Comparative Study Between Digital Marketing
Comparative Study Between Digital Marketing
Comparative Study Between Digital Marketing
PROJECT REPORT
ON
“COMPARATIVE STUDY BETWEEN
DIGITAL MARKETING
AND
TRADITIONAL MARKETING”
As a part of the MBA curriculum and in order to gain practical knowledge in the field of
management, we are required to make a report on “COMPARATIVE STUDY BETWEEN
DIGITAL MARKETING AND TRADITIONAL MARKETING” .The basic objective
behind doing this project report is to get knowledge of different tools of marketing.
In this project report we have included various concepts, effects and implications.
I would also like to thank Mr. SHWET SAXENA for giving his expert Guidance &
cooperation whenever I approached his for help in carrying out my project related
to “COMPARATIVE STUDY BETWEEN DIGITAL MARKETING AND
TRADITIONAL MARKETING” And also provided the valuable insights in
understanding the basic fundamental about CLOUD DATA SOFT SOLUTIONS
and regulation throughout duration of my project. I would like express my thanks to
all faculties throughout, which this learning was possible. My project has been
successes only because of their guidance & support.
CERTIFICATE
CERTIFICATE
CERTIFICATE
Index
SL.NO PARTICULARS PAGE
NO.
1. EXECUTIVE SUMMARY
2. INDUSTRY PROFILE
3. ORGANISATION PROFILE
4. LITERATURE REVIEW
5. RESEARCH METHODOLOGY
6. ANALYSIS AND
INTERPRETATION
7. FINDING
8. SUGGETIONS
9. CONCLUSION
The Project was undertaken at Cloud Data Software solution, Kanpur. This Project
is carried out to know that which marketing strategy is going on in the market
nowadays and which marketing strategy is more liked by people. So far the company
The project was successful and very Valuable inputs were obtained from the project.
Area of study was limited to Kanpur Region. The methodology has been adapted
through Questionnaire with Personal Interview and the results collimated according
to the nature of questions asked. I have used both open-ended and close-ended
questions in the questionnaire. With given restricted sample size of the customer in
the given area all efforts have made to make sure that data is collected and analyzed.
I believe that conclusion that I have drawn are based on the data I have collected and
PROJECT TITLE :
OBJECTIVES :
1. To study the Online presence of business & its services.
This study helps to know that nowadays which marketing strategy is best.
Digital marketing is the use of technologies to help marketing
This is the type of marketing strategy that is best known to many public because
most populations around the world have used and enjoyed this method.
DIGITAL MARKETING:
MEANING:
Digital Marketing is the promotion of products or brands via one or more forms
Electronic media It is the promotion of products or brands via one or more forms
of electronic media, differs from traditional marketing in that it uses channels and
understand what is working and what isn’t – typically in real time. Digital
marketers monitor things like what is being viewed, how often and for how
long, sales conversions, what content works and doesn’t work, etc. While the
Internet is, perhaps, the channel most closely associated with digital marketing,
others include wireless text messaging, mobile instant messaging, mobile apps,
Digital media is so pervasive that consumers have access to information any time
Place they want it. Gone are the days when the messages people got about your
products services came from you and consisted of only what you wanted them
shopping and social interaction, and consumers are now exposed not just to what
your company says about your brand, but what the media, friends, relatives,
peers, etc., are saying as well. And they are more likely to believe them than
you. People want brands they can trust, companies that know them,
communications that are personalized and relevant, and offers tailored to their
needs and preferences. There’s no denying it, the world is rapidly shifting from
analogue to digital.
People are consuming more and more digital content on a daily basis – on
companies that have not yet recognized this in their plans and strategies need
to adapt fast.
The facts are that digital methods of communication and marketing are faster,
The good news is that digital offers just as much potential to marketers as it
does to consumers.
The Reality is, people spend twice as much time online as they used to 12
years ago. And while we say it a lot, the way people shop and buy really has
Your website
Blog posts
Info graphics
Interactive tools
TACTICS:
The process of optimizing your website to ‘rank’ higher in search engine results
therefore increasing the amount of organic (or free) traffic that your website
receives.
The creation and promotion content assets for the purpose of generating
IN BOUN D M AR KETIN G
SOCIAL M ED IA M AR KETIN G
The practice of promoting your brand and your content on social media
channels to increase brand awareness, drive traffic, and generate leads for
your business.
time your ad is clicked. One of the most common types of PPC is Google
Ad Words.
AFFILIATE M AR KETIN G
website.
EM AIL M AR KETIN G
The term Digital Marketing was first used in the 1990s. The digital age
took off with the coming of the internet and the development of the Web
1.0 platform.
platforms of the early 1990s. This was a rather static world in which users could
get the information they desired but it could not be shared on the web. There
was no such thing as interaction, as the only activity was reading of content. In
1993, we saw the entrance of the first clickable banner ad and by the next year,
Hotwired, had begun to purchase huge numbers of banner ads. This was really
the first step in getting us all shifted over to a new digital age.
about 1994 and in 1998, Google was founded. Blogger came soon after in 1999.
About this time social networking sites began to be birthed and Blackberry had
launched their own mobile email program. MySpace was one of the first social
sites to arrive on the social scene and Face book came soon afterward. It did not
take too long for companies to realize that these presented them with some
excellent opportunities and soon these social sites became new way for
searching for new ways to implement web marketing strategies so that they
could capitalize on the new digital platforms. It did not take long for Google to
start expanding and improving their internet search engine. Savvy marketers
improve the ranking of their sites. Google also added options like Ad Words and
Ad Sense to marketing potential. It wasn’t long until Google figured out how to
analyze content that was entered in a query in order to target users with ads
relevant to their interests. Google was not actually the first ones to incorporate
targeted ads, but they did help develop algorithms which helped search results
become prioritized.
THE “COOKIE”
Advertising networks soon began to develop ways that they could capitalize on some
of these new developments and the “cookie” came on the scene. The first cookie was
actually developed in an attempt to analyze user’s browsing habits. But since its
inception it has evolved into a useful part of the e-commerce sector and allows
marketers and businesses ways of collecting literal user data. Amazon still uses this
method for targeting its audiences and offering them products based on previous
The Web 1.0 slowly evolved into the Web 2.0. In this new digital world,
internet became a sort of super highway where users could directly interact with
both other users and businesses. The Web 2.0 became a social world at last. In
the early 2000s, numerous networks and social platforms were developed which
allowed users to connect and interact. By 2004 we saw the rise of sites like
Word Press, LinkedIn and finally Face Book. It was not long before social media
became a thriving entity and we saw more sites like Dig, Skype, Flickr, and
Gmail all make their appearance. By the end of 2004, internet advertising in the
US alone brought in around $2.9 billion. By 2005, YouTube had entered the
playing field and now there are more than 3 billion hours spent watching
YouTube videos each and every month. In 2007, the IPhone began to change
the web one more time and everything began to shift to cater to the mobile user.
