Get in touch with your dark side.

2010
MATRIX

PAGE 1 of 16

© 2010 Toyota Motor Sales, U.S.A., Inc. Produced 03.12.10

 2010
Model Overview MATRIX

XRS shown in Classic Silver Metallic XRS interior shown in Dark Charcoal with available JBL® S interior shown in Dark Charcoal with front passenger and
audio system [20]. rear seats folded flat S and XRS only.
Matrix 1.8L 4-cyl 5- Matrix 1.8L 4-cyl 4- S 2.4L 4-cyl 5-Speed S 2.4L 4-cyl 5-Speed S AWD 2.4L 4-cyl 4-
Speed Manual Speed Auto Manual Auto Speed Auto
MSRP** $16,700 $17,510 $18,610 $19,800 $20,910
MPG City/Highway*** 26/32 25/31 21/28 21/29 20/26
Seating 5 5 5 5 5

EXTERIOR COLORS* INTERIOR COLORS*

Super White Nautical Blue Metallic Matrix/S - Ash Fabric

Classic Silver Metallic Blue Streak Metallic Matrix/S - Dark Charcoal Fabric

© 2010 Toyota Motor Sales, U.S.A., Inc. Produced 03.12.10

Magnetic Gray Sundance Metallic
Metallic

Black Sand Pearl

Radiant Red

*This vehicle eBrochure is designed to identify vehicles commonly available in your area. If you would prefer to purchase a vehicle with no options or additional options, please contact your local dealer to check for current availability or the possibility of
placing an order for such a vehicle.
**Manufacturers Suggested Retail Price, excludes the Delivery, Processing and Handling Fee of $750 for Cars, $800 for Small/Medium Trucks (Sienna, RAV4, Highlander Gas, Highlander HV, FJ Cruiser, 4Runner, Tacoma, and Land Cruiser), and $950 for
Large Trucks (Tundra and Sequoia). Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyotas charge for these services is called the "Delivery, Processing and
Handling Fee" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyotas overall pricing structure. Toyota may make a profit on the Delivery, Processing and Handling Fee. Excludes taxes, license, title
and available or regionally required equipment. The Delivery, Processing and Handling Fee in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. Actual dealer price will vary.
*** 2010 EPA-estimated mileage. Actual mileage will vary.

PAGE 2 of 16
 2010
Standard Features and Options* MATRIX

Matrix 1.8L 4-cyl 5- Matrix 1.8L 4-cyl 4- S 2.4L 4-cyl 5- S 2.4L 4-cyl 5- S AWD 2.4L 4-cyl
Speed Manual Speed Auto Speed Manual Speed Auto 4-Speed Auto

MSRP** $16,700 $17,510 $18,610 $19,800 $20,910

Model Number 1931 1932 1933 1934 1938
EXTERIOR
Aerodynamic multi-reflector halogen headlamps with Daytime Running
Lights (DRL)
Color-keyed door handles, side rocker panels and power outside
mirrors
Heated outside mirror [1]

Washer-linked intermittent wipers - - -

Washer-linked variable intermittent windshield wipers with mist cycle - -
Washer-linked intermittent rear window wiper

Color-keyed front and rear underbody spoilers and front fog lamps

Integrated front fog lamps

All-wheel-drive system with active torque control - - - - [2]

© 2010 Toyota Motor Sales, U.S.A., Inc. Produced 03.12.10

Hatch-mounted roof end spoiler - - [3] [3] [3]

16-in. steel wheels with full wheel covers with P205/55R16 tires

16-in. alloy wheels with P205/55R16 tires - - -

17-in. alloy wheels with P215/45R17 tires - -
18-in. alloy wheels with P215/45R18 tires - - - - -
Power tilt/slide moonroof with sunshade [4] - -
INTERIOR
4-way adjustable front seats

**Manufacturers Suggested Retail Price, excludes the Delivery, Processing and Handling Fee of $750 for Cars, $800 for Small/Medium Trucks (Sienna, RAV4, Highlander Gas, Highlander HV, FJ Cruiser, 4Runner, Tacoma, and Land Cruiser), and $950 for
Large Trucks (Tundra and Sequoia). Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyotas charge for these services is called the "Delivery, Processing and
Handling Fee" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyotas overall pricing structure. Toyota may make a profit on the Delivery, Processing and Handling Fee. Excludes taxes, license, title
and available or regionally required equipment. The Delivery, Processing and Handling Fee in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. Actual dealer price will vary.

