizes quality, nutrition and great taste. With a reach spanning even
to the remotest villages of India, the company has definitely come a very long way since its
inception.

Many of the Parle products - biscuits or confectioneries, are market leaders in their category and
have won acclaim at the monde Selection, since 1971. With a 40% share of the total biscuit
market and a 15% share of the total confectionary market in India, Parle has grown to become a
multi-million dollar company. While to the consumers it's a beacon of faith and trust,
competitors look upon Parle as an example of marketing brilliance.

GENERALINTRODUCTION

Food processing dates back to the prehistoric edge when crude processing incorporate
slaughtering fermenting, sun drying, preserving with salt, and various type of cooking (such as
roasting, smoking, steaming, and oven baking). Salt preservation was especially common for
foods that constituted warrior and sailor’s diets up until the introduction of canning methods.
Evidence for the existence of these methods exists in the writing of he ancients Greek, Egyptian,
Roman civilization as well as archaeological evidence from Europe, North, South America and
Asia. The tried and tested processing techniques remained essentially the same until the advent
of the industrial revolution.
Example of ready means also exists from pre industrial revolution times such as the Cornish
pasty and haggis Modern food processing technology in the 19th and 20th century was largely
developed to serve military needs.

In 1809 Nicolas apart invented a vacuum bottling technique that would supply food for French

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troops, and this contributed to the development of the training and then canning by peter Durand
in 1810.Although initially expensive and somewhat hazardous due to the lead used in the cans,
canned goods would later become a staple around the world.

Pasteurization, discovered by Louis Pasteur in 1862 was a significant advance in ensuring the
micro-biological safety of food. In the 20th century, World War II, the space race and the rising
consumer society in developed countries (including the United State) contributed to the growth
of the food processing with such advances as spray drying, juice concentrates, freeze drying and
the introduction of the artificial sweeteners, coloring agents, and preservatives such as sodium.
Benzoate in the late 20th century products such dried instant soups, reconstituted fruits and
juices, and self-cooking meals such as MRE food ration were developed.
In Western Europe and North America, the second half of the 20th century witnessed a rise in the
pursuit of convenience; food processors especially marketed their products to middle-class
working wives and mothers. Frozen foods (often credited to Clarence Birdseye) found their
success in sales of juice concentrates and TV dinners.

Processors utilized the Perceived value of time to the postwar population and same appeal
contributes to the success of convenience foods today Food processing sector in India is world’s
second largest producer next to China, and has the potential of being the biggest with the food
and agricultural sector. The total food production in India is likely to double in the next ten
years.

There is an opportunity for large investments in food and food processing technologies, skills
and equipment, especially in areas of canning, Dairy and Food Processing, Specially processing,
packaging, Frozen, food and Refrigeration and Thermo Processing. Fruits & vegetables, Fishers,
Milk & Milk products, Meat & Poultry.

Packages/convenience Foods Alcoholic Beverage & Soft drink and grains are important sub
sector of food processing industry. Health food and health food supplement are another rapidly
rising segment of this sector, which is gaining vast popularity amongst health conscious.

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The Food processing industry sector in India is one of the largest in terms of production
consumption, export and growth prospects. The Government has accorded it a high priority with
a number of fiscal relief’s and Incentives, to encourage commercialization and value addition to
agriculture produce, for minimizing pre /post harvest wastage, generating employment and
export growth.

India ‘s food processing sector covers a wide range of the products fruits and vegetables meats
and poultry, milk and milk products, alcoholic beverages fisheries, plantation, grain processing
and other customer products group like confectionary chocolates and coca products, Soya –
based products, mineral water, high protein foods etc.

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COMPANY PROFILE

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 COMPANY PROFILE

HISTORY

Parle Product’s fame and familiarity is undeniable. Considering its extensive reach, the brand
Parle is known and recognized by everyone. Over the years, Parle’s sweets and biscuits have
become a household name. From kids to adults, everyone loves and cherishes these treats. It
gives us great pleasure to see our consumers enjoy and embrace Parle products on daily basis.
Our confectioners and chefs have the utmost authority at Parle. Had it not been so, the beginning
of Parle would have been quite different.

In 1929 a small company by the name of Parle products emerged in British dominated India. The
goal was to spread joy and cheer to children and adults alike, all over the country with its sweets
and candies. Although, the company knew that it wouldn’t be an easy task, they decided to take
the brave step. A small factory was set up in the suburbs of Mumbai to manufacture
confectionery products. A decade later this factory was upgraded to manufacture biscuits as well.
Since then, the Parle name has spread in all directions and has won international fame. Parle has
been sweetening the lives of people all over India.

Apart from the factories in Mumbai and Bangalore, Parle also has factories in Bahadurgarh,
Haryana and Neemrana, Rajasthan. These are the largest biscuit and confectionery plants in the
country. Additionally, Parle Products also has 10 manufacturing units and 75 manufacturing
units on contract.

MILESTONES

1929: The first year of operation. Our only assets were hard work and hope.

1939: Ten years of determined effort brought results. Things began to take shape.

1949: The formative years were over. We had come of age.

1974: Here was the first evidence of Parle as it is today.

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QUALITY
Hygiene is the precursor to every process at Parle. From husking the wheat and melting the sugar
to delivering the final products to supermarkets and store shelves nationwide, care is taken at
every step to ensure the best product of long-lasting freshness. Every batch of biscuits,
confectioneries & snacks are thoroughly checked by expert staff, using the most modern
equipment. This ensures consistent and Concentrating on consumer tastes and preferences, the
Parle brand has grown from strength to strength ever since its inception. The factories at
Bahadurgarh, Haryana and Neemrana, Rajasthan are the largest biscuit and confectionery plants
in the country. The factory in Mumbai was the first to be set up, followed soon by the one in
Bangalore, Karnataka. Parle also has 10 manufacturing units for biscuits and 75 manufacturing
units for confectioneries on contract.

OUR CORE VALUE

An in-depth understanding of the Indian consumer psyche has helped Parle develop a marketing
philosophy that reflects the needs of the Indian masses. With products created bearing in mind
both health and taste, Parle products equally appeal to fun loving kids & youth. Even today, the
great tradition of taste and nutrition is consistent in every pack on the store shelves. The value-
for-money positioning allows people from all classes and age groups to enjoy Parle products to
the fullest.

