MANAGEMENT INFORMATION SYSTEMS Cases
MANAGEMENT INFORMATION SYSTEMS Cases
MANAGEMENT INFORMATION SYSTEMS Cases
FOR LEADER
Automakers Become Software Companies
Nama Kelompok
NAMA NIM
Alma Salsabilla N. 2201792474
Risa Raihany 2201728534
Ronaldo Susanto 2201794100
Sherly 2201810584
Kenji A. 2201814595
2. How are the automakers benefiting from software-enhanced cars? How are customers
benefiting?
Easier the customer to navigate the road and car with additional software.
Solve the traffic problem, parking.
Communicate each other if anything happen on the road.
All smart phone users can connect and analyze data on car application.
How its benefiting customers: The system contains code that will upgrade system speed
andimprove the interface based on common criticism. And that will have an open
communication with consumers also there is GPS tracking system is included in the software-
enhanced cars, therefore, customers will get to enjoy additional function. It helps customers to
navigate the road and as well helps the customers to avoid using the roads that having bad traffic.
At the same time, customers will be able to communicate to the other road users (with the
smartphone connected to the car) on the road condition so that his/ her friends will get to know
which road to avoid. Besides, customers can as well listen to the songs they love by connecting
to the music application while they are driving alone to avoid sleepiness.
3. What value chain activities are involved in enhancing cars with software?
Value chain activities that involve in enhancing cars with software can be illustrated by the
activities of software-enhanced cars by Ford Motor Company. Take for example, in Ford Motor
Company, MyFord Touch interface is an in-dash touch screen available for select vehicles with
controls for navigation, music, phone integration, and temperature. Ford has upgraded this
interface and the Sync software behind the interface, adding tablet and smartphone integration
and better voice response. In 2010, Ford added support for the online music streaming service
Pandora, which is very popular among young potential buyers. This update enables drivers to
connect their tablets and smartphones to the Sync system to access music and other apps using
voice commands. Besides, Chairman Bill Ford Jr. has championed the use of software to
alleviate urban congestion by investing in technology that responds to the problems created by
traffic in the biggest cities. Furthermore, Ford has doubled its investment in vehicle-to-vehicle
communication technologies and BMW is also continuing to develop ways for vehicles to
communicate with one another on the road to avoid collisions. Hence, by upgrading their system,
it can help the company to get more competitive advantages and their products will be demanded
in the market.
4. How much of a competitive advantage is software providing for automakers? Explain your
answer.
For instances, software provides the automakers a competitive advantage of allowing cars to be
managed via the cloud. Ford Motor Company enable users to be able to remotely track their cars
or even diagnose problems with the car such as the problems of low tire pressure or need for an
oil change by using the software that operate online in the cloud. These software developments
provide a new platform for automakers to enhance many car drivers’ life by just a touch of a
finger through a touch panel. Those are the competitive advantages that software provides for the
company which is adding values to the company compared to other competitors in the same
industry. The reason why software providing for automakers with so many competitive
advantages is software upgrading the quality of the cars and support the cars with many
convenient facilities and as well fulfilling customer’s need.
A. LATAR BELAKANG
Pada saat ini, manusia sangat bergantung dengan teknologi. Kemajuan teknologi dalam berbagai
bidang membantu pengolahan data atau informasi berlangsung sangat cepat dan akurat. Hal ini dapat
dilihat dari banyaknya pekerjaan atau kepentingan masing-masing individu yang sudah menggunakan
aplikasi canggih.
Kemajuan teknologi ini tidak hanya dapat kita jumpai dari alat komunikasi, tetapi sudah mulai
digunakan dalam bidang kesehatan, sosial, dan transportasi. Dalam kehidupan sehari-hari, alat
transportasi merupakan salah satu bidang yang banyak digunakan oleh masyarakat. Transportasi
dapat memudahkan masyarakat untuk berpindah dari satu tempat ke tempat lain dengan cepat.
Saat ini, kemajuan di bidang transportasi dibutuhkan untuk memenuhi kebutuhan penggunanya,
terutama kenyamanan, ketepatan waktu, dan keamanan yang diberikan dari transportasi tersebut.
Dalam perkembangan alat transportasi terutama mobil, sudah banyak perusahaan yang menggunakan
perangkat lunak di dalamnya. Perusahaan mobil menemukan bahwa perangkat lunak merupakan cara
untuk menambah nilai lebih pada produk tanpa harus berinvestasi dalam produksi kendaraan baru.
Masyarakat saat ini sering memberikan keluhan terhadap keamanan dan kenyamanan dalam
berkendara, baik kendaraan pribadi atau umum. Dengan banyaknya keluhan, perusahaan mulai
bersaing dalam memenuhi permintaan pembeli. Perusahaan menggunakan perangkat lunak dalam
produknya, sebagai contoh yaitu perusahaan Ford yang melakukan inovasi dengan membuat aplikasi
MyFord Touch, layar sentuh yang dapat digunakan untuk menghindari kemacetan, memesan tempat
parkir terlebih dahulu, penunjuk arah, musik, telepon, dan pengatur temperatur.