(Ebook) Free Traffic For Your Online Business - Strategy #1

Strategy #1:
Identify Potential
Partnerships
FREE Traffic for Your Business

Knowledge series
Secrets of driving online customers to your business

without breaking the bank
2020
This material shares

the 1st strategy (out of 5)
on how to do promotion for free,
by finding the right allies,
A foreword
building a network, leveraging
the power of content marketing,
reaching more people and
ultimately make more sales.
Knowledge series
Free Traffic for Your Business 2
2020
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STRATEGY #1
2020
1. Micro Influencers
2. Up-and-Comers
3. Different Faces of Online Influencers
4. Influencer Qualities to Look for
5. The Right #Hashtags for Your
The 10 Secrets Revealed Influencer
6. Hashtags Research Tools
7. Finding Your Influencers
8. Reach Out to Your Influencers
9. Working with Influencers
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10. Type of Partnerships

2020
WHAT IS THIS 1ST STRATEGY?
The Generalized Advice What This Material is All About

If you’ve been doing your research, you’ve probably heard That’s why we’re not going to focus on these kinds of
some generalized advice for getting more traffic. Maybe broad, vague, and imprecise strategies.
someone has told you that the best strategy is to optimize We’re going to focus on advice that gives you immediate
your website for search, start a YouTube channel or results, not strategies that rely on hope or vague timelines.
Facebook page, or write some quick blog posts and press
releases.
While marketing strategies like this can have impact, This material will provide you with actionable tactics,
they’re rooted in a sense of idealism, and they can’t approaches, and strategies that connect you with the right
guarantee you’ll get exposure. Who’s to say that your SEO audience. We’ll include realistic timelines for you to plan
work will actually get you to rank above your biggest and gauge your effort, networking strategies to build
competitor in a Google search? How long would that even
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strong relationships within your industry, and the specific
take?
skills you’ll need to successfully execute these ideas.

Strategy #1:
2020
WHAT SHOULD I DO?

You drive free traffic by working strategically with online Before you brainstorm different influencer marketing
influencers. strategies, you need to find influencers who have the right
goals, audiences, and engagement levels to suit your brand.
Once you find them, you’ll need to reach out to them in a
Essentially, an influencer is a person, group, or company way that clearly communicates the value of the partnership
that has social clout in your industry and niche. They have opportunity without landing in their spam or deleted folder.
a strong online following, and they’re able to capture
people’s attention, start conversations, and build strong
engagement on their websites and social media channels. To find truly effective and mutually beneficial influencer
When an influencer talks, people listen. marketing opportunities, you’ll need to search the vast
Influencer marketing, which is currently a popular and corners of the internet to find the pockets where your ideal
effective marketing trend, involves partnering with audience is spending time. These pockets can be virtually
influencers who promote your store. In exchange, you anywhere, from other online businesses who can potentially
might send them samples or cross-promote their work. be partners, Facebook groups or Instagram personalities.
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These collaborate marketing efforts should be mutually
beneficial.

AIM FOR MICRO-INFLUENCERS 2020
+ UP-AND-COMERS
When you’re looking for a grassroot strategy that doesn’t involve hundreds or
even thousands of dollars spent toward piggybacking on the fame of
a household name, your time and resources are better spent looking for
micro-influencers and ‘up-and-comers’.
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2020
2. Up-and-Comers
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MICRO-INFLUENCERS
2020
Micro-influencers = Hyper-specific influencers with a lower follower count

(roughly less than 25,000) but immensely engaged audiences.
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2020
Collectively, the strengths enable
micro-influencers to not only attract
audiences, but make them take
action – that’s why 82% of
consumers are very likely to follow a
recommendation made by micro-
influencers. This makes micro-
influencers the ideal partners when
it comes to influencer marketing.
Celebrities and popular influencers

expect monetary compensation from
the brands they endorse. On the
contrary, micro-influencers truly love
the brands they collaborate with.
At the right side, these are the
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variety of factors that content
creators look for when teaming up
with brands.

2020
Based on responses from this
survey, it’s evident that a good
portion of content creators value
creative freedom and providing
their audiences with relevant
content above monetary
incentives.
Content creators are looking for

mutually beneficial marketing
opportunities that help them
nurture and build relationships
with their audience while still
aligning with their own personal
and professional goals.
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2020
2. Up-and-Comers
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2020
UP-AND-COMERS
Up-and-comers = Online influencers in their early stages of their growth, but they’re
on the trajectory to be big influencers.
Generally, up-and-comers will have an independent website and a following of

25,000+ on social networking sites.
Because up-and-comers have a bigger online footprint than micro-influencers, some

of them might already be charging a marketing fee.
That said, they love creative freedom and presenting fresh ideas to their audiences,
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just like micro-influencers do.