AWARDS
Since the first entry at the Monde Selection in 1971, Parle Products have been shining with gold
and silvers consistently. Monde Selection is an international institute for assessing the quality of
foods. Currently, it is the oldest and most respected organization in the field of selecting quality
foods worldwide.

PARLE AS EXPORTS

Almost all of our products are market leaders and as recognition of their quality, have won
us 111 gold, 26 silver and 4 bronze Monde Selection medals since 1971.
Parle Products Pvt. Ltd. is a US $ 1 Billion conglomerate started in India in 1929. We
manufacture and market biscuits and confectionaries. We have state-of-the-art machinery with
automatic printing and packaging facilities. Our biscuit baking oven is the largest of its type in

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Asia.Over the decades, the efforts of our Research & Development wing have made the
repertoire of our products grow manifold. In biscuits, Parle Products has offerings in glucose,
milk, sweet and salted cream, wafer crème, cumin seed and cheese categories. In confectionery,
we have a range of toffees and hard-boiled candies available in chocolate, mint, cola, and
tropical fruit flavors. Some of these are double layered toffees and center filled candies.

IMPORT-EXPORT
The immense popularity of Parle Products in India was always a challenge to our production
capacity. Now, using more modern techniques for capacity expansion, we have begun spreading
our wings and we are going global.

Parle biscuits and confectionaries are fast gaining acceptance in international markets, such as
the Middle East, Africa and South East Asia. The more sophisticated economies like U.S.A.,
UK, Canada, Australia and New Zealand are also relishing Parle products. As part of the efforts
towards a larger share of the global market, Parle has initiated the process of getting ISO 9000
certification.

The Parle name symbolizes quality, health and great taste. And yet, we know that constantly
innovating and catering to new tastes has built this reputation. This can be seen from the success
of its new brands such as Hide & Seek, Mango bite etc.
Today, the Parle brands have found their way into the hearts and homes of people all over India
and abroad. The Parle biscuit brands, such as, Parle-G, Monaco, Krackjack, Marie Choice, Hide
& Seek and confectionery brands such as Melody, Poppins, Rolacola, Mangobite enjoy a strong
imagery and appeal amongst consumers across the world.
This has resulted into Parle-G being the ‘Worlds Largest Selling Biscuit’.

Fruit juice

Juice is a liquid naturally contained in fruit or vegetable tissue. Juice is prepared by mechanically

squeezing or macerating fresh fruits or vegetables without the application of heat or solvents. For
example, orange juice is the liquid extract of the fruit of the orange tree. Juice may be prepared
in the home from fresh fruits and vegetables using variety of hand or electric juicers. Many
commercial juices are filtered to remove fiber or pulp, but high pulp fresh orange juice is a

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popular beverage. Juice may be marketed NON-concentrate form, sometimes frozen, requiring
the user to add water to reconstitute the liquid back to its "original state"

Alcoholic Beverages
An alcoholic beverage is a drink containing ethanol, commonly known as alcohol, although
in chemistry the definition of an alcohol includes many other compounds. Alcoholic beverages,
such as wine, beer, and liquor have been part of human culture and development for 8,000 years.

Non-alcoholic Beverages
Non-alcoholic beverages are drinks that would normally contain alcohol, such
as beer and wine but are made with less than .5 percent alcohol by volume. The category
includes drinks that have undergone an alcohol removal process such as non-alcoholic beers and
de-alcohol zed wines.

Non-alcoholic variants:

 Low alcohol beer

 Non-alcoholic wine
 Sparkling cider

Soft drinks
The name "soft drink" specifies a lack of alcohol by way of contrast to the term "hard drink" and
the term "drink", the latter of which is nominally neutral but often carries connotations of
alcoholic content. Beverages like colas, sparkling water, iced tea, lemonade, squash, and fruit are
among the most common types of soft drinks, while hot chocolate, hot tea, coffee, milk, tap
water, alcohol, and milkshakes do not fall into this classification. Many carbonated soft drinks
are optionally available in versions sweetened with sugars or with non-caloric sweeteners.

Hot beverages

Hot beverages including infusion. Sometimes it drinks chilled.

Coffee-based beverages:

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  Cappuccino
 Coffee
 Espresso
 Café au lait
 Frappe
 Flavored coffees (mocha etc.)
 Latte
 Hot chocolate
 Hot cider
 Mulled cider

Tea-based beverages
 Flavored teas (chai etc.)
 Green tea
 Pearl milk tea
 Tea
 Herbal teas
 Yerba Mate

Roasted grain beverages

 Sanka

Other

Some substances may either be called food or drink or accordingly be eaten with a spoon or
drunk, depending on solid ingredients in it and on how thick it is, and on preference:

 Soup
 Yogurt

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2.2 INDIAN BEVERAGE INDUSTRY

The size of the Indian food processing industry is around $ 65.6 billion, including $20.6 billion
of value added products. Of this, the health beverage industry is valued at $230 million; bread
and biscuits at $1.7 billion; chocolates at $73 million and ice creams at $188 million.The size of
the semi-processed/ready-to-eat food segment is over $1.1 billion. Large biscuits &
confectionery units, Soya processing units and starch/glucose/sorbitol producing units have also
come up, catering to domestic and international markets.The three largest consumed categories
of packaged foods are biscuits, fruit juices and soft drinks. The Indian beverage industry faces
over supply in segments like coffee and tea. However, more than half of this is available in
unpacked or loose form. Indian hot beverage market is a tea dominant market. Consumers in
different parts of the country have heterogeneous tastes. Dust tea is popular in southern India,
while loose tea in preferred in western India. The urban-rural split of the tea market was 51:49 in
2000. Coffee is consumed largely in the southern states. The size of the total packaged coffee
market is 19,600 tones or $87 million. The total soft drink (carbonated beverages and juices)
market is estimated at 284 million crates a year or $1 billion. The market is highly seasonal in
nature with consumption varying from 25 million crates per month during peak season to 15
million during off-season.

The market is predominantly urban with 25 per cent contribution from rural areas. Coca cola and
Pepsi dominate the Indian soft drinks market. Mineral water market in India is a 65 million
crates ($50 million) industry. On an average, the monthly consumption is estimated at 4.9
million crates, which increases to 5.2 million during peak season.