*This vehicle eBrochure is designed to identify vehicles commonly available in your area. If you would prefer to purchase a vehicle with no options or additional options, please contact your local PAGE 3 of 16
dealer to check for current availability or the possibility of placing an order for such a vehicle.
 2010
Standard Features and Options* MATRIX

Matrix 1.8L 4-cyl 5- Matrix 1.8L 4-cyl 4- S 2.4L 4-cyl 5- S 2.4L 4-cyl 5- S AWD 2.4L 4-cyl
Speed Manual Speed Auto Speed Manual Speed Auto 4-Speed Auto

Fold-flat passenger seat - -

Fabric seats and front door trim with integrated armrests and dual front
map pockets
Sport fabric seats and front door trim with integrated armrests and dual
front map pockets - - - - -
Center console with storage box - - -
Center console with split-level storage box - -
60/40 split fold-down rear bench seat

Driver's seat vertical height adjuster

Heavy-duty rear window defogger with timer

12V auxiliary power outlet

115V auxiliary power outlet - -

Cup holders (two front, two rear)

© 2010 Toyota Motor Sales, U.S.A., Inc. Produced 03.12.10

Cruise control

Power door locks with shift-activated locking feature [5]

Power windows with driver's auto-down and retained-power features

Remote keyless entry system with lock, unlock and panic features

Tilt/telescopic adjustable steering wheel

Leather-trimmed steering wheel with audio controls [6] - -

Instrumentation: Optitron meters with speedometer, tachometer with
LCD odometer, twin tripmeters and outside temperature gauge, coolant
temperature and fuel level gauges
Airbag, seatbelt, low fuel level, door-ajar, battery, check engine, oil
pressure, brake and taillamp bulb failure, ABS warning light and Direct
Tire Pressure Monitor System (TPMS) [7] warning lights
Oil (or scheduled maintenance) indicator light

*This vehicle eBrochure is designed to identify vehicles commonly available in your area. If you would prefer to purchase a vehicle with no options or additional options, please contact your local PAGE 4 of 16
dealer to check for current availability or the possibility of placing an order for such a vehicle.
 2010
Standard Features and Options* MATRIX

Matrix 1.8L 4-cyl 5- Matrix 1.8L 4-cyl 4- S 2.4L 4-cyl 5- S 2.4L 4-cyl 5- S AWD 2.4L 4-cyl
Speed Manual Speed Auto Speed Manual Speed Auto 4-Speed Auto

CFC-free air conditioning with air filter

AM/FM CD player with MP3/WMA playback capability, satellite radio
capability [8], auxiliary audio jack, CD-text display function, automatic - - -
sound leveling and four speakers
AM/FM CD player with MP3/WMA playback capability, satellite radio
capability [8], auxiliary audio jack, CD-text display function, automatic - -
sound leveling and six speakers
AM/FM 6-disc in-dash CD changer with MP3/WMA playback capability,
satellite radio capability [8], auxiliary audio jack, CD-text display
function, automatic sound leveling, six speakers and steering wheel- [9] [9]
mounted audio controls
JBL® [11] AM/FM 6-disc in-dash CD changer with MP3/WMA playback
capability, XM® Satellite Radio enabled [8], auxiliary audio jack, hands-
free phone capability via Bluetooth® wireless technology [10] and nine - - [11] [11]
speakers in seven locations (440 watts maximum output) with steering
wheel-mounted audio and hands-free controls
Touch-screen DVD navigation system [12] [13] with AM/FM CD player
with MP3/WMA capability, XM NavTraffic® capability [14] [15 ] and
satellite radio capability [8] with six speakers
- - [11] [11]

Auxiliary audio jack

© 2010 Toyota Motor Sales, U.S.A., Inc. Produced 03.12.10

Delour floor carpeting with driver-side footrest

Illuminated entry - -
Day/night rearview mirror

Anti-slip rear cargo trim

Tonneau cover

SAFETY
Driver front airbag and front passenger airbag with Advanced Airbag
System [16]
Driver and front passenger front seat-mounted side airbags and front
and rear side curtain airbags [16]
Active front headrests [17]
4-wheel Anti-lock Brake System (ABS) with Electronic Brake-force
Distribution (EBD), and Brake Assist [18]

*This vehicle eBrochure is designed to identify vehicles commonly available in your area. If you would prefer to purchase a vehicle with no options or additional options, please contact your local PAGE 5 of 16
dealer to check for current availability or the possibility of placing an order for such a vehicle.
 2010
Standard Features and Options* MATRIX

Matrix 1.8L 4-cyl 5- Matrix 1.8L 4-cyl 4- S 2.4L 4-cyl 5- S 2.4L 4-cyl 5- S AWD 2.4L 4-cyl
Speed Manual Speed Auto Speed Manual Speed Auto 4-Speed Auto

3-point rear seatbelts for all positions

Front seatbelt pretensioners with force limiters

Direct Tire Pressure Monitor System (TPMS)[7]

