The Facebook Pixel 2

What is Facebook Pixel and How to
install it?
It is more convenient to the seller if he can trace the activity or
happenings of his business through the web. That is why
Facebook Pixel is created to meet the demand and need of
every online seller.
What can Facebook Pixel do?
 Capable of targeting and tracking your visitors.

 Allows you to create different audiences based on their
specific activities on your site.
 Can retarget customers with unfinished check out.
 Allows to detect multiple visitors in the past few days in
your site and to convert them into a prospect target
audience.
This chapter aimed to guide you to understand the concept

of Facebook Pixel and how to install it, as a beneficial tool
for your online advertisement.
The developer strives harder to meet the needs of online

advertisement.
At the end of this chapter, you will learn and understand the
different concepts of Facebook Ads and the steps to install
and use it for your Advertising Account.
To start with, let us learn to install this platform to your

advertisement account. You can install it by just following
the steps below. Please take note that there should only one
Pixel per Ad Account.
1. Find the Ads Manager and go to Facebook Pixel

Tab.
2. Click the create a Pixel option button
3. Create a name for your Pixel ( Take note that one
pixel per ad account only so make it clearer so that
it appears in the name that it represents your
business)
4. Check the box to accept the terms and agreement of
the platform.
5. Through this your Facebook Pixel can track
instantly multiple events with a slight code
modification
Now, let us learn and understand the different concepts below
about Facebook Pixel and how to install it with other sites.
1.Basic action in the

Standard Event
To process the specific action desired for this program,
the crucial part is that you have to add a tiny snippets of
code to your ‘base’ Pixel code from time to time that is
why you have to save and get familiar with the codes
provided to view the actions you want like purchase, add
payment info, initiate check out or complete registration,
the mentioned has its own event code that needs to be
added in your base. The table below provides an Event
Code for the action you need and its description for your
guidance.
The Standard Event will help you track the various activities by
adding the Pixel Code
There are Nine (9) kinds of Standard Events.
(1) The ViewcContent; (2) Search; (3) AddToCart; (4)

AddtoWishlist; (5) InitiateCheckout; (6) AddPayment
info; (7) Purchase; (8) Lead and (9)
CompleteRegistration.
2.How to install Pixel with
Shopify Website?
Together with Facebook Pixel, out of the 9 Standard Events the
6 of them are supported by Shopify Web namely: ViewContent,
AddToCart, InitiateCheckout, AddPaymentinfo, Purchase and
Search.
You can do this by going to your (a) Admin Dashboard next is

go to (b) settings, after is go to (c) Online Store and (d)
Preferences.
You can proceed by entering your Facebook Pixel ID in the

Facebook Pixel section. You can also have a full understanding
by just clicking here for a full tutorial. You will understand
later why Shopify is in demand platform for online business.
3. How to install Facebook Pixel with

WordPress.
This is useful for an easy integration. First is install the plug-in,

next is enter Facebook Pixel ID, and then follow the
commands.
This is not free as of now, however sooner AdEspresso plans a

release of a free pixel plugin with the same effect of that with
Facebook Pixel and many more. By signing up for our
newsletter you will have a chance to get a free pixel ahead of
others, so sign up now.
4. How to install manually the Facebook

Pixel?
You cannot do it by yourself unless you have a background on
this before. In this process you have to hire a developer since
you have to change and place the Pixel Code and its Standard
Event. This process modifies the standard feature of the
Facebook Pixel and requires a lot of time for those who are not
familiar of the coding process.
5. How to determine whether the

Facebook Pixel is working.
To check if Facebook Pixel is working, just download the free
Google Chrome Extension and Pixel Helper.
6. What is Facebook” Shopify Shop?
This is an option in case you do not have a website and are

selling only on your Facebook page. There are however few
limitations: first is ONLY physical products can be sold;
second, must use only Shopify payments and finally, the
currency to be used must be similar to the currency of the user.
After reading some of the highlights above, did you understand

the benefits of Facebook Pixel in your Facebook ad? I
understand your excitement of trying or applying all of them,
but remember that every chapter in this article has equal
importance, that is why you are pressed to read them as well.
If you find this Chapter useful, don’t forget to subscribe and

share with us your successful experiences.

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What is Facebook Pixel and How to

What can Facebook Pixel do?

 Capable of targeting and tracking your visitors.

This chapter aimed to guide you to understand the concept

The developer strives harder to meet the needs of online

To start with, let us learn to install this platform to your

1. Find the Ads Manager and go to Facebook Pixel

1.Basic action in the

There are Nine (9) kinds of Standard Events.

(1) The ViewcContent; (2) Search; (3) AddToCart; (4)

You can do this by going to your (a) Admin Dashboard next is

You can proceed by entering your Facebook Pixel ID in the

3. How to install Facebook Pixel with

This is useful for an easy integration. First is install the plug-in,

This is not free as of now, however sooner AdEspresso plans a

4. How to install manually the Facebook

5. How to determine whether the

6. What is Facebook” Shopify Shop?

This is an option in case you do not have a website and are

After reading some of the highlights above, did you understand

If you find this Chapter useful, don’t forget to subscribe and

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