Nothing Special   »   [go: up one dir, main page]
Scribd Logo
Upload

Welcome to Scribd!

  • 283 views

    Situation Analysis:: Porter's Five Forces

    Uploaded by

    Amir Yaqoob
    The document analyzes the situation and competitive environment of OPPO through several frameworks: 1. Porter's Five Forces analysis finds the threat of new entrants is low and bargaining power of buyers is high due to many choices, while bargaining power of suppliers and threat of substitutes are moderate. Competition is high due to new products from established brands. 2. OPPO has 7% of the global mobile market share, behind Samsung, Huawei, Apple and others. 3. A SWOT analysis identifies strengths like branding and prices, weaknesses like interface and quality, opportunities in 5G and flagship phones, and threats from competition and low barriers to entry. Direct competitors include Samsung, Huawei,

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Situation Analysis:: Porter's Five Forces

    Uploaded by

    Amir Yaqoob
    283 views6 pages
    The document analyzes the situation and competitive environment of OPPO through several frameworks: 1. Porter's Five Forces analysis finds the threat of new entrants is low and bargaining power of buyers is high due to many choices, while bargaining power of suppliers and threat of substitutes are moderate. Competition is high due to new products from established brands. 2. OPPO has 7% of the global mobile market share, behind Samsung, Huawei, Apple and others. 3. A SWOT analysis identifies strengths like branding and prices, weaknesses like interface and quality, opportunities in 5G and flagship phones, and threats from competition and low barriers to entry. Direct competitors include Samsung, Huawei,

    Original Description:

    Original Title

    SITUATION ANALYSIS

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document analyzes the situation and competitive environment of OPPO through several frameworks: 1. Porter's Five Forces analysis finds the threat of new entrants is low and bargaining power of buyers is high due to many choices, while bargaining power of suppliers and threat of substitutes are moderate. Competition is high due to new products from established brands. 2. OPPO has 7% of the global mobile market share, behind Samsung, Huawei, Apple and others. 3. A SWOT analysis identifies strengths like branding and prices, weaknesses like interface and quality, opportunities in 5G and flagship phones, and threats from competition and low barriers to entry. Direct competitors include Samsung, Huawei,

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    283 views6 pages

    Situation Analysis:: Porter's Five Forces

    Uploaded by

    Amir Yaqoob
    The document analyzes the situation and competitive environment of OPPO through several frameworks: 1. Porter's Five Forces analysis finds the threat of new entrants is low and bargaining power of buyers is high due to many choices, while bargaining power of suppliers and threat of substitutes are moderate. Competition is high due to new products from established brands. 2. OPPO has 7% of the global mobile market share, behind Samsung, Huawei, Apple and others. 3. A SWOT analysis identifies strengths like branding and prices, weaknesses like interface and quality, opportunities in 5G and flagship phones, and threats from competition and low barriers to entry. Direct competitors include Samsung, Huawei,

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 6

    SITUATION ANALYSIS:

    Situation analysis refer to a collection of method that we use to analyze an


    organization’s internal and external environment capabilities, customers, & business
    environment.
    The several method of situation analysis is described below:

     Porter’s Five Forces

    Threats of
    new
    Entrants

    Bargaining
    Threat of
    Substitute
    Competition Power of
    Buyers

    Bargaining
    Power of
    Supplier

    1. Threat of new entrants – Low


    The threat of new entrants for OPPO is low because it is already a
    well establish &
    i. Customer a very loyal with the brands.
    ii. Push regularly to launch new products.
    iii. Huge manufacturing cost are required to beat OPPO.
    iv. All leading companies are already in a tough competition so
    there is a less chance for the entry of new competitor.
    There is always possible threat of new entrants in the phone industry, not necessarily
    threat of new mobile phone company but new product from established companies. So
    OPPO has less danger from new entrants but we should must focused on existing
    competitors.

    2. Threat of substitute product – moderate


    i. The power of substitute product is moderate and it depend
    on the impact of the substitute product.
    ii. OPPO has major threat from Apple & other android device
    but as per all smart phone function are same so it has a
    moderate threat from substitute.

    3. Bargaining power of buyers – High


    i. The bargaining power of customers is high because of
    increasing number of choices in the market.
    ii. Little differentiation of products.
    iii. Buyers usually delay buying new models until the prices
    come down favorable to them.

    4. Bargaining power of Suppliers – Moderate


    i. As the OPPO is the leading mobile phone company so that is
    why they are in a very strong position when bargaining with
    their suppliers.
    ii. There is a lot of mobile hardware manufacturing companies
    available for OPPO so we are in strong position for
    bargaining with our suppliers.
    iii. Due to availability of software suppliers.
    5. Competition / Industrial rivalry – High
    i. The primary competition of OPPO is high due to launch of
    new products from already established & well-known
    brands for example Samsung J7, Q-mobile.
    ii. In application sector, OPPO is facing a huge competition
    majorly from apple iOS & blackberry.
    iii. Only Huawei compete with OPPO’s selfie camera because
    no other smartphone has too much strong camera.

     INDUSTRY ANALAYSIS:
    Now a days OPPO become one of the best mobile technology company in the
    world. Due to fast growth of OPPO, In ranking OPPO become 3 ed largest company
    in mobile technology industry.

    Total market share


    Huavei
    10%
    Oppo
    7%

    Apple others
    13% 47%

    samsung
    electronic
    s
    23%
     SWOT ANALAYSIS:

    Strength Weakness
    SWOT
    Opportunity Threats

     Strengths of OPPO:

    Strength are generally the core competency of the business. Newer


    & better, Brand building, Quick market capture, Price point &
    celebrity marketing is the main strength of OPPO.

     Weakness of OPPO:

    The weakness off OPPO is


    Competition, User interface, Poor Sale Support, Quality is Poor.
     Opportunity for OPPO:

    5G Opportunity & Flagship products are the opportunity of OPPO.

     Threats for OPPO:

    Competition & low barrier entry is the main threat for OPPO.

    COMPETITION:
    Every company face two type of competition direct & indirect. In case of OPPO the
    competition is described below.

     Direct competitors:

     Indirect Competitor:
    It is the conflict between vendor whose product or service are not same but can
    satisfy the same consumer need. In case of OPPO, High image quality is the main
    feature of OPPO so Cannon is the indirect competitor of OPPO V5 because
    Cannon camera also provide high quality images.

    You might also like