Marketers can easily reach their Not only target local audience can be
personal approach since marketers can getting more popular is easy. There is
informing the public about their brand’s introducing the brand’s name to the
name. audience.
The public can have a hard copy of The public can also have access on
materials of which they can read or different content on websites and videos
browse through over and over again on YouTube or video sharing websites.
because they are already exposed to this target market with Internet connection.
people can have access on. people who have digital devices and
between the medium used and the with the use of social media networks.
exists with the hope of these people their target audience aiming to get
expensive and you need to hire people to charge. Though some invest on paid ads
distribute these. Businesses have the need online, the cost is still cheaper if you
strategy.
The pen may be mightier than the sword, but it is a far more primitive instrument
In spite of their smart phones, tablets, and favorite mobile apps, most senior
professionals are still digital rookies. They are unable to put today’s
technologies in historical context, both with respect to the Digital Era and in the
larger scheme of human history and technological evolution. They are often
enhancing or disrupting their current business models. Current trends that have
digital currency, 3D printing, and cognition as a service. And of course there are
including privacy, taxes, cyber security and more. Even when it comes to the
tools themselves, most leaders remain uninformed about the wide range of
platforms and technologies that enable more efficient and effective approaches
to communication and collaboration. We often talk about the need for
gains, decision makers tend to be risk averse. When framed in the domain of
losses, however, they tend to be risk seeking. Consider the following scenarios:
those revenues to 1.20 million, but they could divert attention from the core
revenues back to 1 million, but they could divert attention from the core
In both scenarios, the revenue/loss figures are the same: a potential gain of 200
evidence – indicates that decision makers in the first scenario are unlikely to
consider the risk worthwhile, whereas decisions makers in the second scenario
would find it much more palatable.
and threatening be fore choosing to take action, instead of recognizing they can
This barrier is effectively the culmination of the preceding four. Although many
organizations may have moved away from the “give it to the intern” approaches to
digital Marketing they employed a few years ago, they’re still far from
be related (e.g., marketing, sales, IT), even if the people in those roles don’t
are being underutilized in other areas. These approaches can often result in sub
campaign can reach the right customers at a much lower cost than traditional
marketing methods.
Track able, measurable results: Measuring your social media with web
analytics and other online metric tools makes it easier to establish how effective
your campaign has been. You can obtain detailed information about how
customers use your website or respond to your advertising. Web analytics can be
set up to show you exactly how much money you make from each digital tactic.
whenever someone visits the site, you can greet them with targeted offers. The
more they buy from you, the more you can refine your customer profile and market
effectively to them.
you can build customer loyalty and create a reputation for being easy to engage
with.
Social currency - digital marketing lets you create engaging campaigns using
different types of rich media content. O n the internet these campaigns can gain
social currency - being passed from user to user and becoming viral.
Improved conversion rates - if you have a website, then your customers are
only ever a few clicks away from completing a purchase. Unlike other media
which require people to get up and make a phone call, or go to a shop, digital
1. BETTER GRAPH:
At Better Graph, our mission is to provide clients with best quality SEO services
which boost the online visibility, reach, and profitability in the ever-changing
world of online search. As a full-time SEO service provider, we open the doors
of leads and conversions for your online business. Strategically based in Noida,
expertise in our SEO services which focus on lead generation and keyword
connected for the sake of better visibility and brand awareness. The other areas
of our services include paid marketing, mobile app marketing, social media
2. HUGE (USA):
Design, marketing and technology services to some of the world's largest businesses
leading digital advertising, marketing and SEO services agency all over the
world.
5. SPARX IT SOLUTIONS:
Sparx IT Solutions is a web & app development company that creates user-
centric websites. Designing apps that could easily engage the audiences is one
among the several profiles of the company. The company has a dedicated team
6. JELLYFISH (SA):
Jellyfish is a global digital marketing agency with offices in the
7. INGENEX:
hard-to- ignore.
TOP DIGITAL MARKETING COMPANIES OF INDIA :
1. WEBCHUTNEY :
About the Company: It has worked with some leading companies in India. They
have created some award winning and memorable campaigns for their clients
that have helped the brands to build and sustain relationship with their audience.
Services: Online advertising, Website Designing, Mobile Marketing, SEO,
Analytics, Application Development and Social Media.
Located at: Mumbai, New Delhi and Bengal.
2. PINSTORM:
About the company: Founded in 2004,It ranks among the leading digital
advertising companies in the world. They have adopted an approach that sees
time listening and responses as a seamless set of tactics that stem from one
Located at: Mumbai, Delhi, Bengaluru, Singapore, Kuala Lumpur, Zurich and Santa
Clara.
3.WATCONSULT :
About the company : It is a full service digital agency that delivers across the
value chain right from launching a brand via digital to building a brands salience
4.FOXYMORON:
experiment and now that experiment has converted into one of the India’s
Services: Website Designing & Development, SEO, SEM, Social Media, Public
Relations.
5.GOZOOP:
About the company: It is a full service digital and mobile marketing company
They provide end to end digital marketing campaigns and are pioneers in Design,
7.SOCIAL WAVELENGTH:
About the Company: It is a Social First Digital Agency that has worked
with some of the largest brands and companies around the world to help
8.PHONETHICS:
and analytical spirit along with globalized resources in the process of Digital
Marketing.
