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    Swot Matrix Jollibee

    Uploaded by

    Vinella Santos
    Jollibee is a strong Filipino fast food brand with a family-oriented image. It has a small number of stores outside the Philippines due to its Filipino tastes and branding. It offers tasty, healthier options tailored to Filipinos at convenient locations with 24-hour service. However, its product offerings do not change often. Opportunities exist to expand into healthy brands internationally and offer new products. Threats include increasing competition and government regulations.

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    © All Rights Reserved
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    Swot Matrix Jollibee

    Uploaded by

    Vinella Santos
    161 views1 page
    Jollibee is a strong Filipino fast food brand with a family-oriented image. It has a small number of stores outside the Philippines due to its Filipino tastes and branding. It offers tasty, healthier options tailored to Filipinos at convenient locations with 24-hour service. However, its product offerings do not change often. Opportunities exist to expand into healthy brands internationally and offer new products. Threats include increasing competition and government regulations.

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    Original Title

    SWOT MATRIX JOLLIBEE

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    Jollibee is a strong Filipino fast food brand with a family-oriented image. It has a small number of stores outside the Philippines due to its Filipino tastes and branding. It offers tasty, healthier options tailored to Filipinos at convenient locations with 24-hour service. However, its product offerings do not change often. Opportunities exist to expand into healthy brands internationally and offer new products. Threats include increasing competition and government regulations.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    161 views1 page

    Swot Matrix Jollibee

    Uploaded by

    Vinella Santos
    Jollibee is a strong Filipino fast food brand with a family-oriented image. It has a small number of stores outside the Philippines due to its Filipino tastes and branding. It offers tasty, healthier options tailored to Filipinos at convenient locations with 24-hour service. However, its product offerings do not change often. Opportunities exist to expand into healthy brands internationally and offer new products. Threats include increasing competition and government regulations.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 1

    Strengths Weaknesses

    1. Very strong brand 1. A small number of


    name in the stores outside the
    Philippines. Philippines due to
    2. Tasty fast food Filipino-based
    dishes that are also tastes and
    healthier branding.
    3. Locally styled food 2. Product offerings
    catered to Filipinos. don‟t change often
    4. Convenient
    locations and 24-
    hour service:
    5. Family Oriented
    Branding & Internal
    Governance
    Opportunities Strengths-Opportunities Weaknesses-
    1. Acquiring or Strategies Opportunities Strategies
    creating businesses
    that have a “clean S1.O1. Open a new W1 O3. A research about
    eating” and healthy venture or branch which foreign taste that can be
    lifestyle brand practice a „clean eating integrated to your
    identity and healthy lifestyle.” products.
    2. Offer new products
    and continue to S3 O2 Introduce a new
    innovate. brand offer
    3. Further expansion
    in the international
    markets
    Treats Strengths-Threats Weaknesses-Threats
    Strategies Strategies
    1. The ever increasing
    competition in the S2 T1. A research about W2 T1. Research a new
    fast food industry offering products which product innovation that
    are more healthier. your competitors still don‟t
    2. Government have.
    regulations

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