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    Marketing Plan For "Exercise Books": Group 5

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    goutam
    This marketing plan is for "Exercise Books" and aims to achieve a 75% market share in Sri Lanka. It outlines the company's vision to be the most creative design brand for school and office products. A SWOT analysis identifies strengths in quality, distribution networks and profits, but also weaknesses in competition and small business units. The strategy targets Sri Lankan students and offices, with pricing slightly below competitors. Distribution will utilize reputed distributors nationwide. Advertising will use TV, radio, newspapers and posters. Financial projections estimate 20 million rupees in annual sales revenue with 1.95 million spent on marketing. Customer satisfaction and new product development will also be closely monitored.

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    Marketing Plan For "Exercise Books": Group 5

    Uploaded by

    goutam
    27 views15 pages
    This marketing plan is for "Exercise Books" and aims to achieve a 75% market share in Sri Lanka. It outlines the company's vision to be the most creative design brand for school and office products. A SWOT analysis identifies strengths in quality, distribution networks and profits, but also weaknesses in competition and small business units. The strategy targets Sri Lankan students and offices, with pricing slightly below competitors. Distribution will utilize reputed distributors nationwide. Advertising will use TV, radio, newspapers and posters. Financial projections estimate 20 million rupees in annual sales revenue with 1.95 million spent on marketing. Customer satisfaction and new product development will also be closely monitored.

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    This marketing plan is for "Exercise Books" and aims to achieve a 75% market share in Sri Lanka. It outlines the company's vision to be the most creative design brand for school and office products. A SWOT analysis identifies strengths in quality, distribution networks and profits, but also weaknesses in competition and small business units. The strategy targets Sri Lankan students and offices, with pricing slightly below competitors. Distribution will utilize reputed distributors nationwide. Advertising will use TV, radio, newspapers and posters. Financial projections estimate 20 million rupees in annual sales revenue with 1.95 million spent on marketing. Customer satisfaction and new product development will also be closely monitored.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    27 views15 pages

    Marketing Plan For "Exercise Books": Group 5

    Uploaded by

    goutam
    This marketing plan is for "Exercise Books" and aims to achieve a 75% market share in Sri Lanka. It outlines the company's vision to be the most creative design brand for school and office products. A SWOT analysis identifies strengths in quality, distribution networks and profits, but also weaknesses in competition and small business units. The strategy targets Sri Lankan students and offices, with pricing slightly below competitors. Distribution will utilize reputed distributors nationwide. Advertising will use TV, radio, newspapers and posters. Financial projections estimate 20 million rupees in annual sales revenue with 1.95 million spent on marketing. Customer satisfaction and new product development will also be closely monitored.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 15

    Marketing Plan For

    “Exercise Books”

    Group 5
    Content

    • What is Marketing Plan ?


    • Summery About the Company
    • S W O T Analysis
    • Marketing Strategy
    • Financial projections & Control
    What is Marketing Plan?

    Document that summarizes what


    the marketer has learned about
    the market place and how the
    Company plans to achieve its
    Goals and Objectives.
    About the Company

    Vision Statement
    • To be the most creative design oriented brand for school & office
    products in emerging markets.
    Mission Statement
    • To be the number one creative brand in learning products
    through a process of cutting edge design & sassy branding.
    S W O T Analysis

    STRENGTHS WEAKNESSES OPPORTUNITIES THREATS


    STRENGTHS

    • Right product quality and reliability

    • Existing distribution and sales networks

    • Monetary assistance provided

    • High profitability and revenue


    WEAKNESSES

    • Competitive market

    • Small business units

    • Future competition
    OPPORTUNITIES

    • Current Market trend in Sri Lanka For the stationary and educational
    equipment's.
    THREATS

    • Competing other stationary manufactured companies


    E.g. :-

    • Local economy
    • Increase in labor costs
    • Above companies have quality certifications
    Marketing Strategy
    Objectives
    75% market share in Sri Lanka with 20,000 sales units

    Target market

    Sri Lanka school children

    Sri Lanka University Students

    Other office and Working Organizations

    Positioning

    As a most environmental friendly manufacturing

    Eco-friendly disposable
    • Product Strategy
    Logo will be displayed in all products

    • Pricing Strategy

    Retail price- Challengeable with other products

    • Distribution Strategy

    Select reputed distributers all over the island

    • Market Communication Strategy

    Media-TV, Radio advertisements, Newspapers,


    Wall posters, Color posters in urban areas
    Pricing Strategy

    Normal Prices in the market (Rs) Our Prices (Rs)


    Books 200 pgs Exercise 75.00 73
    Books 320 pgs Exercise 95.00 93
    Books 400 pgs Exercise 115.00 113
    Books 40 pgs CR1 35.00 33
    Books 80 pgs CR2 85.00 83
    Books 120 pgs CR3 110.00 108
    Books 160 pgs CR4 130.00 128
    Financial projections & Control

    • Overall Sales revenue projected 20 Million Rupees


    • Keep the losses less than 0.25 Million Rupees
    • Marketing expenditure projected
    Media 0.50 Million Rupees
    Distribution 1 Million Rupees
    Promotion 0.50 Million Rupees

    • Total marketing expenditure 1.95 Million Rupees

    • Revenue after marketing expenditure 18 Million Rupees


    • Closely monitor the customer satisfaction
    Marketing researches
    Marketing surveys
    Customer feedbacks

    • New product development (10000 Different Book Covers)

    • Monthly revenue and expenses

    • Increase the international distribution network

    Attracting more new retailers


    THANK YOU

    Produced by
    M.W. Charith S. De Silva
    Department of Agribusiness Management
    Faculty of Agriculture and Plantation Management
    Wayamba University of Sri Lanka

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