9.BLOGWORKS:
About the Company: They assist brands and organizations globally to engage
10.BCWEBWISE:
their strategic brand solutions and world-class creative. BC Web Wise has
BILLIONBYTE IT SOLUTIONS
INDEES ADVERTISING
KRATITECH
BAYA MEDIA
QUARTZ TECHNOLOGIES
MARKET ANALYSIS:
Whether it is product or a service, you just can’t under estimate the power of
digital marketing. The current age where we live, it is fully dedicated to digital
media and so when you are marketing or advertising then you must not forget
years. In a recent research report by the companies that are seeing the greatest
different types of videos in the following order, starting with the most
effective:
1. Customer testimonials
7. Video blogs
8. Event videos
Video is the next best thing to being there in person, and it’s proving itself to be
Personalization has been a key trend in digital marketing for a number of years. In
2019 we’ll see this continue with the rise of personalized video, a new concept that
enables marketers to customize the actual video content with information unique
While some marketers fail to pull in huge amount of traffic, others are pretty
2. Effective Targeting:
Targeting the right audience is very important aspect in marketing. To identify
your buyer and analyze their personas is integral in marketing. There is no denial
to the fact that in order to convince a person to even pay heed to what you are
saying or spend time on what you have written in your blog, you need to give
them something valuable enough that will be worth the time they are spending
on your website. For that you have to identify which group of people you want
to target, because let’s get it straight- you cannot please everyone in this world.
A segregation is mandatory. Once you are done filtering your audience, the
digital, marketing has seen phenomenal shifts in the last decade. Thanks to
technology, every day we witness the advent of a new tool solving one or the
other problem. Interacting with customers have become more and more efficient
with new tools. New tools lead to new strategies. The challenge is to stay updated.
4. Generating ROI:
It is not just about doing marketing, a marketer is also responsible for measuring
As The Digital World Has Grown, So too has the need to protect it. Cybercrime
has the potential to be a huge risk for businesses, and being the subject of a high-
Expedia, says, the role of a marketer has expanded dramatically: "It’s not about
every user experience. So, every time we do something to upset them, or have
a problem we do not solve quickly enough, we’re eroding that brand, and no
Digital Marketing applies to almost all the business sectors in India. Some of
businesses on earth potential customers and suppliers. It is known for its ability
to allow business to communicate and form a transaction anywhere and anytime.
Digital marketing career. The growth in the digital marketing trends is making a
and 1972, The ARPANET is used to arrange a sale between students at the
system to be installed.
In 2011, the digital marketing statistics revealed that advertising via the mobile
phone and tablets was 200% lower than that of the following years. During this
2012. The competitive growth demands for more improvement in the career
works and professionals are being added to the field.
From 2013 to March 2019 the investment total increase was 1.5 billion
dollars over the preceding years. There has been an impressive growth up till
Research Foundation revealed that summarized that India is getting to see the
golden period of the Internet sector between 2013 to 2019 with incredible
digital marketing.
Today, digital marketing growth in India is at its peak, and is still continuous.
Many factors are responsible for this growth. The use of communication tools
has greatly changed in the year past. No one ever thought to have a credible deal
furniture or clothes. The story has really changed. Everything from marketing to
sales can be done online. This is due to the trust that has been restored back to online
communication in India. This has really helped the marketing initiatives. The
available making it possible for India to have about 600 million internet users which
looks more physical as opposed to the anonymity of identity in the past. Also,
People of India needed an exciting spirit always. This targets their interest into
Several factors have been found to contribute to the growth of digital marketing
in India. Before now, internet usage was only meant for the wealthy. There is
now a great change in the lifestyle of the middle class. The Very majority now
the marketing scenario for both consumers and the marketers. It was discovered
that changes in lifestyle and standard of living had increased the level of
consumption, quality and also the pattern of consumption. The quality of use in
the urban centers of India is on a high side. This is because majority doesn’t
have time for shopping. Apart from struggles to earn money, people want some
The following survey from people indicates the size of Digital Marketing industry in
India:
2018.
In 2018, 80% businesses will increase their digital marketing budget which may
surpass the IT budget. Only the illiterates could not access the potentials of the
computer education. Many of the people in this category still don’t trust the
method of an online payment and they lack training in English Language and
The following are the channels that are playing an active role in the
supporting role to marketing. Over the years, it has been noticed that 92% of
social media users are from the mobile devices. This enables the size of digital
real mass communication tools having about 286 million accounts in 2008.
to TRAI, the numbers of mobile subscriber based in India grew to 980.81 million
Adoption for the mobile device is getting higher day by day. SMS marketing
is one of the true mass market media channel across many demographics before
Video Marketing:
Growing need for the visual content has turned video marketing be one of the
most appealing trends of digital marketing in 2018.
Email Marketing :
As much as changes is existing in the search engines, marketers are also trying
through which digital marketing takes place, Digital Marketing is active in India
is not limited to social media, email, content, search engine, etc. Digital
marketing is either done in- house where companies might hire people for their
from day to day as it has become a very important aspect in today’s era. The
power of digital marketing allows geophysical barriers to disappear making all
known for its ability to allow business to communicate and form a transaction
anywhere and anytime. 34% marketers say that Digital Marketing is very
Social media( Face Book Ad’s ) etc. The growth has very important impact on
both Marketing and advertisement. It will help to decrease the space between
solutions at most affordable cost. Whether you are a start up or large enterprises,
an online presence is must for every business. Online business doesn’t mean just
a website but well designed, functional mobile friendly and a nice looking
website is what matters for visitors to choose you than your competitors. They
are specialized at transforming the creative business idea into interactive web
solutions. We offer full fledged web services from web design, development,
and online brand reputation that make them stand unique amongst their
Cloud Data Software solution never compromise with quality. It has always
selected for quality more than any other aspects related to resources. Quality
Kanpur, who can provide you with complete online solutions package with best
standards, norms and business values. Exceed your customer’s expectancy and
present them everything they predict from you right away on their eyes.
OBJECTIVES OF THE COMPANY :
individual needs. Cloud Data Soft has one finer QA department which includes
subdivisions to make all the possible aspect to meet the requirements. We are
encircled with highly QA experts as well as specialized engineers to develop the clients
project to the level of elevation according to the expectation. Our team is passionate
to such extent they understand systematic and adopt step wise process to accomplish
the task whether it has one project or more than one we give best concern to meet the
team, hence QA team is also not responsible with project management team.
the innovative ways to turn ideas into creative solutions for online marketing. The
only thing which reflects your brand and business in this web world is “Website” and
web related services because the whole concept of today’s business is online and all
the activities of business are carrying out through the network called Website. Global
trend urges to offer interesting and fully functional web solutions to elite
competitive world hence the professional team with years of experience delivers the
best of web service within prescribed time limit. Our main aim is not just to design
the website for business but to stand with till the end, keep updating it and giving you
ultimate control over your website 24/7 and budget thereby establishing reliable
relationship with clients. It’s simply awesome to know what the web design service
contribute to the extent of its best. Since they stand as the best web design Kanpur,
they ensure our services caters better with the specialized feature like Dynamic
Content, Interactive web design, Better lead capture and many more that keep website
Cloud Data Software solution takes pride to offer the latest digital marketing
techniques to clients. Their team of expertise uses the advanced and up-to-date
website in a way clients require and Search Engine understand. Important aspect
to design a website as per SE is because they don’t read design and text while
crawling it for indexing purpose rather their main focus is on coding part to
store the content into the ir data base further use of ranking.
