PROSHAR Fertilizers: Business Proposal
PROSHAR Fertilizers: Business Proposal
PROSHAR Fertilizers: Business Proposal
Business Proposal
Group-4
17.02.2020
Our Team
Name ID
Erad-UL-Karim 1711466030
Shahriar Ehsan
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Cover Letter
Dear Miss,
We are PROSHAR, we make fertilizers that are produced in a rigorously sustainable and
environmentally friendly way. It all started with a simple observation from our very
favorite place to sit and chat at the Tea Stall. We noticed the huge amount of tea leaf
waste and other degradable wastes that are being washed down the drains of our cities.
Despite the fact that a lot of rich nutrients can still be extracted from these waste
materials and can be used for the betterment of plant health. At PROSHAR we do exactly
that. From the humble beginnings of our idea to plan to completely disrupt the field of
fertilizers that are produced from the same ingredients that are used to pollute our cities.
Unlike our competitors in the market we aim to make the fertilizers cheaper as the raw
materials are easy to collect. We also aim to make our product more beneficial for plants
as it will be filled with rich nutrients that are vital for a plants growth and well being. We
are hopeful that with our excellent marketing strategies we would be able to convey our
core message to the urban planters and nursery owners and capture the market at pace.
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Table of contents
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Executive Summary
The aim of this proposal is to outline a plan to succeed in the Bangladesh fertilizer
market. Through top notch marketing and distribution strategies PROSHAR is aiming to
disrupt the fertilizer market with its flagship product the PROSHAR fertilizer. Our
customers will mainly be urban adults who are interested in or already involved in small
sector farming either in their roofs or in their gardens. Also our noteworthy clients will
be nursery owners and businesses with their primary production source is plantation
and farming. We are laying out a plant to grow fast and learn from the market. We are
Our fertilizers will be produced mostly from wastes that are produced by urban
environments. We are going to make sure the degradable products that our city classifies
as waste will not go to waste. Our core mission is to make the environment more
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Statement of the Problem
The fertilizer scene in Bangladesh has some significant flaws. We need to grow more
than ever now. Applying more fertilizers can help but the fertilizers that are currently in
use are harmful for the environment. Farmers typically fertilize crops in two ways. They
spray fields with ammonia, urea or other substances that generate the nutrient nitrogen
when they react with water. And they apply granules of potash or other minerals to
produce phosphorus, also in reaction to water. Although these fertilizers are rich with
nutrients most of the nutrients do not reach the plants instead it spreads in the
atmosphere. Moreover urban gardeners need a cheaper and more effective way to keep
their plants healthy instead of these commercial fertilizers. There is a gaping hole in the
market, a need for smart and lightweight fertilizers that both fits in the ecosystem and
can help grow plants with relative ease. A fertilizer that is a smarter solution than
current fertilizers and also one which keeps in mind the wellbeing of the environment.
PROSHAR is going to fill that need of the market. PROSHAR is a system which turns city
waste into nutrients that can go back to the ecosystem. We offer a fertilizer that is perfect
for the urban gardeners. Its safe for the environment and the user and also a very
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Approach
We take produced waste from food distributors and process them so that they turn into
organic fertilizers for the farm. We will make the compost from these materials and
package it for selling. The details of the whole process of turning waste into fertilizers
will be on our business plan. Our Key Partners will be food distributors who will
provide us with their waste materials. Activities are the production process, the
distribution of our goods and customer consultancy which will improve our customer
relations. We are going to push our product through the shelves of our trusted local
vendors. We are also planning to have standalone stalls in supermarkets that will only
offer our products. We are hoping our lower price and eco friendly approach will attract
a lot of customers to buy our products. We are mainly going to focus on urban gardeners
and people who are interested in gardening but do not know where to start. Our ultimate
goal is to establish a system pipeline through which all the degradable wastes come in
and through our production process and distribution channels we can create value by
producing a fertilizer that is both organic and more effective than all the other fertilizers
in our market.
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Pricing and payment schedule
Our Flagship product the PROSHAR fertilizers will come in 3 types. Each and every
fertilizer type can be bought to improve the health of plants. Our fertilizers are made
specifically to aid plants grow in the challenging urban environment.
Pricing
The following price is low enough to ensure growth in the market and ensure a very
healthy profit as we do not have any direct competition. The pricing is strategized based
on combining three different pricing models. They are:
Market penetration strategy: As this is a brand new initiative we need to lower our
price as much as possible to capture the highest market share.
Product line strategy: We are producing different varieties of product categories which
have different values of their own. They have individual identity and also vary in
consumer.
Promotional strategy: In order to market our product and create various phases to
educate the targeted consumer about the product. Also the cost of free distribution,
campaign etc. promotional event pricing involves.
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