2.3 STUDY OF GROWTH

2.3.1 The Growth Story Of The Indian Beverage Market

The Indian beverage market offers hot options. So Dabur, the pioneer and one of the market
leaders in the packaged fruit juices market, has recently launched a new drink which is called
“Real Burrst”. This drink is a light fruit beverage with 4 flavors– Mixed Fruit, Crispy Apple,
Orange Bytez, & Mango Mania. Real Burrst is targeted towards consumers in the Indian cities,

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Dabur says, and comes in a tetra pack highlighting the”Lite and Refreshing” qualities of fruits.
All 4 variants will be made available in 1 liter and 200 ml packs priced at Rs. 65 and Rs. 15,
respectively, and would be made available everywhere in India.

 According to Dabur, the fruit beverages industry in India now stands at Rs 1100 crores (approx.
Euro 180 million) and the market has grown at the rate of 30%, where Dabur India, through the
new launch Real Burrst, is looking at establishing a market share of 4-5% in next 2-3 years.

 The 30%-growth rate is well-known figure also from other FMCG-sectors in India. The FMCG
industry is set to grow 20-30% in 2009-10, up from 10-20% in 2008-09, as was reported recently
by the media. The FMCG sector has grown consistently during the last three to four years,
reaching a size of US$ 25 billion (Rs. 120,000 crore) at the retail level in 2008, FICCI, the
industry body, has recently said when lobbying for a Goods & Services Tax which should
replace the multiple indirect taxes currently levied on FMCG products. According to the market
figures from FICCI, the industry is poised to grow at 10-12% for the next 10 years to reach US$
43 billion (Rs. 206,000 crore) by 2013 and US$ 74 billion by 2018.Part of the industry of fast
moving consumer goods is also the beverage industry. The total beverage industry in India is
being estimated to grow at 17% this year, according to experts. “Food and beverages segment
has not suffered despite the slowdown in the economy. FMCG in our stores has done very well.
In fact, we registered 10-15% growth in this segment last year,” said a spokesperson at Spencer’s
Retail Ltd.     Beverage majors like Coca Cola India, for example, again reported growing sales,
this time for the eleventh consecutive quarter. Coca-Cola in India reported a solid first quarter
2009 results not only despite a challenging economic environment, but also with unit case
volume increasing by 31%, as was told by a Coca Cola India spokesperson to media. And eight
quarters out of the 11 quarters had a double-digit growth. 

To foreign observers of the market, these figures might sound unbelievable, as Western markets
are saturated and have not seen such figures for long time. But in India, various positive factors
drive the beverage markets. One is the rising number of people in the middle class with extra
money to spend on new beverages like wine, new brands of imported whiskey, or the fancy
energy drinks, some of which are really good to enable people to work longer, to listen longer
during conferences, and even to party longer and have fun. Leader in this segment is Red Bull,
but some other good and very effective drinks – one even very healthy - are already or would be

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soon entering into the market.
Another factor is the sheer size of the number of people in India. Even the rural households, as
long as the monsoon is good, get purchasing power and can participate in consumer markets.
Where ever the purchasing power is still not big enough, companies offer smaller packs for Rs.
10 or Rs. 5, especially to be seen in the snack market. Hot summers in India also help a bit to sell
beverages, but that phenomena we know also from Texas or Italy.

2.3.2 Study Of Growth Of Fruit Juice Market

FRUIT JUICES

Branded fruit juice market in India holds an immense potential. Usually confused and
considered synonymous with non-aerated drinks, fruit pulps, juices and squash are high sugar
beverages, which are centrifuged and filtered to give a semi- clear appearance. In the past, this
sector enjoyed an excise exemption, keeping cost at minimal. However the withdrawal of
exemption has inflated costs and can affect growth, with dramatic change possible on
reintroduction of excise exemption.

MARKET

 The organized fruit beverage market is estimated at Rs.500 crores market. (Nectars,
drinks and juices combined).
 The market has grown at a 20% to 25% rate.
 Of this, more expensive juices segment has grown at rate of 40%this year. It accounted
for only 15% of the fruit beverage 3 years back.

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 PARLE PRODUCTS

About Parle Product, Biscuit & Confectionary:-

For over 65 years, Parle G has been a part of the lives of every Indian. From the snow capped
mountains in the north to the sultry towns in the south, from frenetic cities to laid back villages,
Parle G has nourished strengthened and delighted millions.
Filled with the goodness of milk and wheat, Parle G is not just a treat for the taste buds, but a
source of strength for both body and mind. Tear over a packet of Parle G to experience what has
nourished Generations of Indians since last sixty five years, making it truly Hindustan Ki Taakat.
Various people have various reasons to consume it, some consume it for the value it offers while
others consume it for sheer taste, For some it is a meal substitute for others it is a tasty healthy
nourishing snack. Patronised by millions for all this qualities, it is much more than just a biscuit
brand. Little wonder than why is it the Largest selling Biscuit brand in the World.

The following are the products offered by Parle based on the market segment.
1. Biscuit
2. Confectionary
3. Snacks
4. Beverage
Biscuits are small chemically leavened and baked products made principally from flour, sugar,
and fat. They typically have a moisture content of less than 4% and when packed in moisture
proof containers have long shelf lives, perhaps 6 months or more. Their use is becoming
widespread because of their ready –to –eat characteristics. The appeal to the customer is
determined by the appearance and the eating qualities. They are made in various shapes and sizes
and after baking may be coated with chocolate, sandwiched with a fat-based filling or have other
pleasantly flavored additions.

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SEGMENTATION OF BISCUITS

S.no. Product S.no. Product

1 Parle Marie
Parle-g

2 Kreams

Hide n seek 10

3 Milk Shakt

Krack jack

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4 12
Monaco 20-20 Cookies

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5 Golden arcs
Magix

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6 Digestive Marie
Nimkin

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7 Kreams Gold
Happy happy

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 8 Monaco Jeera

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Festo

CONFECTIONARIES

S.No. PRODUCT S.No. PRODUCT

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1
Poppins Kismi toffee

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2
Melody kismi toffee bar

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3
Orang candy Melody

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4
Xhale Kismi gold

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5
Candy mango bite

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6
Golgappa kaccha mango

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7
Melody softy Parle lites

PARLE CONFECTIONERIES

Right from candies to toffees, the sweet 'n' treat category of the Parle product range is a genuine
treat for every snack lover. This category can satisfy one's taste and at the same time create a
desire for more. These confectioneries are a sheer delight to the taste buds and have a universal
appeal. Parle Biscuits and confectioneries, continue to spread happiness & joy among people of
all ages.

