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    Competitive Analysis Chart: Business Item What To Do Your Company

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    yad

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    Competitive Analysis Chart: Business Item What To Do Your Company

    Uploaded by

    yad
    42 views4 pages

    Original Title

    Competitive Analysis Chart

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    © © All Rights Reserved

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    XLSX, PDF, TXT or read online from Scribd

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    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    42 views4 pages

    Competitive Analysis Chart: Business Item What To Do Your Company

    Uploaded by

    yad

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    of 4

    Competitive

    BUSINESS ITEM WHAT TO DO YOUR COMPANY

    Complete your competitor profile and a


    profile for your three most important
    competitors. Try to get as much of the
    OVERVIEW & PROFILE following information as possible.

    Think about what makes your company


    different than your competitors. Next, do
    the same thing for your three
    competitors. If you’re struggling, pick up
    the phone and give your competitors a
    call – just ask them! Go one step further
    and actually talk to their customers.
    COMPETITIVE ADVANTAGE
    Identify who your target market is (if you
    don’t already know) and then do some
    research on your competitors to see who
    their target market is. A good place to
    start would be their website and looking
    at their advertising campaigns.
    TARGET MARKET
    This may be more challenging to get this
    data, but you can make a judgment based
    of some factors such as how many store
    locations they have, how many social
    media followers are in their networks,
    how many stores their product is found
    MARKET SHARE in.

    Write down your current marketing


    strategies and any you have in the
    pipeline. Now get moving and see what
    your competitors are doing – give them a
    call, do some research on their site – do
    whatever you can to become more
    familiar with their strategies.
    MARKET STRATEGY
    Rate your company then your
    competitors on a consistent scale of 1-10
    when it comes to your product or service
    and how customers respond to it. Look
    for peer reviews or online reviews for this
    information
    PRODUCTS & SERVICE
    Answer all these questions about your
    company and your competitors. Pricing is
    an observable source so you should be
    able to get most of the answers by
    looking at your competitors offerings.
    PRICING & COST
    Look at your company’s and your
    competitor’s distribution channels – how
    many channels and intermediaries are
    being used? Do they spend more time in
    front of the clients?
    DISTRIBUTION CHANNELS

    This part of your overall SWOT analysis


    for your company and your competitors.
    Identify the strengths that your company
    STRENGTHS and your competitors face.

    This part of your overall SWOT analysis


    for your company and your competitors.
    Identify the strengths that your company
    WEAKNESS and your competitors face.

    This part of your overall SWOT analysis


    for your company and your competitors.
    Identify the strengths that your company
    OPPORTUNITIES and your competitors face.

    This part of your overall SWOT analysis


    for your company and your competitors.
    Identify the strengths that your company
    THREATS and your competitors face.

    © Daymond On Demand, 2017


    petitive Analysis Chart
    COMPETITOR #1 COMPETITOR #2 COMPETITOR #3

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