A work becomes complete when it has been tested. So they first build the
website with the progressive know how successfully and then fully test each
element of it in major browsers (like IE, Firefox, Chrome) and devices (like
responsive and browser compatible because we care that you get best of ROI for
your investment.
Designs : The content does not attract customers as much as designs do. So
they have the most creative team, who deliver the proficient website designing
services. In the process of designing they use the latest technology like
CorelDraw, Adobe package, Illustrator and other which is quick to display and
friendly with all the major browsers. The content over image gets more noticed
than a simple content over blank page, they are able to design the image in a
most striking way that help viewers to know what exactly the owner wants to
speak about the product. Combining the technical and designing skill, Cloud
Data Software solution is a final stop for the web based needs of clients. Our
designs reflects smart business and attracts target audience in no time. It is vital
for every business to have communicative design that speaks about its offerings
not to just attract customers but to make them stick on it for long time and let
them convert it into leads. Other than technology & Design, They have talented
and experienced team especially for content writing that adds value to the
existing service. The success of a particular website depends on the relevant
information delivered along with the creative design. The website designing
service offered by Cloud Data Software solution will ease the clients to covey
the business related information and able to have full control over content as
well. The web designing service is just not restricted to what mentioned above;
they have expanded it to all the web related services including SEO (Search
network requirement. With these services, they stand by your side till the end
and help you to attain good online presence over your competitors. They realize
the value of your investment and thus focus on qualitative services that last till
long and help you attain its return. The feature that differentiate them from their
competitor:
Decrease loading time of website and help visitors to twig on it for long period.
Striking content conveys the business info without any extra effort.
Further help search engines to crawl without spamming thereby increase its
ranking.
The main motto of Cloud Data Software solution is to make client satisfied with
the service delivered. The personal approach of the team with client builds
lasting relationship and makes them to feel comfortable and confidence with the
work undertaken. Cloud Data Software solution is known as the Web Design
Company , ensuring that the web services they offer is a professional and
satisfied one as well. They have been functioning in web field and completed
Freelancer and much more. People throughout India use the website that they
have developed and pioneered by them. Cloud Data Software solution feels
proud to say that their clients are highly satisfied with their services and are
MISSION :
To build long term relationship with their patron and clients and gratify
VISION :
STRENGTHS
Cloud Data Soft is present to build any kind of web development solution.
Web design, complex website development, custom programming,
business.
Quality Standards
Cloud Data Soft believes in quality services: They develop web solution which
ever compromise with excellence especially with their client’s project. You can
You can find always support from Cloud Data Soft in your business
valuable customers.
Cloud Data Soft has strong team with proficient knowledge to accomplish
solution with the use of present technology to boost the business within
competitors and improve visibility over online. They offer web resources before
delivering to potential clients it should adopt the process which includes quality
testing, evaluating, business analysis, right decision then final approach and
handout to clients.
Complete Transparency
the method which has systematic and effective performance. Their experts
make use of all the necessary segments to enhance complete transparency with
the clients.
2. Sales Department
3. Marketing Department
6. Designing Department
7. Development Department
9. HR Department
KEY PROCESSES :
Process Monitoring
• Configuration Management
• Risk Management
• Full-cycle QA Testing
• Defect follow up
SERVICES:
Web Design
U X Design
Ecommerce Website
Development Services
ONLINE MARKETING
Email Marketing
OTHERS
Server management
Integration
PRODUCTS:
Billing software
HRM
COMPETITORS :
Alakmalak.com
Eight25media.com
Fatbit.com
Kdweb.com
LITERATURE
REVIEW
Abstract
This paper offers views on some current and future trends in marketing. The content is
based on recent literature and on what is happening in the business world. The paper is
based on primary data. The Observation various articles, newspapers, magazines, various
websites and the information on internet have been studied. We experience a radical
change in India towards the digitalization. The consumer are looking and searching more
on internet to find the best deal form the sellers around India as compared to traditional
benefit from Digital Marketing such as search engine optimization (SEO), search engine
commerce marketing, campaign marketing, and social media marketing, social media
optimization, e-mail direct marketing, display advertising, e–books, optical disks and
games and are becoming more and more common in our advancing technology. It is
demonstrated that we all are connected through whatsapp and Facebook and the
increasing use of social media is creating new opportunities for digital marketers to
understanding of what influences users to create content about a brand or store. Digital
marketing is cost effective and having a great commercial impact on the business. Based
on this study, it can further be argued that knowing which social media sites a
company’s target market utilizes is another key factor in guaranteeing that online
Marketing.
1. Introduction
Marketing is a restless, changing, and dynamic business activity. The role of marketing
itself has changed dramatically due to various crises - material and energy shortages,
terrorism and war, and effects due to rapid technological changes in certain industries.
Such changes, including the internet, have forced today’s marketing executive to
becoming more market driven in their strategic decision making, requiring a formalized
means of acquiring accurate and timely information about customers, products and the
marketplace and the overall environment. Internet marketing involves the usage of the
Internet to market and sell goods or services. Internet marketing utilizes the power of
electronic commerce to sell and market products. Electronic commerce refers to any
market on the internet. The electronic commerce supports selling, buying, trading of
products or services over the internet. Internet marketing forms a subset of electronic
commerce. With the outburst of internet growth, internet marketing has started becoming
very popular. It is said that Internet marketing first began in the beginning of 1990 with
just text based websites which offered product information. With growth in internet, it is
not just selling products alone, but in addition to this, information about products,
advertising space, software programs, auctions, stock trading and matchmaking. A few
companies have revolutionized the way; internet can be used for marketing, such as
2. Review of Literature
through applying digital technologies’ (Chaffey et al., 2009). Digital marketing is the use
matching their needs (Chaffey, 2013). In the developed world, companies have realized
the importance of digital marketing. In order for businesses to be successful they will
have to merge online with traditional methods for meeting the needs of customers more
creating new business opportunities for marketers to manage their websites and achieve
vehicle for building brands and increasing traffic for companies to achieve success
(Song, 2001). Expectations in terms of producing results and measuring success for
advertisement money spent, digital marketing is more cost-efficient for measuring ROI
techniques have given way to digital marketing. In addition, it is so powerful that it can
help revive the economy and can create tremendous opportunities for governments to
function in a more efficient manner (Munshi, 2012). Firms in Singapore have tested the
success of digital marketing tools as being effective and useful for achieving results.
