“Team SEO”

Report on: Daraz.com.bd

Prepared for: Syed Mustafizur Rahman Chowdhury

Course: MIS205

Section: 16

Date of Submission: November 22, 2018.

Prepared By:

Serial Name NSU ID

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Table of Contents
Executive Summary...................................................................................................................................3

1.0 Introduction.........................................................................................................................................4

2.0 Requirement 1: E-business in organization.......................................................................................5

2.1 Overall context and mission and vision Daraz..............................................................................5

2.2 Range of service:..............................................................................................................................6

2.3 Key Business Focus:........................................................................................................................6

2.4 E-business model of Daraz:.............................................................................................................6

2.5 Drivers of e-business adoption in organization:............................................................................6

2.6 Management of E-business:............................................................................................................7

3.0 Requirement 2: E-business revenue model:.......................................................................................8

3.1 Value-proposition............................................................................................................................8

3.2 Revenue Model:...............................................................................................................................9

3.3 Online marketplace structure:........................................................................................................9

3.3.1 Characteristics of the product/service:....................................................................................9

3.3.2 Market Segment......................................................................................................................10

3.3.3 Revenue generating strategy:.................................................................................................10

3.3.4 Marketplace structure............................................................................................................11

4.0 Requirement 3: E-Business Platform/ Infrastructure:...................................................................11

4.1 E-Business Application Service:...................................................................................................11

4.2 IT use for business application:....................................................................................................12

4.3 Web Technology & Software Applications:.................................................................................13

4.4 Web Content Management Strategy:...........................................................................................13

5.0 Requirement 4.0: Digital Strategy for E-business...........................................................................14

5.1 E-business strategy:.......................................................................................................................14

5.2 E-channel strategy:........................................................................................................................15

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 5.3 Analyze e-business strategy...........................................................................................................15

5.3.1 Swot Analysis:.........................................................................................................................15

5.4 Competitive Threats:.....................................................................................................................16

6.0 E-Business Security...........................................................................................................................17

6.1 Five IT security risk:.....................................................................................................................18

6.2 Two IT security risks cause severe damage:................................................................................19

6.3 Suggestion security management for two identified risks...........................................................19

7.0 Conclusion:.........................................................................................................................................20

8.0 References..........................................................................................................................................20

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 Executive Summary
The sole purpose of this group project was to scrutinize an e-business or e-commerce practically.
And we have chosen Daraz.com.bd to examine the online marketplace in Bangladesh. Our key
role was to find e-business revenue model, web marketing strategies and e-business software.
We have taken the step to visit them personally and gather every possible information.

Daraz Bangladesh is an element of Rocket Internet, an international and leading incubator of

startups specialized in e-commerce. In 2013 Daraz Bangladesh has started operations in
Bangladesh. From then on it is rapidly growing and standing out as one of the best in all the
markets. Daraz Bangladesh is excited to take in revolutionary concepts to the fast-developing
Bangladeshi market. Daraz is now expanding its activities in Bangladesh.

There are numerous online shopping platforms in Bangladesh but Daraz.com.bd is one of the
most popular ones out there. Daraz made its position in a brief period of time as it has achieved
customer’s loyalty. There are a very few e-commerce platforms that has achieved so much in
such a short time. Daraz is restlessly on a path to enhance its technology and keep itself updated
with the market.

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1.0 Introduction
Daraz is attaining the position of a leading online marketplace for Bangladesh. In Bangladesh,
people were only familiar with Amazon where buyers meet sellers and exchange goods. Daraz
introduced the model of Amazon in Bangladesh. Daraz is one of the five ventures of Rocket
Internet GmbH in Bangladesh and attempted to follow the effective internet projects from other
innovative countries like United States and reproduce their strategies in emerging market. Daraz
was launched in late September 2015 and has become the 4th e-commerce site after OLX,
Ekhanei and ClickBD[ CITATION The15 \l 2057 ]. Clients of Daraz are the vendors who provide
products on website. Daraz emphasizes on the sellers as Daraz’s revenue comes the sales of its
sellers. Daraz makes money in accordance to the level of sales of their vendors so more sales
mean more money for the business. The company tries to obtain the sellers who sell premium
and original products as they look forward to offer their buyers the original and quality products
at the most competitive deals, which is usually lower than the Market price.

