Cpa4affiliate PDF
Cpa4affiliate PDF
Cpa4affiliate PDF
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CPA vs Affiliate Marketing
Did you ever ask yourself how the CPA marketing model is different from
the traditional affiliate marketing?
The persons (or companies) who sell the products are usually called
vendors, and the people who are looking to make money by selling other
people’s products are called affiliates.
“CPA” is the abbreviation from Cost Per Action or Cost Per Acquisition.
Here are a few examples when a CPA offer can pay you:
A product purchase
App install
Trial registration
The advertiser (vendor) is the one who decides the conversion point of
an offer.
Typically, the people or companies who advertise their offers using the
CPA networks know very well the average price of their customer. Even
though it looks that they are throwing money away, they will be making
much more money than what pay you.
There are also some big companies who advertise their products using
the CPA networks, because they’ve found that there is more profitable
for them to gain their customers this way, instead of promoting their
offers by themselves.
I can’t say that CPA or affiliate marketing is more profitable because both
models can be very profitable if done right.
The affiliate networks make the connection between the vendors and
affiliates in a win-win situation.
The vendors have a product to sell and are looking to get their products
sold, while the affiliates are looking for products to promote and earn a
commission for every sale.
You don’t have to spend your own money on traffic (unless you
want to test your funnel and make sure it’s converting very well
before finding affiliates)
The affiliate network handles all the payments so you don’t have
to worry about implementing an internal payment infrastructure
Most of the affiliate networks will give you detailed stats about
your sales, conversion rates, refunds, etc.
You can get a very high volume of sales from affiliates if you have a
good product
As an affiliate, you will get paid a commission for every sale you make.
The commission value will usually vary from vendor to vendor and from
product to product, and you are typically paid an between 30% to 70%
from the product price.
When the product is a part of a more complex sales funnel, you can even
get paid 100% of the value of the front-end sale. That is typically a cheap
product priced between 5-$20.
Rakuten
ShareASale
ClickBank
CJ Network
A CPA network is very similar to an affiliate network, but there are a few
differences between these two.
Unlike the most affiliate networks where you are automatically accepted,
the CPA networks can reject your application if you are a complete
beginner and you cannot prove you have previous marketing experience.
Here’s a list of those CPA networks that are more beginner friendly and
don’t require a phone interview:
MyLead
LeadBit
Mobidea
CPALead
That’s the main reason why the CPA networks choose their affiliates
more carefully.
A place where you can find more CPA networks and offers to promote is
Offervault. Offervault is like a search engine for CPA offers.
Both the CPA marketing and affiliate marketing have their advantages
and disadvantages, so let’s make a direct comparison.
Newbie friendly
The most obvious advantage of the CPA model is that you don’t have to
sell a product to earn a commission. Making someone pull out his credit
card is much harder than making him give you his email address,
installing a free app or starting a product trial.
You can contact your affiliate manager and ask what offers convert best
for a specific traffic source, if your landing pages are complying with a
specific offer, etc. It’s in their interest to help you, because the more
money you make, the more money they make.
The disadvantage of the CPA networks is that they usually don’t accept
beginners, while it’s effortless to start with a traditional affiliate network.
Both the affiliate marketing and the CPA marketing model can bring you
some nice commissions when someone buys a product.
The commissions are substantially lower when you are promoting CPA
offers that pay on email address submissions, ZIP submits, or other
simple actions. Therefore, you will need a lot more conversions to make
a profit, especially when you are paying for traffic.
Most of the affiliate offers found on network like ClickBank will be part of
a funnel and you are usually paid a commission throughout the whole
funnel. That’s not the case for the CPA offers when you typically only
earn a commission from the front-end.
While you can use almost any traffic source to promote the offers from
the traditional affiliate networks, when you push CPA offers, your
advertising methods are typically limited and chosen by the vendor.
A lot of the CPA offers are merely garbage, scams, useless products, and
sometimes the vendors do not pay. Therefore, sometimes, it can be
tough to find a good CPA offer that deserves promoted.
There are also a lot of low-quality offers listed on the affiliate networks,
but I would still give the affiliate networks a plus when it comes to
comparing the quality of the offers. There are also many excellent
products, especially if you promote physical products.