Front and rear energy-absorbing crumple zones

Vehicle Stability Control (VSC) [19] and Traction Control (TRAC) with
off switch
Engine immobilizer [20]
Driver and front passenger 3-point seatbelts with adjustable shoulder
anchors
Automatic/Emergency Locking Retractors (ALR/ELR) for all front and
rear passenger seatbelts, Emergency Locking Retractor (ELR) for
driver’s seatbelt
LATCH (Lower Anchors and Tethers for Children) for outboard rear
seating positions only
Child-protector rear door locks

© 2010 Toyota Motor Sales, U.S.A., Inc. Produced 03.12.10

Side-impact door beams

Energy-absorbing steering column

Head-impact protection structure

High-tensile-strength steel body panels

*This vehicle eBrochure is designed to identify vehicles commonly available in your area. If you would prefer to purchase a vehicle with no options or additional options, please contact your local PAGE 6 of 16
dealer to check for current availability or the possibility of placing an order for such a vehicle.
 2010
Options* MATRIX
The following option combinations are available in your area

Matrix 1.8L 4-cyl 5-Speed Manual (1931) Power package-includes power windows with driver's auto-
down and retained-power features, power door locks [5]
Base Model: $.00 50 state emissions (FE)
and remote keyless entry system (PO)
Power Package with Additional All-Weather Guard Package-includes-intermittent washer-
All-Weather Guard Package-includes-intermittent
Options: $1,600.00 linked rear window wiper, heated foldable power sideview
washer-linked rear window wiper, heated foldable
All-weather guard package with mirrors and rear-seat heater ducts (CK)
power sideview mirrors and rear-seat heater ducts
Additional Options: $330.00 Cruise control (CL)
(CK)
50 state emissions (FE)
50 state emissions (FE)
50 state emissions (FE)
All-Weather Guard Package-includes-intermittent
Sport Package-includes front and rear underbody spoilers
washer-linked rear window wiper, heated foldable
and integrated front fog lamps (SP)
power sideview mirrors and rear-seat heater ducts
All-Weather Guard Package-includes-intermittent washer-
(CK)
Power Package with Additional Power Package with Additional linked rear window wiper, heated foldable power sideview
Power package-includes power windows with driver's
Options: $1,570.00 Options: $1,870.00 mirrors and rear-seat heater ducts (CK)
auto-down and retained-power features, power door
Power package-includes power windows with driver's auto-
locks [5] and remote keyless entry system (PO)
down and retained-power features, power door locks [5]
Cruise control (CL)
and remote keyless entry system (PO)
50 state emissions (FE)
Cruise control (CL)
50 state emissions (FE)
Cruise control (CL) Matrix S 2.4L 4-cyl 5-Speed Manual (1933)
All-Weather Guard Package-includes-intermittent Body side molding [25] (BM)
washer-linked rear window wiper, heated foldable All-Weather Guard Package-includes-intermittent washer-
power sideview mirrors and rear-seat heater ducts linked rear window wiper, heated foldable power sideview
Power Package with Additional
(CK) mirrors and rear-seat heater ducts (CK)
Options: $1,840.00 Power package-includes power windows with driver's AM/FM/6-CD Changer with Cruise control (CL)
auto-down and retained-power features, power door 50 state emissions (FE)

© 2010 Toyota Motor Sales, U.S.A., Inc. Produced 03.12.10

Additional Options: $1,108.00
locks [5] and remote keyless entry system (PO) Rear Bumper Protector [25] (EF)
Sport Package-includes front and rear underbody AM/FM 6-disc in-dash CD changer with MP3/WMA
spoilers and integrated front fog lamps (SP) capability, six speakers and satellite radio capability [8]
Radio Capability (Requires Receiver & Subscription) (EV)
Matrix 1.8L 4-cyl 4-Speed Auto (1932)
Sport package-includes front and rear underbody spoilers
Power package-includes power windows with driver's
(SX)
auto-down and retained-power features, power door
Power tilt & slide moonroof with sunshade [3] (SR)
locks [5] and remote keyless entry system (PO)
Body side molding [25] (BM)
Power Package with Additional All-Weather Guard Package-includes-intermittent
All-Weather Guard Package-includes-intermittent washer-
Options: $1,350.00 washer-linked rear window wiper, heated foldable
Power Tilt/Slide Moonroof with linked rear window wiper, heated foldable power sideview
power sideview mirrors and rear-seat heater ducts
Additional Options: $2,939.00 mirrors and rear-seat heater ducts (CK)
(CK)
Cruise control (CL)
50 state emissions (FE)
50 state emissions (FE)
17" Alloy wheels with P215/45R17 Steel-belted Radial
Tires (AA)
Carpet Floor Mats/Cargo Mat (5pc) [25] (CF)

