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    O Introduction:: Mass Media

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    Sameed Awais
    Mass media refers to diverse communication technologies that reach a large audience through mass communication. It is the primary means for disseminating information to the general public about politics, social issues, entertainment, and pop culture news. Mass media has evolved over time from word of mouth, printed pamphlets and church announcements, to modern forms like television, radio, newspapers and the internet which billions now use daily. While mass media has increased information sharing worldwide, it also faces ongoing issues with accuracy and the one-way dissemination of content to passive audiences.

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    O Introduction:: Mass Media

    Uploaded by

    Sameed Awais
    44 views3 pages
    Mass media refers to diverse communication technologies that reach a large audience through mass communication. It is the primary means for disseminating information to the general public about politics, social issues, entertainment, and pop culture news. Mass media has evolved over time from word of mouth, printed pamphlets and church announcements, to modern forms like television, radio, newspapers and the internet which billions now use daily. While mass media has increased information sharing worldwide, it also faces ongoing issues with accuracy and the one-way dissemination of content to passive audiences.

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    Mass media refers to diverse communication technologies that reach a large audience through mass communication. It is the primary means for disseminating information to the general public about politics, social issues, entertainment, and pop culture news. Mass media has evolved over time from word of mouth, printed pamphlets and church announcements, to modern forms like television, radio, newspapers and the internet which billions now use daily. While mass media has increased information sharing worldwide, it also faces ongoing issues with accuracy and the one-way dissemination of content to passive audiences.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    44 views3 pages

    O Introduction:: Mass Media

    Uploaded by

    Sameed Awais
    Mass media refers to diverse communication technologies that reach a large audience through mass communication. It is the primary means for disseminating information to the general public about politics, social issues, entertainment, and pop culture news. Mass media has evolved over time from word of mouth, printed pamphlets and church announcements, to modern forms like television, radio, newspapers and the internet which billions now use daily. While mass media has increased information sharing worldwide, it also faces ongoing issues with accuracy and the one-way dissemination of content to passive audiences.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    Mass media:

    Mass media refers to a diverse array of media technologies that reach a large audience via mass
    communication.  It is the primary means of communication used to reach the vast majority of
    the general public.

    the general public typically relies on the mass media to provide information regarding political issues,
    social issues, entertainment, and news in pop culture.

    Diagram:

    o Introduction:

    Although the term 'media' came into use only in the 1920s to denote the structures of
    such communication, its invention in the world by Jonathan Abrams firstly but later than
    added more betterment in it i.e.
    From 1920, the electric-graph formation lead more towards the telephone and wireless
    radio-broadcasting for public.
    As, Mass media is a medium and means of sharing information as well as
    communication by print media, radio, or television. It is more helpful in this regard by the
    Innovation in electronic and chemical industries moreover.
    After its invention in world, the following purposes employ the professionals to:
     Conceive
     Produce
     Promote
     Deliver and share

    The communication products that designed for world to met the goal of attraction.

    The communication products that are designed to met the goal of attracting the large
    audience is then have important two sociological characteristics i.e.

    1. The very few people communicate to great number within short time
    2. The audience has no effective way of answering back
    3. Mass media by definition is a one – way process

    Background history:

    Media history takes account of the period at least from the advent of the handpress in the
    fifteenth century, and some interpretations include the scriptoria, oral traditions, and wall
    paintings of medieval times.
    "The new mass media - film, radio, TV - are new languages,
    their grammar as yet unknown."

    Sources of news transference before media:


    Human beings exchanged news long before they could write. They spread news:

     by word of mouth on crossroads,


     at campfires or at markets.
     Messengers raced back from battlefields with reports on victories or defeats.
     Pamphlets
     Printed on cheap broadside areas by hawkers or other persons
     . Criers walked through villages announcing births, deaths, marriages and
    divorces.
     Stories of unlikely occurrences spread, in the words of one anthropological
    report, "like wildfire" through preliterate societies

    Example:

    In Christian countries, churches were the main source of news before printing -- what
    people told each other when gathered outside, as well as what the preacher said. In 16th
    century England the law required weekly attendance at the parish church, and could fine
    you for absence,.

    Then, its the main disadvantages are that:

     Have low rate accuracy about all literacy, political or wars issues.
     Even least information about famine, harsh weather, death of famous celebrity,
    and even music or rhythms were less introduced even.

    But the invention of mass media and betterment in it leads to more informational
    and well-aware about all around happening in the world and hope so happen in
    world as:

    2.4 billions internet users uses the mass as well as social media now-a-days and its
    leading to more spreading of information about a little thing with in a second and in
    this way, the evolution of media has been fraught with concerns and problems
    too.

    Mediums of social media :

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