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Products;
that we want to show or to sell in our market, it’s very important to specify and talk about. In
jewelry market we have LADIES’ JEWELLERY and also GENTS’ JEWELLERY . For ladies
jewelry we have ,Necklace, Rings, Earrings, Bracelets, Pendants, Watches, and others .
And for gentlemen we have Rings, watches , bracelets and others also.
 Gemstone jewelry: From rubies, emeralds, and sapphires to

brilliant garnets, amethysts, aquamarines, peridots, opals, citrines, topaz, and turquoise,
 Pearl jewelry: customers are always looking for classic pearls and pearl jewelry. Visit
the Pearls Buying Guide to learn the differences between freshwater pearls, Tahitian pearls
and South Sea pearls.
 Diamond jewelry: we have also customers who are addicted to, diamonds in all grades
and sizes, and in both loose stones and set in jewelry pieces.
 Precious metal jewelry: Eternal platinum, classic gold, and sparkling silver make up
many jewelry settings and are popular with costumers looking for jewelry that will last a
lifetime
 Handcrafted, artisan, and ethnic jewelry: Jewelry designers often market their own
creations to buyers looking for one-of-a-kind and hard to find pieces
 Vintage and antique jewelry: Fine vintage jewelry and costume vintage jewelry from a
particular era are very popular with buyers who are looking for a timeless or unique look.
 Men's jewelry: Jewelry isn't just for the ladies. Some popular men's
jewelry includes rings, bracelets, chains, belt buckles, cufflinks, and tie tacks.
 Rings: Many customers look for ring, including fashion rings and gemstone rings, and
even rings to be used as engagement rings and wedding bands.
 Necklaces and pendants: Necklaces and pendants are the perfect way to complement a
dress or shirt
 Earrings: Popular earring styles include dangle earrings, hoop earrings, or elegant and
simple stud earrings.
 Bracelets and charm bracelets: Bangle bracelets, beaded bracelets, and cuff bracelets can
help make a fashion statement while tennis bracelets, traditional charm bracelets,
 Body jewelry: that’s also part of customers searching or looking for
Jewelry Selling Guide,(1995-2017),[online],available from,

http://pages.ebay.com/buy/guides/jewelry-selling-guide/ [accessed on 4/27/2017]
Miltons brokers and jewelers, [online],available from,

https://www.miltonsjewellers.com/jewellery [accessed on 4/27/2017]
Place and location:
Beirut has a past filled with shocking rebounds notwithstanding the wars and radicalism that
have tormented it for a considerable length of time. Indeed, even today, some optimistic
developers here insist they see light at the bottom of the bomb shelter.
As per Ohrstrom, (2006),”The booming prices and relative political calm also brought vacation-
condo buyers–mostly tourists from other Gulf States, wanting to get away from the social
confinements forced in their nations of origin. Beirut was quietly reclaiming its status as the
playground of the Middle East–”the Bedouin’s brothel,” its detractors called it.”
Beirut returns, it’ll be on account of the city's status as one of only a handful couple of spots in
the Middle East where Arabs feel safe disappointing their hair. The rich Khaleejis to whom
engineers offer apartment suites and lease inn rooms have endured the shock of Lebanese
governmental issues for quite a long time. There are basically couple of different goals in the
district that permit muhajiba (hidden) ladies to strut around in the most recent designs while their
spouses romp at "super dance club" with Russian escorts
Lysandra Ohrstrom, 7/26/2006, Beirut Can Bloom Again,[on line],
https://www.forbes.com/2006/07/25/beirut-real-estate-revival-cx_lo_0725beirut.html [accessed
on 4/27/2017]
Promotions
Sales promotion is an important component of a jewelry retailer’s overall marketing strategy.

Sales promotion is aimed to increase demand for a product for a limited time and directly
stimulates consumer purchasing, selling effectiveness or the effort of your sales staff. It is a great
method that jewelry retailers can use to provide extra incentive for potential customers to
purchase or support your store and brand over another. It is particularly effective at encouraging
spontaneous purchases – even though jewelry is often a ‘considered purchase’. Promotions are
one of the most important roles in marketing plan, since we have to promote the jewelry product
to audiences who fit their ideal client profiles. There are a variety of ways to promote jewelry
pieces, whether you specialize in casual or high-end pieces.
 Community Events
The community hosts events that allow vendors to showcase their handcrafted pieces; we can
reserve space for your jewelry business. Introduce attendees to your jewelry collection by
displaying and showing our items on tables for attendees to browse. Include price tags on each
piece. Also we must be prepared to answer questions about your pieces, ask questions about
potential customers' preferences and distribute business cards and brochures.
 Home Parties
We can benefit from this promotion, since we can speak directly with customers about the
creations and to solicit feedback. Contact family, friends and colleagues to see if they'd like to
host parties at their homes. Pack up your jewelry pieces, travel to homes to present your jewelry
and generate sales. Collect information about the family so that will facilitate the communication
and both can benefit from that.
 Website
A website allows jewelry designers to introduce their brands, show their items and offer clients
from around the globe the chance to buy their items. Past your own particular site, you can
highlight your pieces at web stores that work in advancing carefully assembled organizations.
 Trade Shows
Trade shows give jewelry makers give the chance to feature their pieces to stores who might
need to convey their pieces. In the event that our concentration is pitching your manifestations to
stores, this is a reasonable alternative for your business, as it can help you elevate your image to
different purchasers.
 Business Partners
Jewelry designers can extend their systems and customer base by joining forces with business
that offer integral items or administrations, or with the individuals who target comparable
markets as them, however are not rivalry. In the event that you make top of the line or
uncommon event pieces, you may interface with a garments boutique or wedding appear. On the
off chance that you represent considerable authority in adornments for kids, you can interface
with a nearby shop that offers customized infant items or an infant shower arranging business
Miranda Brookins, Jewelry Promotion Ideas, [on line],
http://smallbusiness.chron.com/jewelry-promotion-ideas-10819.html [accessed on 4/28/2017]
Price:
Price that we will go through must be relative as brands that may be similar to boodles, taking
into consideration the quality and the quantity.
Rena Klingenberg, Jewelry Pricing Formula, [on line],
http://jewelrymakingjournal.com/jewelry-pricing-formula/ [accessed on 4/28/2017]

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What are the different types of jewelry mentioned?

What are some promotion methods discussed for jewelry businesses?

4 Ps:

 Gemstone jewelry: From rubies, emeralds, and sapphires to

Jewelry Selling Guide,(1995-2017),[online],available from,

Miltons brokers and jewelers, [online],available from,

Place and location:

Sales promotion is an important component of a jewelry retailer’s overall marketing strategy.

Miranda Brookins, Jewelry Promotion Ideas, [on line],

http://smallbusiness.chron.com/jewelry-promotion-ideas-10819.html [accessed on 4/28/2017]

Rena Klingenberg, Jewelry Pricing Formula, [on line],

http://jewelrymakingjournal.com/jewelry-pricing-formula/ [accessed on 4/28/2017]

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