*This vehicle eBrochure is designed to identify vehicles commonly available in your area. If you would prefer to purchase a vehicle with no options or additional options, please contact your local PAGE 7 of 16
dealer to check for current availability or the possibility of placing an order for such a vehicle.
 2010
Options* MATRIX

Body side molding [25] (BM) Sport package-includes front and rear underbody spoilers
50 state emissions (FE) (SX)
Cruise control (CL) Body side molding [25] (BM)
All-Weather Guard Package-includes-intermittent Cruise control (CL)
washer-linked rear window wiper, heated foldable Carpet Floor Mats/Cargo Mat (5pc) [25] (CF)
power sideview mirrors and rear-seat heater ducts 50 state emissions (FE)
Power Tilt/Slide Moonroof with
(CK) Power tilt & slide moonroof with sunshade [3] (SR)
17" Alloy wheels with P215/45R17 Steel-belted Radial Additional Options: $3,006.00 Wheel locks [25] (WL)
Power Tilt/Slide Moonroof with
Tires (AA) 17" Alloy wheels with P215/45R17 Steel-belted Radial
Additional Options: $3,159.00 Carpet Floor Mats/Cargo Mat (5pc) [25] (CF) Tires (AA)
Power tilt & slide moonroof with sunshade [3] (SR) All-Weather Guard Package-includes-intermittent washer-
Sport Package-includes front and rear underbody linked rear window wiper, heated foldable power sideview
spoilers and integrated front fog lamps (SP) mirrors and rear-seat heater ducts (CK)
AM/FM 6-disc in-dash CD changer with MP3/WMA
capability, six speakers and satellite radio capability [8] Matrix S AWD 2.4L 4-cyl 4-Speed Auto (1938)
Radio Capability (Requires Receiver & Subscription) Cruise control with Additional Cruise control (CL)
(EV)
Options: $250.00 50 state emissions (FE)
Matrix S 2.4L 4-cyl 5-Speed Auto (1934)
50 state emissions (FE)
50 state emissions (FE) Cruise control with Additional Sport Package-includes front and rear underbody spoilers
Carpet Floor Mats/Cargo Mat (5pc) [25] (CF) and integrated front fog lamps (SP)
Options: $410.00
Cruise control (CL) Cruise control (CL)
Cruise control with Additional
All-Weather Guard Package-includes-intermittent
Options: $600.00 washer-linked rear window wiper, heated foldable Cruise control (CL)
power sideview mirrors and rear-seat heater ducts Power tilt & slide moonroof with sunshade [3] (SR)
(CK) Sport Package-includes front and rear underbody spoilers
Power Tilt/Slide Moonroof with

© 2010 Toyota Motor Sales, U.S.A., Inc. Produced 03.12.10

and integrated front fog lamps (SP)
50 state emissions (FE) Additional Options: $1,709.00 Carpet Floor Mats/Cargo Mat (5pc) [25] (CF)
All-Weather Guard Package-includes-intermittent Body side molding [25] (BM)
washer-linked rear window wiper, heated foldable 50 state emissions (FE)
17" Alloy Wheels with Additional power sideview mirrors and rear-seat heater ducts
Options: $1,280.00 (CK) Power tilt & slide moonroof with sunshade [3] (SR)
Cruise control (CL) Sport Package-includes front and rear underbody spoilers
17" Alloy wheels with P215/45R17 Steel-belted Radial and integrated front fog lamps (SP)
Power Tilt/Slide Moonroof with
Tires (AA) Cruise control (CL)
Additional Options: $2,180.00 50 state emissions (FE)
Cruise control (CL) 17" Alloy wheels with P215/45R17 Steel-belted Radial
Power tilt & slide moonroof with sunshade [3] (SR) Tires (AA)
All-Weather Guard Package-includes-intermittent
Power Tilt/Slide Moonroof with washer-linked rear window wiper, heated foldable
Additional Options: $1,490.00 power sideview mirrors and rear-seat heater ducts
(CK)
50 state emissions (FE)
Carpet Floor Mats/Cargo Mat (5pc) [25] (CF)

*This vehicle eBrochure is designed to identify vehicles commonly available in your area. If you would prefer to purchase a vehicle with no options or additional options, please contact your local PAGE 8 of 16
dealer to check for current availability or the possibility of placing an order for such a vehicle.
 2010
Options* MATRIX

Cruise control (CL)

Carpet Floor Mats/Cargo Mat (5pc) [25] (CF)
50 state emissions (FE)
17" Alloy wheels with P215/45R17 Steel-belted Radial
17" Alloy Wheels with Additional Tires (AA)
Options: $2,314.00 Sport Package-includes front and rear underbody
spoilers and integrated front fog lamps (SP)
Roof rack [25] (3T)
Paint protection film [25] (3P)
Rear Bumper Protector [25] (EF)