(Teo, 2005). More importantly, growth in digital marketing has been due to the rapid
advances in technologies and changing market dynamics (Mort, Sullivan, Drennan, Judy,
2002). In order for digital marketing to deliver result for businesses, digital content such
as accessibility, navigation and speed are defined as the key characteristics for marketing
(Kanttila, 2004). Other tried and tested tool for achieving success through digital
marketing is the use of word-of-mouth WOM on social media and for making the site
popular (Trusov, 2009). In addition, WOM is linked with creating new members and
increasing traffic on the website which in return increases the visibility in terms of
marketing. Social media with an extra ordinary example Facebook has opened the door
for businesses to communicate with millions of people about products and services and
has opened new marketing opportunities in the market. This is possible only if the
managers are fully aware of using the communication strategies to engage the customers
and enhancing their experience (Mangold, 2009). Marketing professional must truly
understand online social marketing campaigns and programs and understand how to do it
effectively with performance measurement indicators. As the market dynamics all over
the world are changing in relation to the young audience accessibility to social media
organization’s marketing communication plan (Rohm & Hanna, 2011). With the above
reviews we can assume that GST is a tax reform which will change the scenario of the
country as a support for this review study. Blogs as a tool for digital marketing have
successfully created an impact for increasing sales revenue, especially for products
where customers can read reviews and write comments about personal experiences. For
businesses, online reviews have worked really well as part of their overall strategic
marketing strategy (Zhang, 2013). Online services tools are more influencing than
of study, it is proven that users experience increase in self-esteem and enjoyment when
they adapt to social media which itself is a motivating sign for businesses and marketing
professional (Arnott, 2013). Web experiences affect the mental process of consumers
and enhance their buying decision online (Cetină, Cristiana, Rădulescu, 2012). The
Internet is the most powerful tool for businesses (Yannopoulos, 2011). Marketing
managers who fail to utilize the importance of the Internet in their business marketing
strategy will be at disadvantage because the Internet is changing the brand, pricing,
The most interesting result of the technology explosion and easy access to it by
consumers is the disruption of the market and the marketing practice. The customer
today is an empowered customer, and in control of the interactive online media, content
and communication process. The power of the traditional marketing tools and
communication is diminishing and the customer has little trust to the corporate message
and brand. Technology is changing the context of and practice of marketing: marketers
are increasingly forced to operate in a complex and changing world where they do not
have any more the full control of the media and the message. Customer behavior is also
changing: the customer is losing trust and becomes much more critical, smart, well
informed and proactive than ever before. New knowledge, new skills and new
approaches are required by today and future marketers not only for understanding the
changing and technology enabled marketing environment but also for comprehending
and communicating with the new customer. The Marketing becomes increasingly digital
and continuous technological developments present marketers with new challenges and
some of the most interesting and challenging domains where the future marketer are
expected to must be able to function and deliver. With the ultra-rapid development of
digital technology and social media, it is an enormous challenge to keep track of those
developments and to use them advantageously. That is why author felt a need to focus on
Seeing that the strength of internet & social media will not decrease the upcoming few
years, this topic will be crucial to every organization (Giedd & Chief, August 2012). The
many companies (Felt & Robb, 2016). The second big point of consideration is related to
the continuing trend of children, adolescents, and teenagers using digital and social
media more and more excessively (Giedd & Chief, August 2012). That is why this study
intends to focus on understanding the internet marketing and its technique with
These questions will help us predict the trends in internet marketing and make suitable
suggestions to companies.
5. Methodology
with respect to some phenomenon, with the aim to develop suggestive ideas (Reynolds,
1971). This study is exploratory in nature and includes both quantitative and qualitative
analysis. As a purpose of this study (critical review), data have been collected on all
India basis. The secondary data & information have been analyzed for preparing this
paper extensively. The secondary data & information have been collected from different
periodicals, conference papers, working paper, company websites for annual reports &
CSR activity reports and their internal newsletters. The company related data and
information are used which is available publically on the websites of the companies.
This is the best/standard practice for a research which is a critical review type.
6. Analysis and Discussion of Study
networks that consists of millions of private, public, academic, business, and government
biggest source of information mankind has ever had for its disposal. Internet also laid the
foundations of more information channels than people have created until the 20th
century.” (Phillips, 2003). The term Marketing has many definitions. One of the most
well-known definition says that “Marketing is the social process by which individuals
and groups obtain what they need and want through creating and exchanging products
and value with others.” (Kotler, Keller, 2007). By connecting these two fields “We can
apply marketing principles within the internet area. This can be done mainly by creating
a web pages, internet advertising, and also marketing research on the internet, electronic
commerce etc. However internet marketing demands a little bit different approach in
certain aspects than traditional marketing.” (Blažková, 2005). Simply speaking internet
advertising, e-mail and links or services from other web sites to acquire new customers.
Many people can think that internet marketing is just a website with its content, but it is
much more complex. Internet marketing is interconnection among the site portal, search
engines, partner’s sites, blogs, other site linking, B2B partners, customers, outsource
partners and much more. For any type of marketing is essential to have as large number
examples given in Table-1. These companies have understood the power of Internet /
digitization long back and now they are the biggest user of Internet.
Cash –Bitcoin
The world’s largest Taxi Company, owns
no vehicles –UBER
Internet marketing plan will help define specific e-marketing objectives and develop
strategies to ensure that resources are deployed to take advantage of the marketing
opportunities provided by the Internet, and to counter its threats. E-marketing is focused
on how a company and its brands use the web and other digital media such as e-mail and
mobile media to interact with its audiences in order to meet its marketing goals. We
plowed through all the variety of marketing arenas from content and social marketing to
marketing technology, analytics and organizational transformation, to find and establish
the ultimate summary for marketing trends 2017. The various marketing trends articles
of different authors and experts were read, dissected, analysed and summarized as
below:-
website so that it comes up naturally or organically for search results in Google, Yahoo
Bing or any other search engine. Google updates its algorithms regularly so that only the
relevant results come up. From that perspective, many experts say that SEO is dead and
the effort is futile. However, the truth is that Google tries to prevent algorithm
manipulation and filters sites that don’t deserve to be on the top of SERPs (Search
Engine Result Pages). So there is no doubt you should invest in SEO work. Your website
should address the technicalities related to content and query matching, spidering,
Search Engine Marketing or SEM is the comprehensive strategy to drive traffic to your
business, primarily through paid efforts. Hence it is also called Paid Search Marketing.
