Mba 4th Sem Assignment
Mba 4th Sem Assignment
Mba 4th Sem Assignment
Unit-1
2. Explain the Strategic Human Resource Management?
3. Discuss the HR environment? Explain the place HRM in a Knowledge economy?
Unit-2
4. What is the importance of compensation? Discuss various components of compensation.
5. What is strategic selection? Discuss selection process in detail.
HINDU INSTITUTE OF MANAGEMENT & TECHNOLOGY, ROHTAK
MBA 2 YEAR 4TH SEM., SESSIONAL EXAMINATION (MARCH 2020)
INTEGRATED MARKETING COMMUNICATION
PAPER: - 17IMG24GM1
TIME:- 1.5 HOURS M .M:- 40
NOTE:- Section A is compulsory. In Section B attempt any two questions, selecting one
Question from each unit.
Section A
Ques 1:-
A) DAGMAR MODEL
B) Drivers of IMC
C) Marketing communication objectives
D) Impact of Advertising
Section B
Unit- 1
Ques 2:- Define the Concept of Marketing Communication, Explain any two models?
Ques 3:- What is Marketing communication Mix Process? Explain the factors affecting Marketing
Communication Mix?
Unit- 2
Ques 4:- Explain in detail about Building Integrated Marketing Communication Program?
Ques 5:- How selection and evaluation of Market Segment is done. Explain Target Marketing