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    Amul Kool 37.47%: Row Labels Sum of FCT Grand Total 100.00%

    Uploaded by

    Gautam
    The document analyzes market share data for milkshake and flavored milk brands in different Indian states and regions. It finds that Amul Kool has the highest share of voice nationally at 37.5% followed by Sofit Soya Milk and Hershey's. In AP and Telangana, Cavins Milkshakes has the top share at 35.3% followed by Sunfeast and Hershey's. Across several other states, Amul Kool has a 100% share of the flavored milk market.

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    Amul Kool 37.47%: Row Labels Sum of FCT Grand Total 100.00%

    Uploaded by

    Gautam
    76 views6 pages
    The document analyzes market share data for milkshake and flavored milk brands in different Indian states and regions. It finds that Amul Kool has the highest share of voice nationally at 37.5% followed by Sofit Soya Milk and Hershey's. In AP and Telangana, Cavins Milkshakes has the top share at 35.3% followed by Sunfeast and Hershey's. Across several other states, Amul Kool has a 100% share of the flavored milk market.

    Original Description:

    FORE School

    Original Title

    MILKSHAKE DATA

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    The document analyzes market share data for milkshake and flavored milk brands in different Indian states and regions. It finds that Amul Kool has the highest share of voice nationally at 37.5% followed by Sofit Soya Milk and Hershey's. In AP and Telangana, Cavins Milkshakes has the top share at 35.3% followed by Sunfeast and Hershey's. Across several other states, Amul Kool has a 100% share of the flavored milk market.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    76 views6 pages

    Amul Kool 37.47%: Row Labels Sum of FCT Grand Total 100.00%

    Uploaded by

    Gautam
    The document analyzes market share data for milkshake and flavored milk brands in different Indian states and regions. It finds that Amul Kool has the highest share of voice nationally at 37.5% followed by Sofit Soya Milk and Hershey's. In AP and Telangana, Cavins Milkshakes has the top share at 35.3% followed by Sunfeast and Hershey's. Across several other states, Amul Kool has a 100% share of the flavored milk market.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    of 6

    All India

    Row Labels Sum of FCT


    Grand Total 100.00%

    AMUL KOOL 37.47%

    SOFIT SOYA MILK 28.36%


    HERSHEYS MILK SHAKE 25.67%
    BRIT WINKIN COW THICKSHAKES 8.50%

    AP & Telangana
    Row Labels Sum of FCT
    Grand Total 100.00%
    CAVINS MILKSHAKE 35.32%
    SUNFEAST WONDERZ MILK 18.76%
    HERSHEYS MILK SHAKE 18.39%
    HATSUN MILK BEVERAGE 10.94%
    AMUL KOOL 8.46%
    BRIT WINKIN COW THICKSHAKES 7.49%
    HALDIRAMS BADAM KESAR MILK 0.40%
    HALDIRAMS TRADITIONAL HEALTHY DRINKS 0.23%

    Karnatka
    Row Labels Sum of FCT
    Grand Total 100.00%
    CAVINS MILKSHAKE 39.87%
    SUNFEAST WONDERZ MILK 25.45%
    HERSHEYS MILK SHAKE 11.15%
    HATSUN MILK BEVERAGE 6.85%
    DREAMERY MILK SHAKE 6.13%
    AMUL KOOL 4.51%
    BRIT WINKIN COW THICKSHAKES 4.09%
    SOFIT SOYA MILK 1.67%
    HALDIRAMS BADAM KESAR MILK 0.20%
    HALDIRAMS TRADITIONAL HEALTHY DRINKS 0.07%
    CAVINS FRUITSHAKE 0.01%
    Kerela
    Row Labels Sum of FCT
    Grand Total 100.00%

    CAVINS MILKSHAKE 67.60%

    SUNFEAST WONDERZ MILK 19.61%


    AMUL KOOL 7.24%
    BRIT WINKIN COW THICKSHAKES 5.42%
    HALDIRAMS BADAM KESAR MILK 0.13%

    Maharastra
    Row Labels Sum of FCT
    Grand Total 100.00%
    HALDIRAMS TRADITIONAL HEALTHY 30.78%
    BRIT WINKIN COW THICKSHAKES 24.03%
    DREAMERY MILK SHAKE 22.08%
    AMUL KOOL 21.20%
    CHITALE FLAVOURED MILK 1.39%
    HALDIRAMS BADAM KESAR MILK 0.41%
    HERSHEYS MILK SHAKE 0.11%