2.0 Requirement 1: E-business in organization

2.1 Overall context and mission and vision Daraz
 Context:
Daraz – the world 's leading e - commerce brand has officially launched its operation in
Bangladesh as daraz.com.bd, a Rocket Internet venture–one of the largest Internet & mobile
platforms in the world in 2015. It has already become the country's number one online shopping
destination. Daraz was the 4th e-commerce site in Bangladesh beside Click BD, Ekhanei and
OLX. It started its journey with brands like; Yellow, Noir, Symphony, The Body Shop, Huawei,
Samsung, Walton, Aranya, 6 Degree Mobile, ShadaKalo, Apple, LG, Fastrack, MAC, Nikon,
Ecstasy, Panasonic, Doors. Now it has all the renowned brands in its website and a huge number
of sellers[ CITATION The15 \l 2057 ].

 Mission:
Daraz set a mission to become the world’s biggest Internet platform outside of the United States
and China. The company builds proven Internet business models and transfers them to untapped
markets where they seek to scale them into market leading online Companies. To offer a friendly
and comfortable shopping experience for Consumers Daraz will build a big loyal customer base

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by having the biggest line of products, unimaginable prices and continue to give the best
customer experience. Daraz Bangladesh will achieve the mission by emphasizing on their core
values and hiring, coaching and retaining the best workforce in the industry through a strong
company culture.
 Vision:
At Daraz, they keep the belief that Internet is going further and penetrating into daily lives than
anyone imagined. The simple vision of DARAZ is to capture the maximum share of customers
shopping online in the market. At the end of the day Daraz wants to be the most reliable and
trustworthy online marketplace winning the heart of all its customers with offering the best
possible services in the market.
 Goal:
Daraz wants to offer the best possible products at the most competitive prices. Daraz believes to
introduce the latest, demanding and trending products for its customers.

2.2 Range of service:

Daraz is one of the first e-commerce sites in Bangladesh. People get to know and buy different
kind of products including electronic devices, electronic accessories, TV & Home appliances.
Health and Beauty, Babies’ toys, groceries, pets, women’s fashion, men’s fashions and many
more categories. Customers don’t just see the picture of the website and they also get proper
information from there. Besides, Daraz provides advanced search bar so that customers can get
their desire product by using keywords from there and it helps customer to do shopping there
without any hesitation. Daraz adds “sell on daraz” feature in their website. For that, sellers
register their name in Daraz and they pay a certain amount of commission if customers buy their
products.

2.3 Key Business Focus:

Daraz is one of the most popular e-commerce sites in Bangladesh. They host different big selling
program such as Fatafati Friday, biggest selling day and many other programmes. They give
priority on website maintenance, location of customer, communication and access. And they are
working hard to build strong relationship with their customers.

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2.4 E-business model of Daraz:
Daraz Bangladesh Limited follows the Amazon business model of buying and selling on a single
platform, where sellers sell their products on the Daraz website for each and every sale in
exchange for commission percentage. Their business model is Business to Customer (B2C).
Through Daraz, sellers can offer their products very easily as Daraz takes full accountability of
putting up the images of the sellers’ products, uploading and monitoring them on their website
and also delivering them to the buyers. The company makes the sellers on a monthly basis as the
sellers provides the products to Daraz on credit and receives the payment at the end of the month.

2.5 Drivers of e-business adoption in organization:

Daraz attains elite knowledge of e-business concepts and penetrates into the solutions available
on the market for having a competitive advantage. The most standout ingredients driving and
inhibiting the intent to attain e-Business by Daraz are the perceived benefits, external pressure
and organizational readiness. Daraz categorizes its perceived benefits in two ways, direct and
indirect advantage. The direct benefits are the deduction in transaction costs due to online
operations and efficiency improvements as faster workflow and reduction in manual paper
handling saves both time and money. On the other hand, indirect merits are the customer
relationships and efficiency in operations. E-business can only be successful when sufficient
resources exist and are managed properly. As Daraz is a huge firm, it has sufficient resources,
greater bargaining power with vendors and can easily achieve economies of scale. They also
have expert personnel in their team with spectacular knowledge of IT driving the implementation
of e-business.