MELODY
Caramel meets chocolate to yield an outcome nothing less than delectable. Parle Melody comes
with an irresistible layer of caramel on the outside and a delightful chocolate filling within. Pop
it in your mouth and relish the unique experience. It won’t be too long before you find yourself
asking the age old question ‘Melody itni chocolaty kyonhai?'

ORANGE CANDY
Small.Oval.Orangee. We’ve kept it simple with the Parle Orange candy. And for over 50 years
this deceptively simple candy has kept the taste buds of the entire nation in a flurry. The first
product to be launched from the House of Parle and clearly, one that’s been a hit ever since.
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KACCHA MANGO BITE
The glider got copied and became a jet plane. Western hits got copied and became Anu Malik
songs. The typewriter got copied and became a keyboard. Similarly, we have managed to copy
the tangy flavour of raw mangoes in a candy which is a little sour, a little sweet and certainly a
little mischievous. We call it Kaccha Mango Bite. It truly is a ‘kaccheaamka copy’.

KISMI TOFFEE
It’s everything that the Kismi Toffee Bar is, only smaller. Wrapped in the distinct flavour of
elaichi (cardamom) this toffee is sure to send your sweet tooth on a joyride.

MANGO BITE
Need a quick escape from everything ordinary? Just pop a Mango Bite and dive into a tropical
mango paradise. Sit back, roll it around and enjoy one wave after another of juicy mango treats
that go on and on and on.
Usage instruction: A juicy goli best enjoyed slowly.

KISMI GOLD
Romantically sweet indulgence is what comes to the mind while talking about the all
timefavourite Parle Kismi. After romancing with everyone’s senses for over two decades, Parle
Kismi is now even better and even more romantic. With a perfect blend of Caramel &Elaichi, the
new Parle Kismi Gold is bound to take romance to an entirely different level and make it more
irresistible than ever before. Have one to experience romance at its best.

POPPINS
Give the orange to a friend and the mango to a stranger. Or try the lemon for a neighbour and the
strawberry for a teacher. Give the black currant to the school bus driver and the pineapple to
anyone else you please. With so many flavours in each pack of Poppins, you will have only one.

PARLE SNACKS INDUSTORY

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Snacks are a part of Consumer Convenience/ Packaged Foods segment.Snack is described as a
Small quantity of food eaten between meals or in place of a meal. Snack food general comprises
bakery products, ready-to-eat mixes, chips, nankeen and other light processed foods According
to the ministry of food processing, the snack food industry is worth Rs 100 billion in value and
over 4,00,000 tones in terms of volume. Though very large and diverse, the snacks industry is
dominated by the unorganized sector According to an Aped survey almost 1,000 snack items and
300 types of savories are sold across India. The branded snacks are sold at least 50% higher than
the unbranded products Savory snacks have been a part of Indian food habit, since almost ages.
Though there is no particular time for snacks, normally they are consumed at teatime. The
variety is almost mind-boggling with specialties from all regions, which have gained national
acceptance industry. he been growing around 10% for the last three years, while the branded
segment is growing around 25% per annum to stand at Rs 5,000-Rs 5,500 cr, due to various
reasons like Multiplex culture, snacking at home while watching TV, pubs and bars (where they
are served free). AC Nielsen's retail audit shows that the large sales volumes are due to a marked
preference for ethnic foods, regional bias towards indigenous snacks and good value-for-money
perception. Of course the branded segment is much smaller at Rs 2,200 cr, which is what makes
it so attractive to snacks Companies that are looking at bigger shares and in the branded snacks
market, to get down to uncle chips, commands a share of 25% followed by parle product at 20%
and diamond at 5%.

The rest is divided between a handful of new entrants, wannabes and many regional players Of
the wide range of snacks available, potato chips constitute a sizeable segment of the Indian snack
food industry, according to India Info line. The Parle product market is generally an unorganized
industry. Nearly all Parle product snack products are manufactured and sold locally. There is also
no uniform standard for packaging, as there is in Indian, and other more developed regions. As
the Indian economy continues to grow, and production standards improve, many snack food
companies are making significant investments into plant equipment and packaging machinery.
Pepsi Foods Ltd., now known as Parle Product India Ltd., produces India's snack food
Manufacturer’s brands, including , Mast chips. Parle product Launched 1 st time in India 2 or 3
flavor Delhi in 2008.

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 PARLE SNACKS

CLASSIC SALT RED CHILI ACHAR CREAM ‘N’ONION

TANGY TOMATO ALOO CHAT MASALA MASTI

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MASALA KACHORI GREEN CHATNI MASALA MUNCH

JHALMURI TANGY PICKLE

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 PROFILE OF THE STUDY

A strategythat integrates an organization's marketing goals into a cohesive whole. Ideally drawn

from market research, it focuses on the ideal product mix to achieve max profit potential. The
sales and marketing strategy is set out in marketing plan.
A well-planned sales strategy will help your business achieve its growth potential.
Target and penetrate the most promising and profitable markets and sectors.
Go to market in the most effective manner.
Refine and maximize your competitive advantage and product differentiation to increase market
share and margins.
Increase sales win ratios and shorten sales cycles by refining and aligning sales and marketing
messaging to capitalize on your value proposition and your competitor's weaknesses.
Define the most efficient and cost-effective tactics and methods to sell parle product.
Establish a specific plan to strengthen and enhance lead generation.
Establish comprehensive success metrics and quantitative targets at every critical level from
the number of impressions made to the number of customers gained.

Sales and Marketing strategies:

Study the market needs. See what the consumer wants. Study the market offers. What
competitors are currently offering in terms of price, location, etc? Brainstorm on the approaches
and strategies to be used to satisfy the customers in terms of price, location, messages, tone of
voice, and so on. Tell and advice the people whom are going to meet the clients what to say and
what not to say. Convince the customer to buy. Get proper feedback from the customer about
their experience.Sales and marketing are another set of business terms that are often used
interchangeably. Selling and marketing, however, are not one and the same. In fact, marketing
and sales are two completely different activities . Marketing encompasses a broad spectrum of
activities. These are, primarily: promotion, distribution, pricing, and advertising.

Product marketing deals with the first 7P of marketing which are product price promotion place
packaging positioning &people.7 P’s of marketing plays a great role in marketing mix for the
better growth and achievements of the company goals and objectives. 

