60 Pages of Marketing Tips

60 PAGES OF
MARKETING TIPS
UNSTOPPABLE EDITION
Presented by Get Customers
CHAPTER
NUMBER
ONE
ART OF
INBOUND VS
OUTBOUND
MARKETING
Majority of Businesses Out There Uses Outbound Marketing, where they approach the
customers and pitch to them about their products.
You: “Hi sir, would you like to take a look at our product benefits?”
You: “Take at look at our FLYER!”
You: *Knock On Door* “Hi sir, are you interested in our water filter…"
Instead, I always advocate on Inbound Marketing where we get our customers to come
to us.
Customer: “Wow lenny, you have an amazing product!”

Customer: “How can I sign up for your baking class?”
So on and forth…
BUT… Don’t Neglect Any Methods.

Do Both.
www.facebook.com/getcustomersg
CHAPTER
NUMBER
TWO
FINDING
YOUR IDEAL
AUDIENCE
FINDING YOUR IDEAL AUDIENCE
01
Who Are They?
02
What Do They Eat?
03
Why Should They Come To You?
04
Do You Know Them Well Enough?
05
Do You Know Their “Weak/Pain” Spots?
Please Refer To Exercise “Avatar” And Find Your Target Audience
CHAPTER
NUMBER
THREE
BUILDING
YOUR
SUPERFANS
ONLINE
In the world of social media now, the online space is really noisy.
What you need to do is to stand out, engage and engage with
your audience.
Authenticity works.
Start to talk to your audience like a real human, engage with them
and rinse and repeat.
To be more specific, here’s the process and what you can do.
Build your fanbase through direct response advertisements

1
(advertisement that produces positive ROI)
01
Start to invest $$ into re-targetting advertisements (ads that people
2
will see over and over again)
Once you make more ROI %, invest money into branding. If you are
3 not making $$ through direct response ads, it means that your
offer/product is not strong enough yet. Repeat Step 1 and 2
4 Start to create videos and run video campaigns to your audience.
Engage your audience by constantly create campaigns that get

5 them to respond to you. For example, post like “Do you prefer
Product A or B?” /// “Do you think I should wear this t-shirt today?”
6 Get people to spread your brand - “Tag a friend who can see this”
Run more videos on different platform (Follow Garyvee Content

7
Strategy Model in next page)
THE GARYVEE CONTENT MODEL
CHAPTER
NUMBER
FOUR
HOW TO GET
100 ENQUIRIES
ONLINE IN 30
DAYS WITH
LITTLE OR NO
MONEY
Goal: 100 Enquiries
What you need to do is to identify a few key pointers.

1) Sales Angle
2) Target Audience (in previous chapter)
3) Technical Knowledge (Running online advertisements)
Lets Talk About
SALE ANGLES…
People queuing crazy for Ben and Jerry Free Ice Cream Cone
That’s a sales angle
Goal: 100 Enquiries

FEW MORE EXAMPLES
ONE MORE EXAMPLE
What To Avoid
BADSALE ANGLES…
Goal: 100 Enquiries
What you need to do is to identify a few key pointers.
1) Sales Angle
2) Target Audience (in previous chapter)
3) Technical Knowledge (Running online advertisements)
STEP BY STEP
PROCESS
TO ACHIEVE GOAL
1
FIND YOUR SALES ANGLE
AND TARGET AUDIENCE
2
LEARN ONLINE MARKETING
(FB ADS IS EASIEST NOW)
3
RUN.
4
(LITTLE TO NO MONEY DOWN)
If you want to run ads without paying a single cent, what you can do is to approach an
operating business and tell them that you will run ads for them and they will pay for the
advertisement cost. On condition that the leads can be used/shared with you. Win-win!
Not sure how? Ask me. wait… but my cost per enquiry is so expensive!!!!!!!!!
CHAPTER
NUMBER
FIVE
BUYING
ENQUIRIES AT
"BMV" (BELOW
MARKET
VALUE) PRICE
Why does my advertisement sucks?
Cause you don’t have a good copy.
What’s a copy?
Copy is the content you are going to put online to attract Your
audience and make them go… “WOW!” That’s something I want to
buy.
And make your cost per enquiry go down….
COPYWRITING
101
THE P.A.S.T.O.R
COPYWRITING
FRAMEWORK
P
PERSON, PROBLEM
AND PAIN
A
AMPLIFY AND
ASPIRATIONS
S
STORY, SOLUTION
AND SYSTEMS
T
TRANSFORMATION
AND TESTIMONY
O
OFFER
R
RESPONSE
(CALL TO ACTION)
PRE-HEAD
Attention: NSFs Who Are Going TO ORD…

Calling Those Who Are 55 Years Old And Above…
Revealed: How Madam Yang Retired On $2000 /Month With Capital

Guaranteed Plan
$1 Trial: Get A Personal Fitness Trainer Down
FORMAT:
Attention _________
Calling All Those Who Are ______
Revealed:_____________
JUST IN:_____________
$1 TRIAL:________
If you are…_________
HEADLINE
Who Wants To Own A Property Without Paying Downpayment?
Discover How I Retired My Mum At Age Of 25 Without Having To