2.6 Management of E-business:

Daraz is one of the most prominent e-commerce organization among all other organization. They
are running their business in very organized way. It could be possible because of their several
departments who are working consistently for pursuing their key objective of their business. A
list of their all department is given below:

1. IT

2. Finance

3. Marketing
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 4. Operations

5. Administration

6. Public Relation

7. Graphic & Design

8. Customer Service

9. Issue & Resolution

10. Category Management

11. Sales & Account Management

12. Onsite & Content Management

13. Human Resources & Communication

14. Business Development (GM & Fashion)

3.0 Requirement 2: E-business revenue model:

E-business revenue model is a scheme for generating revenue for businesses operating online.
The revenue models present for electronic businesses do not only share many similitudes with
brick-and-mortar businesses but also allows us to reach customers around the world and offer
more diverse methods of generating sales. It points out which revenue source to chase, what
value to offer, how to price for the value and who pays for the value. The biggest local e-
commerce platform in Bangladesh, Daraz.com.bd, is flawlessly rendering its online shop for over
three years now. The key ingredient behind its triumph is the business model Daraz chose and
runs on. Daraz is not only termed as an online shopping website but also a virtual platform
bringing sellers and consumers together thus it’s an online marketplace.

Any e-business revenue model must consist of some crucial elements which must be followed-

1. Creating customer value

2. Satisfying existing needs

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 3. Creating and satisfying new needs

4. Marketing

5. Brands

6. Solutions

7. Selling-offline and online

3.1 Value-proposition
Value proposition simply refers to the line of products and services that has innovative worth for
a specific customer’s segment. And it is done by solving a customer’s problems or satisfying a
customer need. Some value propositions include creative technology, some simply deliver better
service or competitive prices with premium line of producers and also do quick service delivery
to the consumers. In this era of E-business, Daraz stands out as one the best online e business site
simply trying to cater to the needs of its customers in the best way possible.

Daraz entices customers with several value propositions. Some of them are given below-

i) One stop shop experience - With over 100,000 products in the store, Daraz already has the
biggest selection of goods from almost all categories, and the company is working on expanding
product categories for its customers.

ii) Payment facilities - Daraz provides its customers with the widest range of safe payment
solutions, with Cash on Delivery (COD) offering unparalleled convenience, along with bank
transfers and debit/credit card payments and also Bkash payment facilities for more convenience.

iii) Return policy – Daraz has an outstanding option of 7-days no questions asked where
customers can purchase a product and if they are not satisfied with it , they can return it within
the window 7 days’ period with zero justification from Daraz. The customers are thereof entitled
to a full refund.

iv) FAQ section – Daraz is equipped with a revolutionary FAQ section which addresses
numerous queries of customers and helps them make informed decision.

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3.2 Revenue Model:
Revenue model recognized which revenue source to purse. What is the main value of offer
pricing the value and who pays the value. Daraz follow the web catalog revenue model which is
essentially traditional online based catalog retail revenue model. They target on creating
familiarity with branded products and important factor is establishing reputation giving best
product with reasonable price to the customers.

3.3 Online marketplace structure:

3.3.1 Characteristics of the product/service:
Daraz provides a one stop shop experience for its consumers with a vast range of products. Each
category of products is even more divided into sub-categorized as with different elements as
brands, sizes, price, and gender and more. Daraz provides the biggest selection of electronics,
fashion, home appliances, kid’s items and so much more. The customers are getting the
opportunity to get better idea about the products itself just by clicking on the pictures of the
desired products. Daraz is rigorously expanding their horizons to a bigger line of product range
to bring in the latest and trendiest gadgets, fashion styles and every necessary product to cater the
demands of all of its customers in the country.

3.3.2 Market Segment

We have analyzed the market segment of daraz in 3 particular section which are geographic
segmentation, Demographic segmentation and Psychographic segmentation. Now we are
discussing market segment of daraz below:

1. Geographic Segmentation: Daraz supplies products to all Bangladeshi corners. Orders are
placed in Dhaka within 1-2 days and in other districts within 7 to 10 days [ CITATION Dar181 \l
2057 ]. Daraz operates in Pakistan, Myanmar, and Sri Lanka as well.

2. Demographic segmentation: Daraz offers products of men, women and children. It facilitates
possibly every age group looking for a product online. Products can be filtered based on price
and brands to engage people from different income groups and make a purchase. It also classifies
products based on family size, where separate categories for bachelors, couples and a large
family are listed.

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3. Psychographic segmentation: Daraz divides its products based on customers ' interests and
lifestyles. It has specific categories of " sports and fitness", " home and living", " computer and
gaming" and several other categories for lifestyle users. This allows Daraz to market product in a
more concentrated way. It also profiles customers based on their purchasing behavior and creates
a number of packages and offers individual customers tailor - made products.