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Product:
Product should be based on the basis of customer’s actual needs and demand but the question
is how does a company know that the actual need and demand of the customer? So on the
basis of marketing Research Company can able to get some information about the actual need,
demand, preferences of the customer so company can introduce or arrange the product
varieties on the basis of collected information with high quality. Product range should be
arrange in this manner which can satisfy the customer means in terms of interior design
customers’ have first preference to get maximum value of their money by the help of best and
innovation idea and services.

Price:
Price is the very much important thing in marketing plan. Price should be competitive and
reasonable. It should be so that price should be like that company can make real profit and
does not go into loss. It should define all the strategy and it should bear all the costs like the
marketing, product promotion etc. initially price will be little competitive but with time, it will
increase as per the loyalty of customer will begin. Market penetration will occur because it is
a new business for me and my team. The price will define the product development market
development and the diversification etc. Price also defines our next plan, our employee’s
salary, infrastructure cost; the cost which will take place in marketing is quite difficult for top
managers to decide because for a new product it’s quite difficult to define that it will succeed
or not so the best steps get taken by following these steps. The public wants value for
everything that it purchases. In the interior business price matter a lot because here customers
pay for products and services for long term.

26
Promotion:
If someone is opening a company in any area it is a very exciting thing for public residing
there. They will get a new interest and if it makes them feel something new and different they
will surely visit the company so the company promotion will be very much important for the
business because promotion will help in creating a good business so firstly I will design my
service and past activities list and give it to press for release it so that more number of people
can be aware of the interior design company which will be really unique and attracting so that
the customers can have their eyes on it. I’ll arrange a program of public relations so that not
much investment will take place from my side. If I will get a successful public and media
relations program I will have an increased exposure and prestigious value without spending a
fortune. It should be exclusive and should be an extension of brand identity. Company will
also organize events so that will be the unique and great way to position our interior design
company in the market with high reputation which will also be helpful in creating a profit and
attract the local customers about our achievements and USP. Company will also promote our
business by providing the newsletter with whole details of our company location and price
along with contact number and full address so that customer can feel easy and convenient to
visit our company can provide a good high quality service. For example an interior based
company. Company will provide these newsletters, pamphlets; along with the newspaper in
morning time so that the daily readers can know about our shortly opening company. Along
with the newsletter Company will also distribute a green color card which will describe the
eco friendly environment in our interior design company. In Televisions and different local
channels Company will advertise by giving a scrolling ad for our company to increase the
awareness.
Company will invite the celebrity at the day of opening the interior design company so that
will be more impressing and will create a celebrity endorsement opening. Company will
differentiate our company from the other interior design company and will create an
excitement in a way that reinforces website will be launched with full details. Promotion of
our interior design company will not be in a traditional way but in a very creative manner so
that would call by our clients a smart marketing
. 

27
Place:

Place represents the location where a product can be purchased. It is often referred to as the
distribution channel. This may include any physical store (supermarket, departmental stores) as
well as virtual stores (e-markets and e-malls) on the Internet. This is crucial as this provides the
place utility to the consumer, which often becomes a deciding factor for the purchase of many
products across multiple product categories.

So how does a marketer strategize to attain success in a marketing program, using these 4

P’s?

28
The art of meeting the sales targets effectively through meticulous planning and budgeting refers

to sales management. Sales Management helps to extract the best out of employees and achieve

the sales goals of the organization in the most effective ways.

Let us go through some sales management strategies:

Identify goals and objectives of the sales team. Be clear on your sales targets. Make sure the

targets are realistic and achievable. Also assign a fixed timeline to achieve the targets.

Know your product well. Understand what benefits end-users would get from your brand. The

marketers must interact with customers to find out more about their expectations from the

product as well as the organization. One would not be able to convince the customers unless and

until he himself is clear with the benefits of the products.

Identify your target market. Selling techniques and strategies can’t be same for all individuals.

Each audience has different needs, interests and requirements.Hire the right individual for the

sales team. Remember the sales professionals have a major role in the success and failure of

organizations. Recruit individuals who are aggressive, out of the box thinkers and nurture the

dream of making it big in the corporate world. Make the sales representatives very clear about

their roles and responsibilities in the team. Develop a lucrative incentive plan for them.

Incentives and monetary benefits go a long way in motivating the sales team.

Don’t lie to your customers. It is important to maintain transparency. Communicate what your

entire product actually offers. It is unethical to make false promises. Only commit to what you

actually can deliver to customers.

29
Know what your competitors are offering. It is essential to do a SWOT analysis of your

organization to know its strengths, weaknesses, threats and opportunities. A marketer must know

how his product is better than his competitors.

Sales representatives must do their homework before going for a sales call. One should never go

unprepared. Remember the customer can ask you anything and you have to be ready with your

answers. The management must promote training sessions at the workplace to upgrade the skills

of the sales professionals and expect them to deliver their level best.

Devise strategies as per the target audience. Know your market well. The individuals must be

able to relate to your products. The strategies must be formulated in the presence of all. Each one

should have a say in the same. Let everyone come out with his suggestions. Be ready with

alternate plans if one plan fails.

The management must conduct frequent meetings with the sales team to review their

performances. Keep a track on their daily activities. The sales team must prepare Daily Sales

Reports (DSR) for the superiors to know what they are up to.One must assess his own

performance. Recall your interactions with the clients and analyze where you went wrong and

where things could have been a little better.

Treat your customers well for higher customer satisfaction and retention. Don’t oversell. Once
you are through with your sales presentation, don’t be after your client’s life. Give him time to
think and decide.The sales pitch must be impressive for the desired impact.

Let us go through the various steps in sales operation:

Sales representatives should prepare their own database. Make sure you have a long list of
potential customers. Mere sitting at office doesn’t help in sales. Go out in the field, meet people

30
and gather as much information as you can. Put canopies at strategic locations. Networking helps
in sales.

The next step is to segregate the data according to age, sex, income and so on. Classify the data
under various sub heads like working/non working, middle class/upper class,
employed/unemployed etc. Such classifications help you to understand the customers better and
identify your target audience.Sales strategies ought to be different for every segment. The needs
and interests of a female would be different as compared to a male. Similar products would not
excite a youngster and an individual who is 50 years old. Create relevant strategies for different
segments as per their needs, interests and demands. The promotional plans must excite the
customers and attract them towards the organization.

Speak to the customers and seek for appointment. Fix up a time as per their convenience. One

should never call a customer more than twice in a single day. It irritates him and he tends to

avoid you in future. Give him time to think and decide. Avoid being pushy. One can also send a

soft reminder through email to the customer.

