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Development of Architectural Concept - Lecture 4

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Development of Architectural

Concept

Dr. Muhannad g. Rassam


Department of architecture
College of Engineering
University of Sallahadeen
Erbil- Iraq
Development of Architectural
Concept

Approaches
Investigations
Designer values
Questions??????
• One of the most popular questions we get
asked by students is “how do you develop an
architectural concept?”
• The design process can be daunting OR
horrifying to new students, who often find it
difficult to find direction in their design
• They constantly asked, “what is your
concept?” by their teachers, and respond by
staring blankly back at them!!!!!!!
Concept VS Process
How the architectural concept

fits

the design process


Concept Definition
• An abstract idea
• A plan or intention
• An idea or invention to help
• Sell or publicise a commodity
• Idea, notion, theory, model, pattern
• Conviction, opinion
Concept definition
• An approach to the design
• Might be unchanging throughout the design
process
• Can be linked to many factors and can evolve
as the design grows
• Concepts are the designers way of responding
to the design
• Translating non physical design to physical
building product
Concept definition
Every project will have critical issues, central
themes or problem essences,

And

The general issues of the design


can be approached in number of ways
The architectural concept approaches
• Functional (Use & Utilization)
• Material and Construction (form)
• Contextual (form)
• Conceptual (form)
• Formal (form)
• Environmental ( Environment)
• Value (economy)
• Collaborative (Integrated factors)
• Philosophical (Inter-subjectivity)
• Might be other approaches
FUNCTIONAL CONCEPT
• Does the project have more necessity for
functional elements rather than the aesthetic
appearance of the building?
• It does not mean that we cannot demonstrate
creativity and flair ‫موهبة‬
• The function of the building is our key focus
• Innovative Zoning
• Innovative Relationships
• Innovative Functional sequent
• Innovation with other concepts
Material and Construction Concept
• Looking at the materials of the structure
• Focusing on a specific material led towards
particular forms of construction
• Organic appearance of the building
• Material based on site context suggests a
historical use of a particular material in an
innovative way
• Innovative Vernacular construction
Material and Construction Concept
• Local materials give local visitors comfort and
familiarity
• Gives a nod to the natural surrounding and
environmental benefits of sourcing
• Innovation in flexibility of structure
• Easiness in construction and feasibility
• Use available technology and craftsmanship
• Mixing new with old
• Innovation in structural and constructional design
Material and Construction Concept
Material and Construction Concept
Material and Construction Concept
Material and Construction Concept
Material and Construction Concept
Contextual Concept (Form) ‫سياقية‬
• Look at the context of the site & surroundings
• The historical features of the area
• The cultural and social features of the area
• The people and behavior that occupy the area
• Every project concept should be partially
contextual
• Explore physical and nonphysical data of site
• Harmony and/or Contract
• Turning existing building back to the context
Contextual Concept (Form)‫سياقية‬
• contextual architecture, is a principle of
design in which the structure is designed in
response to its specific urban and natural
environment. In an architectural sense,
context can be defined as giving meaning to
the various parts of a building through
reference to its wider surroundings.
Contextual Concept
Contextual Concept
Contextual Concept
Contextual Concept
Contextual Concept
Contextual Concept
Contextual Concept
Conceptual Concept (Form) ‫فكرة خيالية‬
• Every part of the project is about the concept
• The sole focus of the design is about the idea,
• No combination of approaches and processes
• Parts attached to the total idea
• Rational thinking but most subjective
• Exploration of ideas
• Symbolic-metaphor features from outside the
field of architecture
• Sometimes never built
Conceptual Concept
Panton canvas callery
Conceptual Concept
Conceptual Concept
Conceptual Concept
Formal Concept (Form) ‫فكرة من العمارة‬
• Concept from theory or history of architecture
• Formal language of architecture
• From from classical periods to contemporary
• Classical or typological orders ( proportion, scale and form)
• Symbolic-metaphor features from architecture

• Elements like line, shape, color and texture do not exist in


isolation on a building. They are combined to make formal
compositions in an architectural design, creating pattern,
rhythm, symmetry, balance, contrast, proportion, theme,
and unity. It is important that the variety of elements used
for a building blend together well so that the design appears
unified.
Formal Concept
Formal Concept
Formal Concept
Formal Concept
Formal Concept
Formal Concept
Environmental Concept
• Preserve the natural environment
• Reserve the natural environment
• Sustainable design (eco design) design should comply with
ecological sustainability
• Social and economic factors are subsystems
• Green Design
• Garden Design
• Interlock, overlap indoor with outdoor spaces and the
opposite
• Design transition space between in and out
• No clear segregation between indoor and outdoor domains
Value Concept
• Value for money
• Cost vs. Time
• Feasibility study led to the design
Collaborative Concept
• Most projects considered collaborative
• Large design team working on the different
aspects of the building
• Design concept also decided by owners,
stakeholders, engineers, contractors, concerned
parties to the end user
• Engagement of end user as expert
• For projects of large community and social focus
• Rarely possible in student project
Philosophical concept
• The architect’s design philosophy
• The architect’s life values and experiences
• Reflection of the design brief or context of the
site
• it’s not so much about the specific project
you’re doing but about what you believe
architecture should be.
Statements to investigate
• Through your design approach you can
investigate the following:
• Artistic vs. scientific
• Rational vs. irrational
• Personal vs. universal
• Visual vs. nonvisual
• Needs vs. wants
• Individual vs. society
How do the designer values (personality) work
with the design problems you face on a
particular project?
• Ordered vs. Random
• Structured vs. Unstructured
• Objective vs. Subjective
• One answer vs. Multiple solutions
• Creative vs. Conservative
• Specific vs. General
• Man vs. Nature
• Complexity vs. Simplicity
• Design for now vs. Design for future
Finished

Thank You

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