3.3.3 Revenue generating strategy:

 Gain New Customers: Daraz marketing and sales activities and promotional campaigns are
quite ample and carried on a large-scale. Their advertisement is spread out on almost every
local website which is making more and more potential customers aware of their site and
persuading them to visit the site.
 Promotional offers or attractive discounts: Daraz’s exclusive discounts such as “Black
Friday”, “Mega Deals” lure a massive number of customers to their business.

Daraz also implies “Flash Sales” which is quite attractive to the market of potential
consumers.

3.3.4 Marketplace structure

Daraz is an intermediary based online marketplace. It brings vendors from various locations from
diverse product ranges and consumers from all over Bangladesh, together in a distinct and elite
digital marketplace. Through logistics network of Daraz, it caters to shoppers from around the
country, delivering goods directly at their doorstep. Customers have the freedom to compare a
product offered by a number of different vendors and select the best suited product to the specific
needs and budget of the customers.

4.0 Requirement 3: E-Business Platform/ Infrastructure:

4.1 E-Business Application Service:
Enterprise resource planning is business (ERP) process management software that allows an
organization to use a system of integrated applications to manage the business and automate
many back office functions in real time and mediated by technology, services and human
resources.

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Daraz Bangladesh is a cutting-edge e-commerce platform which brings the latest local and
international goods to customer doorstep. Supported by a wide range of tailored marketing, data,
and service solutions, the pioneering ecommerce ecosystem in South Asia offers a diverse
assortment of products in categories ranging from consumer electronics to household goods,
beauty, fashion and groceries.

There are a number of enterprise resource planning software vendors to choose from in the large
enterprise, mid-market and the small business ERP market depending on an organization’s size
and needs. The top small business ERP vendors includes names like NetSuite, Exact Max,
Epicor and Syspro.

Customer Relationship Management (CRM) system helps to manage customer data. Daraz.com
is very concerned about their customer’s satisfaction and provides strict buyer protection policies
to ensure that there are no risks attached offering finest experience of online shopping.
Customers can legitimate product’s originality by reading the satisfied buyer’s genuine review
posted right below the product ad. Daraz.com is renowned for online offers on their website.
They provide seasonal offers and also on certain festivals such as “Baisakhi Offer” “Eid
Festival” etc. Sometimes they offer free shipping and buy 1 get 1 offers. Recently daraz.com.bd
launched a huge offer called “World’s biggest sale day” on 11 th November which offered up to
87% off to some products[ CITATION Dar183 \l 2057 ].

On the 25th November there was an offer called “Black Friday” which offered 80% off on certain
products. Customers are attracted by these offers and that motivates this company to dive more.

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Supply Chain Management (SCM) is the management of flow of goods and services and
includes all the process transforming raw materials to finished goods and maintaining logistics
through delivering goods to the customers. SCM represents an effort by suppliers to develop and
implement supply chains that are as efficient and cost-effective as possible. Supply chains cover
everything from production to product development to the information systems needed to direct
these activities. Web data mining is a new technology that can find valuable model and
information in mass data. Daraz maintains a solid supply chain management and advanced data
meaning process for their any kind of e-commerce solution.

4.2 IT use for business application:

 Intranet: For internal communication, Daraz set up local area network in their office.
Besides they are using OMS software for security. As a result, their internal data don’t get
leak at outside.
 Extranet: For external communication, Daraz uses extranet to communicate with its
shareholders to keep everything running swiftly and also to maintain a smooth relationship
with their supplier keeping them any anonymous to protect against competitors.
 Internet- Daraz operates as an online shop so without internet, it will become non-living
with no ability to serve its customers in anyway.

4.3 Web Technology & Software Applications:

1. Web 2.0: It is the current state of online technology as it compares to the early days of the
Web, characterized by greater user interactivity and collaboration, more pervasive network
connectivity and enhanced communication channels. Without Web 2.0 the business will be
able to serve its content to its potential customers. Daraz cannot even imagine their business
without Web2.0 and cannot keep track of their customer feedback.
2. Blog: They have their own official blog where they let know the customers about healthy life
style tips, latest trends in fashion, home improvement ideas, highlights of upcoming
technology, upcoming events on daraz bd[ CITATION Dar182 \l 2057 ].

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3. Widget: Daraz do not have any graphical user interface but Daraz have the user interface in
their website and application.