Once you get an appointment, make sure you reach the venue on time. Don’t expect the customer

to wait for you. Remember the customer can ask you anything related to the product. Make sure

you know everything about the product and its offerings.

Understand the needs and expectations of the customers. Try to make him understand how your

product would benefit him? Make him realize how your product is better than the competitor’s.

Don’t oversell.Attend sales deal with an open mind. Don’t be too rigid on price and other terms

and conditions. Give the best deal to the customers for them to come back again to your

organization.

Sign a written agreement with the buyer. The agreement should have the description of the

product, model no, date of purchase, warranty details and other necessary terms and conditions.

31
Some organizations also give bills to the customers. Bills are required when the customer comes

for an exchange.

Make sure products are delivered in good and working condition to the customers. It is the duty

of the sales representatives to assist the customers in installing, using or maintaining the

products.Make sure you are in touch with the clients even after the deal for higher customer

satisfaction, higher customer retention and eventually higher revenues.

32
 SWOT ANALYSIS

STRENGTH

 Parle product ltd is a well known and company with high profile turnover is not only

well-established but also reputed company.

 Company carries vast experience and professional competence in launching successfully

its project in various markets of Delhi, Noida, and Ghaziabad.

 The wide range of biscuit, toffee, Wafers that it has in it’s armory, is also a strong point.

 It has a wide and extensive distribution network of Biscuits, Toffee.

 Deep & effective coverage

 Offers variety of products under its brand.

 An experienced team of sales & marketing executives.

33
WEAKNESS

 Lacks coordination between executives and retailers.

 Parle product ltd losing its market share to competitors due to poor supply.

 Non-fulfillment of commitments on time, made to shopkeepers.

 Incompetent distributor who do not give the schemes in the market regularly.

 Proper advertising was not in market.

 Unavailability of various demanded flavors.

 Not proper control over distribution networks.

 Proper promotion was not there.

34
OPPORTUNITY

 Leverage successful brand Parle

 Advertise more
 Launch Unique Flavors different from the normal four
 Buy out competition
 More Brand recognition
 More Flavors as compared to Bingo, Lays.
 Rising demand for innovative packaging in packaged foods.
 Retaining loyal retailers or wholesalers.
 Improving supply system for established brands.
 Huge scope for some parle products in medical shops.

THREATS

 Threat from local substitute snacks

 Boycott by health conscious people
 Availability of healthy products

35
 Highly advertised brands such as LAYS & BINGO.
 Ever increasing competition from multinationals & local companies.
 Increase in sale of cheap local bakery products.
 Emerging substitute like SNACKS & TOAST.
 Margin war among the major brands

LITERATURE REVIEW

36
The literature review or survey section examines recent (or historical significant) research
studies, company data, or industry report that act as a basis for the proposed study. Research
related literature and related secondary data from a comprehensive perspective, moving to more
specific studies that are associated our study.

The literature review helps us to understand the need for the proposed work to appraise the
shortcomings and informational gap in secondary data sources. This analysis may go beyond
scrutinizing the availability or conclusion of past studies and there, to examine the accuracy of
secondary sources, the credibility of these sources, and the appropriateness of earlier studies.

The term product mix includes decisions regarding the quality, feature, size, packaging etc.
These product-related activities are directed to a specific group of customers. Customers
consider a “product as a bundle of satisfaction” rather than a physical item.

Price mix involves decisions regarding the basic price of the product, discount, allowances,
credit and terms of payment etc. price means the money value that the customer has to pay in
exchange for the product, price mix should be decided keeping I views the cost of producing and
marketing the product, purchasing power of the target group of customer, degree of competition
on in the market etc.

The marketer has the responsibility of making his product available near the place of
consumption so that the consumer can easily buy it. If the brand preferred by the consumer is not
easily available at a convenient location, he may buy some other brand thus the a marketer has to
ensure that his product is available to the target consumer wherever is required. There are two
major areas in place mix (i) Marketing channel (ii) Physical distribution

Promotion mix consist of all the activities aimed at persuading customer to buy the product the
varies elements of promotion mix are as under (i) Sales promotion (ii) Advertising (iii) Personal
selling (iv) Publicity.

Maritz marketing research Inc.

A research report: The quest for loyalty

37
In our business, the purpose of information is to provide insight, which will help our clients
achieve their business goals. And for many clients, a primary goal is to acquire and retain
profitable customers; a goal of growth through loyalty. Writing about loyalty is a little like trying
to explain human emotion. It is a topic, which has been explored, dissected, researched and
debated. Loyalty seems fairly simple on the surface, but you better be in for the long haul once
you begin to peel away the layers of the onion. For marketers and brand managers of products
and ser-vices, it boils down to this: loyalty is a good thing, and having more customers who are
more loyal is a goal to which all aspire.

But there are many questions that accompany the quest. Is all loyalty equal, or is it like
cholesterol, with “good” and “bad” loyalty? How, why, and to what degree are satisfaction and
loyalty related? What is it that compels a customer to be loyal or disloyal to a brand? Is it the
same for all types of customers?

It was the need to answer tough questions like these, which led us to develop the Maritz Equity
Framework. Within the context of the framework, equity is defined as the sum of an
organization’s competitive strengths on critical business dimensions. It’s this framework that
allows us to provide our clients information with purpose. It provides a template for planning,
resource allocation, and marketing activities. It can assist decision-makers by reducing risk
through market-driven insight. The attitudinal and behavioral measures and the equity drivers
include some of the tools in use by most organizations. It is the Maritz Equity Manager, which
provides marketplace perspective on how to best use those tools. This article will focus on the
Maritz Equity Manager, and how it can assist companies make decisions, which are market-
driven. When examined as a whole, the Maritz Equity Framework allows an organization to
understand better what is driving their performance in the marketplace. Because Maritz Equity
Manager evaluates an organization’s equity position relative to the survey. The researcher may
also recruit respondents to the website by advertising the survey on a related website.

Earlier, the brand was handled by Grey. As part of the process, Parle Products initiated a pitch
among its roster agencies, which includes Ogilvy, Everest Brand Solutions and Grey. The media
duties for all Parle brands are handled by TME-MPG. The agency won the business in January.

