`Résumé

SIDHARTH SHANKAR KUMAR

Profile Summary:
MBA(Marketing & Systems) and B. Tech(Computer Science & Engineering) with total experience of 08 years in which 07 years 06 months
are in Market research, Secondary and Primary research, Industry Research & Analysis, Quantitative and Qualitative research, Data Analysis
and Validation on MS-EXCEL, Company Research & Analysis, Executive and Company Profiling, Preparation and Generation of Excel Reports
and Charts, have working knowledge of MS-POWERPOINT and various functions of MS EXCEL, and 06 months are in software development
and database designing.

Work Experience:
Senior Market Analyst in Indiqube, Bangalore (9th April 2019-21st April 2020)
 Competition tracking.
 Market intelligence.
 Market research.
 Data analysis.
 Responsible for identifying, gathering and investigating relevant data.
 Access relevant information effectively and accurately.
 Review that data for developing conclusions and to make recommendations.
 Keep track of activities of competition from news and other sources.
 Writing reports and communicate with management to discuss potential options to stay ahead of competitors.
 Presenting their findings to internal and external customers.

Research Analyst–Momentum Services in Information Services Group Inc., Bangalore (21 st September 2015-29th March 2019)
 Execute customized data runs from ISG’s proprietary databases to address specific internal and external
Client requests (in association with the Momentum & Market Intelligence research teams).
 Assist data processing team with data manipulation and database management tasks.
 Work on engagements focused on service providers that include Service provider profile preparation,
Researching technology and outsourcing trends etc.
 Data analysis and charting.
 Support ISG’s research writing team in report creation.
 Deliver on ad-hoc requests related to market, competitive intelligence & location analysis.
 Performs financial analysis, research/data gathering, data input and manipulation, validation and review
Of complex information on engagements.
 Adapts client data to ISG financial model and proposal templates.
 Assists client and ISG engagement teams with preparation of a base case, business case models, pricing
Evaluation and various scenario analyses.

Market Research Analyst in People10 Technosoft Private Limited, Bangalore (28th April 2014-18th September 2015)
 Identify market segments (regions, target companies, demographics) for lead generation and sales prospecting.
 Build, maintain and refresh a strong database of contacts with appropriate titles, functions, and contact details.
 Identify and evaluate new data sources in close collaboration and agreement with the marketing team, discuss actively market
research and information needs of different teams, prepare a research plan.
 Competitive information gathering, analysis and reporting monitor industry statistics and trends.
 Doing data mining, account mining and contact mining.
 Doing e-mail marketing campaign to prospect contacts list.
 Conducting surveys and identifying the right business opportunities from target companies.
 Capable of developing lead generation strategies and marketing plans research.
 Gathering business intelligence on competitors, prospects, customers and suppliers.
 Segmenting and profiling of the target market.

Consultant Data Research in Kellton Tech Solutions Limited, Gurgaon (08th November 2013-10th March 2014)
It was a contractual job and work profile included:
 Conduct daily operations to develop and distribute prospect data to sales.
 Perform data quality tasks to confirm and validate lead quality.
 In depth industry analysis and company analysis.
 Undertook extensive business and market research.
 Did executive profiling of various companies in various verticals in Asia-Pacific region.
 Research online lead generation sources to self-prospect quality sales prospects.
Marketing Database Assistant in SAGE Publications India Private Limited, New Delhi (1st November 2012-5th August 2013)
 To undertake all data processing activities, maintenance and development of SAGE London’s customer data as required.
 To undertake top level overhaul research projects/activities as required growing and enhancing database of core and prospect
customers.
 Updating SAGE London’s campaign response data. Enhancing and developing customer data through in-depth internet research
and adding/updating into CRM.
 Updating SAGE London’s campaign response data. Enhancing and developing customer data through in-depth internet research
and adding/updating into CRM.

Research Executive in AbsolutData Research & Analytics Solutions Private Limited, Gurgaon (16 th December 2011-2nd July 2012)
It was a contractual job and work profile included:
 To do secondary research on companies and industries, looking for their business lines, detailed company profiling which includes
management profiles, product information, market share, key initiatives, partnerships and financial statements.
 To make sales and marketing strategies for the clients considering their prospective and existing customers and explaining clients
the reports prepared after completion of each project.
 To do quantitative and qualitative research over companies’ financials, their subsidiary information, employee strength and
primary business information using research tools and analyzing the collected data.
 Conducting telephonic interviews for validating the data, profiling and collecting information of the companies’ decision makers
and feeding that information primarily from telephonic interviews into CRM.
 Preparation of report, creating pivot tables in MS-Excel and give presentation before the client.
 Market research tools used are-Hoovers, Factiva, Bloomberg, Money control, CRISIL, ICRA and other company database portals.

Software Developer (Trainee) in GD Web Solutions Limited, Kolkata (1 st June 2008-6th January 2009)
 Understanding the client needs, development of project and software presentation before clients after completion of projects.
 Library Management System, Finance Management System and Operations Management System are some standalone
applications developed.

Skills Summary:
 Excellent ability of collecting data via various required medias (internet, telephone, email, etc.).
 To do quality analysis and validation on collected data.
 Able to discuss customer’s specific product details, conduct presentations and demonstrations.
 Proficient at building up and maintaining relationship with potential and existing clients.
 Good at analyzing business process and functions of organizations and of competitors.
 Conducting primary research mainly through telephonic interview and online surveys.
 Report preparation and generation in MS-Excel and MS-PowerPoint and excellent knowledge of functions in MS-Excel and basic
knowledge of Macros in MS-Excel.
 Operating Systems worked on- All WINDOWS versions.
 Working knowledge of Application tools-MS Office, MS Outlook, MS Access.

Educational Qualifications:
 MBA (Marketing & Systems) from Regional College of Management(Autonomous), Bhubaneswar, Odisha under Biju Patnaik
University of Technology with 64.8%(2009-11).
 B.Tech(Computer Science &Engineering) from Bengal College of Engineering and Technology,Durgapur,West Bengal under West
Bengal University of Technology with 70.8%(2004-08).
 12th Science from De Nobili, Mugma,Dhanbad,Jharkhand under ISC with 74% School (2004).
 10th from De Nobili School,Mugma,Dhanbad,Jharkhand under ICSE with 75.5%(2002).

Summer Training, Projects and Internships:

I hereby declare that all above details are correct and fullest to my knowledge.

Date: Sidharth Shankar Kumar