4.4 Web Content Management Strategy:

A web content management system (WCMS), a utilization of a content management system
(CMS), is a set of tools that delivers an organization with a way to manage digital information on
a website through creating and maintaining content without previous knowledge of web
programming or markup languages. Managing web content efficiently can have useful business
applications in the enterprise, producing insights for decision-making and delivering results, as
well as value. Surely, the quality of the website content is important but if visitors can't easily
access that content, a company will risk losing the traffic for good. Daraz uses this strategy to
efficiently maintain useful business application and takes decisions that creates value for
customers.

5.0 Requirement 4.0: Digital Strategy for E-business

5.1 E-business strategy:
Buying from online was not popular several years ago in Bangladesh but people would get
familiar with it in recent years. From beginning the revolution of e-commerce businesses in
Bangladesh, many companies have come in this sector. Bikroy.com, Chaldal.com,
Bagdoom.com are few of them. For that Daraz BD has to face a huge competition for surviving
in this sector. Even then they have become one of the most successful e-commerce organization
in Bangladesh and their e-business strategy is one of the vital reasons for their success. Few
strategies of them are given below:

 Daraz Mobile Application: At the current moment, majority individuals are using internet
services in their mobile devices. For that daraz bd is providing apps services. This is the
reason why customers can buy their products easily through mobile devices.

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 Figure: Daraz Apps

 Efficient IT: Daraz BD has very strong IT department to operate their website and apps. It
helps customers to make faster order process. The authority of Daraz BD always recruits
genuine IT expertise to run the IT department. This is how they keep the standard of their IT
department.
 Tracking the customer: Daraz BD always track their customer activities through software.
This is how they keep record of their customer and give suggestion to customers that what
types they are looking for.
 CRM Team: It is the important team of them who are doing a vital job to build strong
relationship between them and customers. They provide 24 hours live chat with customer
care representatives where customer can able to take information or complain about the
product. Besides they also interact with their customers to give necessary information such as
when they will get product.

5.2 E-channel strategy:

Daraz BD uses multichannel marketing strategy and expansion strategy to promote themselves.
They always research customer search engine surfing so that they can understand the taste of
their customer. On basis these data, they are doing promotion in Facebook and YouTube.
Besides they are usually giving mobile offers through television commercials. They also provide
different payment options such as debit/credit card, bkash or cash on delivery. It helps customers
to make payment process easier.

5.3 Analyze e-business strategy

5.3.1 Swot Analysis:
Strengths:

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1. Genuine Product: Daraz has no record to sell fake products. They sell products which are
coming from authorised seller.

2. Brand Warranty: As we know daraz sells products of authorised sellers and those brands
offer warranty and customers get those warranty if they buy from daraz.

3. Return and replacement policy: Daraz also provides return and replacement policy to their
customer. It also encourages customers to buy products from their websites.

4. Flexible payment: Daraz gives customers several options to give payment which are
debit/credit card, Bkash and cash on delivery.

Weaknesses:

1. High cost of IT management: Daraz invested huge amount of money for building up strong
IT management. It actually reduces their total revenue.

2. Manual and Traditional Purchasing: Majority of people of our country didn’t know what is
online marketing. They usually go to market for buying products. This is the reason why they are
losing huge number of customers.

Opportunities:

1. Emerging online market: As we know online shop is still not popular in our country because
most of the customers would like to do shopping in traditional way. But there is a chance in
future that people will buy their products from online. For that, Daraz should spread the positive
message about online shopping to customers.

2. Take order of products from outside Bangladesh: Daraz generally sells those products
which are available in Bangladesh. They still don’t take any international order like Backpack.
So, we consider that they have opportunity to grab those market.

3. Gift delivery service: They don’t have any gift delivery service yet. So, here is another
opportunity to create the new source for earning revenue.

4. Emergency delivery service: They still don’t offer any this kind of service such as delivery
within 24 hours. But they have opportunity to earn more revenue by providing this service.

Threats:
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1. Potential Native Competitors: At present, there are lot e-commerce site in the market. The
number of new emerging competitors are coming into the market which can decrease market
share of daraz in future.
2. Effect of International Giants: According to the daily star, we know that Walmart and
Amazon are planning to establish their business in Bangladesh within next year. If it
happens, there is a huge chance to decrease the sales of Daraz.
3. Political instability: In Bangladesh, no businesses can run properly due to bad political
environment. This can be same for online business too. As we know, election will be held on
this December. On that time, political situation might be bad and it effects the sales of Daraz.