17" Alloy wheels with P215/45R17 Steel-belted Radial

Tires (AA)
Cruise control (CL)
Body side molding [25] (BM)
50 state emissions (FE)
Sport Package-includes front and rear underbody
spoilers and integrated front fog lamps (SP)
JBL Audio w/CD Changer with Power tilt & slide moonroof with sunshade [3] (SR)
Additional Options: $3,819.00 Carpet Floor Mats/Cargo Mat (5pc) [25] (CF)
JBL® AM/FM 6-disc in-dash CD changer with
MP3/WMA playback capability, XM Satellite Radio
enabled [8], auxiliary audio jack, hands-free phone
capability via Bluetooth® wireless technology [10] and
nine speakers in seven locations (440 watts maximum
output) with steering wheel-mounted audio and hands-
free controls (EJ)

© 2010 Toyota Motor Sales, U.S.A., Inc. Produced 03.12.10

*This vehicle eBrochure is designed to identify vehicles commonly available in your area. If you would prefer to purchase a vehicle with no options or additional options, please contact your local PAGE 9 of 16
dealer to check for current availability or the possibility of placing an order for such a vehicle.
 2010
Specifications MATRIX

Matrix 1.8L 4-cyl 5- Matrix 1.8L 4-cyl 4- S 2.4L 4-cyl 5- S 2.4L 4-cyl 5- S AWD 2.4L 4-cyl
Speed Manual Speed Auto Speed Manual Speed Auto 4-Speed Auto
MSRP** $16,700 $17,510 $18,610 $19,800 $20,910
Model Number 1931 1932 1933 1934 1938
MECHANICAL/PERFORMANCE
1.8-liter DOHC 16-valve dual VVT-i 4-cylinder; 132 hp @ 6000 rpm; Standard N/A
128 lb.-ft. @ 4400 rpm
2.4-liter DOHC 16-valve VVT-i 4-cylinder; 158 hp @ 6000 rpm; 162 lb.- N/A Standard
ft. @ 4000 rpm
Ultra Low Emissions Vehicle II (ULEV-II) Standard
Transmission 5-speed manual 4-speed automatic 5-speed manual 5-speed automatic 4-speed automatic
Body Construction Unitized body
Drivetrain Front engine, front-wheel drive Front engine, All-
Wheel Drive (AWD)
with active torque
control
Suspension Independent MacPherson strut front, torsion beam rear suspension withfront and rear N/A
stabilizer bars
Steering Electric Power Steering (EPS) power-assisted rack-and-pinion with electronic power-assist
Turning circle diameter, curb to curb (ft.) 36 36.7
Brakes Power-assisted ventilated front disc/solid rear disc
Brake rotor diameter front/rear (in.) 10.8/10.2 11.7/11.0 11.7/11.1
4-wheel Anti-lock Brake System (ABS) with Electronic Brake-force Standard
Distribution (EBD) and Brake Assist [18]
Vehicle Stability Control (VSC) [19] and Traction Control (TRAC) with Standard

© 2010 Toyota Motor Sales, U.S.A., Inc. Produced 03.12.10

off switch
EXTERIOR DIMENSIONS (IN.)
Overall height 61 61.4
Overall width 69.5
Overall length 171.9 173 171.9
Wheelbase 102.4
Minimum running ground clearance 5.8 5.3
Track (front/rear) 59.8/59.9 59.8/59.10 59.8/59.11 59.8/59.12 59.8/59.15
INTERIOR DIMENSIONS FRONT/REAR (IN.)
Head room (with moonroof) 40.5/39.3 (NA) 40.5/39.3 (38.9/38.7)
Shoulder room 53.3/52.6 53.3/52.7 53.3/52.8 53.3/52.9 53.3/52.12

**Manufacturers Suggested Retail Price, excludes the Delivery, Processing and Handling Fee of $750 for Cars, $800 for Small/Medium Trucks (Sienna, RAV4, Highlander Gas, Highlander HV, FJ Cruiser, 4Runner, Tacoma, and Land Cruiser), and $950 for
Large Trucks (Tundra and Sequoia). Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyotas charge for these services is called the "Delivery, Processing and
Handling Fee" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyotas overall pricing structure. Toyota may make a profit on the Delivery, Processing and Handling Fee. Excludes taxes, license, title
and available or regionally required equipment. The Delivery, Processing and Handling Fee in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. Actual dealer price will vary.