    National Hindi
    Row Labels Sum of FCT
    Grand Total 100.00%
    HERSHEYS MILK SHAKE 60.53%
    BRIT WINKIN COW THICKSHAKES 12.58%
    AMUL KOOL 11.40%
    SOFIT SOYA MILK 6.09%
    HALDIRAMS BADAM KESAR MILK 3.79%
    HALDIRAMS TRADITIONAL HEALTHY 2.26%
    DREAMERY MILK SHAKE 2.12%
    HATSUN MILK BEVERAGE 1.24%
    Orissa
    Row Labels Sum of FCT
    Grand Total 100.00%

    AMUL KOOL 50.23%


    Markets

    SUNFEAST WONDERZ MILK 24.18%


    HALDIRAMS TRADITIONAL HEALTHY DRINKS 16.04% All India
    BRIT WINKIN COW THICKSHAKES 9.54% Maharastra
    Karnatka
    Kerela
    Tamil Nadu AP & Telangana
    Row Labels Sum of FCT Orissa
    Grand Total 100.00% Tamil Nadu
    CAVINS MILKSHAKE 49.26% West Bengal
    SUNFEAST WONDERZ MILK 18.04%
    HERSHEYS MILK SHAKE 10.58%
    AMUL KOOL 8.35%
    BRIT WINKIN COW THICKSHAKES 7.36%
    HATSUN MILK BEVERAGE 6.09%
    HALDIRAMS BADAM KESAR MILK 0.20%
    HALDIRAMS TRADITIONAL HEALTHY DRINKS 0.05%
    TENDO COCONUT MILK SHAKE 0.05%

    West Bengal
    Row Labels Sum of FCT
    Grand Total 100.00%
    AMUL KOOL 77.29%
    BRIT WINKIN COW THICKSHAKES 22.71%
    SOV
    BRIT WINKIN COW CAVINS HERSHEYS
    AMUL KOOL
    THICKSHAKES MILKSHAKE MILK SHAKE

    9% - 37% 26%
    24% - 21% 0%
    4% 40% 5% 11%
    5% 68% 7% -
    7% 35% 8% 18%
    10% - 50% -
    7% 49% 8% 11%
    23% - 77% -
    All India Level

    The company has least share of Voice & Amul is dominating the Indian market in
    terms of SOV which is 4.4 times of Winkin Cows. The market is dominated by Amul
    with 37.5% of SOV followed by Sofit Soya Milk & Hersheys

    Average Duration of Amuls advertisement is 25.8 seconds whereas its 26.6 seconds
    for Winkins. But its only 15.6 & 15.1 seconds for hersheys & Sofit respectively
    Winkin has only advertised in April 2019 & May 2019 with the major focus on English
    news and Kids channels

    Amul Kool advertises whole year except the period of Jan-March, August &
    December. Along with which it maintains its presence across wide category of
    channels focusing majorly on Sports, Movies (Eng.), Kids, Comedy, General
    Entertainment & Infotainment

    AP & Telangana

    Here also Winkins Milkshake least share of voice & Cavins Milkshakes is dominating
    the market with an SOV of almost 5times extra of winkins cow. They have an SOV of
    35.3% whereas Winkin have SOV of 7.5% & hersheys has SOV 18.

    Average Duration of Cavins advertisement is 9.75 seconds whereas its 26.4 seconds
    for Winkins. But its only 15.6 & 15.1 seconds for hersheys & Sofit respectively
    Cavins is continuously advertising from January 2019 with a major focus on regional
    channels like regional news/sports/comedy/entertainment/etc.
    Assam UP & Uttarakhand
    Row Labels Sum of FCT Row Labels Sum of FCT
    AMUL KOOL 59.98% AMUL KOOL 100.00%
    CAVINS MILKSHAKE 5.60% Grand Total 100.00%
    SUNFEAST WONDERZ MILK 34.42%
    Grand Total 100.00%

    BIHAR & JHARKHAND


    Row Labels Sum of FCT
    AMUL KOOL 100.00%
    Grand Total 100.00%

    Gujrat
    Row Labels Sum of FCT
    AMUL KOOL 100.00%
    Grand Total 100.00%

    MP & Chhatisgarh
    Row Labels Sum of FCT
    AMUL KOOL 100.00%
    Grand Total 100.00%

    PHCHP
    Row Labels Sum of FCT
    AMUL KOOL 100.00%
    Grand Total 100.00%

    Rajasthan
    Row Labels Sum of FCT
    AMUL KOOL 100.00%
    Grand Total 100.00%

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