Market Research Project: Tutor
Market Research Project: Tutor
Market Research Project: Tutor
Apprentice
MARKET MANAGEMENT
Zaragoza - Antioquia
2020
*Tutor
AP04-EV04- READING COMPREHENSION WORKSHOP
Apprentice
MARKET MANAGEMENT
Zaragoza Antioquia
2020
Evidence
ORIENTATION
Read carefully the text “Supply and Demand”, found in the Learning Object of
Project Activity 4, and answer:
a. Supply Expensive
2. According to the text, mention the things people take into account to
determine the demand.
According to what is mentioned in the Text, the people they take into account to
determine the demand are:
3. Income. When the income increases, the quantity demanded will increase as
well. When income drops, the demand for that product will also fall (Franny
Chan's website).
5. Price of related goods. There are two types of related goods that can affect
demand: substitutes (for example, apple and soursop) and complementary
(tomato and strawberry).
F ( ) V (X)
b. As greater the expectations are, the lower will be the offer from the companies.
F (X) V ( )
F (X) V ( )
F ( ) V (X)
F ( ) V (X)
a. What is Benchmarking?
It is the process by which information is collected and new ideas are obtained, by
comparing aspects of your company with the leaders or the strongest competitors
in the market. Benchmarking is a point of reference on which companies
compare some of their areas.
1. Determine what benchmarking will be done: identify clients, needs and identify
and secure the necessary resources.
2. Form a benchmarking team: most of them are team activities and the roles
and responsibilities are assigned to the members.
3. Identify benchmarking partners: use information sources and identify the best
industrial and organizational practices.
5. Act: this stage of the process is influenced by the needs of the original client
and by the uses of the information.
Productivity:
It is the search for excellence in the areas that control incoming resources, and
productivity can be expressed by the volume of production and the consumption
of resources, which can be costs or capital.
Quality:
It refers to the level of value created of the products for the client over the cost of
producing them to the design of quality systems that ensure that the resulting
quality will adhere to or comply with predetermined specifications and standards.
Weather:
5. Write the vocabulary (20 words) from the reading, and make a Glossary:
Organize the words in alphabetic order and write the meaning of each
word.
5. Distribution: is that set of activities, which are carried out since the product
was made by the manufacturer until it has been purchased.
9. Mass Market: it is the strategy in which the company does not consider the
segmentation of the market, so it directs its strategy to all people, which are
likely to be future clients.
15. Price: payment or reward assigned to obtain goods or services or, more
generally, any merchandise.
16. Product: it is an eligible, viable and repeatable option that the offer makes
available to the demand, to satisfy a need or meet a desire through its use or
consumption.
18. Quality: it is that quality of the things that are of excellent creation,
manufacture or origin, Quality describes what is good, by definition, everything
that is of quality supposes a good performance.
20. Store: it is a place or physical space for the storage of goods within the
supply chain.
Activity Summary
Within what was read in the material, supply and demand were discussed, which
are probably the most fundamental concepts of the economy. The concept of the
market is generally defined as a number of buyers and sellers (or plaintiffs and
bidders) of a particular good or service, who are willing to negotiate for the purpose
of exchanging goods. The demand is the global value of the market that expresses
the acquisitive intentions of the consumers. On the other hand, the offer is the set
of offers made in the market for the goods and services for sale. From what we can
say, that buyers 'preferences comprise the market demand side, and sellers'
preferences are on the market supply side.