PAGE 10 of 16
 2010
Specifications MATRIX

Matrix 1.8L 4-cyl 5- Matrix 1.8L 4-cyl 4- S 2.4L 4-cyl 5- S 2.4L 4-cyl 5- S AWD 2.4L 4-cyl
Speed Manual Speed Auto Speed Manual Speed Auto 4-Speed Auto
Hip room 52.3/43.7 52.3/43.8 52.3/43.9 52.3/43.10 52.3/43.13
Leg room 41.6/36.2 41.6/36.3 41.6/36.4 41.6/36.7
Seating capacity 5
WEIGHTS AND CAPACITIES
Curb weight (lb.) 2865 2965 3065 3140 3360
EPA passenger volume (with moonroof)(cu. ft.) [22] 94.0 94.0 (91.0)
Luggage capacity, rear seats up/down (cu. ft.) [22,23] (with moonroof) 19.8/48.9 19.8/48.10 19.8/61.5 (48.9)
Fuel tank (gal.) 13.2
TIRES
Size - Standard P205/55R16
Size - Available N/A P215/45R17
Type All-season
Spare Temporary
MPG
Mileage estimates (mpg city/highway) [24] 26/32 25/31 21/28 21/29 20/26

© 2010 Toyota Motor Sales, U.S.A., Inc. Produced 03.12.10

PAGE 11 of 16
 2010
Accessories MATRIX
EXTERIOR INTERIOR
ACCESSORIES ACCESSORIES

Alloy Wheel Locks Mudguards Front (2pc set) Ski/Snowboard Attachment Ashtray Cup Carpet Floor Mats (5pc. set)
$67 Installed MSRP* $99 Installed MSRP* with Mounts $26 Installed MSRP* $200 Installed MSRP*
$194 Parts Only MSRP**

Bike Attachment with Mounts Mudguards Rear (2pc set) First Aid Kit
BLU Logic® Hands-free
$244 Parts Only MSRP** $36 Installed MSRP* $29 Installed MSRP*
System
$299 Installed MSRP*

Body Side Moldings Rear Bumper Protector Interface Kit for iPod®

© 2010 Toyota Motor Sales, U.S.A., Inc. Produced 03.12.10

$209 Installed MSRP* $79 Installed MSRP* $299 Installed MSRP*
Cargo Net
$51 Installed MSRP*

Exhaust Tip Roof Rack Preferred Accessory

$180 Parts Only MSRP** $350 Installed MSRP* Package
Cargo Tote
$330 Installed MSRP*
$40 Installed MSRP*

* Installed MSRP is the Manufacturers Suggested Retail Price for accessories installed by the manufacturer. Actual prices for the dealer installed accessories may vary. Please see your local PAGE 12 of 16
Toyota dealer for pricing. Prices and product availability are subject to change without notice.
** Installation not included. See your local Toyota dealer for installed pricing. Prices and product availability are subject to change without notice.
 2010
Accessories MATRIX
PERFORMANCE
ACCESSORIES

Remote Engine Start TRD 18-in. Multi-Spoke TRD Oil Cap TRD Torque Biasing
$529 Installed MSRP* Wheel $57 Parts Only MSRP** Differential
$255 Parts Only MSRP** $1,350 Parts Only MSRP**

VIP Security System

$359 Installed MSRP* TRD Air Filter TRD Oil Filter
$65 Parts Only MSRP** $13 Parts Only MSRP**

XM Satellite Radio

© 2010 Toyota Motor Sales, U.S.A., Inc. Produced 03.12.10

$359 Installed MSRP* TRD Front Strut Brace TRD Perfromance Clutch
$225 Parts Only MSRP** $650 Parts Only MSRP**

TRD Lowering Springs TRD Rear Sway Bar

$199 Parts Only MSRP** $413 Parts Only MSRP**

* Installed MSRP is the Manufacturers Suggested Retail Price for accessories installed by the manufacturer. Actual prices for the dealer installed accessories may vary. Please see your local PAGE 13 of 16
Toyota dealer for pricing. Prices and product availability are subject to change without notice.
** Installation not included. See your local Toyota dealer for installed pricing. Prices and product availability are subject to change without notice.
 2010
Nearest Dealer* MATRIX
Toyota Dealers in your Area: Other Toyota Dealers Nearby:

Toyota Of Watertown Herb Chambers Toyota Of

Distance: 1.87 miles Boston
149 Arsenal St Distance: 3.69 miles
Watertown MA, 02472 32 Brighton Avenue
Phone: (617) 926-5200 P.o. Box 170
http://www.toyotaofwatertown.com GET DIRECTIONS to this dealer Boston MA, 02134 GET DIRECTIONS to this dealer
Phone: (617) 787-1700
http://www.herbchamberslexustoyotas
cion.com/