2020
2. Up-and-Comers
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DIFFERENT FACES OF
ONLINE INFLUENCERS
2020

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ADVENTURER
2020
Someone who enjoys traveling to new,

unusual, and fascinating places.
They are known for posting some of the
most stunning and beautiful
photography on social networks.
Examples of such influencers include
extreme sports enthusiasts, mountain
climbers, and wildlife photographers.
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2020
These micro-influencers bank on the

power of ‘edutainment’ to connect with
audiences on a more trivial level than
other types of micro-influencers.
DIY experts, fix-it enthusiasts, remote

tutors, and life-hackers who use
Snapchat, Instagram, etc. in creative
ways fall into this category of micro-
INSTRUCTOR influencers.
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ACTIVIST 2020
Influencers of this kind see the need for

change and devote themselves to doing
something about it.
To utilize their influence though, you’ll

need to go into conversation with an
open mind. Civil rights leaders and
LGBT community supporters are a few
examples of such influencers.
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ENTERTAINER 2020
People love entertainers because of

their personalities.
They’re often witty characters,
commenting on pop culture (music,
movies, etc.) or making humorous skits.
One example is community-based
comedians. However, not all
entertainers are funny.
They may also be confessional,
influencing people by sharing parts of
their lives.
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DISRUPTOR 2020
Disruptors have an open mind and

willingness to explore uncharted
territories.
They love to work with businesses that
further the debate and help them take
creativity to new levels.
Examples of disruptors include virtual
reality enthusiasts, electric car racers,
and cryptocurrency reporters.
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2020
2. Up-and-Comers
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INFLUENCER QUALITIES 2020
TO LOOK FOR
Micro-influencers and up-and-comers are experts in

their niche.
These personalities should ooze this in their online
presence, and answer the questions that their audience
is asking.
If you can’t trust their opinion and outlook, they
probably aren’t suitable for influencer marketing
CREDIBILITY partnerships.
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TO LOOK FOR
The most successful influencers are the people you can

imagine yourself having a coffee or a beer with.
Their personalities are authentic, engaging, captivating,

and inspiring – and this is part of the draw for snagging
and keeping their audience base.
LIKEABILITY
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TO LOOK FOR
Many influencers pave the way to their success by

offering a unique or creative take on the status quo.
They’re invested in solving problems or making

improvements in their niche, and their strategy for doing
so often involves open-mindedness and curiosity for
exploring new perspectives, tools, and strategies.
INGENUITY
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TO LOOK FOR
It should be pretty obvious that they love what they do.

In a sense, passion is a culmination of all of the above
qualities that manifest into their unique presence.
A passionate influencer motivates their audience while

they experiment and collaborate to achieve their own
vision.
PASSION
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IDENTIFIABLE TRAITS 2020
TO LOOK FOR
✓ Regular content publishing (blogs, videos, podcasts, etc.) at least once a week, with the last item
published no later than a week ago.
✓ Highly-engaged audience including likes, comments and other interactions, and shares if the
channel permits.
✓ Decent or high-quality web design, photography, video and/or audio clips.
✓ Look at the evolution of their content. How long ago was their first publish date?
✓ What’s the progression of views and interaction since then?
✓ Look for spikes in engagement that indicate that an up-and-comer has crossed the threshold of
growth and popularity.
✓ For YouTube personalities and vloggers, look at their channel and see how their views have grown
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from video to video. For other types of content, see how many more likes, comments, and shares
they’ve gotten along their timeline since they first started out.

IDENTIFIABLE TRAITS 2020
TO LOOK FOR
✓ Check to see if your prospective partners are already involved in influencer marketing. Have they
recently started promoting products, brands, or other individuals? A fresh step into the promotion
realm is a huge window of opportunity and a great indicator of crossing the threshold. It’s also a
perfect sweet spot for you to propose an influencer marketing opportunity before the influencer’s
demand is so high that they jack up their prices for participation.
✓ Above all else, be picky. It may take some time to find the perfect influencers, but they are more
than worth the wait if they reflect and amplify the strengths of your brand.
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2020
2. Up-and-Comers
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2020
If keywords are the language of the internet,

hashtags are the language of social media.
Hashtags offer the same benefits as

keywords: you can use them to find exactly
HASHTAG what you’re looking for.
The added benefit of hashtags is that they’re

directly clickable, which helps you to
connect with other accounts and users
without the guesswork that SEO-style
keyword research might involve.
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You can come up with your own hashtags
from your brand personality traits, or use a
hashtag research tool.
2020
HASHTAG
PICODASH
NOTE:
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THIS IS A PAID SERVICE

2020
HASHTAG
HASHTAGIFY
NOTE:
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2020
2. Up-and-Comers
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2020
Once you have a list of these words, you can

include them in your search engine and
social media searches to help find promising
influencers. Chances are, they’ve used the
same types of terms to describe their own
web presence, or you’ll find that others have
used these terms to describe them.
For example, if you’re an eco-friendly

makeup company looking for someone to
review your products, you can search a term
like ‘eco-friendly beauty product reviews’’
You might find an influencer who aligns with
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your values and thus, the perfect candidate
for an influencer marketing campaign.