The universe of SEM is diverse and complicated. Based on your business structure, you
may choose PPC (pay- per-click) or CPC (cost-per-click) model, or CPM (cost-per-
thousand impressions) model. There are different platforms for SEM. By far, Google Ad
Words (on Google Network) and Bing Ads (on Yahoo Bing Network) are the most
popular. SEM also includes Display Advertising, Search Retargeting & Site
Content can be presented in different formats, including blogs, white papers, e-books,
case studies, how-to guides, question and answer articles, forums, news and updates,
images, banners, info graphics, podcasts, webinars, videos, or content for micro blogging
and social media sites. All recent changes to Google’s algorithm - be it Panda, Penguin
or Hummingbird - point to the fact that content is the most important metric while
filtering search results. You can be creative and create content on any topic and then
skilfully link it indirectly to your business. You may like to read our article on how to
include content and market your start up or business free of cost. Also, you need to
customize your content for different platforms. For example, the content for mobile
phones should be crisp and short. Remember, an effective strategy will engage your
readers and leave them interested in more information from you. Good content is shared
Social Media Marketing or SMM is an offshoot of your SEM efforts. It involves driving
traffic to your sites or business through social sites like Facebook, Instagram, Twitter,
Pinterest, Google+, LinkedIn, etc. As we mentioned above, good content is shared and
liked. So create and customize content for different social media platforms. Remember
to be prolific and original; you need to engage with users on a daily basis, at least four to
five times a day. Your SMM efforts can be especially helpful for branding and driving
sales. The tools and approaches for communicating with customers have changed greatly
with the emergence of social media; therefore, businesses must learn how to use social
media in a way that is consistent with their business plan (Mangold and Faulds 2099). In
order to create a successful marketing campaign via social media, a consumer must be
This again is a subset of your SEM efforts. You may use a variety of display advertising
video ads. You can customize your message based on interests, content topics, or the
position of the customer in the buying cycle. However, note that Digital Display
Advertising is relatively costly. You need experts to drive good ROI for your business.
marketing communication between company and customers that takes place via mobile
devices. The website, apps and content is being customized for mobile devices. The
mobile users are growing day by day and it is the most effective way of marketing.
Dushinski (2009) in his paper defines mobile marketing as a revolutionary tool for
connecting companies with each of their clients via their mobile devices in the right
Make sure your advertising strategy engages the potential customer in a conversation.
loyal to the companies if they were invited to provide feedback. Use tools like widgets
and opt-in features to make your website interactive, solicit feedback and track user
behaviour. Engage with the customers actively and customize offers based on their
a strategy where a unique content spreads exponentially online, because the content is
appreciated, shared and liked immensely. This is a great way to brand and drive traffic to
your website. The content can take any format; all you need is to be creative. Marketers
have caught the bug and are increasingly weaving viral components into their marketing
plans. Not only is the approach relatively inexpensive, but also it can sometimes be more
When you send a commercial message through email to a list of potential customers, the
strategy is called Email Marketing. With effective email marketing software, you can
maintain email lists that are segregated based on several factors, including customers‟
likes and dislikes, and spending habits. Remember to send personalized emails; this
helps to develop trust. However, note that Email Marketing may also be considered as
publishers who bring you customers. The performance may be based on conversions -
promotions, leads or simply sales. You may like to be part of the affiliate programs of
different publishers. Essentially, the publishers will give you space in their pages to
advertise your business and help you drive conversions; and you will pay them based on
the compensation model. You may avail the help from an Affiliate Network, which will
give you a large base of publishers, and other benefits like tracking and reporting
technology. Affiliate Marketing is especially useful for startups, as it will bring in more
win-win situation for both the merchants and publishers. Sites like Amazon, eBay,
LinkShare and Flipkart run Affiliate Programs. In fact, most online businesses with
Public Relation is significant part of modern marketing tools. Companies that do not
consider PR can loose customers. The question is how many customers they can loose?
The answer of this question is very difficult, because PR is much more difficult to
measure than for example internet advertising, however correctly realized PR brings
always some benefits to the company. Online PR has advantage over the traditional PR
in the possibility of great and fast two way communication on the internet. Companies
running an online business can develop online public relations through publishing PR
agency plans different platforms and formats to reach the desired audience. It studies
reach and frequency of different web-based and mobile applications. The agency works
with different partners and buys relevant space and ideas. This is called Media Buying.
In essence, Media Buying and Planning entails all the strategies that we have discussed
above.
Perhaps, the most important aspect of your Digital Marketing is Web Analytics.
Essentially, Web Analytics helps you to collect, measure, understand, analyze, plan,
report and predict the web activities for your business. Web Analytics should not be
confused with Web Statistics. As opposed to simple reporting, Web Analytics gives you
analyses and different angles to ponder vis-à-vis your business. Some of the important
Web Analytics tools are Google Analytics, Spring Metrics, Woopra, Clicky, Mint and
Chartbeat. It goes without saying that every advertiser should use Web Analytics to
Ascend2 and its other research partners conducted a survey of 275 marketing
professionals in 2018 around the world. The results are shown in the following Figure.
Figure shows that Email and Website constitute the most effective tactics and least
difficult to execute. In a study on “Digital Marketing Trends for 2018” by Dave Chaffey
(April, 2018) invited the views from Smart Insights reader for most important trends at a
top-level. A total 2,352 responses from marketers around the world were received. The
respondents were asked to give their opinion on "Select one marketing activity that you
think will give your business the biggest incremental uplift in leads and sales in 2018 (or
your clients if you work for an agency or as a consultant)”. The following statistics show
that various digital marketing activities with the greatest commercial impact in 2018. The
content marketing communities is having the highest impact on the business of the company.
Other 0.90%
Partnerships 1.50%
Display 1.60%
Communities 2.60%
Online PR 2.70%
Paid search marketing 3.30%
Wearables 3.40%
Search Engine Optimisation (SEO) 4.10%
Internet of Things (IoT) 5.40%
Social media marketing 8.80%
Mobile marketing 9.20%
Mobile marketing 10.30%
Big Data 20.20%
Content marketing Communities 20.30%
Conversion rate optimisation (CRO) 5.90%
(Source: http://www.smartinsights.com)
practices, then there are ample areas and opportunities where online marketing is
competent and have its advantages and is always preferred over it.