Suffer Financially
They Laughed When I Said I Wanted To Invest In Properties… But

When I Own 50 Properties…
FORMAT:
Who Wants _______ Without Having To _______
Discover How I/We/He___________ Without _________
How He/I/She/We_______________ In Just 30 Days!
Imagine _______ In Just _____ Without Having To _____
BODY
P - Person, Problem and Pain
A - Amplify and Aspiration
S - Story, Solutions And System
T - Transformation and Testimony
Dear Friend,
DEAR FRIEND
“RELATABLE”
(if you have always struggled to lose weight, but you have
failed to do so over the years…)
BUILD RAPPORT
OFFER
BULLET POINTS
RESPONSE
(CALL TO ACTION)
CHAPTER
NUMBER
SIX
WHY YOU
SHOULD HELP
YOUR
COMPETITORS
TO WIN
This is basically an additional chapter I want to put in.
The pie is always big for everyone to share.
Let’s not shoot one another down in any sectors and industries.
If we can help someone else out, let’s do it.
I have seen many cases where people copy one another in online
Marketing without crediting the original owner
Or shoot someone down because they don’t like their practice.

The reason why we want our competitor to win is because the market will
not be so skeptical towards the product we are trying to sell.
For example, if today I shoot down and call someone a “scam”, don’t forget
That people might also consider your product/service a scam in the future
Because of the ecosystem we have created.
Win win for everyone!
CHAPTER
NUMBER
SEVEN
HOW YOU CAN

SCALE TO MULTIPLE
DIFFERENT
PLATFORMS
INCLUDING
TIKTOK
THE GARYVEE CONTENT MODEL
When you start to build on your brand, work on ONE video
that you can Cut and mass-market to multiple platforms.
Works like crazy
Especially TikTok which has craziest potential growth at the

moment.
I have just went to china and saw someone with 30M+

users!
Don’t let the fact that a lot of “youngsters” are using it deter
you.
Try everything. Be the first person to use it.
CHAPTER
NUMBER
EIGHT
HOW FB IS
CHANGING THEIR
ALGORITHM DAILY
AND WHAT YOU
CAN DO TO
WIN
My take on this is simple.
Create an offer that is so sexy, that EVEN FB ALGORITHM CANT beat you…
Imagine creating bad offers like:

“Get $10 Complimentary Voucher”
“Meet Us For A Coffee” (obviously an upsell)
If you create AMAZING offers like…
“How to buy multiple properties with only CPF” (example)

“Get your FREE ben and jerry cone (200 pax only)”
CHAPTER
NUMBER
NINE
BUILDING A
SUSTAINABLE
ONLINE
ECOSYSTEM THAT
LASTS YOU FOR 5
YEARS
MINIMALLY
Last but not least.
A lot of marketers / online ads are doing what I call a “short term win”
Which means they are doing it for the sake of getting $30k, $40k sales.
That is not sustainable and will eventually die out.

Or you can constantly chase after the carrot like a donkey, chasing after
the new Shiny object.
Build an online strategy that will last you for decades.

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60 PAGES OF

Customer: “Wow lenny, you have an amazing product!”

BUT… Don’t Neglect Any Methods.

Please Refer To Exercise “Avatar” And Find Your Target Audience

Build your fanbase through direct response advertisements

4 Start to create videos and run video campaigns to your audience.

Engage your audience by constantly create campaigns that get

Run more videos on different platform (Follow Garyvee Content

What you need to do is to identify a few key pointers.

That’s a sales angle

Goal: 100 Enquiries

What you need to do is to identify a few key pointers.

Cause you don’t have a good copy.

And make your cost per enquiry go down….

Attention: NSFs Who Are Going TO ORD…

Revealed: How Madam Yang Retired On $2000 /Month With Capital

$1 Trial: Get A Personal Fitness Trainer Down

Calling All Those Who Are ______

Who Wants To Own A Property Without Paying Downpayment?

Discover How I Retired My Mum At Age Of 25 Without Having To

They Laughed When I Said I Wanted To Invest In Properties… But

Discover How I/We/He___________ Without _________

How He/I/She/We_______________ In Just 30 Days!

Imagine _______ In Just _____ Without Having To _____

A - Amplify and Aspiration

S - Story, Solutions And System

T - Transformation and Testimony

Or shoot someone down because they don’t like their practice.

Win win for everyone!

HOW YOU CAN

Works like crazy

Especially TikTok which has craziest potential growth at the

I have just went to china and saw someone with 30M+

Try everything. Be the first person to use it.

Imagine creating bad offers like:

If you create AMAZING offers like…

“How to buy multiple properties with only CPF” (example)

That is not sustainable and will eventually die out.

Build an online strategy that will last you for decades.

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Discover How I/We/He___ Without _

Imagine _____ In Just _ Without Having To ___