Abcc1103 F3
Abcc1103 F3
Abcc1103 F3
ABCC1103
INTRODUCTION
TO
COMMUNICATION
FACE-TO-FACE 3
BY:
CHAN TAK JIE (M. Sc.)
Open University Malaysia
Bangi Learning Center
chantakjie@oum.edu.my
+ Definitions of Mass Communication
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ELEMENTS OF MASS
COMMUNICATION
Message Channel
Source Receiver
•TV •Cable
A media Millions of
commercials television
organization people
•Newspaper network
•TV network and magazine •Newspapers
news division ads • Magazine
•website •The Web
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+ A complex source
that operates in an
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organisation/institut
ion that is profit -
oriented
3 Unique
Aspects of Mass
Communication
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Capability of
sending
Messages to
many users
Controlled by Limited
Gatekeeper Interaction
Media Differentiation
effects – of Mass Use of
short, Communication tools
amazing
Message
Composer Limited
in public
of feedback
form
information
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CHARACTERISTICS OF MEDIA
ORGANISATIONS
5 FEATURES TO DEFINE ORGANIZATIONS THAT
PRODUCE MASS COMMUNICATION:
1. Mass
comm is produced by complex and formal
organizations.
3. Mass
comm organizations need a great deal of money
to operate.
Development of Mass
Communication
Marshall McKuhan had identified media forms
according to the Four(4) main eras:
i) Tribal Era – f2f, verbal tradition
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MACROANALYSIS MICROANALSYSIS
Atindividual level
At the society as message
level as a whole receiver/audience
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Influence
Surveillance
Persuasion
The Main
Functions of
Interpretation Mass Entertainment
Communication
Socialization
Linkage and value
distribution
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+ The Functions and Effects of
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Characteristics of Mass
Communication Technology
1. Message sent to the receivers through
combination of mass media systems
2. Massage reach all layers of society
3. Message are sent rapidly
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PRINT MEDIA
1.Newspaper
2. Book
3. Magazines
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Mudah diperoleh.
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Magazines (Examples)
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TELEVISION
AND
BROADCAST
ELECTRONIC FILM
RADIO MEDIA
RECORDING
AND AUDIO
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MEDIA CLOBALIZATION
ISSUES
Diversification of media combination
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Borderless
Management of
community
Cyberspace
Impacts of Media
Communication
Technology on a
Community
Digital divide
Involvement
of electronic
Improvement of quality community
of life
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Information and Communication
Technology etiquette
Be concise/brief and to the point
THANK YOU
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