Unlike traditional marketing where we have to wait for stipulated time frame to find out
Since we can the response of the customers in real time, it is easier to track if a particular
campaign is working for the product or not and based on the feedback marketer can
In traditional marketing, it is difficult for small retailers to compete with the big
competitors in the market owing to the cost involved and strategy making expertise
whereas in case of online marketing, through a crisp website you can reach your
Cost involvement is another point which creates a lot of difference between the
conventional marketing techniques over online marketing; business house can create
its respective digital marketing strategy with very little cost and replace conventional
costly advertising methods such as print media, radio coverage, television and
magazine.
Through online marketing any business promotional idea have far greater reach and
coverage as it can be seen any part of the world via one marketing campaign in
optimal cost compared to conventional marketing campaigns and once any marketer
optimized the important word search criteria content in website then it is a great
With electronic marketing, marketer can create options to stimulate their target audience
to take favorable appropriate action, visit the respective website, to know about their
products and its features and different services, by this mechanism customers can
express their view about the product, their choice of buying the product and
corresponding feedback, which is also visible in the website thus by this way the
marketer get an effective opportunity to engage with the customers, which is usually
Through online marketing brand development can be done better than traditional mode
requirement of the customers and add significant value to their expectations with
creation of greater opportunities. Online marketing has the potential to create ripple
and viral effect in promotion over traditional mode marketing, for an instance using
social media networking website, email and social media channels promulgates the
With rapid technological developments, digital marketing has changed customers buying
Stay updated with products or services - Digital marketing technologies allow the
consumer can access internet any place anytime and companies are continuously
Greater engagement - With digital marketing, consumers can engage with the
information about the products or services and make purchases online and provide
feedback.
consumers get clear information about the products or services. There is a little
Easy comparison with others - Since many companies are trying to promote their
services by different suppliers in cost and time friendly way. Customers don’t
need to visit a number of different retail outlets in order to gain knowledge about
24/7 shopping - Since internet is available all day long; there is no time restriction
chance to share the content of the product or services to others. Using digital
media, one can easily transfer and get information about the characteristics of the
digital marketing channel and this makes prices very clear and transparent for the
Enables Instant Purchase - With traditional marketing, customers first watch the
advertisement and then find relevant physical store to purchase the products or
services. However, with digital marketing, customers can purchase the products or
services instantly.
Conclusion
We experience a radical change in India towards the digitalization. The consumer are
looking and searching more on internet to find the best deal form the sellers around
useful and easy to use, the more likely they are willing to shop for items on social
networks. The wide range of consumers utilizing social networks means that most
target markets can be reached (Cha 2009). Shankar (et al. 2011) also revealed in his
study that more shoppers are using social media (e.g., Twitter, Facebook, MySpace,
and LinkedIn) and rely on them for marketing shopping decisions; promotion through
these media has become important. In this study, we acknowledged that businesses can
really benefit from Digital marketing such as search engine optimization (SEO), search
e-commerce marketing, campaign marketing, and social media marketing, social media
optimization, e-mail direct marketing, display advertising, e–books, optical disks and
games and are becoming more and more common in our advancing technology. Vogus
(2011) also determined that large companies are regarding social media sites as
strategic tools and some businesses are even hiring employees to oversee their social
media pages. Mangold and Faulds (2009) recommended that social media should be
should not be taken lightly. It is demonstrated that we all are connected through
whatsapp and facebook and the increasing use of social media is creating new
opportunities for digital marketers to attract the customers through digital platform.
understanding of what influences users to create content about a brand or store. This is
also supported by Chu (2011), who examined the link between Facebook brand related
group participation, advertising responses, and the psychological factors of self-
disclosure and attitudes among members and nonmembers of Facebook groups. The
study determined that users who are members of groups on Facebook are more likely to
disclose their personal data than non members are. Chu (2011) also found that users
who are Facebook group members maintain a more favorable attitude toward social
media and advertising. Digital marketing is cost effective and having a great
commercial impact on the business. Indeed, small companies are now able to reach
targeted markets at a minimized cost and are able to compete with bigger companies,
Based on this study, it can further be argued that knowing which social media sites a
company’s target market utilizes is another key factor in guaranteeing that online
different business can be analyzed. The study can further be extended to compare the
PROBLEM DEFINITION:
Primary Data :
Collecting data from the Manager for the design of Questionnaire, Discussion
Company.
SECONDARY DATA:
RESEARCH DESIGN:
SAMPLE FRAME: Study about two different marketing techniques.
DESCRIPTIVE STUDY:
Descriptive Study determines and reports the way things are . It has no control
over what is and it can only measure what already exist. Descriptive Research
also known as Statistical research describes data and characteristics about the
Frequency Percent
Yes 47 42.7
No 63 57.3
INTERPRETATION :
Frequency Percent
Valid Yes 47 42.7
No 63 57.3
INTERPRETATION :
According to the Survey, 42.7% Respondents have website for their Business and
Frequency Percent
No Response 63 57.3
Yes 3 2.7
No 44 40.0
INTERPRETATION:
According to the survey, 2.7% respondents who have a website want to redesign it
Frequency Percent
No Response 47 42.7
Cost 7 6.4
5 4.5
Lack Of Technology
51 46.4
Others (Time Consuming)
INTERPRETATION:
website, 6.4% respondents find costly to have one website and 4.5% have lack of
Frequency Percent
No Response 15 13.6
Immediately 2 1.9
INTERPRETATION:
According to the survey, 80% respondents are planning to have website after
one year, 4.5% respondents will have a website within a year, 1.9% respondents
Frequency Percent
Yes 14 12.7
No 82 74.5
May Be 14 12.7
Total 110 100.0
INTERPRETATION:
According to the survey 12.7% believe in the possibility of growth of digital
Frequency Percent
Yes 86 78.2
No 19 17.3
INTERPRETATION:
Frequency Percent
Frequency Percent
Yes 57 51.8
No 53 48.2
INTERPRETATION:
According to the Survey, 51.8% of Respondents are aware of Social Media and
48.2% are unaware of Social Media.
If YES, which is the most effective Social Media? RATE IT?