38
Before this, TME handled the confectionery part of the business, while Maxus managed the
biscuits and snacks range. The size of the media duties account is said to be about Rs 50 Cr. For
the record, Parle's Wafers is available in four flavours - Tangy Tomato, Cream and Onion,
Classic Salted and Masala Masti. The wafers come at three different price points of Rs 5, Rs 10
and Rs 20.

39
OBJECTIVE OF THE STUDY

OBJECTIVES OF THE STUDY

40
The main objectives of our research are as follows-

 To find out what percentage of population likes to consume snacks.

 To find out which flavor of Parle is most preferred.

 To analyze the dependency of advertisement strategy on gender.

 To know the satisfaction level of people who buy Parle products.

 To find out the preferences of people for different brands.

 To find out the factors which compels customers to buy parle products.

41
SCOPE OF THE STUDY

42
 SCOPE OF THE STUDY

Being a student of BBA it is very essential for me to have a practical knowledge in an

organization. Only to study business administration course knowledge is not the solution of the
problems, which arise in practical field. There is a certain formula for any particular problem,
but the aim of this study is to develop the ability of decision making. A right decision at right
time and right place itself helps an organization to run smoothly.

This study gives an idea of all marketing activities. So the way a problem is solved right
decision making and knowledge of different types of making activities give much importance
to the study. Only in two month training it was not possible to understand it so deeply, but an
overall idea could be developed.

43
RESEARCH METHODOLOGY

44
 RESEARCH METHODOLOGY

Research methodology is a scientific and systematic way to solve research problems.

A researcher has to design his methodology i.e. in addition to knowledge of methods/technique

he has to apply the methodology as well. The methodology may differ from problem to problem.
Thus the scope of research methodology is wider than research methods.

RESEARCH DESIGN

Research design is considered as a "blueprint" for research, dealing with at least four problems:
which questions to study, which data are relevant, what data to collect, and how to analyze the
results. The best design depends on the research question as well as the orientation of the
researcher

TYPES OF RESEARCH DESIGNS:

Exploratory research: The objective is to explore or search through a problem or situation to

provide insight and understandings. Declining the quality of product, increased competition,
inadequate or ineffective and trained salesman or use of wrong channels of distribution-in such
cases an exploratory study may be carried out

Descriptive Research:

Descriptive research includes surveys and fact- finding enquiries of different kinds. Ex post facto
research is a type of descriptive research. The main characteristic of this method is that the
researcher has no control over the variables, he can only report what has happened or what is
happening.As the name implies, the major objective of descriptive research is to describe
something: usually market characteristics or functions. Research based on the descriptive
research to describe the all the data through secondary collected data survey method observation
and other panel.

In this project descriptive research are being used.

45
SAMPLE DESIGN:

Sample desgin is the process of defineing the population,identify the sampling frame,specify
sampling unit and sampilng method,determine the sample size and select the sample. I collect the
sample from the south delhi.

I choose the convenience sampling,as the name implies,the selection of the sample is left to the
researcher who is to select the sample.researcher normally survey in group at some retail
shop,supermarkets or stand at a prominent point and survey the person who happen to be there.

SAMPLE SIZE:

Sample size taken by me is 50 units.

DATA COLLECTION:

A researcher has to make a plan for collecting secondary data , primary data or both,as the case
may be.Primary data gives the original information for specific purpose whereas secondary data
consists of information that already exists.

The researcher would either select one or both type of methods.His decision depend upon the
nature of the study.

Two types of data:

1-Primary data

2-Secondary data

Primary method:

Data that has been collected from first-hand-experience is known as primary data. Primary data
has not been published yet and is more reliable, authentic and objective. Primary data has not
been changed or altered by human beings; therefore its validity is greater than secondary data.

46
In this obective or project primary data is collected through experiment or through survey.

a-Questionnaire method

b-Personal interview

c-Observation method

Secondary data:

Secondary data is the data that have been already collected by and readily available from other
sources. Such data are cheaper and more quickly obtainable than the primary data and also may
be available when primary data can’t be obtained at all.It is economical. It saves efforts and
expenses.It is time saving.It helps to make primary data collection more specific since with the
help of secondary data, we are able to make out what are the gaps and deficiencies and what
additional information needs to be collected.It helps to improve the understanding of the
problem.It provides a basis for comparison for the data that is collected by the researcher.

The secondary data used in this report is

a) Company websites
b) Literature review

47
DATA ANALYSIS AND INTERPRETATION

48
 DATA ANALYSIS AND INTERPRETATION

1. Gender of the respondants?

A) Male B) Female

  FREQUENCY PERCENTAGE

MALE 34 68%

FEMALE 16 32%

TOTAL 50 100

32%

MALE
FEMALE

68%

INTERPRETATION- In this study,68% of the respondants were male and 32% of respondants
were female.

49
 2. Which snack do you prefer?

  Respondents percentage
Parle 8 16%
Lays 21 42%
Bingo 12 24%
Uncle chips 9 18%

18% 16%

parle
lays
bingo
24% uncle chips

42%

INTERPRETATION- In this study, it is observed that the snack, lays has the maximum
consumers i.e. 42% in comparison to the consumers of parle i.e. only 16%.

3. Which flavor of Parle chips people like the most?

50
   Frequency Percentage
Classic salt 10 20%
Cream n onion 14 28%
Tangy tomato 18 36%
Aloo chat 8 16%

16% 20%

classic salt
cream n onion
tangy tomato
aloo chat

36% 28%

INTERPRETATION- In this study, it is observed that Tangy tomato is preferred most by the
customers with 36% of consumers.

51
4. What compels them to buy chips?

  frequency percentage
BRAND NAME 12 24%
QUALITY 28 56%
TASTE 3 6%
PRICE 3 6%
ANY OTHER 4 8%
TOTAL 50 100

52
INTERPRETATION- In this study it is observed that Quality palys a major role in buying
behavior of the consumers with 56%.

5. How would you rate Parlechips?

frequency percentage
EXCELLENT 7 14%
VERY GOOD 17 34%
GOOD 10 20%
AVG 10 20%
BAD 6 12%
TOTAL 50 100

53
 12% 14%

20%

EXCELLENT
VERY GOOD
GOOD
AVG
34% BAD

20%

INTERPRETATION- 34% of respondants rated parle chips as a good product.