5.4 Competitive Threats:

We have already discussed about threats in the section of swat analysis. Then we have identified
some competitive threats which we describe below:

1. Foreign Company: Some popular enormous e-commerce organizations like Amazon,

Walmart are planning to enter into the Bangladeshi market[ CITATION The18 \l 2057 ]. Walmart has
already established their office in Dhaka. According to brand equity scores, Amazon and
Walmart are far popular than Daraz. When these giants start businesses, there is a big chance that
Daraz will lose their market share. Because people know better about Walmart, Amazon rather
than Daraz. Though popular e-commerce organization “Alibaba express” bought Daraz recently
but Daraz didn’t change their name. This is why most of the people did not know this
information.

2. Increase of online business at Facebook: Facebook is one of the most popular social media
in our country. There are lot of people in our country who are using Facebook in every day. For
that, some young entrepreneurs who started their business in Facebook. In 2015, the Facebook
authority included “shop” feature in their website[ CITATION Ket15 \l 2057 ]. This is the reason
why most of the people used this feature to open an online Facebook shop where they are selling
their products. And the important thing is that the price of their products is cheaper than products
of daraz. The reason is that they don’t need any big office and warehouse like daraz. For that
their operation cost is less than Daraz. This is why we have considered it one of their competitive
advantage because it can reduce the total revenue of daraz.

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Now we will provide some suggestions below so that Daraz can respond those competitive
threats.

 Daraz has to maintain the quality of the product for building strong relationship with
customers
 Daraz has to bring new product line so that they can compete with amazon and Walmart
when they start their business.

6.0 E-Business Security

In the world of physical objects, there are thieves and robbers trying to rob us of the physical
possessions we own. But when it comes to the world of digital contents and software, hackers are
trying to steal contents or invade into our private world of digital possessions. The hackers or
intruders constantly trying to invade government websites and renowned business sites. In the
world of E-business the attackers are always looking for a way to break through computer
security defenses in the hope of finding any information that could give their employers the
ability to hurt or jeopardize competitors and enemies. One of the most key elements of
electronic commerce is cyber security. To keep a business and its customers safe while
conducting electronic commerce, it has to build up its internet security and make it strong
enough to keep away possible invaders from stealing valuable information.
3 levels of security can be detected in the world of cyber security where breaching should be
stopped at all costs like-

Security for
client computers

Communication
channel security

Security for
server computers

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Hacking has been a part of computing for over 4 decades now and this process of striving to get
unauthorized entry to computer resources is still going on strong. There are various types of
hacking like-
a. Website hacking
b. Network hacking
c. Ethical hacking
d. Password hacking
e. Computer hacking etc.

6.1 Five IT security risk:

There are many security risks in the world of electronic business but we want to mention top five
that will impact e-business in a ruthless manner. They are-
There are many security risks in the world of electronic business but we want to mention top five
that will impact e-business in a ruthless manner. They are-
Buffer overflow: When a buffer overflow takes place in a program, it will often crash or become
unstable which means a big red sign for e-business as it can crash their websites.
SQL injections: The injection of malicious SQL parameters pass to the database in the server
could damage the whole database or steal data so we can conclude that it can merely destroy an
e-business.
Phishing: The business if attacked by phishing will lose its sensitive information such as
username, passwords and customer will be giving away credit card details as phishing is often
done for malicious reasons by disguising as a trust worthy entity in an electronic communication.
Pharming: It is a cyber-attack which redirects a website's traffic to another, probably to a sham
or fraud site so potential customer will be misdirected to fraudulent sites.
Botnets: a network of private computers infected with malicious software and controlled as a
group without the owners' knowledge, for example- to send spam.

6.2 Two IT security risks cause severe damage:

Phishing: Phishing attacks pose a continuing threat to the e-commerce and are becoming more
and more complex. The potential business effects of spear phishing are quite serious in e -
commerce. Breaches of customer data are costly and embarrassing. Customer information is
often used by hackers to fraudulently order products from the very e - commerce company from

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which they store information! These look like legitimate orders from repeated customers with a
new or donation address, but the actual goods are "shipped " abroad. It causes massive losses of
potential revenue and damages to e-commerce brand due[ CITATION Vad18 \l 2057 ].
SQL Injections: SQL injection can affect any website or web application using a SQL database,
including ecommerce platforms. In this type of attack, a hacker can enter malicious SQL
statements in a payload that is included in a legitimate SQL survey. If the attacker has access to
the database, they can create an administrative account, delete database entries or view sensitive
information for themselves[ CITATION sec18 \l 2057 ]. According to an Akamai report, 51% of
cyber-attacks on web applications in 2017[ CITATION Out18 \l 2057 ].For that we have considered
that it is the great threat for Ecommerce site and cause massive loss for them.