Chart
100 Title
90
80
70
60
50
40
30
20
10
0
NEUTR VERYPO GOO VERY GOODNO POO
AL OR D RESPONSE R
FACEBO LINKEDININSTAGRAMTWITTER
OK
INTERPRETATION:
According to this survey,28.18% Facebook is found to be very good for their
Business, 1.8% find Linked in, 1.8% find Instagram Very good for their
Business , 1.8% find twitter very good for their Business.
If NO, Would you like to promote your Business through Digital
Marketing Strategies?
Frequency Percent
No Response 57 51.8
Yes 3 2.7
No 13 11.8
May be 37 33.6
Total 110 100.0
INTERPRETATION:
According to the survey, 2.7% respondents would like to promote through Digital
Marketing strategies, 11.8% are not interested to promote and 33.6% would think to
promote.
6) What is the Role of Online marketing in your Business( SALES)?
Frequency Percent
Important 24 21.8
Neutral 37 33.6
INTERPRETATION:
According to the survey, 6.4% respondents find Online Marketing for Sales
extremely important for their Business , 21.8% find it important ,33.6% find
neutral, 21.8% find it slightly important and 16.4% find it not at all important for
their Business.
7) What is Role of Online Marketing in your Business(INFORMATION
SEARCH)
Frequency Percent
Important 38 34.5
Neutral 31 28.2
Frequency Percent
Important 27 24.5
Neutral 49 44.5
Frequency Percent
To Find New Customers 40 36.4
To engage with existing
customers 8 7.3
Interpretation:
Frequency Percent
Instagram 1 .9
Twitter 5 4.5
LinkedIn 2 1.8
INTERPRETATION:
According to the survey,92.7% respondents find Facebook better to generate
sales,0.9% find Instagram better, 4.5% find Twitter better and 1.8% find Linked
In to generate sales and engage their customers.
11) What is Role of Digital Marketing in your Business or Service?
Frequency Percent
INTERPRETATION:
According to the survey, 50.9% of respondents find Digital Marketing as Just
presence in their Business, 28.2% find it to Boost Sales, 7.3% find it to get
Omni market and 13.6% find it for Social Surfers.
12) What Strategies you would like to opt to retain the existing customers?
Frequency Percent
Others 32 29.1
INTERPRETATION:
According to the Survey, 29.1% Of Respondents Would Update Their Existing
Website To Retain The Existing Customers, 41.8% Would Opt Social Media
Strategies For Their Business And 29.1% Would Opt Other Strategies For Their
Business.
13) Based on your experience which source visitors finds you well with?
Frequency Percent
Networking 5 4.5
Social Media 29 26.4
Google 32 29.1
Newspapers 25 22.7
Others 19 17.3
Total 110 100.0
INTERPRETATION:
According to the survey, 4.5% of Respondents feel that their visitors find them
well with networking, 26.4% feel that their Visitors find them on Social Media,
29.1% feel on Google,22.7% feel on Newspapers and 17.3% find them on
others.
FINDINGS
1. According to this survey, 57.3% of the Business did not have website in
2. About 12.7% Respondents are not aware about any Web Design Company
3. It can also be seen that 78.2% respondents are aware of Digital Marketing in
which 51.8% respondents are aware of Social media and remaining 26.4%
information 35% is seen Important and 45% is for customer conversion rate.
5. 36.4% of Business in Kanpur feel finding new customers and sharing new
ideas to build their brand is the most important when promoting on Social
media
1.It can be seen that Kanpur has more potential Market for Digital Marketing as
only 78.2% are just aware of Digital marketing and rest 21.8% don’t have an
idea about Digital Marketing.
2. We need to educate the respondents i.e. about having one website for their
Business as only 57.3% respondents have websites.
3.As only 13% respondents know about web design company, their is also no
awareness about any Web Design Company, so the respondents need to be
educated about Web Designing.
4.We need to demonstrate the process of Web usage to clear the myth of Time
Consuming and also the Result Orientation of Web development on Business.
5.As it is seen that Facebook is 93% used tool to generate leads in Kanpur, we
need to introduce other similar media like LinkedIn to serve their Business.
6.It is also seen that Online marketing is playing a vital role in information
search. The Business can also increase their customers conversion and sales
through these strategies
competition in the market. It not only provides information about a product or service
but also promotes creative innovation. Besides advertising, it also facilitates consumer
satisfaction. The hidden fact is that no brand can progress without effective
communication strategy to attract their customers or users. Big and small variety of
brands nowadays laid their base on social network communication to get recognized in
Social networking sites users of Facebook, Twitter and Instagram have become a
personal, product and corporate branding hub in India nowadays in digital era. Every
brand that exists on social networking sites has the same core features and benefits, such
as the ability to create a page, share resources, add multimedia and much more. Social
networking sites are filled with potential users who are mainly young adults. They spend
more time in these networking sites due to heavy commercial contents, entertainment
and social gathering. So, product or service communicators throng their ads in these
areas with more and more interactive and with fascinating factors so that their brand
identity is developed among the right choice of focused audience. Advertisers and
brands uses social networking sites as the major resource for their promotion and
QUESTIONNAIRE:
a. Yes
b. No
a) Yes
b) No
a) Yes
b) No
a) Cost
b)Lack of technology
3) When Are you planning to have one website for your business?
a) Immediately
b) Within a year
Kanpur?
a) Yes
b) No
c) May be
a) Quartz technologies
c) Baya media
d) Others
4) Are you aware of digital marketing?
a) Yes
b) No
c) Don’t know
A)If yes, which digital marketing tool would you like to proceed with?
c) Email marketing
d) Paid AD’s
e) Online marketing
f) Mobile marketing
a)Yes
b) No
b)If no, would you like to promote your business through digital
marketing strategies?
A) Yes
B) No
C) May be
I.) SALES
a) Extremely important
b) Important
c) Neutral
d) Slightly important
e) Not important
II) INFORMATION SEARCH :
(a)Extremely important
(b) Important
(c)Neutral
(e)Not important
a) Extremely important
b) Important
c) Neutral
d) Slightly important
e) Not important
a) Facebook
b) Instagram
c) Twitter
d) LinkedIn
a) Just presence
b) To boost sales
c) Omni market
d) To social surfers
Please mention :
_____
customers?
c) Others (.................................................................................)
with ?
a) Networking
b) Social media
c) Google
d) News papers
e) Others
(................................................................................................)
BIBLOGRAPHY
https://www.researchgate.net/publication/328253026_A_Critical_Revi
ew_of_Digital_Marketing
https://www.researchgate.net
https://en.wikipedia.org/wiki/Digital_marketing
https://en.wikipedia.org