2020
The following describes how you can scour

some of the top channels, platforms, and
tools for finding potential partners,
including:
✓ Web searches on Google and YouTube

✓ Social media searches on Instagram,
LinkedIn, Pinterest
✓ Specialized search tools like Right
Relevance and Feedly
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NOTE:
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2. Up-and-Comers
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2020
Let Them Know
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You Featured Them
2020
Start with an
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Introduction
2020
Ask for Their

Opinion
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Offer a Sneak
Peek
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2020
Ask for a
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Product Review
2020
2. Up-and-Comers
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WORKING WITH YOUR INFLUENCER 2020

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2020
BRAINSTORMING IDEAS
Consider following your up your initial introduction:
✓ Voicing your brand by publishing content on their blog or appearing as a guest on their podcasts
✓ Sending samples with handwritten notes to have your products reviewed
✓ Pitching a giveaway or contest involving your products
✓ Meeting up and promoting at a relevant event (if you’re local)
After finding the right candidate, other ideas can include:

✓ Style guides / look books
✓ First impressions
✓ Unboxing
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✓ Do-It-Yourself / Tutorials

2020
2. Up-and-Comers
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2020
Now it’s time to explore the different

types of partnerships that are available.
Some of the usual ones are:

✓ Sales commission for product sold
✓ Incentive exchange for mentioning your
PARTNERSHIPS brand / product
✓ Strategic product placements in their
social media posts
You could also come up with some of your
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own if you’re feeling inspired.

2020
Instead of chasing high-traffic influencers,

go for smaller-scale micro-influencers or up-and-comers
who are more genuinely interested in
influencer marketing opportunities.
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STRATEGY #1
2020
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DONE is better than perfect.

61
Bringing your digital business to the next level
PT. Electronic Science Indonesia

Wisma Iskandarsyah Blok A-10
Jl. Iskandarsyah Raya Kav. 12-14
Jakarta Selatan 12160
info@escience.co.id
CONTACT US

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What is the first strategy discussed in the document?

What is the first strategy discussed in the document?

What type of partnerships are discussed?

What type of partnerships are discussed?

Strategy #1:

FREE Traffic for Your Business

Secrets of driving online customers to your business

This material shares

Free Traffic for Your Business 4

WHAT IS THIS 1ST STRATEGY?

The Generalized Advice What This Material is All About

Free Traffic for Your Business 5

WHAT SHOULD I DO?

Free Traffic for Your Business 6

Free Traffic for Your Business 8

Micro-influencers = Hyper-specific influencers with a lower follower count

Celebrities and popular influencers

At the right side, these are the

Free Traffic for Your Business 10

Content creators are looking for

Free Traffic for Your Business 12

Generally, up-and-comers will have an independent website and a following of

Because up-and-comers have a bigger online footprint than micro-influencers, some

Free Traffic for Your Business 13

Free Traffic for Your Business 14

Free Traffic for Your Business 15

Someone who enjoys traveling to new,

These micro-influencers bank on the

DIY experts, fix-it enthusiasts, remote

Influencers of this kind see the need for

To utilize their influence though, you’ll

People love entertainers because of

Disruptors have an open mind and

Free Traffic for Your Business 21

Micro-influencers and up-and-comers are experts in

The most successful influencers are the people you can

Their personalities are authentic, engaging, captivating,

Many influencers pave the way to their success by

They’re invested in solving problems or making

It should be pretty obvious that they love what they do.

A passionate influencer motivates their audience while

Free Traffic for Your Business 26

Free Traffic for Your Business 28

If keywords are the language of the internet,

Hashtags offer the same benefits as

The added benefit of hashtags is that they’re

Free Traffic for Your Business 30

Free Traffic for Your Business 31

Free Traffic for Your Business 32

Once you have a list of these words, you can

For example, if you’re an eco-friendly

You might find an influencer who aligns with

Free Traffic for Your Business 33

The following describes how you can scour

✓ Web searches on Google and YouTube

Free Traffic for Your Business 48

Let Them Know

Ask for Their