Lexington Toyota Toyota Of Wellesley

Distance: 2.9 miles Distance: 6.44 miles
409 Massachusetts Avenue 216 Worcester Street
Lexington MA, 02420 Wellesley MA, 02481
Phone: (781) 861-7400 Phone: (781) 237-2970
http://www.lexingtontoyota.com GET DIRECTIONS to this dealer http://www.wellesleytoyota.com GET DIRECTIONS to this dealer

Woburn Toyota
Distance: 8.02 miles
394 Washington Street
P. O. Box 2217
Woburn MA, 01801
Phone: (781) 933-1100 GET DIRECTIONS to this dealer
http://www.woburntoyota.com

© 2010 Toyota Motor Sales, U.S.A., Inc. Produced 03.12.10

Prime Toyota-Boston
Distance: 8.63 miles
1605 V. F. W. Parkway
Boston MA, 02132
Phone: (617) 469-1024
http://www.primetoyotacars.com/ GET DIRECTIONS to this dealer

*This vehicle eBrochure is designed to identify vehicles commonly available in your area. If you would prefer to purchase a vehicle with no options or additional options, please contact your local PAGE 14 of 16
dealer to check for current availability or the possibility of placing an order for such a vehicle.
 2010
Warranties / Disclaimers MATRIX
Toyota.
WARRANTIES [11] Requires cruise control
[12] The navigation system is designed to assist in locating an address or point of interest. Discrepancies may be
Every Toyota Car, Truck and SUV is built to exceptional standards. And that's not idle boasting. We back it up with these
encountered between the system and your actual location. Road system changes may affect the accuracy of the
Limited Warranty Coverages:
information provided. Rely on your common sense to decide whether to follow a specified route. Detailed coverage
Basic: 36 months/36,000 miles (all components other than normal wear and maintenance items). not available in every city or roadway. Periodic updates available at an additional cost. See your Navigation System
Owner's Manual for further details.
Hybrid-Related Component Coverage: Hybrid-related components for hybrid vehicles are covered for 8 years/100,000
[13] Navigation system and JBL® audio system cannot be combined
miles. The HV battery may have longer coverage under emissions warranty. Refer to applicable Owner's Warranty
[14] The navigation system is designed to assist in locating an address or point of interest. XM NavTraffic®
Information booklet for details.
requires a monthly service fee and hardware, and is designed to provide real-time traffic or alternative routes of
Powertrain: 60 months/60,000 miles (engine, transmission/transaxle, front-wheel drive, rear-wheel drive, seatbelts and travel. Discrepancies may be encountered between the system and your actual location. Road system changes
airbags). may affect the accuracy of the information provided. Rely on your common sense to decide whether to follow a
specified route. Detailed coverage not available in every city or roadway. Periodic navigation updates available at
Rust-Through: 60 months/unlimited miles (corrosion perforation of sheet metal).
an additional cost. See your Navigation System Owner's Manual for further details.
Emissions: Coverages vary under Federal and California regulations. Refer to applicable Owner's Warranty Information [15] Requires DVD navigation system.
booklet for details. [16] All the airbag (AB) systems are Supplemental Restraint Systems. All ABs (if installed) are designed to inflate
only under certain conditions and in certain types of severe collisions: frontal and knee ABs typically inflate in
Accessories: For accessories purchased at time of the new vehicle purchase, the Toyota Accessory Warranty coverage
frontal collisions; side and side curtain ABs in side collisions; Roll-Sensing Curtain ABs at a severe tilt degree, roll
is in effect for 36 months or 36,000 miles (whichever comes first) from the vehicle's in-service date, which is the same
or lateral G-force. In all other accidents, the ABs will not inflate. To decrease the risk of injury from an inflating AB,
coverage as the Basic coverage of the Toyota New Vehicle Limited Warranty.
always wear seatbelts, sit upright in the middle of the seat as far back as possible and do not lean against the door.
For dealer-installed accessories purchased after the new vehicle purchase, the coverage is 12 months or 12,000 miles Do not put objects in front of an AB or around the seatback. Do not use a rearward-facing child seat in any front
(whichever comes first) from the date the accessory was installed on the vehicle, or the remainder of the above 36 passenger seat. The force of an inflating AB may cause serious injury or death. See your Owner's Manual for
months or 36,000 miles Basic coverage from the vehicle's in-service date, whichever provides greater coverage, with the further information/warnings
exception of car covers. Car covers are warranted for 12 months from the date of purchase and do not assume any [17] Active headrests can help prevent or limit the extent of whiplash in certain types of rear-end collisions.
coverage under the Toyota New Vehicle Limited Warranty. [18] Brake Assist is designed to help the driver take full advantage of the benefits of ABS. It is not a substitute for
safe driving practices. Braking effectiveness also depends on proper brake-system maintenance and tire and road
For customers (non-dealer) installed accessories purchased after the new vehicle purchase, the coverage is 1 months of
conditions.
12,000 miles (whichever comes first), from the purchase date of the accessory.
[19] Vehicle Stability Control (VSC) is an electronic system designed to help the driver maintain vehicle control
You may be eligible for transportation assistance if it's necessary that your vehicle be kept overnight for repairs covered under adverse conditions. It is not a substitute for safe driving practices. Factors including speed, road conditions
under warranty. Please see your authorized Toyota dealership for further details. and driver steering input can all affect whether VSC will be effective in preventing a loss of control. Please see your
Owner's Manual for further details.
For complete details about Toyota's warranties, please refer to the applicable Owner's Warranty Information booklet or
[20] The engine immobilizer is a state-of-the-art anti-theft system. When you insert your key into the ignition switch
see your Toyota dealer.
or bring a smart key fob into the vehicle, the key transmits an electronic code to the vehicle. The engine will only
start if the code in the transponder chip inside the key or Smart Key Fob matches the code in the vehicle's
immobilizer. Because the transponder chip is embedded in the key or Smart Key Fob, it can be costly to replace. If
you lose a key or Smart Key Fob, your Toyota dealer can help. Alternatively, you can find a qualified independent
DISCLAIMERS locksmith to perform high-security key services by consulting your local Yellow Pages or by contacting