6. Which size of Parle chips people generally prefer the most?

  frequency Percentage
20RS 9 18%
10RS 24 48%
5RS 17 34%
TOTAL 50 100

54
INTERPRETATION- Most of the people buy average size of the chips which comes with the
packing of 10rupee.

7. Do you think it acquires a good name in the market?

  frequency Percentage
YES 30 60%
NO 16 32%
CANT SAY 4 8%
TOTAL 50 100

8%

32%

YES
NO
CANT SAY
60%

55
INTERPRETATION-In this study, I get to know that 60% people said yes it acquires good
name in the market.

8. What are your sources of information regarding Parlechips?

  frequency Percentage
ADVERTISING 32 64%
DEMONSTRATION 2 4%
RETAIL OUTLETS 7 14%
HOME SHOPPING 9 18%
TOTAL 50 100

18%

14% ADVERTISING
DEMONSTRATION
RETAIL OUTLETS
HOME SHOPPING
64%
4%

56
INTERPRETATION- Advertising is the source through which majority of the people get
to know about parle products with 64%.

9. How often people consume Parle products?

  frequency Percentage
VERY OFTEN 11 22%
OFTEN 12 24%
SOMETIME 20 40%
RARELY 7 14%
TOTAL 50 100

14% 22%

VERY OFTEN
OFTEN
SOMETIME
RARELY
40% 24%

57
   frequency percentage
ALL 27 54%
CHILDREN 22 44%
PARENTS 1 2%
TOTAL 50 100

INTERPRETATION- In this study, it is observed that respondants sometimes consume parle

products with the majority of 40%.

10. Who all in your family prefer Parle?

58
 2%

44%

ALL
54% CHILDREN
PARENTS

INTERPRETATION- In this study, it is observed that all the family members of the respondants
prefer parle with the majority of 54%.

59
 FINDINGS

FINDINGS

This chapter describes the findings and the analysis of the overall research study done for the
project title “sales and marketing strategy”.

On the basis of the analysis and after considering the various factors, the researcher found
important feature that play key role in the field of sales and marketing of parle wafers and its
market building.

60
1) lays is the big competitor of parle. Parle have only 16% of the market share. It
meansparle need more marketing strategy to create good market.

2) Tangy tomato having share with 36%. It requires more concentration at another variety
of wafers.

3) Quality play major role in the wafers sector. Consumer gave the 56% to its quality.

4) Rating of this product is 34% which are the very good product. Excellent percentage is
14%, good and average having the share of 20%.

5) Consumer maximum buy the 10rs of wafers then 5rs and after 20rs. The percentage of the
10rs flavor is 48%,5rs 34% and 20rs have the share with 18%.

6) 60% consumer it acquirers good name in the market. Other respondents say no with 32%.

7) Sales and marketing strategy are dependant to the advertisement and the promotion
strategies parle comes in known with its advertising which being survey around 64%.
And other promotion strategies like demonstrations 4% home shopping 18%.

8) Student children’s and other family member used it. It requires more awareness in the
market.

61
 LIMITATIONS

LIMITATIONS

1. Research is based on the collection of data from both primary and secondary sources,
there maybe a possibility of biasness on the part of some respondents but very much
care has been taken to make this report unbiased.

62
2. Some respondents might not give the correct information due to their lack of interest
and shortage of time.
3. Time constraints.
4. All the information which has taken is based on primary and secondary data, that has
its own limitations.

63
 SUGGESTIONS & RECOMMENDATIONS

SUGGESTIONS & RECOMMENDATIONS

1. The companies should take care of the taste and preferences of the society because the
main motto of any company is service to the society with consumer satisfaction.

64
2. The road show with different advertisement campaigns with attractive schemes should be
introduced.
3. The company should focus on advertisement and sales promotion schemes.
4. The network should be very wide.
5. It could venture into corporate tie-ups at its various outlets.
6. Company should take care of packaging of the product.
7. Company should also carried back old product from the retailers.
8. Incentives for the sales persons.

9. Set up mini outlets inside the multinational office complexes.

10. Encouraging empowerment. Empowerment is the ability to make decisions within the
work environment without having to get prior approval. Empowered employees feel
ownership for their jobs and their roles in them. An improvement in this aspect is needed.
11. Introduced the more flavor with more quality.

65
 CONCLUSION

CONCLUSION

Following are the concluding points taken into consideration after the conduct of the research
study:

 Most of the respondents came to know regarding parle through the advertisements.

66
 A majority of the respondents have good opinion about the brand Parle Agro and rest of
them says that it is an average brand it means there is scope of creating that.

 They expect return in the form of profit margin, company schemes, window display and
references of the shop. Among these, company schemes make the differences and are the
highest source of motivation after profit margin. So a food and beverages company
should focus both on pull and push strategy.
 As per institutions’ coverage is concern, we need a lot of focus & hard work to grab the
institutional market.

 It is also observed in the survey that quality is the major factor which compels the
customers to buy the product.

67
 BIBLIOGRAPHY

BIBLIOGRAPHY

1) Naresh k. malhotraMarketing research : An Applied Orientation, Pearson/Prentice Hall

Page no.460 to 472
2) Principles of marketing 13 edition- Philip kotler, Armstrong.

68
 Page no 37 to 55
3) Operation research by Styabhusan das

4) Negi, U.K, Research Methodology: Tools and Technique, Varity Books.

WEBSITES-
1) www.scribd.com
2) en.wikipedia.org/wiki/Wiki

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 ANNEXURE

ANNEXURE

Please fill up the form for a market survey on “…………………”

Name…………………………..

Q1. Gender of respondents?

a. male

70
b. female

Q2. Which snack do you prefer?

a. Parle b. Lays

c. Bingo d. Uncle chips

Q3. Which flavor do you like most?

a. Classic salt b. cream n onion

c. Tangy tomato d. Aloo Chat

Q4. What compels you to consume it?

a. Brand name b. Quality

c. Taste d. Price

e. Any other

Q5. How would you rate this product?

a. Excellent b. Very Good

c. Good d. Average

e. Bad

71
Q6. What size you prefer most?

a. Rs. 20 b. Rs. 10

c. Rs. 5

Q7. Do you think it acquires a good name in the market?

a. Yes

b. No

c. Can‘t say

Q8. What is your source of information regarding the purchase of it?

a. Advertising

b. Live demonstration

c. Retail outlets

d. Home shopping

Q9. How often doyou consume it?

a. Very often b. often

c. Sometimes d. Rarely

Q10. Who all in your family prefer Parle?

72
a. All b. Children

c. Parents

Date…………..

Place…………..

73