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    What Is Personal Branding - Oct 18

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    muscdalife
    Personal branding involves understanding who you are and what you stand for, blending your personal and professional identities to differentiate yourself and achieve your goals. It is a process that enhances expertise, establishes credibility, advances careers, and builds confidence. Personal branding begins with establishing strengths and abilities through research and feedback to define who your audience is and why you do what you do. The aim is to become the leading expert or sole solution for something you excel at.

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    What Is Personal Branding - Oct 18

    Uploaded by

    muscdalife
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    Personal branding involves understanding who you are and what you stand for, blending your personal and professional identities to differentiate yourself and achieve your goals. It is a process that enhances expertise, establishes credibility, advances careers, and builds confidence. Personal branding begins with establishing strengths and abilities through research and feedback to define who your audience is and why you do what you do. The aim is to become the leading expert or sole solution for something you excel at.

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    What is Personal Branding - Oct 18

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    Personal branding involves understanding who you are and what you stand for, blending your personal and professional identities to differentiate yourself and achieve your goals. It is a process that enhances expertise, establishes credibility, advances careers, and builds confidence. Personal branding begins with establishing strengths and abilities through research and feedback to define who your audience is and why you do what you do. The aim is to become the leading expert or sole solution for something you excel at.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    14 views2 pages

    What Is Personal Branding - Oct 18

    Uploaded by

    muscdalife
    Personal branding involves understanding who you are and what you stand for, blending your personal and professional identities to differentiate yourself and achieve your goals. It is a process that enhances expertise, establishes credibility, advances careers, and builds confidence. Personal branding begins with establishing strengths and abilities through research and feedback to define who your audience is and why you do what you do. The aim is to become the leading expert or sole solution for something you excel at.

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    of 2

    Personal Branding: An Introduction

    Personal Branding as a subject is not yet very popular in India, and the value that it can give to an individual is
    not well understood.

    Many people think and promote Personal Branding as an alternate to Image Management – which is very
    unfortunate; because Personal Branding is a very in-depth process unlike Image Management, which primarily
    deals with superficiality.

    What is Personal Branding that I am talking about?

    The term personal brand is believed to have first appeared in the August 1997 issue of Fast Company
    Magazine, in an article by management guru and author Tom Peters, who wrote,
    "We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head
    marketer for the brand called You."

    Personal Branding is the continuous process which when properly executed can help individuals differentiate
    themselves by identifying and articulating their unique value proposition (brand promise) in the minds of their
    target customers in order to achieve a specific goal.

    Therefore, Personal Branding involves 4Ws & 1H:


    • Who you really are (your skills, values, passions and personality),
    • What do you do (your offering, expertise)
    • Who do you do it for (your target market or audience), and
    • Why you (how you differ from the competition through your unique promise of value, experience,
    knowledge).
    • How do you do it (articulation, communication and positioning)

    A successful Personal Brand creates a consistent, targeted positive impression that helps you achieve BOTH
    your personal and professional goals. Most importantly, it also allows you to live and work authentically, since a
    successful brand can’t be faked.

    Very simply put Personal Branding is about understanding who you are and what you stand for. And then
    blending this with personal aspect of you with what you do (the professional you).

    This is the process in this way, individuals can:


    · enhance their recognition as experts in their field,
    · establish reputation and credibility,
    · advance their careers, and
    · build self-confidence.
    Process:

    A well-executed personal branding creates a strong, consistent, and specific association between the individual
    and the perceived value they offer.

    Personal Branding as a concept is new to India, albeit a very strong and important one. Please remember
    Personal Branding is not about being fashionable or looking trendy.

    Personal branding typically begins with establishing an inventory of professional & personal strengths,
    expertise, demonstrated abilities, and existing level of recognition, informed by market research or feedback.
    Questions to be answered revolve around who are you? Who is your audience? Why do you do what you do?
    How do you do it?

    The ultimate aim of Personal Branding is to be the "go-to" person for something that you are capable of
    performing best than the rest in line. Or, to be the "Only" solution to someone's problem! The Thought Leader.

    Profile:

    Facebook : https://www.facebook.com/brandyourselfwithSusmita

    Twitter : https://twitter.com/SusMee

    Some of my clients:

    Satyarup Siddhanta : https://www.facebook.com/MountaineerSatyarup/ - A very well known mountaineer from


    Bangalore, India, and the one of the few Seven Summiters from India – climbed all seven highest peaks in each
    continent. Worked with me to build his personal brand to help get sponsorship for this Everest climb as well as
    to build his reputation as a mountaineer.

    Prashanth Havi - Owner and Founder of Invisible Bed (http://www.invisiblebed.com ), a very successful
    entrepreneur from Bangalore, he wanted to build his personal brand to be a thought leader in his very out of
    box business solution.

    Prashanth Chandra Shekhar, Senior Analyst, Fidelity Investments – An experienced finance professional
    whose primary objective for Personal Branding program was to establish himself as a GOTO person in his
    domain.

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