MARKETING BUDGET PLAN TEMPLATE

Projected Subtotal to date: $ 65,365.00

PROJECTED PROJECTED
CAMPAIGN TYPE QTY COMMENTS
COST PER UNIT SUBTOTAL

National Marketing SUBTOTAL $ 2,000.00

Banner Ads 4 $ 500.00 $ 2,000.00
$ - $3,165.00 $2,000.00
5% 3%
$ -
$6,200.00
Local Marketing SUBTOTAL $ 6,200.00 $5,900.00 9%
9%
Newspaper 6 $ 600.00 $ 3,600.00
$800.00
In-Store Marketing 4 $ 400.00 $ 1,600.00 1%
POP 2 $ 500.00 $ 1,000.00
$ - $4,800.00
7%
Public Relations SUBTOTAL $ 800.00
Public Events $ - National Marketing
Sponsorships $ - Local Marketing
Public Relations
Press Releases 8 $ 100.00 $ 800.00
Content Marketing
Webinars $ -
Social Media
$14,400.00
Conferences $ - Online
22%
$6,400.00
Client Events $ -
10% Advertising
$ - Web
Content Marketing SUBTOTAL $ 14,400.00 Market Research
Sponsored Content $ -
Sales Campaigns
Other
Landing Page 12 $ 1,200.00 $ 14,400.00
White Papers / ebooks $ -
$ -
Social Media SUBTOTAL $ 6,800.00
Twitter 20 $ 100.00 $ 2,000.00
$11,700.00
Facebook 20 $ 100.00 $ 2,000.00 18% $6,800.00
10%
Pinterest 10 $ 100.00 $ 1,000.00
Instagram 10 $ 100.00 $ 1,000.00 $3,200.00
5%
Google+ 4 $ 100.00 $ 400.00
Linkedin 4 $ 100.00 $ 400.00
Online SUBTOTAL $ 3,200.00
Blog 4 $ 800.00 $ 3,200.00
Website $ -
Mobile App $ -
Mobile Alerts $ -
Email Newsletter $ -
$ -
Advertising SUBTOTAL $ 11,700.00
Online 4 $ 2,500.00 $ 10,000.00
Print 2 $ 850.00 $ 1,700.00
Outdoor $ -
Radio $ -
Television $ -
$ -
$ -
Web SUBTOTAL $ 6,400.00
Development 1 $ 6,400.00 $ 6,400.00
Pay-Per-Click Marketing $ -
SEO $ -
$ -
$ -
Market Research SUBTOTAL $ 4,800.00
Surveys 6 $ 800.00 $ 4,800.00
Impact Studies $ -
$ -
Sales Campaigns SUBTOTAL $ 5,900.00
Campaign A 1 $ 5,900.00 $ 5,900.00
Campaign B $ -
Campaign C $ -
Campaign D $ -
Campaign E $ -
$ -
Other SUBTOTAL $ 3,165.00
Premiums 3 $ 780.00 $ 2,340.00
Corporate Branding $ -
Business Cards 15 $ 55.00 $ 825.00
Signage $ -
$ -
$ -
––––––– DATA POPULATES AUTOMATICALLY –––––––

PROJECTED
CAMPAIGN TYPE %
SUBTOTAL

National Marketing $ 2,000.00 3%

Local Marketing $ 6,200.00 9%

Public Relations $ 800.00 1%

Content Marketing $ 14,400.00 22%

Social Media $ 6,800.00 10%

Online $ 3,200.00 5%

Advertising $ 11,700.00 18%

Web $ 6,400.00 10%

Market Research $ 4,800.00 7%

Sales Campaigns $ 5,900.00 9%

Other $ 3,165.00 5%

$ 65,365.00
MARKETING BUDGET PLAN TEMPLATE
Projected Subtotal to date: $ -

PROJECTED PROJECTED
CAMPAIGN TYPE QTY COMMENTS
COST PER UNIT SUBTOTAL

National Marketing SUBTOTAL $ -

Banner Ads $ -
$ -
$ -
Local Marketing SUBTOTAL $ -
Newspaper $ -
In-Store Marketing $ -
POP $ -
$ -
Public Relations SUBTOTAL $ -
Public Events $ - National Marketing
Sponsorships $ - Local Marketing
Public Relations
Press Releases $ -
Content Marketing
Webinars $ -
Social Media
Conferences $ - Online
Client Events $ - Advertising
$ - Web
Content Marketing SUBTOTAL $ - Market Research
Sponsored Content $ -
Sales Campaigns
Other
Landing Page $ -
White Papers / ebooks $ -
$ -
Social Media SUBTOTAL $ -
Twitter $ -
Facebook $ -
Pinterest $ -
Instagram $ -
Google+ $ -
LinkedIn $ -
Online SUBTOTAL $ -
Blog $ -
Website $ -
Mobile App $ -
Mobile Alerts $ -
Email Newsletter $ -
$ -
Advertising SUBTOTAL $ -
Online $ -
Print $ -
Outdoor $ -
Radio $ -
Television $ -
$ -
$ -
Web SUBTOTAL $ -
Development $ -
Pay-Per-Click Marketing $ -
SEO $ -
$ -
$ -
Market Research SUBTOTAL $ -
Surveys $ -
Impact Studies $ -
$ -
Sales Campaigns SUBTOTAL $ -
Campaign A $ -
Campaign B $ -
Campaign C $ -
Campaign D $ -
Campaign E $ -
$ -
Other SUBTOTAL $ -
Premiums $ -
Corporate Branding $ -
Business Cards $ -
Signage $ -
$ -
$ -
––––––– DATA POPULATES AUTOMATICALLY –––––––

PROJECTED
CAMPAIGN TYPE %
SUBTOTAL

National Marketing $ - ###

Local Marketing $ - ###

Public Relations $ - ###

Content Marketing $ - ###

Social Media $ - ###

Online $ - ###

Advertising $ - ###

Web $ - ###

Market Research $ - ###

Sales Campaigns $ - ###

Other $ - ###

$ -
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