© 2010 Toyota Motor Sales, U.S.A., Inc. Produced 03.12.10

www.aloa.org.
All information in this eBrochure is based on data available at time of posting, is subject to change without notice and
[21] Sport front strut tower damper only on XRS.
pertains specifically to continental U.S.A vehicles only.
[22] Based on manufacturer's data for small wagon classification.
[23] Cargo and load capacity limited by weight and distribution.
[1] Heated mirrors on S AWD. [24] 2010 EPA-estimated mileage. Actual mileage will vary.
[2] 4-speed automatic transmission only.
[3] Requires Sport Package.
[4] On models equipped with available moonroof, maplights are located in the overhead console.
[5] Shift-activated locking feature standard with automatic transmission, not available with manual transmission.
[6] Controls based on vehicle equipment. Steering wheel-mounted controls standard on XRS.
[7] The Toyota Tire Pressure Monitor alerts the driver when tire pressure is critically low. For optimal tire wear and
performance, tire pressure should be checked regularly with a gauge; do not rely solely on the monitor system. See your
Owner's Manual for details.
[8] Satellite radio requires XM-or Sirius-compatible receiver and monthly service fee. See your Toyota dealer for further
details. Reception of the satellite signal may vary depending on location. All fees and programming subject to change.
Subscriptions subject to the terms and conditions available at www.xmradio.com or www.sirius.com. Available only in the
48 contiguous United States.
[9] Steering wheel-mounted controls not available on Matrix model.
[10] The phones on this site have been tested for Bluetooth® compatibility with Toyota vehicles. Performance will vary
based on phone software version, coverage, and your wireless carrier. Phones are warranted by their manufacturer, not

PAGE 15 of 16
 2010
Helpful Links MATRIX

BUYER TOOLS: OWNER TOOLS: GENERAL INFORMATION: QUESTIONS:

Find Local Specials Toyota Owner Resources Toyota News FAQs

www.buyatoyota.com www.toyotaownersonline.com http://www.toyota.com/news http://www.toyota.com/FAQ

Request a Quote Vehicle Reference Guides Toyota Motorsports Contact Toyota

www.buyatoyota.com http://prg.toyotapartsandservice.com/ http://www.toyota.com/motorsports http://www.toyota.com/contact

Locate a Dealer Maintenance Guides Toyota NASCAR Racing

http://www.toyota.com/dealers http://smg.toyotapartsandservice.com/owners. http://www.toyota.com/pitpass
php
Competitive Comparison Future Concept Vehicles
http://www.toyota.com/compare Toyota Service http://www.toyota.com/future
http://www.toyotaownersonline.com/service
Toyota Financial Services Community Care
www.toyotafinancial.com Car Care Tips http://www.toyota.com/community
http://www.toyotaownersonline.com/carcare
Payment Estimator
http://www.toyotafinancial.com/estimator Driver Tips
http://www.toyotaownersonline.com/tips
Apply for Credit
http://www.toyotafinancial.com/apply Genuine Toyota Parts
http://www.toyotaownersonline.com/parts
Certified Used Vehicles
http://www.toyota.com/tcuv Do-It-Yourself Help
http://www.toyotaownersonline.com/diy
Warranty Info.

© 2010 Toyota Motor Sales, U.S.A., Inc. Produced 03.12.10

www.toyotaownersonline.com/warranty

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