Health Promotion Essay Plan

Health Promotion- 5NMH11018- Assessment requirements
Maximum Word Count: 2000 word +/-
Your essay will be assessed with regard to the research evidence supporting your discussion
throughout the following sections (Essay to be addressed in the third person) APA format
Introduction: An introduction to the essay ~ summarises what you are going to write about in your
essay – COPY INTRODUCTION STATEMENT AS THE INTRODUCTION
Include
 This essay will explore cannabis use as a health issue and will discuss the health promotion
activity recently conducted to raise awareness. The paper will include an assessment of
health needs based on the demographics and epidemiology of cannabis use. This will lead to
the selection of a specific target group, explaining why health promotion is needed for this
group. Likewise, it will discuss the essential factors, relevant policies, and Bradshaw's model
of needs (1972). Nonetheless, the paper will discuss the essential factors, relevant policies
and Bradshaw's taxonomy of needs (1972). Also, it will explain why the educational
approach was chosen, and it will examine the strength and limitations of this approach.
Finally, it will evaluate the resources used, the data collected and will consider possible
improvements to the health promotion activity.
Include
Discuss with literature
 Make an bold statement such as Cannabis is the most widely used illicit drug in the western
world/ globally –
 Discuss where Cannabis is originated from – include the ways in which cannabis can be used
i.e smoked, eaten, vaporised
 What are the long term smoking cannabis – include statement explaining and defining
Cannabis Use Disorder (CUD) – is cannabis a public health issue
 Implications of long-term use of Cannabis – i.e addiction, schizophrenia. Impaired thinking
and coordination and ability to perform complex tasks
Health Issue: Explain the health issue and health consequences

Assessment of Health Needs
Include
 Assessment of Health Needs – Analyse the relevant epidemiological and demographic statistics and trends
(use data provided in green)
 Why is Cannabis misuse an important public health issue- what evidence is there to support this? Define
what an Assessment of Health Need is and why this is important- Mention that 147 million worldwide have
used cannabis (Holm et al., 2016) & it have been reported that 74 million Europeans are said to have used
cannabis in their lives (Holm, (Holme al., 2016). Mention 1 million of the Europeans who tried cannabis were
young adults aged between 16- 24 years (Crime Survey of England and Wales, 2018)
 Identify your target group from the statistics discussed with explanation of why health promotion is required
 State that your target group is young adults aged between 16- 24 years old
 Explain why young adults 16-24 is your target group – mention that peer pressure form people of similar
ages can cause young people want use cannabis for recreational purposes (Gans, 2020). – mention it is
normalised in young adult culture and social bubble to use cannabis- what evidence is behind is? – make a
link to higher crime rates in young adults using recreational drugs than in other age groups
 Integrate costs and implications for the NHS

 Mention that incidents of cannabis misuse in young adults aged 16-24 years have financial implications for
the NHS. There are no current figures on the costs of treating cannabis misuse in the NHS; however, in 2013-
14, the estimated annual cost of treating drug misuse was around £500 million (National Treatment Agency,
2014)
 Discuss policies relevant to your Health Promotion Activity - include National, global or local policies.
 Mention the Drug Misuse and Dependency 2010-2015 policy and Management of Substance Abuse
(World Health Organisation, 2014) – outline and explain these
 What are the policies aiming for or trying to achieve?
 How might health professionals use the Drug Misuse and Dependence 2010-2015 and Management
of Substance Abuse (2014) to educate or change behaviours 16- 24 years olds (young adults) about
cannabis misuse
Identify which type of need from Bradshaw’s Taxonomy with clear reasons and explanations
Include
 Explain Bradshaw Taxonomy of Needs (1972)- only address main concept of needs
 Mention that Normative Need is the relevant to your Health Promotion Activity
 Why is Normative Need appropriate for your health promotion activity – consider the
rationale to Cannabis Misuse. What do experts say in relation to Cannabis Misuse in
young adults? Why is there a need to educate young adults about cannabis misuse?
 Refer to data found at https://digital.nhs.uk/news-and-events/latest-news/hospital-
admissions-for-drug-related-mental-and-behavioural-disorders-fall-by-12-per-cent-in-a-
year and
https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachme
nt_data/file/832533/drug-misuse-2019-hosb2119.pdf ~ what does this tell you about the
significance of this is health issue?
Approach
Include
Discuss the health promotion approach or strategy chosen
 Mention that the educational approach was selected for the health promotion activity
 What are the benefits and disadvantages of using an educational approach to promote
cannabis misuse?
 Refer to Tannahill model- what are the strengths and limitations of these?
 Relate to and mention that your SMART objective is promote awareness of the problems
with cannabis in target population 16-24 years olds and to identify risks of cannabis misuse
epidemiologically, demographically, and places to seek for addictive behaviours.
Evaluation
Evaluation
Sd (Critical Reflection)
 Discuss the evaluation theory- explain what this and how does this relate your health promotion
activity in raising awareness of cannabis misuse?
Analyse the resources used:

 28 questionnaires were completed
 28 leaflets were handed out
 games (myths and facts)
 17 seek help information cards distributed and 8 people were not sure
 one large poster displaying consequences of using cannabis
 Relate the resource used (stated above) to Tannahill model and analyse the findings
 Have your aims and objectives been achieved?
 Discuss any improvements that could have made to improve the health message of your health
promotion activity
 Analyse the role of the health promoter and link to Tannahill model and research
 Discuss where your health activity could be promoted in practice or in the community- consider as
a student adult nurse where you would go i.e youth clubs, colleges etc
Conclusion
Summarise your findings

Health Promotion Essay Plan

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Health Promotion- 5NMH11018- Assessment requirements

Maximum Word Count: 2000 word +/-

Discuss with literature

Health Issue: Explain the health issue and health consequences

 Integrate costs and implications for the NHS

Discuss with literature

Discuss the health promotion approach or strategy chosen

Discuss with literature

Analyse the resources used:

Summarise your findings

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