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    Hitesh Bhasin
    The personal care industry has experienced strong global growth in recent years as consumers have become more focused on appearance. Major companies in the industry are launching new products to attract consumers and adapt to changing dynamics, such as shifts in media usage, distribution channels, and consumer attitudes. The document discusses how the beauty industry is undergoing major changes and that companies must change with it or risk losing market share. It provides an overview of the size and trends in the beauty and personal care market globally and examines developments in categories, regions, and business strategies.

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    Synopsis

    Uploaded by

    Hitesh Bhasin
    48 views2 pages
    The personal care industry has experienced strong global growth in recent years as consumers have become more focused on appearance. Major companies in the industry are launching new products to attract consumers and adapt to changing dynamics, such as shifts in media usage, distribution channels, and consumer attitudes. The document discusses how the beauty industry is undergoing major changes and that companies must change with it or risk losing market share. It provides an overview of the size and trends in the beauty and personal care market globally and examines developments in categories, regions, and business strategies.

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    The personal care industry has experienced strong global growth in recent years as consumers have become more focused on appearance. Major companies in the industry are launching new products to attract consumers and adapt to changing dynamics, such as shifts in media usage, distribution channels, and consumer attitudes. The document discusses how the beauty industry is undergoing major changes and that companies must change with it or risk losing market share. It provides an overview of the size and trends in the beauty and personal care market globally and examines developments in categories, regions, and business strategies.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    48 views2 pages

    Synopsis

    Uploaded by

    Hitesh Bhasin
    The personal care industry has experienced strong global growth in recent years as consumers have become more focused on appearance. Major companies in the industry are launching new products to attract consumers and adapt to changing dynamics, such as shifts in media usage, distribution channels, and consumer attitudes. The document discusses how the beauty industry is undergoing major changes and that companies must change with it or risk losing market share. It provides an overview of the size and trends in the beauty and personal care market globally and examines developments in categories, regions, and business strategies.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Staying Ahead of the Game: How Companies are

    Adapting to the Changing Face of Beauty

    The personal care industry has had an excellent growth rate in all the major markets of the
    world. Since the past few years, people have become more conscious about their appearance
    and look, leading to a huge demand for these products in the whole world. New products are
    launched by the leading brands to attract consumers. The trends in all the leading personal care
    markets show that the industry is showing a massive potential for growth. The major personal
    care products manufacturing nations include France, Germany, Italy, Spain, United Kingdom,
    United States, Russia and Brazil. The industry has a huge market and the demand for essential
    products like soaps, shampoos, moisturizers and lotions is the highest. The women’s beauty
    industry is growing at rate of approximately USD 202.254 billion every year where as the global
    market for cosmetics alone USD 30.33 billion. The global personal care products industry is
    growing at a very rapid pace; some of the factors responsible are:

     Rise in consumer spending power,


     Increased demand due to people consciousness,
     Key demographic factors,
     Entry of herbal and organic products,
     Lifestyle and climactic changes, and
     Massive advertising and promotion strategy

    There are major shifts underway in the beauty industry. From regional and category shifts in
    importance, changes in media use, advertising, distribution and consumer attitudes that are
    shaping the industry, this global briefing identifies what these changes are, and shows how
    manufacturers are adapting to them. It has become clear that companies cannot afford to
    ignore the changing dynamics of the global beauty industry, and those which do may be left
    behind in the fight for market share.

    Staying Ahead of the Game: How Companies are Adapting to the Changing Face of Beauty
    global briefing offers an insight into to the size and shape of the Beauty and Personal Care
    market and highlights buzz topics, emerging geographies, categories and trends as well as
    pressing industry issues and white spaces. It identifies the leading companies and brands, offers
    strategic analysis of key factors influencing the market - be they new product developments,
    packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts
    illustrate how the market is set to change and criteria for success. The report also explores
    developments in the premium v/s mass segments, and the evolution of novel beauty concepts.

    Products: Skin Care, Hair Care, Men's Grooming, Colour Cosmetics, Premium Cosmetics, Bath
    and Shower.
    This study will cover following aspects in details:

     Get a detailed picture of the Beauty and Personal Care market


     Pinpoint growth sectors and identify factors driving change
     Category Shifts
     Changes in Regional Importance
     Innovative New Marketing Strategies
     Understand the competitive environment, the market’s major players and leading
    brands
     Use five-year forecasts to assess how the market is predicted to develop.

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