Alternative Strategies Selection Process: A) Build Strengths-Weaknesses-Opportunities Threats (SWOT) Matrix Swot Analysis Matrix - Air Asia Airlines
Alternative Strategies Selection Process: A) Build Strengths-Weaknesses-Opportunities Threats (SWOT) Matrix Swot Analysis Matrix - Air Asia Airlines
Alternative Strategies Selection Process: A) Build Strengths-Weaknesses-Opportunities Threats (SWOT) Matrix Swot Analysis Matrix - Air Asia Airlines
OPPORTUNITIES THREATS
STRENGTH WEAKNESSES
9. Inflight entertainment
One of the best features is that each seat is
provided with in-flight screen, which allow
passengers to access entertainments such as
movies, music, books, and games.
8. Creative promotions
In order to capture a new market segment,
Malindo Air should re-strategies its promotional
and marketing piece and broaden its exposure.