The CPA networks are usually paying you fast (weekly or biweekly) and
there are no refunds. You will sometimes need to wait a bit more to get
paid from some of the affiliate networks (an example would be
Clickbank), but there are also networks that pay you instantly in your
PayPal account (Rakuten,) if you are an established affiliate or if the
product vendor knows you. However, when you promote products listed
on the standard affiliate networks, you will face refunds, chargebacks,
and sometimes you won’t be paid until the product’s money back
guarantee period has expired (30,60,90 days).
When you apply to a CPA network, you will generally need to wait until
your account is manually checked and approved by an affiliate manager.
A disadvantage of the CPA model is that the CPA offers, especially the
offers which doesn’t require a sale, will often be removed without any
notice.
Though LinkedIn Ads have been around since 2005, it wasn’t until 2016
that they added key features, such as lead generation forms, video ads,
carousel ads and more, that helped them ramp up their marketing
presence.
Like some other forms of social media advertising, LinkedIn Ads are sold
through an online auction. As such, there is no set cost for any kind of
advertisement. Rather, it’s the marketers themselves who control how
much they spend and whether or not their ads are visible, through
supply and demand of eyeballs on the platform.
You can also use LinkedIn’s Matched Audiences tool to allow the
platform to scan your website visitors, company lists, email lists and
similar features to “match” your website (landing page) with LinkedIn
members.
As you work through the myriad targeting options and make your
selection, LinkedIn will adjust the audience size that you’ll be able to
reach. For budgeting and projection purposes, keep in mind that your
targeted audience will need to include at least 300 members.
Sponsored Content
Single-image ads
Video ads
Carousel ads
Cost-Per-Click (CPC): This means you’ll only pay when people click
on the ad.
Pro tip 2:
Text ads are simple, non-graphic ads that appear on member’s news
feeds. Only available on desktop versions, they’re displayed under
headers including “Ads You May Be Interested In” and can also show up
as text link advertisements on the LinkedIn homepage.
Cost-Per-Click: This means you’ll only pay when people click on the
ad
Pro tip 3:
LinkedIn Text ads are some of the cheapest clicks you can get on the
social media platform. I often recommend them!
Sponsored InMail
In this case, your daily budget is the maximum amount that your
company wants to spend per day. The minimum is $10 USD and the
maximum is $100,000. Of course, it is possible to set a higher maximum
daily budget but to do so, you’ll have to have special account privileges.
This option is reserved for enterprise-account advertisers managed by a
LinkedIn Clients Solutions Manager.
With this feature, you’ll give LinkedIn one dollar amount to work with:
the maximum amount set aside for your campaign. Then, you’ll tell the
platform to spend it all to get your numbers up, without following a
dedicated schedule. These work best for time-sensitive campaigns that
are more interested in short-term traffic, such as special promotions,
event registrations, or giveaways.
Like daily budgets, the minimum budget for a total is $10 USD.
Keep in mind that now, total budgets are only available for campaigns
that are set up to run as Dynamic Ad formats. If you’re running any of
the below types of ads, you’ll be required to set a pacing option that
better controls your total budget:
Follower ads
Spotlight ads
Job ads
Pro tip 5:
Many advertisers choose to combine the two, setting their total budget
as the maximum amount they want to spend on their entire campaign
and using those figures to help guide their daily budget accordingly.
This is especially useful for making sure your split testing doesn’t
overspend.
The third way you can control your advertising budget is to set a
maximum bid amount. This number is the top amount that you’re willing
to pay for the following:
Cost-Per-Click (CPC)
Cost-Per-1,000-Impressions (CPM)
Cost-Per-Video-View (CPV)
Cost-Per-Send (CPS)
Regardless of the price you bid, you’ll never be required to pay more than
your designated amount.
By now, you’ve determined whether you want to set a daily budget, total
budget, or both. Once you’ve made that decision, you can head to the
“Budget and Schedule” section of your LinkedIn campaign and make that
selection. Next, it’s time to select your schedule. On the same page, you
can select whether you want your ad campaign to run continuously from
a given start date or to start and stop at a predetermined timeframe.
When you bid on your ad, you’re competing against your industry peers
who also want to show up in the same places on your shared audience’s
news feed, homepage, and inbox.
There are two ways you can place a bid on LinkedIn. They include:
If you select this option, LinkedIn will automatically bid for you, using
machine learning to maximize your set budget and increase your
competitiveness. It does so by taking into account your campaign
objectives and setting your figures accordingly.