6.3 Suggestion security management for two identified risks

For Phishing:
We can take the steps mentioned below to avoid phishing:
• Keep all systems current with the latest security patches and updates.
• Put a web filter to ban out malicious websites.
• Train the employees and take training sessions with mock phishing scenarios.
• Encrypt all confidential company information[ CITATION DIG18 \l 2057 ].
For SQL Injections:
We can take the different paths to avoid SQL injections, a few of them are given below:
• Use of Prepared Statements: Prepared statements ensure that an attacker cannot change
the intent of a query even if an attacker inserts SQL commands.
• Use of Stored Procedures: Certain standard stored procedure programming concepts have the
same effect as the use of parameterized queries when implemented securely which is the norm
for most stored procedure languages.
• White List Input Validation: Different parts of SQL queries are not legal locations for the use
of binding variables such as tables or column names and the order indicator (ASC or DESC). In
such situations, the most appropriate defense is white input validation or query redesign.

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7.0 Conclusion:
Daraz stands out as one of the e-tailor giants in Bangladesh. They have customers all over the
country providing premium international and domestic products. Daraz conducts their business
by delivering products to their customers’ doorstep within the given timeframe. We hope that the
thorough analysis that we have put into this report can make a better understanding of the E-
business system of Daraz. We strived to complete all the five criteria that have been given us to
complete this report which also helped us in having a depth of understanding the E- business
system better. Online shopping is getting more popular as day goes by. By understanding the
customers taste and preferences for online selling has become more complex and can be taken as
a challenge. The customers of the modern era are persistently looking for the best online shop,
best offers, and best service and to adjust with every changing demands of the consumers, every
online based business has to bring more accuracy in their E-business system to get more
customers and create a better alliance with the consumers.

8.0 References
Daraz , 2018. Biggest Campaign 11.11 Sale is coming!. [Online]
Available at: https://www.daraz.com.bd/blog/2018/10/14/big-sale-event-11-11-bd/
[Accessed 22 November 2018].

Daraz, 2018. About us- Daraz.com.bd. [Online]

Available at: https://www.daraz.com.bd/blog/about-us/
[Accessed 22 November 2018].

Daraz, 2018. Help Center | Daraz | Daraz Bangladesh. [Online]

Available at: https://www.daraz.com.bd/helpcenter/delivery-timelines-bd.html?
spm=a2ohc.helpcenter.0.0.432b46452FDvUq
[Accessed 21 November 2018].

DIGITAL GUARDIAN , 2018. Phishing Attack Prevention: How to Identify & Avoid Phishing Scams. [Online]
Available at: https://digitalguardian.com/blog/phishing-attack-prevention-how-identify-avoid-phishing-
scams
[Accessed 22 November 2018].

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Outpost24, 2018. SQL injections: used in 51% of cases by hackers. [Online]
Available at: https://outpost24.com/blog/SQL-injections-cyberattacks
[Accessed 22 November 2018].

Pratap, K., 2015. Facebook Shop Launch Lets You Buy Stuff Directly on the Social Network. [Online]
Available at: https://gadgets.ndtv.com/social-networking/news/facebook-shop-launch-lets-you-buy-
stuff-directly-on-the-social-network-741156
[Accessed 22 November 2018].

section.io , 2018. Top Security Threats to Ecommerce Websites. [Online]

Available at: https://www.section.io/blog/website-security-for-ecommerce-websites/
[Accessed 22 November 2018].

The Daily Star , 2015. Daraz.com.bd officially starts operation. [Online]

Available at: https://www.thedailystar.net/daraz-com-bd-officially-starts-operation-63854
[Accessed 22 November 2018].

The Daily Star, 2018. Global e-commerce company Amazon, Walmart to enter Bangladesh in two years.
[Online]
Available at: https://www.thedailystar.net/business/news/global-e-commerce-giants-amazon-walmart-
start-operations-bangladesh-2-years-1631011
[Accessed 22 November 2018].

VadeSecure, 2018. E-commerce Security Issues: Phishing and Spear Phishing. [Online]
Available at: https://www.vadesecure.com/en/ecommerce-security-issues/
[Accessed 22 November 2018].

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