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    The Hershey Company

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    Patrik Oliver Pantia
    The document discusses The Hershey Company, the largest manufacturer of chocolate in North America. While Hershey dominates the US market, overdependence on the US and a few distributors limits growth internationally. To expand, Hershey must shift focus to emerging markets like India and China to avoid losing market share to competitors. The objectives are to analyze Hershey's competitive profile, finances, SWOT, promotions, and their vision to drive productivity and community giving globally.

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    The Hershey Company

    Uploaded by

    Patrik Oliver Pantia
    229 views2 pages
    The document discusses The Hershey Company, the largest manufacturer of chocolate in North America. While Hershey dominates the US market, overdependence on the US and a few distributors limits growth internationally. To expand, Hershey must shift focus to emerging markets like India and China to avoid losing market share to competitors. The objectives are to analyze Hershey's competitive profile, finances, SWOT, promotions, and their vision to drive productivity and community giving globally.

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    The document discusses The Hershey Company, the largest manufacturer of chocolate in North America. While Hershey dominates the US market, overdependence on the US and a few distributors limits growth internationally. To expand, Hershey must shift focus to emerging markets like India and China to avoid losing market share to competitors. The objectives are to analyze Hershey's competitive profile, finances, SWOT, promotions, and their vision to drive productivity and community giving globally.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    229 views2 pages

    The Hershey Company

    Uploaded by

    Patrik Oliver Pantia
    The document discusses The Hershey Company, the largest manufacturer of chocolate in North America. While Hershey dominates the US market, overdependence on the US and a few distributors limits growth internationally. To expand, Hershey must shift focus to emerging markets like India and China to avoid losing market share to competitors. The objectives are to analyze Hershey's competitive profile, finances, SWOT, promotions, and their vision to drive productivity and community giving globally.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    The Hershey Company

    (2018)
    Abdullah, Esnaira A.
    Pantia, Patrik Oliver E.
    Pasaol, Devvie Mae A.
    Introduction
    The Hershey Company is the “largest manufacturer of quality chocolate in North
    America and a global leader in chocolate and sugar confectionery”. The company’s
    major products include “chocolate and sugar confectionery products; pantry items, such
    as baking ingredients, toppings and beverages; and gum and mint refreshment
    products”.
    The Hershey Company lives by their mission statement: “Undisputed Marketplace
    Leadership” .They strives to maintain a superior standing by having continual creation of
    value, developing a diverse portfolio of brands, and by successfully transforming
    consumer and customer desires into reality.
    Founded in 1894 in rural Pennsylvania by Milton Hershey, the Hershey Company’s
    popularity has only grown over the course of the last century. And during that time
    frame, the Hershey Company’s brand has evolved, their marketing features have
    changed, and they have shaped and have been shaped by their customers.
    They own many famous brands, including but not limited to, Reese’s, Kit Kat, Hershey’s
    Kisses, and York Peppermint patties.
    Problem of the case
    Hershey has a settled business technique. The business level technique for The
    Hershey Company centers around a joined ease procedure and separation. All things
    considered Hershey’s has a great deal to stay aware of. To remain a cost pioneer and
    in addition making a separated product offering they should adjust rapidly to change
    and new innovations. In addition, there could be an indication of market immersion
    inside the chocolate business since the income development has been extremely stale
    for the main chocolate maker (Hershey, 2017).
    The Hershey Company’s leadership in the confectionery market and its strong
    reputation have given Hershey the competitive advantage in the United States and
    Canada. However, Hershey’s over-dependence on the U.S. market and a small number
    of distributors as sources of revenue are what limit the company from growing in
    international markets. Revenues from Hershey’s international operations represent less
    than 10 percent of the company’s total revenue.
    United Sates is a mature market, a market that no longer promises significant business
    growth, for Hershey. In order to expand its business and generate more revenues,
    Hershey should shift more of its focus to emerging markets such as India and China,
    countries with the world’s the two largest populations.
    If Hershey continues to depend on the U.S. Market for sales, it will eventually lose
    market share to its rivals and new entrants in the confectionery market.
    Objectives

    Area of Considerations
    Competitive Profile Matrix
    Financial Statements
    SWOT Analysis
    Promotional Activities
    Vision, Mission & Objectives
    Hershey company’s’ corporate vision statement reads, “Driven by an attention on our
    clients, representatives, retail accomplices and investors, we’re driving endeavors that
    assemble the organization’s productivity, as well as more vitally expand on our profound
    history of giving back..”(Hershey, 2017, pg.4).
    Hershey company’s corporate mission statement states, “Proceeding with Milton
    Hershey’s heritage of responsibility regarding shoppers, group and youngsters, we give
    high caliber HERSHEY’S items while directing our business in a socially mindful and
    earth practical way.” (Hershey, 2017, pg.4).

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