Analysis of Mission and Vision Statement
Analysis of Mission and Vision Statement
Analysis of Mission and Vision Statement
ID # 9180 4001
Analysis of Mission and Vision Statement
Contents
1. Caterpillar......................................................................................................................................2
2. Intel...............................................................................................................................................3
3. IBM...............................................................................................................................................4
4. General Electric.............................................................................................................................5
5. Audi...............................................................................................................................................6
6. Procter & Gamble Company..........................................................................................................7
7. Unilever.........................................................................................................................................8
8. PwC...............................................................................................................................................9
9. Grameenphone.............................................................................................................................10
10. Dutch Bangla Bank Limited....................................................................................................11
1. Caterpillar
Vision
Our vision is a world in which all people’s basic needs – such as shelter, clean water, sanitation, food
and reliable power – are fulfilled in an environmentally sustainable way and a company that improves
the quality of the environment and the communities where we live and work.
Mission
Our mission is to enable economic growth through infrastructure and energy development, and to
provide solutions that support communities and protect the planet.
Overall Observation
The mission statement of the Caterpillar focuses on the economic growth as well as the corporate
responsibilities and same has been reflected on the vision statement. Both of those are constructed
based on very broad view. The statements are very much corporate responsibility oriented rather than
profit seeking motive.
2. Intel
Vision
If it is smart and connected, it is best with Intel.
Mission
Delight our customers, employees, and shareholders by relentlessly delivering the platform and
technology advancements that become essential to the way we work and live.
Overall Observation
Both the mission and vision statement kept the momentum of aggressiveness. Intel is always focusing
on technology development and both have been well mentioned in the mission and vision statement.
Also the end goal of the organization has been mentioned. As a profit seeking organization, it is
mentioned that they give importance to shareholder as well as to employees and customer.
3. IBM
Vision
To be the world’s most successful and important information technology company. Successful in
helping out customers apply technology to solve their problems. Successful in introducing this
extraordinary technology to new customers. Important, because we will continue to be the basic
resource of much of what is invested in this industry.
Mission
To lead in the creation, development, and manufacture of the industry’s most advanced information
technologies, including computer systems, software, networking systems, storage devices, and
microelectronics. And our worldwide network of IBM solutions and services professionals translates
these advanced technologies into business value for our customers. We translate these advanced
technologies into value for our customers through our professional solutions, services and consulting
businesses worldwide.
Overall Observation
From the work experience of my in IBM Bangladesh, I already know that IBM is customer oriented
company and in a motive to ensure the best utilization of cognitive skill that IBM have learned as an
organization in last more than 100 years. IBM believes that, the participation in values creation
process in client environment reflects the values of IBM which makes IBM unique.
4. General Electric
Vision
To become the world’s premier digital industrial company, transforming industry with software-
defined machines and solutions that are connected, responsive and predictive.
Mission
To invent the next industrial era, to build, move, power and cure the world.
Overall Observation
Though the mission statement does not describe pathway to reach the goal, the vision statement
widely describes method of digitalization in industrial technologies, which is also known as industry
4.0. Here mission statement makes conflicts partially with vision statement. As mission statement
wants to explore a new industrial era, vision statement already describes what would be the new
industrial era. But overall both the statements are somehow connected with each other by the means
of innovation.
5. Audi
Vision
Audi- the premium brand.
Mission
Consistently Audi.
Overall Observation
Both the mission and vision statement are very short, which gives space to the thinker to make own
understanding about the organization. But theoretically it is assumed that, there should be some ideas
about the company’s business, guidance to the employees about decision making process etc. Neither
mission statement nor the vision statement covers those things.
Vision
Be, and be recognized as, the best consumer products and services company in the world.
Mission
We will provide branded products and services of superior quality and value that improve the lives of
the world’s consumers, now and for generations to come. As a result, consumers will reward us with
leadership sales, profit and value creation, allowing our people, our shareholders and the communities
in which we live and work to prosper.
Overall Observation
The mission statement and vision statement of P&G express their hunger for reorganization by the
consumer they serve. This consumer oriented company believes in the delivery of branded products
which should be impressive in quality. Based on the conditions of the consumer goods industry, the
Procter & Gamble Company’s vision statement is satisfactory in following conventions on writing
ideal vision statements.
7. Unilever
Vision
To make sustainable living commonplace. We believe this is the best long-term way for our business
to grow.
Mission
To add vitality to life. We meet everyday needs for nutrition, hygiene and personal care with brands
that help people feel good, look good and get more out of life.
Overall Observation
In spite of mentioning the desired status of the organization, Unilever focuses on the sustainability,
value addition to customer and product quality. The vision statement might be improvised by adding
the desire of market leadership. Overall the mission and vision statement both are well constructed
and express that what business they will perform. Both the statements are more or less customer
oriented which is important for the consumer good producer.
8. PwC
Vision
Our purpose is to build trust in society and solve important problems.
Mission
To provide an unrivalled level of service and to contribute to the sustained growth of the economy
through the execution of vigorous, fair, and high-quality audits based on clear leadership and creative
teamwork.
Overall Observation
Both the mission and vision statement are well constructed. Those statements describe what business
PwC will do and how those things will be done. Also the value which will be added by the audit by
PwC are mentioned. Overall the statements are well matched with each other.
9. Grameenphone
Vision
Empower societies: We provide the power of digital communication, enabling everyone to
improve their lives, build societies and secure a better future for all.
Mission
We are here to help our customers: We exist to help our customers get the full benefit of being
connected. Our success is measured by how passionately they promote us.
Overall Observation
Both the statements (mission and vision) of GP do not express the desired the market position. It
seems that GP already believe that they are in a position from where they do not need to improve. On
the other hand they are seeking the reward from the customer to measure their success. It seems that
the mission statement and vision statements are not well synced. They have developed a product
oriented vision statement and customer oriented mission statement.
Vision
Dutch-Bangla Bank engineers enterprise and creativity in business and industry with a commitment to
social responsibility. "Profits alone" do not hold a central focus in the Bank's operation; because "man
does not live by bread and butter alone".
Mission
Dutch-Bangla Bank dreams of better Bangladesh, where arts and letters, sports and athletics, music
and entertainment, science and education, health and hygiene, clean and pollution free environment
and above all a society based on morality and ethics make all our lives worth living. Dutch-Bangla
Bank 's essence and ethos rest on a cosmos of creativity and the marvel-magic of a charmed life that
abounds with spirit of life and adventures that contributes towards human development.
Overall Observation
Though DBBL is a profit seeking organization, all through the mission and vision statement DDBL
focuses in the creativity of own. From the statements it seems that DBBL is highly CSR focused
organization who desires to develop a better nation. Both the statements are well matched with each
other, but do not describe that to which position the company wants to reach. The vision statement
partially describes the way to excel the business but do not indicate that what value they will add to
their customer. As a company in financial service industry, the feature of the services may need to be
added in vision statement that is what kind of banking solution they are offering. Overall the
statements are not well matched with the business of the bank.