You’ll also select this option on your campaign’s “Budget and Schedule”
page. There, under the “Bid Type” section, select “Automated Bid.”
Then, select what kind of bid type you will optimize for. Below are the
most common objectives and their associated “Bid Maximized For”
optimization:
Pro tip 6:
In theory, Auto-bid sounds great, but I usually see it spend more than
necessary. For that reason I recommend setting a max bid.
As you did with the automated bid selection, you’ll also head to the
“Budget and Schedule” page to set your maximum cost bid.
There, type in the bid amount that you’re willing to pay per pay click, per
1,000 impressions, or per video view.
I usually recommend starting your bid on the low end and incrementally
increasing it until you find the sweet spot. If you need traffic faster, then
bid higher.
Pro tip 7:
After 150 characters (the “intro” or the “fold”), your copy is hidden and
there is a ‘…see more’ button.
Keep in mind that most people will not click ‘see more’, so your intro ad
copy should be able to stand alone without that remaining text.
But I also recommend putting the call-to-action above the fold (before
150 characters – where the ‘see more’ button appears on longer ad
copy). You are NOT charged for a click on the ‘…see more’ button.
GOOD:
When someone does click on the ‘…see more’ button, use some eye-
grabbing bullet points to draw them further down your ad.
Hitting them with a wall of text is difficult to read and digest. They’ll be
likely to just scroll away.
BAD:
*No one wants to read a wall of text, and most people won’t bother.
GOOD:
Bullet points and spacing help draw the viewer’s eye through the ad and
improve comprehension.
More on #1, call out your audience in the first sentence or in the headline
of your ad.
So it’s very clear exactly who your offer is for, and why they should care.
Again, you want to reduce the number of unqualified clicks.
Remember, people care about what’s in it for them – not about your
features.
But they are a good way to draw your reader’s eye into your ad to start
reading. Ads that start with emojis almost always have a higher CTR.
(Be clear on your audience and offer so that higher CTR doesn’t waste your
money – see earlier tips)
I find the Zap or an emoji with a color that stands out from the LinkedIn
background AND from your ad image colors are good.
When your headline gets cut off, there’s no way for the viewer to see the
rest of it (whereas with ad body copy, they can hit ‘see more’).
BAD:
GOOD:
Overusing emojis and caps (like many Facebook ads do) will cause your
ads to be disapproved.
For example, headlines in all caps or using more than one emoji in a row
usually triggers an automatic disapproval.
Align the copy and headlines in your ads and landing pages.
Sponsored Content
People are scrolling through LinkedIn just as fast. Use an image that will
grab their attention.
Therefore, you want to choose colors that stick out from this backdrop.
Oranges, reds, and greens are good.
4. Add a Button.
LinkedIn does not have a 20% text rule that Facebook does. So you can
include much more text in the ads.
LinkedIn is also a bustling hub for B2B lead generation. Over 94% of B2B
marketers use LinkedIn as one of their distribution channels, and it
accounts for more than 80% of all social media B2B leads
Creating a Targeted Ad
First things first. Sign into the Campaign Manager, click Create
Campaign and give your campaign a name.
Run a test search in LinkedIn Sales Navigator. If the users it returns are
people you want to get your ad in front of, you know your targeting is
on point. You can keep moving forward.
At this point, you can decide on your ad format and set a budget for
your campaign.
Explained above, LinkedIn determines the cost for online ad space using
an auction system where you’ll bid against other advertisers for
placement. More competition to reach your audience means you’ll pay
more for your ad placement.
Location
Location is the only required audience parameter — and the first that
you’ll specify when you set up your campaign. You can specify location
at a very granular level, down to state and city. LinkedIn determines a
member’s location based on their IP address.
Language
When you set up your campaign, you’ll also specify the language of the
members you want to reach. LinkedIn determines the language of
members based on the language used in their profile. Obviously, make
sure your ads are written in the language you choose.
Fortunately, Campaign Manager has your back. When you type in a job
title, Campaign Manager will autosuggest lots of other related job titles
you may want to add to your campaign.
Adding more relevant titles will ensure your ad gets wider exposure.
You can also widen your reach by showing your ad to past holders of
relevant job titles.
While job titles describe a person’s specific job role, job functions are
broad grouping of related job titles, like “medical” or “marketing.”
Targeting by job function is a great way to increase your campaign’s
performance.
And job functions offer a great strategy for lowering your ad spend,
since each function contains people with less common job titles who are
great prospects but are typically bid on less.
Seniority is especially useful when layered with other categories, like job
function. Here’s how we’ve combined seniority with job function to
reach high-level IT decision makers:
Years of Experience
Company Name
Need more? With Matched Audiences, you can use Account Targeting
to go after decision-makers at up to 300,000 companies. (More on this
below.)
Company Industry
Before you target by company industry, check out a few LinkedIn pages
for companies you’d consider to be within your sector. Consider
including any relevant industries you see to make sure your targeting is
on track.
Myself Only
2-10 employees
11-50
51-200
201-500
501-1000
1001-5000
5000-10,000
10,001+
Company size is ideal when you combine it with job function. For
example, here’s how we’ve layered company size and job function to
reach corporate HR managers:
LinkedIn members often join groups with other members who share
common interests and professional connections. Membership in
relevant groups can indicate experience in a particular field. It’s a great
way to reach members who are highly knowledgeable in a specific area.
Skills
For example, if you want to reach people who work in HR with training
experience, you could combine the HR function with skills in training. If
you want to reach senior decision-makers in HR, you can target your ad
at members working in HR at the Director level or above.
Like skills targeting, interest targeting works especially well when paired
with the job function or seniority categories. For example, if you want to
reach senior-level decision makers with an interest in project
management, consider targeting members interested in project
management at the Director level and above.
While most categories can help you narrow in on your target audience,
three categories will drastically reduce the reach of your ad if used
carelessly. Let’s take a closer look.
School
If you like, you can target members by the specific school, college, or
university they attended. Be sure to add subsidiary schools you want to
include, since each has its own separate page on LinkedIn — for
instance, not just UVa, but also UVa Law.
Age
Gender
Just like with age, LinkedIn doesn’t ask members for gender on their
profile but rather infers it based on a member’s name. Targeting based
on gender isn’t recommended unless you have an offer that’s highly
relevant to a specific gender. After all, gender-based targeting will cut
your audience size in half.
LinkedIn’s audience targeting criteria are just the start. With LinkedIn’s
Matched Audiences, you’ll find a range of advanced tools to help you
pinpoint the exact audience you want to reach.
Account Targeting
Check each company’s LinkedIn page to make sure the name in your
account list matches exactly. You won’t reach anyone at that company if
the name in your account list isn’t an exact match.
You might think setting up your list will be easy, but creating a list of
relevant companies that meets LinkedIn’s minimum of 300 companies
can be a very demanding project.
Contact Targeting
Once you’ve made contact, sharing content with new leads can help you
build your authority and guide your contacts down the funnel. You can
also use contacts as exclusions. For example, if you’ve closed an account
or determined that a lead is a no go, you can exclude them from further
communication.
Website Retargeting
Retargeting your ads is one of the most powerful ways to make sure
they convert. Retargeted get a click-through rate up to 10X higher than
ads that aren’t and yield up to a 70% lift in conversions.
LinkedIn uses a free, lightweight tag called the LinkedIn Insights Tag to
track which members visit your website. To get started, go to the
Campaign Manager and choose “Insight Tag” from the Account Assets
menu.
The easiest way to set up the Insight Tag is to put it in the global header
of your website — that way even if someone leaves your site quickly, the
tag will still load.
Once your Insight Tag is up and running, it’s easy to create specific
audiences. Go to your Campaign Manager, set up an audience, and
specify the behavior you want to track.
For instance, you might create one audience for everyone who came to
your site, and then create specific audiences for people who visited
specific landing pages. Once your audiences are set up, you can target
them with campaigns tailored specifically for them.
Since LinkedIn uses the tag to track anyone with a LinkedIn profile who
visits your site, you can use the Insight Tag to track website
demographics. You can gather demographic information like job title,
company, and company size for all your visitors who have a LinkedIn
profile, giving you a great overall picture of your target customer.
If you have the time and know how then LinkedIn could bring in a better
ROI than more popular Marketing Methods (i.e Paid Ads, Email
Marketing, etc.)
1. Financial Services
2. Reputation Management
Programs:
Programs:
Rakuten offers:
Rakuten offers:
You may use or edit them on the way to suit your subniches. To do it
easily, hire designers for cheap from Seoclerks or Fiverr.